forms.zohopublic.eu Open in urlscan Pro
185.230.212.69  Public Scan

Submitted URL: https://eurp.maillist-manage.eu/click.zc?m=1&mrd=168b58993e25eeb&od=3z719f951ffef26810b01d7d7228e56606&linkDgs=168b58993e163c2&r...
Effective URL: https://forms.zohopublic.eu/sjpbusinessmedia/form/MobileEuropeIntentHQWHYCUSTOMERSCAREABOUTHYPERPERS/formperma/nc4eZ82qwwf-G...
Submission: On March 29 via api from SE — Scanned from NL

Form analysis 1 forms found in the DOM

Name: test

<form name="test" id="test"><input type="hidden" name="formName" value="MobileEuropeIntentHQWHYCUSTOMERSCAREABOUTHYPERPERS" id="formName"><input type="hidden" name="verifyPerma" value=""
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    <ul class="tempHeadBdr formRelative">
      <li class="tempHeadContBdr"><span id="logo-formheader" class="formLogo" style="display: none"><img id="logo-formheader-img" src=""></span>
        <h2 class="frmTitle"><em>Mobile Europe | Intent HQ | WHY CUSTOMERS CARE ABOUT HYPER- PERSONALIZATION : Feb 2022</em></h2>
        <p class="frmDesc"></p>
        <div class="clearBoth"></div>
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'FormField' class is used to get field type of Zoho CRM field.-->
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        <!-- i) Private form, ii) Perma, iii) Shared form, iv) Theme preview, v) Current Theme -->
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        <!-- Zoho CRM field : "FIELD_LIST" key won't be present. -->
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        <li tabindex="1" id="HtmlText-li" class="tempFrmWrapper note" elname="livefield-elem" compname="HtmlText" comptype="0" page_no="1" page_link_name="Page"><label class="descFld">
            <div style="margin: 0px; padding: 0px; border: 0px; font-stretch: inherit; line-height: inherit; vertical-align: baseline"><span class="size"
                style="font-size: 16px"><b>Why customers care about hyper-personalization&nbsp;<i>and why you should, too</i></b></span><br></div>
            <div style="margin: 0px; padding: 0px; border: 0px; font-stretch: inherit; line-height: inherit; vertical-align: baseline"><span class="size" style="font-size: 16px"><br></span></div>
            <div style="margin: 0px; padding: 0px; border: 0px; font-stretch: inherit; line-height: inherit; vertical-align: baseline"><span class="size" style="font-size: 16px">Today consumers have had enough of mass-marketing. That’s because what
                they are getting isn’t relevant to them. Consumers are looking for truly personalized brand experiences. Brands that don’t cater to their customers’ likes and interests risk alienating them, or worse, pushing them towards
                competitors.</span><span class="size" style="font-size: 16px"><br></span></div>
            <div><span class="size" style="font-size: 16px"><br></span></div>
            <div><span class="size" style="font-size: 16px">But getting this right is difficult. Only 22% of consumers are happy with the level of personalization they receive. Consumers know you have the means to understand them better, and become
                frustrated when you ask to collect their data, but don’t then use it to improve or tailor their experience. As a result, personalization has now become a “basic expectation” among consumers.</span><span class="size"
                style="font-size: 16px"><br></span></div>
            <div><span class="size" style="font-size: 16px"><br></span></div>
            <div><span class="size" style="font-size: 16px">For personalization at any level, you need data. But personal data is getting harder to collect, and in GDPR countries you need consent to use personal data for marketing. Yet Communication
                Service Providers are sitting on a treasure trove of customer data, held within your network data which is a strategic asset. So why aren’t you using it to create value?</span><span class="size" style="font-size: 16px"><br></span>
            </div>
            <div><span class="size" style="font-size: 16px"><br></span></div>
            <div><span class="size" style="font-size: 16px">In this eBook from Intent HQ, we’ll guide you through the expectations of consumers today and explain the value of your unique first-party data that can be used in a privacy-safe and
                compliant manner.</span><span class="size" style="font-size: 16px"><br></span></div>
            <div><span class="size" style="font-size: 16px"><br></span></div>
            <div><span class="size" style="font-size: 16px">This eBook covers:</span><span class="size" style="font-size: 16px"><br></span></div>
            <div><span class="size" style="font-size: 16px"><br></span></div>
            <div><span class="size" style="font-size: 16px">● Why consumers want personalized experiences</span><span class="size" style="font-size: 16px"><br></span></div>
            <div><span class="size" style="font-size: 16px"><br></span></div>
            <div><span class="size" style="font-size: 16px">● The 3 pillars of good personalization</span><span class="size" style="font-size: 16px"><br></span></div>
            <div><span class="size" style="font-size: 16px"><br></span></div>
            <div><span class="size" style="font-size: 16px">● The state of personalization today</span><span class="size" style="font-size: 16px"><br></span></div>
            <div><span class="size" style="font-size: 16px"><br></span></div>
            <div><span class="size" style="font-size: 16px">● Where to get started with personalization</span><span class="size" style="font-size: 16px"><br></span></div>
            <div><span class="size" style="font-size: 16px"><br></span></div>
            <div><span class="size" style="font-size: 16px">● The personalization opportunity for telcos</span><span class="size" style="font-size: 16px"><br></span></div>
            <div><span class="size" style="font-size: 16px"><br></span></div>
            <div style="margin: 0px; padding: 0px; border: 0px; font-stretch: inherit; line-height: inherit; vertical-align: baseline"><span class="font" style="font-family: verdana, sans-serif"><span class="size" style="font-size: 16px">●
                  Personalization in action&nbsp;</span><span class="size" style="font-size: 16px"><br></span></span></div>
            <div>
              <hr><br>
            </div>
            <div><span><span class="size" style="font-size: 16px">Please complete the form below. <br><br>The link to the eBook will be emailed to the address you provide.&nbsp;</span><br></span></div>
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              <p class="instruction instrSpace" elname="hint" id="hint-Email"> Please DO NOT use Gmail, Hotmail, Yahoo or similar</p>
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          <div class="tempContDiv">
            <span><input onkeyup="ZFLive.configureInputMask(this);" onfocusout="ZFLive.validateFieldConstraint(this);" autocomplete="off" type="text" maxlength="255" name="SingleLine2" value="" placeholder=""></span>
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Text Content

