ovative.com
Open in
urlscan Pro
2606:4700:3035::ac43:97c2
Public Scan
Submitted URL: http://ovative.com/
Effective URL: https://ovative.com/
Submission: On May 04 via manual from US — Scanned from DE
Effective URL: https://ovative.com/
Submission: On May 04 via manual from US — Scanned from DE
Form analysis 1 forms found in the DOM
POST /#gf_1
<form method="post" enctype="multipart/form-data" target="gform_ajax_frame_1" id="gform_1" action="/#gf_1" data-formid="1">
<div class="gform-body gform_body">
<ul id="gform_fields_1" class="gform_fields top_label form_sublabel_below description_below">
<li id="field_1_1" class="gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_1_1"><label
class="gfield_label gform-field-label" for="input_1_1">Full Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_text"><input name="input_1" id="input_1_1" type="text" value="" class="medium" placeholder="Full Name" aria-required="true" aria-invalid="false"> </div>
</li>
<li id="field_1_2" class="gfield gfield--type-text half field_sublabel_below gfield--no-description field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_1_2"><label class="gfield_label gform-field-label"
for="input_1_2">Company</label>
<div class="ginput_container ginput_container_text"><input name="input_2" id="input_1_2" type="text" value="" class="medium" placeholder="Company" aria-invalid="false"> </div>
</li>
<li id="field_1_3" class="gfield gfield--type-email half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_1_3"><label
class="gfield_label gform-field-label" for="input_1_3">Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_email">
<input name="input_3" id="input_1_3" type="text" value="" class="medium" placeholder="Email" aria-required="true" aria-invalid="false">
</div>
</li>
<li id="field_1_4" class="gfield gfield--type-select field_sublabel_below gfield--no-description field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_1_4"><label class="gfield_label gform-field-label"
for="input_1_4">Work with Us</label>
<div class="ginput_container ginput_container_select"><select name="input_4" id="input_1_4" class="medium gfield_select" aria-invalid="false">
<option value="" selected="selected" class="gf_placeholder">Work with Us</option>
<option value="Careers">Careers</option>
<option value="Request Digital Marketing Audit">Request Digital Marketing Audit</option>
<option value="Request MAP Demo">Request MAP Demo</option>
<option value="Partnerships">Partnerships</option>
<option value="Skills Based Volunteer Program">Skills Based Volunteer Program</option>
<option value="Request Employment Verification">Request Employment Verification</option>
<option value="Other">Other</option>
</select></div>
</li>
<li id="field_1_9" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_1_9">
<div class="ginput_container ginput_container_text"><input name="input_9" id="input_1_9" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</li>
<li id="field_1_10" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_1_10">
<div class="ginput_container ginput_container_text"><input name="input_10" id="input_1_10" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</li>
<li id="field_1_11" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_1_11">
<div class="ginput_container ginput_container_text"><input name="input_11" id="input_1_11" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</li>
<li id="field_1_12" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_1_12">
<div class="ginput_container ginput_container_text"><input name="input_12" id="input_1_12" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</li>
<li id="field_1_13" class="gfield gfield--type-captcha field_sublabel_below gfield--no-description field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_1_13"><label class="gfield_label gform-field-label"
for="input_1_13">CAPTCHA</label>
<div id="input_1_13" class="ginput_container ginput_recaptcha gform-initialized" data-sitekey="6Ld8pSYlAAAAAHGkJkmkFhTZaK-01wdMl92E6hqs" data-theme="light" data-tabindex="0" data-badge="">
<div style="width: 304px; height: 78px;">
<div><iframe title="reCAPTCHA"
src="https://www.google.com/recaptcha/api2/anchor?ar=1&k=6Ld8pSYlAAAAAHGkJkmkFhTZaK-01wdMl92E6hqs&co=aHR0cHM6Ly9vdmF0aXZlLmNvbTo0NDM.&hl=en&v=4q6CtudrwcI-LSEYlfoEbDXg&theme=light&size=normal&cb=xqw3zk3yo0lv"
width="304" height="78" role="presentation" name="a-3k10uowd4j65" frameborder="0" scrolling="no" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation allow-modals allow-popups-to-escape-sandbox"
data-gtm-yt-inspected-49802023_274="true"></iframe></div><textarea id="g-recaptcha-response" name="g-recaptcha-response" class="g-recaptcha-response"
style="width: 250px; height: 40px; border: 1px solid rgb(193, 193, 193); margin: 10px 25px; padding: 0px; resize: none; display: none;"></textarea>
</div><iframe style="display: none;" data-gtm-yt-inspected-49802023_274="true"></iframe>
</div>
</li>
<li id="field_1_14" class="gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below gfield_visibility_visible" data-js-reload="field_1_14"><label
class="gfield_label gform-field-label" for="input_1_14">Comments</label>
<div class="ginput_container"><input name="input_14" id="input_1_14" type="text" value=""></div>
<div class="gfield_description" id="gfield_description_1_14">This field is for validation purposes and should be left unchanged.</div>
</li>
</ul>
</div>
<div class="gform_footer top_label"> <input type="submit" id="gform_submit_button_1" class="gform_button button" value="Talk To Us" onclick="if(window["gf_submitting_1"]){return false;} window["gf_submitting_1"]=true; "
