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HOW A WEBSITE CAN HELP A BUSINESS

 in our mini-series learning web design from scratch this video is going to be
all about how a website can help a business I'm gonna be using some cutting-edge
technology the classic whiteboard to show you guys how it all fits together so
in the last video and I'll link it in the description we covered how to learn
coding from scratch how to get up to speed on HTML and CSS now we need to start
figuring out how we can use that skill set to help a business so just because we
know how to make a website just because we know some coding doesn't necessarily
mean we can help a business we also have to have additional skill sets we got to
know how business operates we got to know how they get new clients new sales and
where we might be able to help them do that using a website for us to become a
great web designer we not only have to understand web design we also got
understand business and sales so for today's video I've broken that into three
general sections we got visibility creating action and then our end results I'm
gonna break each of these down in detail show you exactly what they mean and get
those concepts really nailed in so you can start putting this to use right away
first up visibility hugely important concept we can build the best website in
the world but if nobody's using it it's going to be totally pointless so
whenever we look at a potential client whenever we pitch our services we got to
make sure that it's gonna be part of some larger Sales System it's not just
gonna be the website there's got to be some way to get people onto that website
and start putting it into use think of this like building a racing car you build
a best racing car in the world you give it to somebody but they never put a
driver in it they never put it on the track it's never gonna win any records
it's never gonna get any results just like a website if we hand that off to a
business or a person and they just have nobody on there nobody using it nobody's
seeing the content that you've produced it's never going to get any results for
them no matter what the price is it's gonna be a complete waste of time and
money so when we look for potential clients when potential clients approach us
we have to make sure that this website's going to be part of some sort of
marketing sales system we can either create that further and I'm going to show
you some options or they already have something in place if they want us to
create it if they don't have anything at the moment there's a few things that we
can do so we can do SEO we can make this website over time show up higher on
Google search results so that more people will come across it true natural
searches true Google if they really want some fast results and they have the
money to spend on it we can also do AdWords we can set up an AdWords system so
that when people search on Google our different search engines our results our
website comes up at the very top but that actually isn't always necessary
sometimes businesses have their own marketing systems maybe they rent out
billboard space maybe live ads in the radio they might have a TV commercial
there might be in the newspaper maybe they have a lot of trucks that drive
around with their website printed on the side they might have some way of just
naturally driving customers to a website that doesn't have to do with Google it
doesn't have to do with search results and that's completely fine also they
could have really good word-of-mouth a lot of people might really like this
business they start sharing it naturally start talking about it telling their
friends hey check out this website check out this business another way could be
that the business is linked from a lot of different websites so Martin show up
on Google so well but it's talked about in a lot of different places maybe it's
on a lot of forums maybe it's some some other directory websites maybe it's just
linked from a few Authority websites and this is a way that they could be
getting a lot of traffic a lot of users naturally of course as well you've got
social media this could be something that's shared a lot on Facebook on
Instagram on Twitter or it could also be that they're running ads on those
platforms as well but in either case it could be that this website's getting a
lot of users not from Google not from other websites but just off social media
you'll see that a lot nowadays with certain sorts of products certain sorts of
services the final one that I've listed is material so maybe this company has
produced something that's out in the real world that helps bring people back to
the website could be a t-shirt with the website on it it could be a book could
be pamphlets leaflets whatever now the important concept to understand is this
has to already exist or it has to be something that they're willing to pay us to
create has to be one or the other or maybe even both but it definitely can't be
neither nobody's visiting this website doesn't matter what we build doesn't
matter how good it is it's just never gonna get any results so if a business who
potentially wants a website if they don't have marketing out there in the real
world if they're not renting billboards if they don't have you know t-shirts
directing people back if they're not showing up on Google if people aren't
talking about them if just nobody knows about this business nobody knows about
the website then a long way investing in the website they also have to invest in
a way for people to find that website they either have to pay you to set up SEO
Adwords or to get you out there promoting it on social media or another websites
but they can't expect from just having a good website to have people finding it
and using it those are two different  things this is a really important concept
to get into your mind from the very very beginning you need to work with
businesses that are not only willing to invest in the website but are also
making sure that people are actually going to get on there put it to use and
hopefully potentially take some end-result action as well okay so once we've
made sure that people are actually going to use this website we can start
focusing on the website itself so we got this class magic wizard here which is
gonna be you creating all this action from this amazing website that you're
gonna build so this channel in general is gonna break down exactly how to
achieve that using different formatting with your design using copywriting using
certain images writing styles call-to-action different forms etc that's gonna be
a much bigger topic that I'll cover in much detail but for now as an overview we
need to realize that we have all these different people coming to the website
for a certain reason and we need to start turning that into some form of action
for these people to potentially take so how do we do this good question this is
the skill set that you're gonna want to develop as a web designer a lot of web
designers like to focus on design on coding on certain features of a website
which is fine but to get those end results to really have this website producing
the most that it can for your clients it really has to be built in such a way to
turn all this potential energy into some sort of action to some sort of end
result so there's certain ways you can set it up to certain things you can focus
on that are really going to improve the chances of that happening that's why
I've created this YouTube channel that's what I'm hoping to teach you over time
is different ways to turn potential clients into actual sales actual results
actual new customers new leads for the people that are paying you to design this
website so your ability to do this the better you can do this the more people
you can turn from just a casual browser on a web site into an actual paying
customer for the person you're building the website for that's gonna justify
your money your wages as a web designer the best web design is out there can
capture as much people's attention as possible get them interested get them
motivated to take some form of action and then turn that into an end result
we're gonna cover those results in a second but that is the core skill set here
that is what you should be working on your ability to make something that turns
all these potential people at different stages of the buying cycle they might be
highly interested they might be somewhat interested they might just be casually
browsing trying to capture as much as you can educate these people inform them
get their interest get them motivated get them having some form of desire and
then turning that into an end action and end result so that's why I got this
cool wizard character because I think this is a pretty cool skill set you can
turn potential buyers into actual paying customers just true what you have in
that website true great copywriting great design different images different
layouts etc so pretty cool skill set to have when you see it done properly it's
really really impressive and there's a lot of different things happening behind
the scenes even on a very simple website that you might not realize so Third
Point is the end result what does this all actually mean what are we actually
working towards what does a client actually want to see from a great website so
if you asked someone what main result would somebody want when they build a
website for a business their probable answer is going to be more sales that's
definitely the case no business is going to turn down more cash for but there's
also a lot of other different goals that a business might be trying to get true
having a better website I've listed a few here like getting better leads better
sorts of customers maybe targeting a new niche that their business didn't target
before maybe it's better productivity having a website with systems in place
that can reduce the workload for their actual staff so a classic example is a
better contact forum that grabs a lot of different information and then that
saves people doing that later offline another thing could be they're trying to
improve their company image maybe they're trying to look more prestige maybe
they're trying to look more friendly maybe they're trying to break into a new
market and they need to create that image from scratch whatever exactly their
goals are they're gonna have some form of goals it's our job as a web designer
to discover what these are discover how important each one is and then how we
can produce that result using the website again our ability to do this is going
to justify us charging you know quite a large amount because in return they're
getting so much more if they're getting this huge amount of value from the work
that we produce this is what separates great web designers who make a lot of
money from people who really struggle to sell their services to get new clients
to get the word out there the difference is one group of people are making a
website that produces an end result that has a huge impact for the business at
har ism the other people are just designing websites that look kind of cool but
they're not thinking about this bigger picture stuff and there's no real great
end result from their work of course it's hard to charge money when there's just
nothing in return for the people who are potentially gonna hire you one last
concept to keep in mind is a website not only increases certain things but it
also reduces other things that a client might want to just cut down on or remove
altogether things like waste of time maybe they're always telling clients
certain information that could be on the website instead if their services their
location their opening hours have certain things work about their product or
their service maybe they're getting the wrong clients reaching out and
contacting them people who they just can't cater to people they can't help the
good websites going to reduce those clients even thinking that this business is
suitable and things like repetitive tasks what we just talked about a few
moments ago getting information from the website that reduces people doing an
offline or having content or systems on the website that reduces action
elsewhere for that business guys here's the cool thing if you can get this in
your mind if you can start putting this to use from the very beginning you're
going to explode your business as a web designer businesses want to work with
people to understand these concepts who can produce real end results and not
just a website that looks cool but does nothing keep this in mind REE watch this
video if you need to from the very very beginning as you learn web design you
need to also start  understanding how a website can really help a business and
how it links into other parts of their sales system guys thanks for watching
this one hopefully it wasn't too advanced any questions any comments suggestions
feedback leave them in the comments below I will write back to you hit subscribe
if you want I'm gonna have a lot more content on this coming up soon I'm gonna
take you from complete beginner stages the whole way up making your fresh sale
starting to grow your web design business thanks for watching 




