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The Data-Driven Marketer eBook At Movable Ink, our primary goal is to make it easier for you to transform your raw data into personalized content. That being said, we are excited to announce our latest Universal Data Activation capabilities. With this enhancement, you can now effortlessly tap into data from any source, empowering you to craft sophisticated, dynamic messages to support your omni-channel marketing strategy. Download Now! Skip navigation Movable Ink * Product STUDIO Personalized content at every touchpoint EMAIL MOBILE CAMPAIGN SIMULATOR DA VINCI Human-centered marketing powered by AI AI MODELS Prioritizing the customer over the campaign PRODUCT UPDATES UNIVERSAL DATA ACTIVATION See here for the latest product announcements. Read more > View All Product Updates * Solutions * Retail * Financial Services * Media Organizations * Travel & Hospitality * Client Experience * Client Strategy * Partners * Overview * Exchange * Contact our Partner Team * Resources * Top Picks This Month * Strategies & Trends * Campaign Inspiration * Blog * Webinars * Events * Join Our Community * Company * Careers * About Us * Leadership * Press * Contact Us LoginGet a Demo MOVABLE INK BLOG LATEST * Latest * Digital Marketing * Mobile Marketing * AI Personalization * Data & Technology * Movable Ink News LESS DATA OVERLOAD, MORE STRATEGY: HOW TO BUILD EXCEPTIONAL EXPERIENCES More data, more problems? Data is an indispensable tool for marketers, but gathering more data points isn't the most effective strategy. Instead, marketers need to hone in on activating their data and using it to its fullest potential. October 24, 2023 10.24.23Read More Featured Post THE RETAIL LOYALTY PLAYBOOK When customer acquisition has high risk and high cost, driving retention and engagement is a critical component of a marketing strategy. Discover how to foster brand advocacy using personalized loyalty tactics. October 23, 2023 10.23.23 Featured Post THE ORIGINAL YEAR-IN-REVIEW: HOW SPOTIFY DRIVES MASSIVE ANNUAL SUCCESS Spotify Wrapped is the most anticipated year-in-review campaign out there. Discover how to apply its three most winning tactics to your own campaign to end off your marketing year with a bang. October 19, 2023 10.19.23 Featured Post INKREDIBLE OPPORTUNITIES To help facilitate more connections and make it easier for our friends and colleagues to find new opportunities, Movable Ink's Inkredible Opportunities highlights the latest job openings from our network of clients and partners each week. October 20, 2023 10.20.23 Digital Marketing BEST PRACTICES FOR DATA-ACTIVATED PERSONALIZATION Data-driven personalization is at the heart of engaging, revenue-boosting marketing. But to achieve that, you need to activate all of your data from every source at any time. Learn how you can activate all of the main types of data here. October 17, 2023 10.17.23 Digital Marketing MARKETER-IN-THE-LOOP: MAXIMIZING MARKETER AND MACHINE’S STRENGTHS Want to leverage the partnership of marketer and machine? Discover how the two are at their best when they work together using a marketer-in-the-loop approach, based on the original human-in-the-loop model. October 16, 2023 10.16.23 AI Personalization UNIVERSAL DATA ACTIVATION: POWER UP WITH BRAZE Customer engagement is what Braze is all about, and with Universal Data Activation’s capabilities on hand, marketers can now harness Braze to its fullest potential. Learn how these tools work better together and power data-driven prowess. October 12, 2023 10.12.23 Digital Marketing RECAPPING THINK SUMMIT EUROPE 2023 Think Summit Europe was a smashing success. Discover all the highlights of the events in this blog, such as keynote and session recaps, and learn how you can stay on the pulse of all things Movable Ink. October 11, 2023 10.11.23 Movable Ink News WHAT TAYLOR SWIFT ERA ARE YOU? (MARKETER'S VERSION) Marketers can learn a thing or two from the singer-turned-business woman Taylor Swift. Find out which Taylor Swift Era (Marketer’s Version) applies to you and discover the tactics you can apply to your own marketing campaigns. October 09, 2023 10.09.23 Digital Marketing THE CROSS-CHANNEL MARKETING STARTER KIT For successful cross-channel marketing, you need to be data-driven. Discover the tools, tips, and techniques you need to power an engaging and seamless cross-channel strategy that will drive your customers to keep coming back for more. October 05, 2023 10.05.23 Mobile Marketing 2024 PREDICTIONS FOR FINANCIAL SERVICES MARKETERS With 2024 right around the corner, it’s time for marketers to gear up by learning the key financial services trends for the upcoming year. Hear predictions surrounding customer behaviors, product trends, and more. October 04, 2023 10.04.23 Digital Marketing UNIVERSAL DATA ACTIVATION: HARNESS THE FULL POTENTIAL OF TWILIO SEGMENT Creating data-driven, personalized marketing needs a martech system that works like a well-oiled machine. With the integration of Universal Data Activation and Twilio Segment, you can easily create dynamic, real-time marketing experiences. ... October 03, 2023 10.03.23 Digital Marketing * 01 * 02 * 03 * PRESS See what the press is saying about Movable Ink. Learn More RESOURCE CENTER View our latest insights and inspiration to bring your 1:1 personalization strategies to life. Learn More GET A DEMO Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself. Get a Demo Movable Ink 5 Bryant Park, 9th Floor NYC, NY 10018 Resources * Contact Us * Get a Demo * Sign Up for Movable Ink's Newsletter Legal * Terms & Conditions * Privacy Policy * Recruiting Privacy Note * Notice at Collection Trust * Privacy, Security & Compliance * Visit the Exchange * GDPR * CCPA © Movable Ink | Your Privacy Choices | Do Not Sell/Share By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. 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