onkeypress="if( event.keyCode == 13 ){ if(window["gf_submitting_1"]){return false;} window["gf_submitting_1"]=true; jQuery("#gform_1").trigger("submit",[true]); }"> <input type="hidden" name="gform_ajax"
value="form_id=1&title=&description=&tabindex=0">
<input type="hidden" class="gform_hidden" name="is_submit_1" value="1">
<input type="hidden" class="gform_hidden" name="gform_submit" value="1">
<input type="hidden" class="gform_hidden" name="gform_unique_id" value="">
<input type="hidden" class="gform_hidden" name="state_1" value="WyJbXSIsImM4YTA2ZDljOTNmZTI5NzNkMjFkZWVkNTIyNWQ5YWFhIl0=">
<input type="hidden" class="gform_hidden" name="gform_target_page_number_1" id="gform_target_page_number_1" value="0">
<input type="hidden" class="gform_hidden" name="gform_source_page_number_1" id="gform_source_page_number_1" value="1">
<input type="hidden" name="gform_field_values" value="">
</div>
</form>Text Content
Skip to content * * * * People * Results * Offerings * Media * Measurement * Consulting * Technology * MAP * EMR * Insights * Careers * Open Positions * Champions of Change * ELEVATE * Talk To Us Your browser does not support the video tag. MEDIA. MEASUREMENT. CONSULTING. WE DELIVER RESULTS. Learn More OVATIVE GROUP IS AN INDEPENDENT, DIGITAL-FIRST MEDIA AND MEASUREMENT FIRM. WE HELP CHANGE MAKERS DRIVE MEASURABLE PERFORMANCE. PEOPLE WE ARE A TEAM OF MARKETING EXPERTS We do the hard work, every day, to drive performance and surpass expectations. We foster a trusting environment – with each other and our clients – where smart people perform at high levels, enjoy and respect one another, and support each other to stretch to their potential. Join our Team Meet our Leadership Team » RESULTS WE HELP CLIENTS PUSH BOUNDARIES AND THINK DIFFERENTLY We have created a new metric to measure and optimize media performance based on the incremental impact to the total business. We call it Enterprise Marketing Return (EMR). Our entire organization is oriented to help clients bring EMR to life. See how we’ve helped courageous marketing and measurement leaders achieve extraordinary enterprise results. FACEBOOK Informed Facebook Marketplace marketing budget and media mix decisions by quantifying the incremental value of Paid Search through testing and statistical analyses. View Results COACH Continuously optimizing to Enterprise Marketing Return by leveraging a cross-channel planning approach, full mix execution, Marketing Analytics Platform insights, and global reporting dashboards View Results FORTUNE 10 HEALTHCARE COMPANY Designed and ran a program to help a Fortune 10 healthcare company double digitally attributed applications by building industry-leading, digital-first customer acquisition capabilities. View Results See more results TRUSTED BY We help leaders across industries, including Retail, Healthcare, Ecommerce, Financial Services, Consumer Packaged Goods Entertainment, Education, Food & Beverage, Travel, and Technology measure and optimize their marketing spend. OFFERINGS OVATIVE HELPS CHANGE MAKERS DRIVE MEASURABLE PERFORMANCE WITH OUR CUSTOMER-CENTRIC ENTERPRISE MENTALITY, UNPARALLELED TEAM, AND INTEGRATED MEDIA, MEASUREMENT, AND CONSULTING SERVICES. Learn More MEDIA Digital-first, customer-centric, enterprise-focused media programs that deliver profitable revenue and customer growth. Learn more » MEASUREMENT Technology, reporting, testing, and omni-channel measurement services that enable optimization to Enterprise Marketing Return. Learn more » CONSULTING Customer, marketing, and measurement strategies that accelerate enterprise growth. Learn more » INSIGHTS PROPRIETARY INSIGHTS, ANALYSES, AND PERSPECTIVES FOR MARKETING AND MEASUREMENT LEADERS. View all insights Marketing Analytics Platform IN UNCERTAIN TIMES, MEASUREMENT IS YOUR HERO A potential recession, data privacy concerns, and an ever-changing media landscape are just some…. Read More » -------------------------------------------------------------------------------- Kaylie Hanson Analyst, Measurement Solutions Champions of Change OVATIVE’S 2022 DEIB ANNUAL REPORT We are Champions of Change, fostering a culture inclusive of all dimensions of difference,…. Read More » -------------------------------------------------------------------------------- Ovative Insights Team Measurement YOU SHOULD BE USING AI FOR YOUR MARKETING MEASUREMENT (AND WE DON’T MEAN CHATGPT) One of marketers’ challenges is understanding the tangible impact of the media they run.…. Read More » -------------------------------------------------------------------------------- Chuck Anderson-Weir Director, Measurement EMR OPTIMIZE YOUR MEDIA MIX WITH THE 2023 EMR POWER RANKINGS Budgets are tight. Marketers must ensure that every media dollar spent is driving profitable…. Read More » -------------------------------------------------------------------------------- Shelby Tietel Senior Analyst, Measurement Solutions RETAIL MEDIA NETWORKS OVATIVE’S DEREK NELSON SPEAKS WITH HABU: ZERO TO CLEAN ROOM SERIES Ovative’s Derek Nelson, Senior Director of Measurement & RMN Consulting, teamed up with Habu…. Listen Now » -------------------------------------------------------------------------------- Derek Nelson Senior Director, Measurement & RMN Consulting Holiday Testing META ADVANTAGE+ SHOPPING CAMPAIGNS ARE WORTH THE TEST Ovative clients invested over a third of performance spend on Meta’s Advantage+ Shopping (ASC)…. Read More » -------------------------------------------------------------------------------- Cory