HOW TO MAKE A WEBSITE FOR FREE

 For those of you who wished you had your own stunning, professional-looking
website or have one that doesn't really thrill you, I'm going to show you where
and how you can create one for free at Wix.com. Wix has an amazing tool that
fills it for you automatically it's called their 'artificial design
intelligence'. In addition Wix allows you to edit any of your website's sections
with its intuitive drag-and-drop editor, and other built-in features using Wix
makes building an awesome-looking website simple easy and fun. Go to their
website at Wix.com. You can create a website for free, or upgrade to a premium
version. But with the free version, you get pretty much everything you need to
begin. Click start now, if you're new to Wix you'll need to sign up. Type in
your email then type in a password The first page asks what kind of website you
want to create. for this example I'll build a website for an online consulting
company, so I'll click business you can build your website two different ways
one is with the Wix editor which is a great drag-and-drop editor, or we can work
with Wix ADI. ADI is wix's artificial design intelligence. I suggest starting
with ADI, since it does most of the 'heavy lifting' automatically and then edit
your site in the Wix editor later. Adi works by asking us a bunch of different
questions. For example, it asks what kind of business do you want to create a
website for. I'll type in consulting Wix automatically populates a list of types
of consulting companies I'll click consulting firm, then click next. It then
asks does your website need one of the following features. If your website
doesn't need any of them just click skip or next you can always add any of them
later if you want next we'll type in the name of our business. I'll type in
James consulting and click next. Then it asks you where your business is
located. You can skip it or type in its address and click next. ADI is gathering
existing information about your company on the internet so for example if you
already have a public Facebook site it'll scroll that site and add your
information however since this is a fictional site, we'll skip this section next
it asks us to check our company's info if you want to upload a photo, just click
on this icon or we can add it later. I'll add our company's email address and
phone number. Then, click next. Now the ADI software is putting all of our
information together and is starting to build our site. Next, we'll pick a theme
or general look for our site. For now I'll click classic, and then click
continue ADI will begin to create your website's initial design section by
section, so just sit back and relax. The purple dot is ADI's eyes cursor and is
automated it found some high resolution images and text on the internet that
applies to the type of company your website represents keep in mind you can
replace your images and text at any time in the Wix editor for now it's just
showing you how your website will look overall I'll click this button on the
lower right which opens this list of options that will guide you to create your
full web site. let's preview the site. Click preview at the top you'll notice
that they installed a cool effect with the photo called parallax, you can change
that or any other aspect of your website later if you want, after previewing it
click the blue X button. If you want to change the entire website design just
click the next line in the list. Adi asks you if you like it to choose a new
design for you or if you'd like it to show you how to do it yourself I suggest
to click show me how, because it's easier to change or reverse any changes that
are made click site design the one that says customize is the classic theme that
we already picked so for example if we click the elegant theme ADI automatically
revises your design to reflect the elegant theme to preview it click keep it
preview your site and preview at the top. As you can see it's a similar layout
but with different text and colors if you want to go back to your first design
click the blue X button to end the preview and change the entire website design
click site design click the classic theme and just like that we're back to where
we want to be we'll keep this next we have the option to change is the color
theme  I'll click on the customize theme, and click here to open the color
palettes. There are dozens to choose from for example, let's click this one
immediately. It shows you how your website would look with this color palette.
If you want to go back to the black white and gray palette that ADI originally
chose for us, just click on that color bar and instantly it reverts back to that
palette. I'll click keep it the next option allows you to change your website's
fonts in this case since I like the fonts we already have I'll just skip this
option if you want to change the layout of your sections, we'll click here and
click show me how click on the section you'd like to change. Click this button
to see the layout options. You can scroll on the left to check out your various
layouts click on the one you like the best to see it apply to your website then
click keep it. Next, we can edit the specific content of a section. Select a
section and click edit. Here you can edit any of its info. For example, if we
want to add a map location for our business, just check map and just like that,
ADI instantly adds the map to our design. When you're done editing the content,
click the button on the lower right and we're done with that section. If you
want to add another section or page click the next two options. However since I
don't want to add either of them, I'll skip them I'll click this button to end
our edits. To see our website click publish to use the free Wix domain. Click
publish and continue to view your new site click here. We've created a beautiful
effective website in just about ten minutes or so. If you want to edit anything
on your website, open back the Wix ADI page and click done. Click site on the
top and click go to editor when this page opens, click go to the editor, which
breaks out of the ADI technology. If for example we want to change this
background, just click on it and click change strip background. Immediately, a
panel pops up that gives you multiple choices of new backgrounds. You can also
find an image or video by clicking the respective buttons here. When you click
image, a page opens giving you options to find images from your computer, social
images, free images from Wix and images from big stock. When you click video you
can choose one from your computer or one for free from Wix. Just click on the
category, and click on the thumbnail of the video to place it instantly into
your website. click the X to close out of the window. If you want to change text
no problem just click on the text click Edit text and edit it. To go to another
section click pages home, and click another section to edit it. When you're done
building your website click publish at the upper right, and click save Changes.
You can either choose to upgrade to connect with your own branded domain or,
connect with wix's free domain. If you want to view your site click view site. I
hope this is giving you a good start to explore and have fun creating a website
using Wix. If you have any questions, just contact Wix and they'll be happy to
walk you through it.




10 REASONS YOU NEED  A WEBSITE

let's talk about the internet so literally everyone is on 

the internet all of the time it doesn't matter whether 

it's buying things learning a new skill watching TV 

making friends we can almost do anything on the internet 

nowadays so having an online presence on the Internet is 

almost a must if you want to get anywhere and 

unfortunately social media has become so noisy that it's 

become increasingly harder to actually make an impact and 

stand out online so how do we get around this how do we 

make an even bigger impact than the 2  billion people 

that have Facebook accounts how do you stand out online.


