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A learning innovation company


LEARNING PRINCIPLES

Learning Principles

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NEW IDEAS

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OUR
PRINCIPLED
APPROACH TO
LEARNING

At Maestro, we believe that when learning is intentionally designed to empower
and inspire, amazing things can happen. The foundation of every learning
experience we create is a strategic combination of creativity and the science of
how people learn—and we’ve put in the work to perfect our approach.

After years of experimenting, honing our craft, and recognizing patterns in
human behavior, we’ve identified a set of foundational beliefs, our Learning
Principles, that shape our work. They’re based on the fundamental truth that
learning is so much more than conveying subject matter: it’s about understanding
people and how they learn.

Our Learning Principles serve as a powerhouse of practical, strategic guidance
that shape and enhance every experience we create—resulting in effective, better
experiences that truly empower teams and inspire positive change.

LP.01


LEARNING EXISTS TO CREATE CHANGE



It’s the foundation for everything we do at Maestro: we create learning that
drives real behavior change. It’s not about getting learners to memorize
content—it’s about empowering learners to grow their skills and abilities. We
believe that growth and outcomes can and should be measured and not just with
self-assessments or graded quizzes. We define what success looks like at the
start of every project, giving us a guiding light for achieving sustainable
change.

Learn more about LP.01➜
LP.02


LEARNING IS A PROCESS



We never take a one-and-done approach to learning. Our strategy is influenced by
the four phases of the learning process: discovery, planning, application, and
reflection. From there, we innovate, strategize, and design a customized
learning experience. Our goal is to bridge the gap between formal learning and
reality by helping learners practice, apply, and reflect on what they’ve
learned. This process is key to driving real behavior change.

Learn more about LP.02➜
LP.03


LEARNING SHOULD MEET PEOPLE WHERE THEY ARE



Rather than making one-size-fits-all assumptions, we holistically look at the
contexts and backgrounds of our audience. Learner research helps us understand
what learners already know, the challenges they’re currently facing, and how
they learn best. Once we truly understand what will resonate, we can determine
the right content, format, and frequency to deliver a thoughtful and nuanced
learning experience. Learners come from different backgrounds and life
circumstances, and whenever possible, we believe that learning solutions should
be designed to fully support the needs of all people.

Learn more about LP.03➜
LP.04


LEARNING WORKS BEST WHEN BEAUTIFULLY DESIGNED



Well-designed experiences resonate better. We put care into everything we
design, because we know, as learners ourselves, that it directly shapes the way
we think and feel about the experiences we consume. Learners deserve an
experience that performs beautifully and empowers them to do the same.

Learn more about LP.04➜

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