Pearson Director, Paid Media Holiday Planning DEEP DISCOUNTS AND PAID SEARCH DOMINATED: CYBER 5 RECAP AND LOOKAHEAD Cyber 5 saw a record number of consumers shopping, but it was a lot…. Read More » -------------------------------------------------------------------------------- Karen Spitzfaden Senior Manager, Consulting IN THE NEWS OVATIVE’S BONNIE GROSS ON MPR NEWS: LIFE AFTER LAYOFF WITH ANGELA DAVIS Ovative’s Bonnie Gross, EVP of Talent Services, was featured on MPR News to discuss…. Listen Now » -------------------------------------------------------------------------------- Ovative Insights Team EMR TIME TO DOUBLE DOWN: UPDATED EMR HOLIDAY PREDICTIONS Based on Ovative’s client EMR (Enterprise Marketing Return) data, each key season Ovative shares…. Read More » -------------------------------------------------------------------------------- Tyler Crosby Manager, Measurement Solutions Marketing Analytics Platform MAP RAISES THE BAR WITH NEW INTEGRATED TESTING FUNCTIONALITY Incrementality testing is the gold standard in understanding true marketing performance. However, marketing measurement…. Read More » -------------------------------------------------------------------------------- Kati Stewart Senior Manager, Product Holiday Testing IF YOU ARE NOT TESTING ADVANTAGE+ SHOPPING (ASC), YOU ARE MISSING OUT! With consumer hesitations to buy and rising media costs, brands must maximize every dollar…. Read More » -------------------------------------------------------------------------------- Cory Pearson Director, Paid Media Holiday Customer Strategy HOLIDAY STRATEGIES TO ENGAGE YOUR CUSTOMERS . Read More » -------------------------------------------------------------------------------- Karen Spitzfaden Senior Manager, Consulting EMR Power Rankings TACTICS TO TRY: 2022 EMR HOLIDAY PREDICTIONS . Read More » -------------------------------------------------------------------------------- Pallavi Janiani Manager, Talent Services IN THE NEWS OVATIVE, TAPESTRY, AND META TALK EMR Tapestry, the parent company of Coach, Kate Spade New York, and Stuart Weitzman, has…. Listen Now » -------------------------------------------------------------------------------- Ovative Insights Team Marketer’s Guide to Holiday 2022 MARKETER’S GUIDE TO HOLIDAY 2022 . Read More » -------------------------------------------------------------------------------- Ovative Insights Team Ovative Women in Leadership #WOMENRAISINGTHEBAR: AN INTERVIEW WITH OVATIVE’S FEMALE VICE PRESIDENTS At Ovative Group, we tackle the complex marketing and strategy problems that truly transform…. Listen Now » -------------------------------------------------------------------------------- Ovative Insights Team Retail Media Advertising THE RISE OF RETAIL MEDIA ADVERTISING Retailers like Home Depot, Walmart, and CVS are setting up their own Retail Media…. Read More » -------------------------------------------------------------------------------- Jenna Irwin Senior Manager, Measurement Solutions Performance Max Update PERFORMANCE MAX IS HERE TO STAY. WHAT DOES THIS MEAN FOR MARKETERS? Google has officially announced the transition of Smart Shopping and Local Campaigns to Performance…. Read More » -------------------------------------------------------------------------------- Chris Thueringer Senior Director, Paid Media Commitment To Change COMMIT TO CHANGE – AN OVATIVE UPDATE Over the past five years, with an even greater focus in the past 20…. Read More » -------------------------------------------------------------------------------- Erin Aberg Vice President, Talent Services Social Impact Marketing IS DIGITAL MEDIA RIGHT FOR YOU? A GUIDE FOR SOCIAL BENEFIT ORGANIZATIONS “What does my organization need to do to get started with digital media in…. Read More » -------------------------------------------------------------------------------- Molly Reeves Analyst, Paid Social EMR Power Rankings UNDERDOGS VS. OVER SPENDERS: IS YOUR CHANNEL STRATEGY MAXIMIZING ENTERPRISE MARKETING RETURN? Could you be missing out on opportunities to maximize Enterprise Marketing Return (EMR)? Are…. Read More » -------------------------------------------------------------------------------- Chuck Anderson-Weir Director, Measurement EMR Power Rankings NEW YEAR, NEW LEVERS: 2022 EMR POWER RANKINGS Are you a marketer wondering how your planned quarterly media investment stacks up? Do…. Read More » -------------------------------------------------------------------------------- Pallavi Janiani Manager, Talent Services November Trends & Performance OVATIVE TRENDS AND PERFORMANCE UPDATE: NOVEMBER 2021 Spending is up for pockets of consumers during the month of November, but not…. Read More » -------------------------------------------------------------------------------- Lindsay Karner Senior Analyst, Consulting Holiday 2021 Cyber 5 Recap MARKETER’S GUIDE TO HOLIDAY 2021 | EDITION 8: CYBER 5 PERFORMANCE RECAP Cyber 5 spending fell short of expectations this year due to early shopping, evolving…. Read More » -------------------------------------------------------------------------------- Emily Voigtlander Director, Client Services Holiday 2021 Cyber 5 Preparation MARKETER’S GUIDE TO HOLIDAY 2021 | EDITION 7: PREPARING FOR CYBER 5 Cyber 5 is expected to deliver strong sales volume and solid growth this year,…. Read More » -------------------------------------------------------------------------------- Heather Gray Director, Client Services October Trends & Performance OVATIVE TRENDS AND PERFORMANCE UPDATE: OCTOBER 2021 Workforce challenges