 EASY CREATE A WEBSITE

  I make websites and I am here to tell you 10 reasons 

why you need one trust me this is good stuff so are you 

ready number one you can make a lot of money I make my 

full living online and my sister makes her full living 

online my best friend makes his full living online 

actually in fact my sister and my best friend are 

millionaires now because of the websites that they own 

and if you subscribe to me you'll probably hear more 

about that and that's not just a fluke a lot of people 

are making a lot of money online these days because like 

I said earlier we do a lot of things online and we also 

buy a lot of things online number two it's an opportunity 

to be creative so if money isn't your motivator that's 

just fine because building a website provides you with a 

creative space to show off your work and the process of 

building your website can be really creative too you can 

make animated buttons you can show off your photography 

you can even create color schemes and so much more the 

ways you can design your website are almost endless 

number three it serves as an amazing resume want to stand 

out at your next job or find a better one having a 

website can put you head and shoulders ahead of everyone 

else not only can it display your work in a fun and 

professional way but being tech savvy in today's world 

really means a lot and creating a website really shows 

that number four you can get professional email address 

I've got nothing against my gmail account but your name 

at your website com looks a heck of a lot better than 

your name at gmail.com or Yahoo or Outlook this 

professionalism can help you in all  sorts of ways 

including getting new clients all the way to looking good 

in front of your bank talking about your mortgage number 

five you can quit your nine-to-five job if you turn it 

into an online business not happy with your job cool 

neither was I that's why I started working online and I 

never looked back so you can control your income and your 

time and a website is the way to start number six it's an 

outlet to expand your growth on a hobby or a topic if you 

have a hobby or a topic that you really like a website is 

a way to grow your passion for that connect with others 

write blog posts document your experiences all of it can 

be done with a website number. you can become an 

influencer you can help people learn new skills like 

projects or cooking or automotive skills you can also 

help people lose weight or become a better gardener or 

become a better parent the list just goes on number eight 

you don't need expensive coding anymore back in the old 

days you'd have to be an Internet wizard to build a 

website but now with all the latest drag-and-drop 

technology it's never been easier number nine you do not 

need to pay a professional two to five thousand dollars 

to build your website it's actually incredibly cheap and 

I'll show you how to do it for less than twenty seven 

dollars if you watch some of my other videos last but not 

least number ten is because I'm gonna help you do it 

right no matter what type of website you want if you're 

watching my videos I'm gonna help you make it so here's 

just a few different types of websites that you can 

create personal websites blog websites ecommerce websites 

photography videography niche websites job boards 

nonprofits religious portfolio coupon auction podcasting 

affiliates the list just goes on so if you want .





CREATE YOUR  PERFECT WEBSITE FOR FREE AND EARN MONEY



Create Perfect free  website here and earn money

Subscribe here. Tools promoting website free. earn money.