 * MOBILE EUROPE | INTENT HQ | WHY CUSTOMERS CARE ABOUT HYPER- PERSONALIZATION :
   FEB 2022
   
   
   
   

   
   
   
   
   
   
   
 * Why customers care about hyper-personalization and why you should, too
   
   
   
   Today consumers have had enough of mass-marketing. That’s because what they
   are getting isn’t relevant to them. Consumers are looking for truly
   personalized brand experiences. Brands that don’t cater to their customers’
   likes and interests risk alienating them, or worse, pushing them towards
   competitors.
   
   
   
   But getting this right is difficult. Only 22% of consumers are happy with the
   level of personalization they receive. Consumers know you have the means to
   understand them better, and become frustrated when you ask to collect their
   data, but don’t then use it to improve or tailor their experience. As a
   result, personalization has now become a “basic expectation” among consumers.
   
   
   
   For personalization at any level, you need data. But personal data is getting
   harder to collect, and in GDPR countries you need consent to use personal
   data for marketing. Yet Communication Service Providers are sitting on a
   treasure trove of customer data, held within your network data which is a
   strategic asset. So why aren’t you using it to create value?
   
   
   
   In this eBook from Intent HQ, we’ll guide you through the expectations of
   consumers today and explain the value of your unique first-party data that
   can be used in a privacy-safe and compliant manner.
   
   
   
   This eBook covers:
   
   
   
   ● Why consumers want personalized experiences
   
   
   
   ● The 3 pillars of good personalization
   
   
   
   ● The state of personalization today
   
   
   
   ● Where to get started with personalization
   
   
   
   ● The personalization opportunity for telcos
   
   
   
   ● Personalization in action 
   
   
   --------------------------------------------------------------------------------
   
   
   Please complete the form below.
   
   The link to the eBook will be emailed to the address you provide. 
   
   
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 * This eBook is provided by Intent HQ and Mobile Europe. Please tick to submit
   your information to Intent HQ and SJP Business Media, the publisher of Mobile
   Europe.
   
   
   
   
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   relevant marketing pieces. Please confirm if you’re happy with this.
   
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   on behalf of carefully selected and relevant 3rd parties. Please confirm if
   you’re happy to receive this information via email.
   
   
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   ME - Intent HQ white paper - Feb 2022
   
   
   
   
   
   

 * Your information will be handled in accordance with the EU General Data
   Protection Regulation 2016 (GDPR). You can click on the unsubscribe links in
   our emails at any time to update your preferences and you can read our full
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