and wavering consumer confidence mixed with shifts in the digital landscape continue to pressure businesses as…. Read More » -------------------------------------------------------------------------------- Audrey Hapka Sr. Analyst, Consulting Holiday 2021 Key Indicators MARKETER’S GUIDE TO HOLIDAY 2021 | EDITION 6: OVERCOMING HOLIDAY SUPPLY CHAIN CHALLENGES Challenges throughout the global supply chain, from factory closures to increased transit times, have…. Read More » -------------------------------------------------------------------------------- Patrick Shumaker Senior Manager, Consulting Holiday 2021 Key Indicators MARKETER’S GUIDE TO HOLIDAY 2021 | EDITION 5: KEY INDICATORS TO WATCH The 2021 holiday season will require marketers to deliver in new ways to meet…. Read More » -------------------------------------------------------------------------------- Bethany Hawthorne Director, Client Services Holiday 2021 Customer Strategies MARKETER’S GUIDE TO HOLIDAY 2021 | EDITION 4: HOLIDAY STRATEGIES TO ENGAGE YOUR CUSTOMERS Holiday is a crucial time for marketers. Against the backdrop of a highly competitive landscape, we are…. Read More » -------------------------------------------------------------------------------- Karen Spitzfaden Senior Manager, Consulting Holiday 2021 Action MARKETER’S GUIDE TO HOLIDAY 2021 | EDITION 3: WHAT’S A MARKETER TO DO? We know you’ve got a lot to consider this holiday season, but don’t panic.…. Read More » -------------------------------------------------------------------------------- Steve Baxter Executive Vice President, Media September Trends & Performance OVATIVE TRENDS AND PERFORMANCE UPDATE: SEPTEMBER 2021 With back-to-school shopping behind us and holiday right around the corner, marketers must assess…. Read More » -------------------------------------------------------------------------------- Lindsay Karner Senior Analyst, Consulting Holiday 2021 Trends MARKETER’S GUIDE TO HOLIDAY 2021 | EDITION 2: KEY CONSIDERATIONS AND TRENDS Marketers should start planning for Holiday 2021 by looking at the consumer first. Understanding…. Read More » -------------------------------------------------------------------------------- Emily Baker Sr. Manager, Consulting Marketer’s Guide to Holiday 2021 MARKETER’S GUIDE TO HOLIDAY 2021 | EDITION 1: PLAYBOOK Marked by a global pandemic, an election, and the longest shopping season in history,…. Read More » -------------------------------------------------------------------------------- Steve Baxter Executive Vice President, Media iOS 15 THE RELEASE OF IOS15 AND ITS IMPACT TO MARKETERS Apple’s iOS 15 update was released today and contains several new features that may impact marketers across industries.…. Read More » -------------------------------------------------------------------------------- Lindsay Karner Senior Analyst, Consulting Ovative Sustainability OVATIVE TRENDS AND PERFORMANCE UPDATE: AUGUST 2021 The holiday season is nearly here, and marketers are being faced with a number of challenges…. Read More » -------------------------------------------------------------------------------- Bethany Hawthorne Director, Client Services SEM Brand Safety HOW TO PROTECT YOUR BRAND WHEN USING GOOGLE ADS In the past year, trust in the media has decreased by 8%, with 50%…. Read More » -------------------------------------------------------------------------------- Trushna Visavadia Intern, Digital Experience Optimization Emerging Video Content (VIDEO) CONTENT IS KING: EMERGING VIDEO FORMATS THAT WILL CAPTIVATE YOUR AUDIENCE Marketers are ditching static images for video, utilizing new emerging formats following the success…. Read More » -------------------------------------------------------------------------------- Jalen Wight Analyst, Paid Media Digital Experience Optimization CRO ALONE MISSES THE MARK. WHY YOU SHOULD USE ENTERPRISE MARKETING RETURN. Conversion Rate (CVR) has long been the gold standard KPI for marketing and ecommerce leaders to gauge the performance…. Read More » -------------------------------------------------------------------------------- Andy Hartos Director, Digital Experience Optimization Digital Experience Optimization DO YOU KNOW THE TRUE ENTERPRISE VALUE OF YOUR DIGITAL PROPERTIES? When measuring and valuing their digital properties, Ovative has found that 80% of organizations…. Read More » -------------------------------------------------------------------------------- Patrick Johnston Senior Director, Digital Experience Optimization Trends & Performance OVATIVE TRENDS AND PERFORMANCE UPDATE: JULY 2021 With Back-to-School and holiday seasons fast approaching, marketers must plan ahead to account for supply chain disruptions, take advantage…. Read More » -------------------------------------------------------------------------------- Maddie Boulanger Senior Analyst, Client Services Transitioning to Amazon TIPS FOR BRANDS TRANSITIONING TO AMAZON Amazon is the leading e-retailer in the United States with close to 386 billion…. Read More » -------------------------------------------------------------------------------- Ben Culbert Director, Activate Solutions Customer-Centric Marketing CUSTOMER-CENTRIC MARKETING: HOW TO TAKE ACTION ON THIS BUZZ-WORTHY TOPIC Customer-centric strategy is one of the most buzz-worthy topics in marketing today, but are…. Read More » -------------------------------------------------------------------------------- Grant Griebenow Senior Director, Strategy Consulting Trends & Performance OVATIVE TRENDS AND PERFORMANCE UPDATE: JUNE 2021 The end of