JOBS  FOR WORK AT HOME

I wanted to share with you some professions that you can learn online and
professions that allow you to work at home online in the past four years the
online part of my income has started growing really really fast so I just wanted
to share some ideas how you can do this too .I'm going to talk about professions
that you can either start doing right now or take a two-three week or maybe like
two month course online and start working profession number one translating what
I thought about translating it's better to translate from English into your own
language so for example if you're Spanish you can translate from English into
Spanish because this is what's most in-demand because if you're a Spanish
speaker it wouldn't be the best idea to translate from Spanish into English
without proper like really good education unless you're bilingual but if you
know good English if you're upper intermediate and with some help of the
dictionary you would be able to translate into Spanish this is awesome a great
website to look for different job postings is upward com and I went on up work
and checked what are the jobs for Spanish speakers and you can find tasks that
are worth 500 1000 dollars and imagine if you are from a poor country poorer
compared to America what you make online is actually a lot of my translation
translator selected profession number two or like task number two is to edit
text again this is coming from my own experience if you're a native speaker if
you speak English and you want to help other people like there are so many
people studying English and using it every day who are not native speakers and
there's so many emails being written in English with so many mistakes there are
so many essays being written for American British Australian Canadian
universities there is so many resumes being written in English and all of those
people need help this is why we started fluent Express we're a native speaker
instantly corrects your attacks in English and if you're a native speaker or
like super advanced English language learner you can go ahead and sign up the
email will be here this is Joe who managed his fluent Express and he would be
able to unboard you if you're qualified enough again if you're an English native
speaker so many jobs they can do online starting with teaching Chinese kids
English for example because this is a huge market editing texts and just helping
foreigners with their English just the converse practice English online activity
number three software testing and this is something I found out about when I
moved to Silicon Valley and the thing is with software testing you only need
like maybe three or four months to learn it some people take a year but again it
depends on how good you are with the computer but in order to start learning QA
testing you just need to be good with computer know how to search internet know
how to create folders you know know how to use word in Excel and people make so
much money like this is a number one profession in Silicon Valley for those who
don't have computer science education and want to do something with tech because
the salaries are pretty high and again as I mentioned you can learn it pretty
fast so for example there is this burden of computer school started by a fellow
Russian he started at 20 years ago he actually moved to Silicon Valley in the
90s and realized this is something he could do and then he started doing it
started a school they had more than a thousand students  from all over the world
and they have different programs like the only loss only costs a thousand
dollars and you learn everything about software testing they'll also help you
with your resume and if you're here in Silicon Valley and we want to do it
offline you pay forty five hundred dollars and you get the offline full time
course and internship in a local company so you get work experience and I
checked on Glassdoor and by the way Glassdoor is one of the best resources to
find how much people are earning and QA engineer remote QA engineer so you can
work from home makes sixty three thousand dollars a year which is again like if
I were in Russia and I did this sixty-three thousand dollars we were like a lot
of money I'm telling you a profession number four is a landing page designer
there are so many small businesses out there and there are so many tools to
create landing pages like Wix.com instagram. com page so you basically do not
need to know how to code you just drag and drop things and I've done so many
landing pages for língua trip when I first did it it took me like maybe two
hours when I did it last time two weeks ago it took me thirty minutes because I
know everything so once you master that skill you can just do you know till
ending pagers the day and I checked out a web site called fiverr.com it started
as a website where you could get any job done for five dollars but now they've
transformed their idea a little self the prices range from $5 to you know
hundreds and there are different postings of people who can create a landing
page for you and the price ranges from $50 to $100 so again if you make like
five landing pages per day you can make $500 again depends on your skills
students on how much you like it and I think you need to have some of like taste
for ux/ui the design how everything looks like then you just help people save
their time and small businesses can concentrate on selling and you can help them
create the website web designers the next profession the next skill copywriting
if you love texts then listen carefully every business is now concentrated on
creating content cuz content is King content is how you find clients content is
how you educate them first there is a huge demand for good texts for different
web sites in different languages like lingua trade was translated into six
languages so we need tax in all of them there are Instagram bloggers and
Instagram is this platform which started as a platform where you just post
pictures and now is transforming to a platform where you post a picture and you
have to give some content like you have to write a good text and give people
some value and these stacks are not coming from nowhere they not just oh here's
the text it's really a lot of effort like I'm not a writer and I would spend
like maybe half an hour per Instagram post just for the text and there is an
additional photo part so it takes a lot of time I would not be able to write all
of the articles for a website so we constantly look for good copywriters and
there are constantly thousands of companies out there looking for good
copywriters and  Instagram bloggers like not every single blogger can write good
texts well Kinsey copywriter the next video editor somebody who I started to
look for maybe when I was six months into YouTube because first again I had no 
education in view at nothing I just filmed a video with my  iPhone took my
iPhone open the iMovie and try to crop it and you know what try and do a video
in iMovie it comes out so good the the program is really the the soft is really
easy if really easy to understand really easy to work at home with and then you
get magic so there's so many people who are starting YouTube blogs and
professional video companies charge oh my god I just realized they charge like
fifteen thousand dollars per video you don't have to do that although if you're
professional you can totally go that way but if you just want some freelance
income and wanna help people edit some videos like beginner YouTube bloggers
fifteen dollars an hour twenty dollars an hour on average it takes like five to
six hours to edit a video again you're gonna work on create your portfolio and
you know another thing for everyone doesn't matter what job you're looking at
start with creating a portfolio on some of the websites and you can do some jobs
for free maybe you have clients maybe you don't maybe you're just studying out
do some jobs for free like for a review so you can get a five star rating maybe
like three or four of them and then organic orders will start coming in some of
the soft for video editing that I would advise iMovie then Adobe Premiere and
Sony Vegas this is what we youtubers use a lot the next photo editing I just
found  this blogger millions of subscribers he teaches you how to edit photos so
they can look really really good so all you need to start photo edit you can
actually start with the easiest soft like that is free vsco Lightroom is free
for for the iPhone what else there you Snapseed all of the apps and again there
are so many Instagram bloggers there are so many companies that are starting
Instagram and if you would help them make it look more professional better with
a better layout better colouring they would hire you a hundred percent so again
you can start experimenting with your own Instagram because I guess Instagram
would be the platform where you would sell your services and I would advise you
to make your Instagram look good and then try to DM but on Instagram reach out
to them and say hey this isn't how my profile looks like I see that you're
trying to sell through Instagram but your photos are not really well don't say
that tell them you can improve their performance by 30 or 40 percent and you're
willing to do  it for free for a week again you're doing this review and for
your experience and then you will just start collecting money basically 30% of
our employees of my team came from this kind of thing when they just reach out
on social media helped me for free and I realize they're really good and I just
hire them so this is my advice for you on how to make the first steps I use the
magic of photo editing software if you realize that a photo editing you love it
video editing you love it maybe blogging is something you would love to do and
vlogging is this thing that doesn't have a limit so on all of the other jobs
that I'm mentioning here yes you are limited by your time but your skills etc
with YouTube once you post a video it can go viral and you can get millions of
views so there is no limit one of my friends yeah 700,000 followers on his
YouTube channel and his videos get over a million views every time you post some
of his videos get like 50 million views he does kids content and he makes
$40,000 a month it lives a happy life it pays a lot of taxes though and yeah
enjoys his life in Florida and does really nothing like two videos a month he
understands that this is not a job that he could maintain throughout his life
but this is a great source of income he's in his 30s then enjoys life makes some
savings speaking of pimples let's roll so if you have this urge to talk about
something don't postpone like the best time to start is now take out your phone
and start recording boast a couple of videos you don't have to start making
income straight away like I got  my first hundred dollar check from YouTube when
I was six months into my Russian Channel and I had like 10,000  followers it
wouldn't start coming in really fast but once you start growing the checks will
be bigger and bigger but you cannot start blogging just for the sake of making
money cuz you know gonna love it but if you love to talk go ahead YouTube is the
best platform you can also start at Instagram it pay for the views but again you
can sell stuff through Instagram later or get paid ads see your library another
job that requires no education at all just basic knowledge of computer and
research skills some things that I've used a lot called virtual assistant back
in 2015 when we just came to Silicon Valley and decided to start fundraising we
needed a list of investors who invested in education so I went to an upwork.com
looked for virtual assistants found that girl in Thailand who charged I don't
remember but was like five dollars a per hour and she walked for ten hours I
paid her $50 she came up with a list of sixteen masters who were really happy
and I also realized that if I hired somebody in California in California the
minimum wage per hour is fifteen dollars I would have paid a lot a lot more and
this is why so many people in America outsource the tasks outsourcing college
it's a brilliant idea because they pay less but at the same time when you're in
a country with lower income you make so much money actually you make a lot more
that you would have made if you worked offline in a you know regular 9:06 job by
the way for all of the jobs that are mentioned here you don't have to quit your
job you do your 906 or sorry either your 9:00 to 5:00 come back home eat your
dinner and dedicate a couple more hours to something that you're really
passionate about something that you love and something that might transform your
life and create a whole new career for you assistant yeah virtual okay and the
last but not the least something really particular something that is not really
widely spoken about I picked this idea from  one of my favorite bloggers you got
your perspective and I realized I've actually done it already this is called
like starting a small a  based or what he's just doing if you live in a country
with garage sales like America has a lot of garage sales you go  there people
sell their things like one or two dollars and they are worth a lot more I'll
tell you my story 2015 we moved to Mountain View we had $2,000 for everything we
had a one-bedroom apartment three people and I had to buy all the furniture like
everything for apartment for $2,000 soand on a garage sale and people were
selling like all the kitchen utensils for one or two dollars I got a lot of them
brought them home and then in six months we needed to move out and we went back
to Russia so I started selling all of that stuff and actually sold then with a
markup like fifty one-hundred percent markup and this is what you can do so Gary
does this serious way he just goes on Saturday buys a lot of stuff and then
resells it on eBay and he says you can make like 500 1000 extra dollars a week I
heard it garage sales said that was it from you guys I hope you enjoyed this
content if this was useful for you and you think you're gonna apply some of the
device in your real life please please please like this video leave a comment
below if you've ever tried a freelance job and what it was because maybe it will
be a great idea for my next video so your freelance so waiting for your comments
if you're not says yes subscribe to this channel hit subscribe and again all you
need to start is your computer maybe your phone sometime one or two hours and
most important desire to make more money to live a better life and to do more
cool stuff so you have everything now go ahead and start  working. 