June marked the close of the first half of the year, and a…. Read More » -------------------------------------------------------------------------------- Jake Galarneau Sr. Analyst, Digital Experience Optimization Measurement Maturity MEASUREMENT MATURITY: HOW DOES YOUR BRAND MEASURE UP? Marketing measurement is vital to the design, execution, and effectiveness of marketing strategies, though…. Read More » -------------------------------------------------------------------------------- Kate Bante Senior Director, Strategy Consulting Prime Day 2021 Recap A LOOK BACK AT PRIME DAY 2021 Amazon’s annual Prime Day Event surpassed expectations this year, garnering more than $11 billion in total…. Read More » -------------------------------------------------------------------------------- Abby Warrick Analyst, Paid Media Prime Day 2021 Tips FIVE TIPS TO WIN PRIME DAY 2021 30% of US adults plan to purchase during the Amazon Prime Day event this year, and…. Read More » -------------------------------------------------------------------------------- Nick Gee Analyst, Paid Media Third-Party Cookies A TECHNICAL DIVE INTO THE COOKIE APOCALYPSE Marketers are aware that 3rd party cookies are rapidly declining in efficacy, and individual-level…. Read More » -------------------------------------------------------------------------------- Alex Meyers Director, Measurement Trends & Performance OVATIVE TRENDS AND PERFORMANCE UPDATE: MAY 2021 As much of the U.S. continues to inch back toward a more ‘normal’, pre-COVID state, marketers…. Read More » -------------------------------------------------------------------------------- Bethany Hawthorne Director, Client Services Testing TikTok SHOULD YOU BE TESTING TIKTOK? Are you wondering if you should be testing TikTok? TikTok has over 732 million…. Read More » -------------------------------------------------------------------------------- Hanna Christianson Sr Analyst Paid Media Marketing Technology DEMYSTIFYING THE MARKETING MEASUREMENT LANDSCAPE According to a 2021 Forrester study¹, less than a third of marketing decision-makers are…. Read More » -------------------------------------------------------------------------------- Kati Stewart Senior Manager, Product Media Response Plan MARKETER’S GUIDE TO MEDIA RESPONSE PLANNING Each day, marketers are faced with decisions on how their brand should show up…. Read More » -------------------------------------------------------------------------------- Heather Gray Director, Client Services Prime Day 2021 HOW TO PREPARE FOR PRIME DAY 2021 Amazon’s Prime Day Event is slated to happen June 21-22, 2021. Marketers must begin…. Read More » -------------------------------------------------------------------------------- Ben Culbert Director, Activate Solutions EMR Solves HOW ENTERPRISE MARKETING RETURN SOLVES COMMON MARKETING PAIN POINTS Siloed teams, disjointed business goals, and a lack of understanding around the true value…. Listen Now » -------------------------------------------------------------------------------- Chuck Anderson-Weir Director, Measurement iOS 14.5 Early Trends IOS 14.5 HAS ARRIVED AND HERE IS OVATIVE’S TAKE Following the Apple iOS 14.5 release late April, we are seeing emerging trends impacting app downloads,…. Read More » -------------------------------------------------------------------------------- Hannah Kuntz Manager, Paid Social Trends & Performance OVATIVE TRENDS AND PERFORMANCE UPDATE: MARCH 2021 March was a month of significant macro-economic impact, highlighting the need for marketers to take both…. Read More » -------------------------------------------------------------------------------- Bethany Hawthorne Director, Client Services Brand and Performance Marketing HOW TO APPROACH BRAND BUILDING LIKE A PERFORMANCE MARKETER As marketers adapt to privacy changes, direct conversion and performance tactics based on individual-level…. Read More » -------------------------------------------------------------------------------- Grant Griebenow Senior Director, Strategy Consulting Cookie Apocalypse WHY WE EMBRACE THE COOKIE APOCALYPSE Last week, Google announced that they plan to stop selling ads based on unique…. Read More » -------------------------------------------------------------------------------- Kate Bante Senior Director, Strategy Consulting Super Bowl Performance HOW TO MEASURE SUPER BOWL ENTERPRISE RESULTS Typically attracting over 100 million US viewers, the Super Bowl is arguably one of…. Read More » -------------------------------------------------------------------------------- Ovative Insights Team Cookie Replacement IS GOOGLE’S COOKIE-BASED TRACKING SOLUTION THE REAL DEAL? HERE’S OUR TAKE. According to a recent statement by Google, their new Federated Learning of Cohorts (FloC)…. Read More » iOS 14 IOS 14 IMPACT ON TARGETING: FOUR IMMEDIATE STEPS FOR MARKETERS As Apple rolls out iOS 14 updates, there will be significant impact on marketers’…. Read More » -------------------------------------------------------------------------------- Stephanie Davila Director, Paid Media Holiday Insights MARKETER’S RECAP HOLIDAY 2020 | DECEMBER WEEK 3 Consumer confidence falters amid COVID surges while in-store traffic rates experience 41% declines. Read…. Read More » -------------------------------------------------------------------------------- Jen Alcott Vice President, Client Services Holiday Insights MARKETER’S RECAP HOLIDAY 2020 | DECEMBER WEEK 2 Learn how shipping cutoffs are impacting media performance as consumers rush to find last-minute…. Read More » -------------------------------------------------------------------------------- Bethany Hawthorne Director, Client Services Cyber 5 MARKETER’S RECAP HOLIDAY 2020 | CYBER 5 PERFORMANCE Cyber 5 ecommerce performance crushed last year’s results. Read more on industry and Ovative…. Read More » -------------------------------------------------------------------------------- Frances Miller Director, Client Services Cyber 5 MARKETER’S GUIDE TO HOLIDAY 2020 | EDITION 4: CYBER 5 TIPS Cyber 5 ecommerce sales are expected to outpace last year by nearly 40%. Competition…. Read More » -------------------------------------------------------------------------------- Chris Thueringer Senior Director, Paid Media Holiday KPIs MARKETER’S GUIDE TO HOLIDAY 2020 | EDITION 3: KEY INDICATORS TO WATCH Expecting the unexpected is more critical than ever this holiday season. How can you…. Read More » -------------------------------------------------------------------------------- Bethany Hawthorne Director, Client Services Enterprise Marketing Return MARKETER’S GUIDE TO HOLIDAY 2020 | EDITION 2: EMR RETAIL POWER RANKINGS Are you a retail marketer wondering how your planned holiday media investment stacks up?…. Read More » -------------------------------------------------------------------------------- Chuck Anderson-Weir Director, Measurement Amazon Prime Day MARKETER’S RECAP HOLIDAY 2020 | PRIME DAY Prime Day looked different this year: from occurring in October for the first time,…. Read More » -------------------------------------------------------------------------------- Mary Kate Evon Manager, Paid Social Holiday Planning MARKETER’S GUIDE TO HOLIDAY 2020 | EDITION 1: PLAYBOOK The stakes have never been higher nor as unpredictable heading into the holiday season.…. Read More » -------------------------------------------------------------------------------- Steve Baxter Executive Vice President, Media Amazon Prime Day AMAZON PRIME DAY 2020: HOW TO WIN WITH DIGITAL Prime Day official dates were announced early yesterday morning sharing the event will run…. Read More » -------------------------------------------------------------------------------- Maryjane Glynn Director, Ovative Marketing Unified Measurement MARKETING MEASUREMENT IN AN INCREASINGLY PRIVACY-ORIENTED WORLD Apple’s recent announcement, that the upcoming iOS 14 software will include enhanced customer data…. Read More » -------------------------------------------------------------------------------- Alex Meyers Director, Measurement Healthcare Marketing HOW HEALTHCARE MARKETERS WIN: DIGITAL OPPORTUNITIES IN RESPONSE TO COVID-19 As consumers embrace digital-first services, healthcare marketers must create seamless, digital experiences to reach…. Read More » -------------------------------------------------------------------------------- Grant Griebenow Senior Director, Strategy Consulting Media Pauses NAVIGATING MEDIA PAUSES: HOW TO REBOOT WITH SUCCESS Recent Facebook ad boycotts, budget shifts, and changing social platform dynamics have created new…. Read More » -------------------------------------------------------------------------------- Brennan Bahr Senior Analyst, Paid Media Customer Retention MARKETER’S GUIDE TO NAVIGATING COVID-19 | EDITION 5 Retailers who have remained open throughout the pandemic have acquired a higher volume of…. Read More » -------------------------------------------------------------------------------- Dianne Anderson Senior Vice President, Media Store Re-Opening MARKETER’S GUIDE TO NAVIGATING COVID-19 | EDITION 4 As the COVID pandemic continues to evolve, many businesses are faced with a unique…. Read More » -------------------------------------------------------------------------------- Andrew Pierce Senior Director, Paid Media Geo Strategies MARKETER’S GUIDE TO NAVIGATING COVID-19 | EDITION 3 In our third edition of “The Marketer’s Guide to Navigating COVID-19,” we are leveraging…. Read More » -------------------------------------------------------------------------------- Chuck Anderson-Weir Director, Measurement Marketing Leadership MARKETER’S GUIDE TO NAVIGATING COVID-19 | EDITION 2 In the next edition of our guide to navigating COVID-19, we are highlighting the…. Read More » -------------------------------------------------------------------------------- Dale Nitschke CEO & Founder Leadership MARKETER’S GUIDE TO NAVIGATING COVID-19 | EDITION 1 As the COVID-19 situation rapidly develops, our teams are doing everything they can to…. Read More » -------------------------------------------------------------------------------- Steve Baxter Executive Vice President, Media Disruption HOW TO DISRUPT AN INDUSTRY AS THE INCUMBENT WITH LISA BAILEY AND JOSH PETERSON Lisa Bailey, Vice President of Media and Digital Activation, and Josh Peterson, Senior Director…. Listen Now » -------------------------------------------------------------------------------- Ovative Insights Team Change Management BALANCING PEOPLE, PROCESS, AND TECH The combination of customer-level targeting and personalization, the ever-growing flood of data and use…. Listen Now » -------------------------------------------------------------------------------- Jesse Grittner Senior Vice President, Growth Customer Privacy NAVIGATING THE EVER-CHANGING DATA LANDSCAPE Customer privacy concerns are causing fundamental changes to marketing and measurement. The data we…. Listen Now » -------------------------------------------------------------------------------- Alex Looker Senior Director, Data Engineering & Solution Architecture First Party Data TURNING