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STORY OF CONTENT MARKETING

If you look in your email inbox, you look at Facebook, you look at Twitter, you
look at Pinterest, you look at Instagram, you look at any of that you will see
like literally adjacent, here's something from a company. And then here's
something from your mom.There's been too much content forever,
AwesomeContentCode . You know, since Gutenberg invented the printing
press,there's been people who haven't had the time to read the Bible, right? So
content marketing is simply a, you know, it's a nice term. And lots of people
consultants go around saying, Oh,look, I know what this is. But it's been hot
and important, and impactful and effective for over a century now.It's like,
Whoa, somebody in the market who isn't just shouting about their products,
they're actually doing some cool stuff for their, for their customers. Well,you
might be surprised to hear that Ithink it's very powerful. Right?Soit's, it's
one of those things that I think is really, you know, Seth Godin has said that
content is really the only marketing that's left. And I absolutely believe that
it's, it's really the only way that a business going forward is going to
differentiate itself in a very crazy, noisy marketplace.But until you get to the
real heart of it, which is where is the customer, what's the customer involved
in, and what's the customer get out of this? I think it's essentially kind of
a,who cares?Right now, while we sit in this meeting, mass selling using all the
spectacular resources of sound pictures, and animated cartoons in color is
helping to sell great masses of people in the way they like to be sold.brands
and branding are really an artifact of the 1960s 70s and 80s. That's when we had
big mass media, television dominated everything, family all gathered around and
evening watch TV advertising came on. And what we did is we created commonality,
in other words, the family next door, so the same television commercials that I
saw,that's where you found out about new products or services in the
marketplace, that's where you found out about new brands that might be great for
your home, or great for your car, whatever.So marketing for a long time has been
about interruption. You know, I have to interrupt your day, by putting on a
television commercial when you're watching the game, or watching your favorite
drama, or I have to put in an advertisement for when you're thumbing through the
magazine that will cause you to stop or reading a newspaper that will cause you
to stop or God forbid, call you at home. And with an unwanted message,pushing it
out, pushing it out pushing it out. And it's always been that way. I mean,
that's the history of marketing. Ad go back to what the four P's of marketing,
product, price, place and promotion, all in the control of the marketing
organization, we decide what products we're going to make, how we're going to
make, how we're going to price them, how we're going to sell them, where we're
going to sell them all those things. Now, I've created all that. And I've got to
push that out to you. And I've got to convince you to buy. So it's been
primarily about persuasion.It's one where we actually go out in some persuasive
way to try and convince someone that our product or service is better. We
describe value, basically, that's the classic marketing training. If you look at
how marketers have been trained in university, since really time began, it's how
do we actually describe the value of the product or service we're doing in an
ever clever way?And how do you do that you basically have levers the pull, one
of those levers was advertising and you could you basically bought advertising
space. And you knew that for a certain amount of investment, you could you could
expect a certain amount of return. good days, you did better on bad days, you
did worse. But over time you you learned the the metrics that could help you
achieve that.Marketers fell in love with mass media. Because at that time, it
was probably the best way to market it was just blossoming where you've had
newspapers and magazines and television that could reach so many people and we
weren't used to thatsomebody else owns the audience. So usually, that was
traditional publishing, so perhaps a newspaper or a magazine. And so to connect
with those people, you had to go through some intermediary, you had to figure
out a way to get in front of that audience. And the publishing industry at the
time was very much you know, a man with two lovers if you like, he had the he
had the audience on one side, who he dearly dearly loved, but he actually really
loved the the advertisers just as just as passionately if not more when they
came calling right. So that whole that whole dynamic was really founded on the
principle of distribution he owns the publisher owns the distribution power at
that point.Advertising was fabulous it getting our attention, right, this burst
of disruption. And then what do they do with that attention? Absolutely nothing.
It just hung there. Now, that was great when you had to watchit. Companies,
corporations, media had all the power, because we only had so many channels. And
consumers had only so many ways to get their information with theadvent of the
Internet, that disappeared, and suddenly the advertiser and the audience can
find each other or rather the, the publisher and advertiser essentially
competing through the same channels to try to reach the audience
with AwesomeContentCode . So that's, that's really where brands have come into
their own, where they've realized, well, we don't have to go through a third
party to reach this audience, we can actually try to achieve that
directly.Instead of having to advertise in someone else's channel, I have the
opportunity to create my own valuable, relevant and compelling content in our
own channels to really create loyalty, build relationships directly with what we
like to call subscribers, instead of going out and having to pay for that
attention.Think we have to change the way we think about you know, getting
access to the mind of the consumer we want to have a relationship with. And one
of the best ways to do that today is through content,content marketing, I think
preceded advertising. When you go back in history, the first ads really were
content that was connecting with people around values, some at some point, I
think in the 50s, we decided to dazzle and sparkle by talking all about
ourselves instead of in terms of what they needed.As I defined content
marketing, communicating with, with potential customers to drive behavior has
been around, you know, forever, right for millions of years since the first
caveman. So I tried to sell a rock to another caveman, right, he was creating a
rock brochure. We've always had content marketing, we just different kind of
iterations of it, where it's come from.If we look back in the 1800s, there were
quite a few companies that were trying to figure out how to build lasting
relationships with customers by not talking about their products and services.
While not the oldest example in the world, my favorite example is probably john
deere is the furrow magazine.My name is Bart. I'm 37 years old. I have lived on
this farm my entire life. I can remember being five, six years old, we were
dairy farmers at that time, and Bakit, feeding calves, bottle feeding calves.
That's how we started. I bought this farm from my dad. He's the second
generation about 10 years ago. And we raised corn, soybeans and wheat and we
also raise beef livestock. I'd say I've been getting a furrow and reading the
furrow for about five years. Now, I will say that I think the articles in the
furrow are very neutral. I mean, to the point that I always wondered, is this a
john deere magazine or not?The Pharaoh came along in in 1895, when our company
was under the direction of john deere son, Charles, he recognized that need for
for farmers to have an accurate, unbiased source of information, anything that
we think farmers can can use to to improve their operations, that something is
going to make it into the furrow.I try to key in on the soil health and soil
fertility. fertilizers have gotten very expensive through the years and how you
apply them is very important. Not only economically but also for the
environment. I don't know or the company like john deere sits on on soil
conservation as far as no till versus being a more conventional type. To me, I
think a company like that has more to gain when people are working more ground.
But you know, that's the furrow doesn't just talk about that if they do at all.
I mean, it's more about the opposite of that.If you go back through the entire
history of the magazine, I would be very surprised if in that editorial space,
you saw the words john deere mentioned more than 15 or 20 times and that's going
back 120 years, that veil of secrecy has been lifted off of marketing. People
know when they are when they are being marketed to the john deere brand. Still,
seal stands for something. It stands for quality It stands for for honesty,
that's been a critical component of of not just the fear of success, but of of
john deere success overall.Customers are really always faced with issues. What
are my customers really concerned about? What issues do they have? What
information are they looking for? What kind of problems do they have and how can
I help them solve those problems?focus on being good to a specific audience.
Most companies need to devote resources and talents towards driving In a very
small, very niche audience,understand deeply the buyers that you're trying to
reach the people you're trying to reach. You call them buyer personas, if you
like that you're trying to reach,you need to somehow integrate yourself into
things that are valuable and important to them. And you have to deliver that to
them and manifest your interest, not just with words, and pretty pictures,
although those are critically important. But by actually doing stuff that
matters as well. I think the brands that really get it are focused on being part
of the information you want to consume. They're they're focused on creating
higher quality content that inspires people to buy something they didn't know
they needed.That's Procter and Gamble. I mean, they're trying to sell more soap,
how are they going to do that they serve, who are we targeting? We're targeting
women, women are trying to build their households. What do they like? Do they
like certain kinds of programming.They wanted to be entertained, they were busy,
most of them were women, they were working around the house. So when they were
either working, or when they had an opportunity to sit down and take a break,
they wanted to be entertained, we began to go ahead and realize, let's provide
them storylines, entertainment, something that will be so immersive, that
they're going to come back tomorrow. And the day after that, and the day after
that. So deep characters, rich characters, storylines that actually had meaning
for these individuals, something that they could relate to. And this is how we
got into soap opera. It was nothing that was coined within the industry, this
was something that consumers began to create for themselves. And that's what
they were calling them. What What is the return on investment, you know, I'm
sure that there were people in the business that were asking that, you know,
there, you can try to sell your story, or you can just simply tell your story.
And so that's what we were doing. And the brands were doing very well, the
longest running, ones that we ever produced, such as the guiding light. And as
the world turns, they all started on the radio. And then come the 1950s, the
invention of the television, they made that transition. We never really even
started as a sponsor, we went all in, we went ahead and we started up our own
production company, we were hiring them to hire the writers hire the actors. And
I don't think the company ever really put any directives or you know, characters
must do this, or story must do that. But it was a I think we hired creative
people. And earn a Philips was someone that we worked very closely with. She is
legendary in terms of writing soap operas, and she wrote for the guiding light
for a number of years. So it's, it's like, Man, it's like any other business
that PNG is in. We want to hire good people that know what they can do. And let
them loose and let them build that business. And that's exactly what Ernie
Phillips and others did.I don't think there's ever been a hack for that. Right?
It's, that's the bizarre part of this. of this business. That is more art than
science. There's no way around needing to have talent. Good journalists have to
have it. Good. screenwriters have to have it, you have to know a good story with