DATA INTO PERSONALIZED EXPERIENCES Consumers demand personalization and, despite recent privacy trends, they are willing to share data…. Listen Now » -------------------------------------------------------------------------------- Peter Cragoe Manager, Activate Solutions Customer Engagement CUSTOMER CENTRICITY AS A COMPETITIVE ADVANTAGE In order to stay relevant in 2020, brands must be creative when thinking about…. Listen Now » -------------------------------------------------------------------------------- Grant Griebenow Senior Director, Strategy Consulting Incrementality INCREMENTALITY OF AFFILIATE PUBLISHERS A key component of Enterprise Marketing Return is measuring the incremental value of your…. Read More » -------------------------------------------------------------------------------- Zac Henschel Senior Manager, Measurement Enterprise Marketing Return EMR IS THE NEW ROAS Understanding return on investment is the core question marketers must be able to answer…. Read More » -------------------------------------------------------------------------------- Beth McKigney Senior Vice President, Measurement Strategic Partnership ELEVATING OUR PARTNERSHIP WITH FACEBOOK We are proud of the partnership we have built with Facebook and honored to…. Read More » -------------------------------------------------------------------------------- Dan Sheehan Senior Director, Creative Services Customer Privacy DEATH OF THE COOKIE The advertising industry, by and large, is still dependent on cookie-based tracking technology to…. Read More » -------------------------------------------------------------------------------- Alex Meyers Director, Measurement Values THE ROI OF COMPANY VALUES Alex Meyers, brand values activist at Ovative Group, speaks to the importance of company…. Listen Now » -------------------------------------------------------------------------------- Alex Meyers Director, Measurement Holiday Planning THE DIGITAL MARKETER’S GUIDE TO HOLIDAY 2019 READINESS As we approach the holiday season, our teams do everything we can to get…. Read More » -------------------------------------------------------------------------------- Steve Baxter Executive Vice President, Media SEO WHY SEO IS WORTH THE WAIT WITH SCOTT DODGE Scott Dodge, Head of SEO at Ovative Group, reframes SEO as the most undervalued…. Listen Now » -------------------------------------------------------------------------------- Scott Dodge Senior Director, SEO Holistic Search SEO AND SEM: BETTER, TOGETHER. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) work stronger, and more efficiently,…. Read More » -------------------------------------------------------------------------------- Emily Christon Senior Manager, SEO Amazon Prime Day ALEXA, HOW WAS PRIME DAY? Amazon sold 175 million products during Prime Day last week, which is projected at…. Read More » -------------------------------------------------------------------------------- Nicole Luczynski Senior Manager, Paid Media Customer Strategy UNTANGLING CUSTOMER-CENTRICITY: WHAT IS A “CUSTOMER STRATEGY” AND WHY DO IT? Your customer strategy must be crafted in the context of the broader business. This…. Read More » -------------------------------------------------------------------------------- Julia Marks Senior Manager, Media Strategy Leadership THE C-LEVEL MINDSET WITH DALE NITSCHKE Brandon sits down with CEO and Founder of Ovative Group, Dale Nitschke, to chat…. Listen Now » -------------------------------------------------------------------------------- Dale Nitschke CEO & Founder Data Science GENERATION DATA SCIENCE John Chandler, Clinical Professor of Marketing at University of Montana and Andrew Van Benschoten,…. Listen Now » -------------------------------------------------------------------------------- Andrew Van Benschoten Senior Manager, Measurement Multi-Touch Attribution BUILDING CONFIDENCE IN ATTRIBUTION WITH INCREMENTALITY Most attribution tools show display retargeting driving a $10+ return on ad spend. As…. Read More » -------------------------------------------------------------------------------- Danny Shay Senior Manager, Business Development Technology Adoption FIVE STEPS TO SUCCESSFUL ADOPTION OF MEASUREMENT TECHNOLOGY Many marketers struggle with successful adoption of advanced measurement technology. According to eMarketer, almost…. Read More » -------------------------------------------------------------------------------- Alex Meyers Director, Measurement MarTech ROI EVALUATING THE ROI OF YOUR ADVANCED MEASUREMENT TOOL Most organizations spend more than half a million dollars annually on advanced measurement tools…. Read More » -------------------------------------------------------------------------------- Kate Bante Senior Director, Strategy Consulting Diversity & Inclusion A FEARLESS TAKE ON DIVERSITY AND INCLUSION WITH ELLEN WALTHOUR AND INGRID SABAH Ellen Walthour, CEO of The BrandLab, and Ingrid Sabah, Analyst at Ovative Group and…. Listen Now » -------------------------------------------------------------------------------- Ovative Insights Team Reporting BUILDING A COMPETITIVE EDGE THROUGH CUSTOMER-CENTRIC REPORTING When looking at the tidal wave of data available to you as a marketer,…. Read More » -------------------------------------------------------------------------------- Chuck Anderson-Weir Director, Measurement Incrementality THE LIMITATIONS OF PREDICTIVE ANALYTICS IN MARKETING Many marketers avoid testing the validity of their return on ad spend because they…. Read More » -------------------------------------------------------------------------------- Ovative Insights Team Change Management GET YOUR ORGANIZATION READY FOR ENTERPRISE MARKETING RETURN One of the most common mistakes we see when it comes to marketing measurement…. Read More » -------------------------------------------------------------------------------- Kate Bante Senior Director, Strategy Consulting Enterprise Marketing Return WHAT IS ENTERPRISE MARKETING RETURN? Enterprise Marketing Return is one part metric, one part mindset. It’s a new metric…. Read More » -------------------------------------------------------------------------------- Beth McKigney Senior Vice President, Measurement Site Optimization HOW TO MAXIMIZE THE VALUE OF YOUR WEBSITE You have a website. You want to ensure that both search engines and users…. Read More » -------------------------------------------------------------------------------- Patrick Johnston Senior Director, Digital Experience Optimization Amazon Strategy A PRIME OPPORTUNITY: YOUR 2019 AMAZON STRATEGY While Amazon remains a thorn in the side of many-a-retail-giant, there’s no denying its…. Read More » -------------------------------------------------------------------------------- Ben Culbert Director, Activate Solutions SEO Reporting AUTOMATE KEYWORD RANK REPORTING WITH GOOGLE DATA STUDIO Creating reports for your clients is a vital part of SEO. It’s also one…. Read More » -------------------------------------------------------------------------------- Emily Christon Senior Manager, SEO Always-On Testing INCREMENTALITY TESTING SERIES: IDENTIFYING WHAT TO TEST NOW You’ve fought for this media budget. You’re investing this media budget. And finally, you’re…. Read More » -------------------------------------------------------------------------------- Zac Henschel Senior Manager, Measurement Cause Marketing MARKETING FOR A CAUSE WITH LIWANAG OJALA Liwanag Ojala, CEO of CaringBridge, talks about marketing in the non-profit sector and how…. Listen Now » -------------------------------------------------------------------------------- Dale Nitschke CEO & Founder Ad Fraud DEFENDING AGAINST AD FRAUD WITH ENTERPRISE MEASUREMENT Fraudster (n.) – a bad guy scheming up new ways to steal your marketing…. Read More » -------------------------------------------------------------------------------- Tommy McQuillan Director, Video and Programmatic Media Customer-Centricity CATEGORY FOCUS VS. CUSTOMER FOCUS: WHY FOCUSING ON THE CUSTOMER CAN DRIVE GROWTH Growth is hard to find in today’s retail environment. Leaders of major retail organizations…. Read More » -------------------------------------------------------------------------------- Kate Bante Senior Director, Strategy Consulting MTA Solution GOOGLE WITHDRAWS A360: YOUR GUIDE TO FINDING A MTA ALTERNATIVE With Google’s recent decision to close the beta of their Attribution 360 measurement platform,…. Read More » -------------------------------------------------------------------------------- Jenna Irwin Senior Manager, Measurement Solutions Incrementality INCREMENTALITY AND THE INFLUENCE ON PATH TO PURCHASE You start your morning by checking email on your phone, one of which is…. Read More » -------------------------------------------------------------------------------- Alex Meyers Director, Measurement Site Performance YOUR NIFTY GUIDE TO PRIORITIZING PAGE SPEED Page speed has risen! If your site isn’t keeping up with the trends, then…. Read More » -------------------------------------------------------------------------------- Scott Dodge Senior Director, SEO Holiday Planning WANT TO GROW PAID SEARCH IMPACT THIS HOLIDAY? AVOID THE REINDEER HERD. Like a herd of reindeer harnessed together, many retail marketers cannot seem to resist…. Read More » -------------------------------------------------------------------------------- Ericka Strickland Vice President, Holistic Search Incrementality IMPROVING MARKETING EFFICIENCY THROUGH INCREMENTAL MEASUREMENT There are many ways to measure marketing impact — click-throughs, conversions, impressions — and…. Read More » -------------------------------------------------------------------------------- Dale Nitschke CEO & Founder Marketing Measurement MARKETING MEASUREMENT SYSTEM ALIGNMENT: UNLOCKING REAL-TIME ACTIONABLE INSIGHTS There are multiple measurement solutions available to marketers today. While these tools undoubtedly provide…. Read More » -------------------------------------------------------------------------------- Alex Meyers Director, Measurement Online-to-Offline ONLINE-TO-OFFLINE MEASUREMENT & ACTIVATION With the ongoing shift of customer engagement and marketing budgets to digital channels across industries, C-Suites are…. Read More » -------------------------------------------------------------------------------- Brandon Wishnow Executive Vice President, Measurement Consulting TALK TO US WE WANT TO HEAR FROM YOU * Full Name* * Company * Email* * Work with Us Work with UsCareersRequest Digital Marketing AuditRequest MAP DemoPartnershipsSkills Based Volunteer ProgramRequest Employment VerificationOther * * * * * CAPTCHA * Comments This field is for validation purposes and should be left unchanged. 729 North Washington Avenue, Suite 1000 Minneapolis, MN 55401 254 Canal Street, Suite 5000 New York, NY 10013 224 N Desplaines St, Suite 200 Chicago, IL 60661 Office: 612-886-1010 This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. * * * * * * * Talk To Us * Privacy Policy * Certifications & Partnerships * Awards & Press © 2023 Ovative Group. All rights reserved. Notifications