you see what,that's something that publishers have always done. That's what they
do really well. And when they think about their customers, they think audience,
if youlook at Europe, where they call the customer, media, customer publishing,
UK, I mean, back in the day, seven out of the 10 top publications on the
newsstand. In the UK were custom publication were branded vehicles.Germany used
to be a magazine country, we have so many publishing houses. And people read
still read a lot of magazines. When you look at the newsstands at the airport or
the train stations. There are still so many magazines, on sports on soccer and
things like that, with a small audience. Magazines only with a circulation of
10,000 copies or so. But very, very sophisticated in editorial design and
editorial content. Company companies in Germany who need to have well content
for their products, I think they recognized as well. But with complex matters,
complicated products and things like that. They need more content, more stories
to tell about what they are doing. By 2000 2001. We had a special term we were
talking about orchestration of different media channels, with mobile channels,
with the internet and things like that. We as corporate publishers were the
first ones to use tablet magazines for examples. We invented corporate blogs and
podcasts and things like that andSo we were doing content marketing already, it
was called all kinds of different things. So it was called custom publishing
custom media, branded content. Customer media was big in Europe, everybody was
talking about it, but they were all using a different language to talk about it.
I thinkthere's a lot of things that it isn't that people think that it is that
that are really too simple and too truncated, and don't get anywhere there. Lots
of advertising agencies, think of things as content marketing, that aren't
really content and a lot of content agencies think of things as content
marketing, that aren't really marketing. And that's where I think it gets
complicated.If you go up to somebody, like, say, a CEO of an organization or
president and you say to them, are you better at solving people's problems than
anybody else in your space? That's a question that will interest them. But if
you say to them, are you the best content marketer in your space,I have no
connection. If we don't start communicating this in the same way, we're never
going to grow as an industry. And sort of in 2017, you know, put the flag in the
ground and said, Look, we're gonna call it content marketing. And you just see
this wave of momentum.Obviously, constant marketing has been around forever. But
there's a whole new thing when content marketing collides with the internet. And
with digital,there's been this cataclysmic shift in how customers get their
information today.I remember when I was first doing content marketing, I would
see stats that said there was 20 million people on the internet, like 20 million
people on the internet. That's nothing. When you figure today, there's billions
of people on the internet. Soif I'm trying to get their attention, I better
recreating some pretty fantastic information on an ongoing basis to get their
attention. I can't just rely on the very few channels that we had in the 90s.
Now we've got hundreds of channels. So how are we going to get our audience's
attention?One of the times I really thought wow, this is pretty cool stuff was
the old Will It Blend YouTube videos. And you know, YouTube had just started
YouTube had been around, I don't know, months or something like that. And
Blendtec, this very smart company said, well shoot, we can use this new media to
market our blenders. So they created this Will It Blend series, I'm goingto
place approximately 50 marbles in a jar. And I'm going to run the ice cream
cycle, which is the slowest cycle we have.This is blast, dust don't breathe
this. I had no idea that this would turn into such a monster, a good monster.
I've always wanted to have the fastest, the most powerful thing I could have. So
for a wedding present in 1968, I got a blender. And I thought man, I can make
this thing better. So for years, we've we've had the opportunity to build a
blender that would not fail. We're an engineering company. So we have 40
engineers, no other Blender company has 40 engineers. I'm an engineer, which was
a real problem. Because we didn't have any marketing and sales. I thought that
if we had the best Blender in the world, that people would beat a path to our
door. I thought if people go into a scoop shop or a smoothie shop or a coffee
shop, and then people go in, they get these fabulous drinks. And they think wow,
I got to get one of these blenders. I just can't wait, Hey, would you tell me
what that name is? And people would literally write it down. And I thought
that's a way to sell someone buy something from you and then demonstrates it in
a commercial setting. That's the best way to sell it. Not so finally decided
that we needed to hire a real salesperson marketing person. He saw a pile of
sawdust one day and he asked them is that on the floor? And they said oh, that's
just Tom, you know, blending two by twos. And he said Really? Yeah, sure. And so
he buys a rotisserie chicken at Costco and he buys a six pack of coke and some
marbles and Ray candles and a bunch of other goodies came to me and said here
blend this stuff. And so I said okay, and so we filmed blending this. And he
came to me five days later and he said Tom, we hit a home run. We have 6 million
views on YouTube. And I said who toMy name is Holly Jackman, my husband and I
own four Roxbury smoothie stores. carrots, celery, cucumbers, beets, ginger,
lemon limes, make them taste incredible nutrition never tasted so delicious.
Well, we did a lot of researching and looking around, I'd had a lot of home
blenders that I wasn't as happy with. So we were very excited. When we found out
about the Blendtec, we watched all the commercials, will you blend it, we saw
him throwing iPods and all kinds of crazy golf balls and things in and we were
very impressed.We've done on YouTube, we have I think 145 that are so and all
total, not just YouTube, but other views. Around half a million views. 500
million views. I thought Wow, this is great, what an opportunity to sell a
product and not have to spend any money. You know, it was wonderful. So in short
order, our sales were up 1,000%. And we just kept doing videos. At this point,
we used to say, hey, check out this video, I'm blending an iPhone. And oh,
really, you can blend an iPhone in the blender. That's how it used to be the way
it is now is people come to us and say, Hey, no question in our mind. We've been
we're hooked on your videos, you know, we wantto Blendtec blender, our job is to
now take that trust and not abuse it, we don't have to try to get into our
customers they're already letting us in.And that's a big difference. That's
really that direct connection opens up a whole new world of relationship with
consumers and content is the fuel that creates that opportunity. And because
we've got that connection with them around something that they value, we don't
have to pay to find them because they're coming to us. They sign up for our
emails, they follow us on Facebook content at this point is a form of currency
that brandsthat brands that storytellers use to have a conversation with
somebody, if marketers are going to use that new direct channel, just to do what
they always did before, like us share this, click here, follow us watch our
video and just push their product messages. It's an abuse of the channel. And in
truth, they lose the channel, you know that they're now denied it because the
consumer doesn't want to hear anymore.This is the same problem that was posed
when the introduction of a new technology was introduced in the 19 toys that was
the radio. How do people want to interact? How are companies supposed to get
their messages across to their consumerschallenge in today's marketing landscape
is differentiating from your competitors. What's usually happening is the
production of that product or the production of that service. You know, think of
offshoring for services. And you think of 3d printing for products. It's
becoming commoditized. And it's being it's getting very, very difficult for
product companies and services companies to differentiate against all of the
other competition that's out there. Content allows you to do that. That is the
biggest opportunity.Search, by definition doesn't create demand. Right? It just
fulfills demand. Nobody goes to Google and says, Hey, I'd like to buy something.
I don't really care what just surprise me right of socks. Okay, a hamster,
whatever you think is, is appropriate.But nobody cares about your product.
They're trying to solve a problem.What are my audience's pain points? What's
keeping them up at night? what's important to them?So Marcus Sheridan is a great
example of the power of content marketing, a couple of years ago, Marcus was the
CO owner of a pool company. And it wasn't doing so well. So what Marcus decided
to do was to launch a blog very simply and answer questions that his customers
had based on the searches that they did, as well as conversations that he had
with customers. So a couple times a week, he would just come up with a blog post
that would be very specific to a question. And he talked about things that a lot
of cool companies don't like to talk about.In 2008, as most people know, the
market crash pool guys, this was a terrible time we went through a period of
three straight weeks, we're overdrawn our bank account, I didn't know what we
were going to do. I thought every consultant that I talked to said you need to
close your business. And that was when I discovered what today I know to be
content marketing. Alright, so this is the beginning of the next chapter of
river pools and that big red shiny thing you see behind me is what is considered
a mold and mold is what is used to produce a fiberglass pool. We always felt
that we were going to move in this direction of manufacturing. And of course,
that's what you're seeing. Now. When we started river pools. We had two really
nice stores one in Richmond, Virginia, one in Warsaw, Virginia. And they were
nice, and they had tanning beds and hot tubs and pool tables and all these
things. They weren't generating revenue. And I said, Okay, what can we be the
best in the world that we know we can teach about fiberglass pools better than
anybody else. That's our thing. Let's just focus only on fiberglass pools, it's
forget the whole, we got to have a building to feel like we've accomplished
things, the edifice complex. And so we got rid of those retail stores, we got
out of the leases early, we paid the, you know, we paid the fees, and all those
things, because we said, Now we have a focus. So we moved into this big
warehouse. And today, the way people view your building, it's what is the
information they see, and it's what they feel on a computer screen.And then he
saw that we can actually bring people to the site for free by doing what he
likes to do best, which is really is teach.Let's get everybody on board. Let's
get everyone involved. Everyone in this company is a teacher. Now let's do it.We
learned to think like the, like the consumer. And in doing that, we saw their
questions. We asked the questions ourselves, we would be on an appointment. And
a question would come up. And the first thing we would think was, wow, we didn't
know we haven't read written about that yet. Or Wow, that would make a great
video to force me to kind of have to step up and learn how to write and learn
how to learn this whole new skill set,we were onto something within about six
months of, of producing content. On the Liverpool site,we we've developed a
nationwide brand. So we were contacted by people from all around the world and
all around the country. On a daily basis.I knew the consumer wanted to learn
about pools,fine,I want to give it to them. Why not become the Wikipedia of
fiberglass swimming pools, which is what we became people are going to be very
new, they're going to be vetting me, they're going to be coming to your website,
they're going to be coming there and saying I want to feel good about my
decision, I want answers to my questions, I want to get a sense for this
company, that's going to happen as long as we have this thing called the
internet. The moment we stopped saying we're pool builders and started saying,
We are the best teachers in the world about fiberglass pools, and we happen to
install them as well. That was one of the most prosperous Days of Our Lives.The
consumer has incredible amounts of information. marketers are not accustomed to
that marketers are accustomed to control controlling the system controlling the
activities. And that's I think what creates the problem, marketers can't give up
control. They don't want to give up control. They don't want to give it away.I
think marketing is broken. To be honest, I think, you know, if you're a
marketer, today, you're stuck in what I call cmo pizza, you essentially have a
fixed budget, that is your pizza every single year. And you just keep slicing it
in more and more ways, right? You've got your SEO budget, your PPC budget, your
I don't know even the acronyms to add, right. But you end up with this giant
pizza slice a million different ways, hoping to have a bigger impact than you
did last year,the idea of the marketer as knowledge worker, were being busy
isn't the same as being successful, which is the way we've really equated jobs
for so long. And this traditional organization of the marketing department is as
new technologies. And as new channels come along, what we do is we throw a team
at it, we throw a new process at itin the same old hierarchy. You can approach
content marketing as a program, or you can approach it as a culture programs,
they live and then they die. They are forced, they're not enjoyed
typically,typically, but a culture becomes who you are. We're seeing this
transformation of marketing departments that were set up long ago. In those mass
media days, they've transformed into publishing departments. And we've really
seen that and it's a big struggle for large enterprises. Because you have to
dismantle what we built over the past 30 4050 years, the brands who get it have
transformed the brand, they've become something else. And part of it is from
letting go of this idea of you know, we own everything about the brand. And
trusting that if you engage a whole lot and give some of these brand values to
your customers, something good happens. And something good that you can even
predict.Yes, around Red Bulls an amazing brand.Well, certainly there's the Red
Bull example. And they're the poster child of content marketing these days.I
think from the very beginning, Red Bull was a storytelling brands I I spent six
years at Red Bull, we were a marketing team. And actually, I guess most of the
content activities came from the communications function within the marketing
team. We used content as a tool to tell our stories and to show people the
amazing things that we were doing and the great athletes we worked with. A lot
of the things that we did at Red Bull were in the action sports realm. So that
was super visual and spectacular. And it just made sense to capture that and
share that with the world. Perhaps a little arrogantly, we felt that the
mainstream media weren't particularly good at filming and photographing the kind
of sports and things that we were involved in. So we took ownership of that. at
Red Bull, we were always told to focus on the audience and what was important to
them and what made them passionate about their scene about their sport about
their favorite athletes, and really think about them as individuals and not
really worry too much about how they all crossed over. So I think that sort of
single mindedness, and focus on quite a few audiences was one of the things that
put us ahead that we were able to say what would a BMX i think is awesome about
this BMX event, rather than trying to think about what would a youth aged 16 to
22 think about this BMX event, they target people through their passions,
whether it's music, or sports, or culture, these these areas have rules, they
have stories, they have stars, and Red Bull pays a huge amount of respect to
those scenes and those audiences and they don't teach the treat them like
demographics. They treat them like the passionate people that they are, and they
give them what they want. at Red Bull, we felt like we had an actual role to
play and something that we could contribute to these scenes. And we're always
looking for ways to help progress, create new things help facilitate
collaboration. And it felt really good to be adding something into into these
scenes rather than just taking out and I think that was core to the way that
people felt about us as a brand operating in these spaces. When I started at Red
Bull, there was a huge amount of scope and free range, we were in each of the
markets absolutely entitled to do whatever we wanted to do, of course with a
huge commitment to quality. As the Red Bull media house took shape. The whole
company began to professionalize its media operations from legals and contracts
and licensing through to production quality, frame rates and delivery. So there
was a massive undertaking to get ready to become a global media company, rather
than a brand that was producing a lot of great content.When you first start
getting serious about content marketing, then you really start with appointing
someone or understanding the needs to be a custodian of the audience's viewpoint
within the organization,you've got to have tremendous buy in top to bottom,
that's key, you've got to have a central organizer, that Chief Content Officer,
whatever you want to call that person, a Content Manager, and you've got to
start off on the same page, they need to makea lifestyle change, and they have
to swear off spending money on the stuff that doesn't work. And they have to say
to themselves, every single day, I'm going to create content every single day
for an hour or two or an entire day. Or if I'm a big company 10 people's entire
days have to create content full timeyou ever look around at all the incredible
technology in our world and think to yourself, how in the name of science does
all this work leads to embarrassing de Thurston and this is GE masterclass.When
we certainly when we started producing a lot of this content, it meant that we
had to get into our factory floors. And it meant that we had to get into our
labs and they're doing, you know, they're doing very important stuff in there.
And so a lot of the culture change and, and the kind of learning and evolving
and came at those points used to be that that it could be very tricky to get
onto a factory floor or to get to a customer site. And now our customers call us
sometimes and say we have this great story, we'd love to do another production
with you.I do believe that it is a practice it is a skill that brands are going
to have to get good at it is something that whether they outsource the execution
of it, you know whether they actually develop the talent within to actually
shoot video, create imagery, I think is not as important as the business getting
good at managing a marketing process that is at its heart, a media company like
process.It's interesting what some of these large brands are doing now around
content marketing, if you look at Marriott and their creation of their content
studio is they're putting a flag in the ground and saying, look, we are a media
company. And our goal is to be the leading informational provider in the travel
industry, they've set it and now they're putting the construct together to make
that happen.I have a presentation that I give here globally called publish or
perish, right? The idea if we don't start publishing, we're gonna not gonna be
around or not be relevant. It's the idea that today is a brand we're all really
media companies that goes back to all of us are media companies. So the Marriott
global creative and content studio is focused on developing content, digital
projects, we've got TV projects, we've got film projects. We've got stuff in
animation. Great storytelling comes from people who know how to tell stories and
the creative community. Right. So we partnered directly with mainly influencers
across YouTube, Instagram and other channels, but also traditional talent and
Hollywood producers, directors writers, to create content for us.Look around,
look at these people. They come in, they go out and we make the phoneSo the
biggest project we've done today is to Bellman. It's a short film, we partner
with a group in Los Angeles called substance overhype. They are a hardcore
group, they do music, dance, motion music, it's all their thing, created a 15
minute film where a set is the hotel. It's just naturally part of the story.
It's never an integration, it's not about, here's your key card, thank you for
checking in. Right, that does not exist, you just naturally see it in its
environment. When you let creators, give them parameters and let them do what
they do best storytelling, they'll figure out an authentic way. It's when it
becomes ugly programming is when a brand says, Well, can you put my logo on
there four times and stop it on the screen for three seconds. Content Marketing
is not overnight, you know, it's a marathon. And so you have to really educate
folks that, you know, it's not gonna happen overnight, you have to scale this.
And you have to really have that whole content ecosystem built? And how are you
using social channels, everything else to drive back to wherever you want that
center of your universe to be,like a halfway decent human being. brands have to
be about more than themselves.It's humans, it's humans dealing with humans,we
forget that right? Instead of trying to be real time, yougot to be real,that
single minded focus on your audience and what they love and what they really
care about, and trying to offer value in that space is something that anybody
any brand can do.And the rules by which we play by our human behavior, right?
Every organization I don't care what you sell is p2p. It's person to person,
people to people. It's not stinking, b2b, b2c, b2b G, which is business to
government. But the philosophies of becoming incredibly helpful being a great
teacher listener, communicator, they don't change, I don't care what it is that
you're on what it is that you're doing. So it's not about size. It's not about
what you do. It's about a mentality and a culture.USC bank is one of the largest
banks in Denmark. And for years, they were paying a lot of money for
sponsorships. And the they didn't want to do that anymore. They didn't know if
that was a good use of, of their resources. So the created use of bank TV,
targeting to financial consumers, and they started to answer questions on this
video channel about how consumers can save for retirement, they can get checking
accounts, savings accounts, do things with their lives financially. And they
were starting to share information like a media company, wouldwe say that if you
can't rely on the media, you have to become a media. And that's basically what
we what we think my nameis. Rasmus Nielsen, I work as a host and journalist here
at jusco Bank. Well, since it started in 2006, we started doing internal
communication, on TV, and then 2008, we started also sending to our
customers.The hard part is not to produce the content, it's to get the right
idea for the content. And then to get the big Yes, from the CEO in the company.
So you're getting in there.We have had our CEO call us and say, Hmm, that wasn't
my kind of story. But but that's alright, I'm still here. So. So but but you
need to have that kind of CEO that things are right, I believe some freedom, and
I won't intervene. But of course, he will have an opinion. But he believes that
if you tell it as a journalist, people will believe it, and people will, they
will like it. It's been a long process about getting where we are now, because
people are very skeptic about this. But every time we do a story where people
say, Oh, that's actually what we were talking about in the canteen. So, so great
that you guys are talking about it also, even though it's it's kind of a bad
story for us. But But people are talking about it anyway. So so if we don't talk
about it, it will just, you know, grow bigger and bigger in theorganization, you
earn the respect from the audience, you have to get good stories that go into
people's hearts. And when you get when you reach people hearts, they will do the
right things with the brain, think like a like a publisher, produce content that
is relevant for your audience, you have to believe that this is the right way to
go. And I don't think it's just the right way.It's the way you haveto go. Having
thatreal respect for content as a as a thing unto itself. It will reward you if
you invest in it. But it's not something that can be done cheaply or easily or
quickly. Thecontent business is the only part of this business that I can see
credibly leading the new practice of advertising. And I'm moderately upset
because not enough of us are trying to do it.Don't get tired of it. If you have
the right mindset. And if you believe that just because it was done that way
doesn't mean it's necessarily the right way. If you're willing to create Ate and
make the rules in your own industry, you could do exceptional things. 



Story of Content Marketing




WORKING FROM HOME. I WANT WORK.

Working from home the new norm as the corona virus spreads well employees ever
return to the office or has a new ear adorned and what will it take to adopt
remote working long term this is inside story .I'm is a tan pajamas a laptop and
a comfortable couch at home that's today's work environment for millions of
people around the world it was a far-fetched dream until the pandemic made it a
reality companies have been forced to embrace remote working to limit the spread
of kovat 19 but that's if the job doesn't require you to be there in person for
those who can working from home could become permanent Twitter for example is
going to give that option to workers who wish to do so other firms are working
out how to reopen offices while maintaining social distancing the way we work is
being revisionist even into the future and post pandemic offices might look
radically different than those of today working from home is not a
one-size-fits-all it's mostly for knowledge workers with computer based and
telecommunication jobs like presenters doctors aerospace and defense workers
grocery clerks cleaners and many other employees while they must show up for
work not everyone finds doing their jobs from home a luxury though more than 90%
of young tech fluent US workers have experienced difficulties working remotely
that's according to a new workplace survey by engine insights for older workers
who lack internet skills and those who live in places with limited broadband
access remote work is difficult if not impossible some politicians are
considering integrating the right to work from home into law Germany's labor
minister who Berta Sayle said last month he'll put forward legislation later
this year in an interview with German newspaper Bild AM Sonntag Heil explained
that all employees should be able to request working from home where possible
he's also suggested some staff could switch to a home office for a day or two
each week the companies wouldn't be forced to accommodate that the minister says
the number of people working remotely is estimated to have risen to 25 percent
of the workforce during the crisis that's around 8 million employees let's bring
in the thoughts of our guests now joining us on the show we have from Tokyo Mark
Einstein he's an IT strategy advisor in Connecticut in the u.s. Hilary Jacobs
she's a psychotherapist and author of it's not always depression and in
rotterdam alia fennec he's a behavioral psychologist welcome to you all if I
could start with Ali so what do you think we do you think  we'll all employees
ever return to the office as we've known it before coronavirus hit well I do
think some of employees will definitely want to go back to the office it's not
everyone who likes to work from home and so there will be people who just kind
of missed the hustle and the bustle of the workplace and because it helps them
to thrive it helps them to to be productive and a lot of them are actually
facing you know though some issues around working at home effectively when
they're doing remote work so definitely there'll be people that will want to go
back but what I also think has happened is that there's a lot of people now that
have become accustomed to working from home setups and they've seen the benefits
of you know not having to commute having much more productive and efficient
meetings and also being able to manage a work-life balance so I think working
from home is as you mentioned as part of the new norm and will only increase as
we move forward into the future interesting Hillary in the US there are
companies which have already said hey their employees can continue to work from
home is it too early to put a number on it yet and try and envisage what
percentage of the workforce is  going to remain distant yes I don't have a
number just a speculation on how that will affect people how do you think it's
going to affect people well the thing is that change triggers a wide variability
of emotions that are what we feel is really based on a the nation of our
genetics our disposition for example if we were more introverted and we like
being at home and not leaving the house or if we're more extroverted and we need
that to give us fuel and energy to thrive and also our life experiences affect
what we feel so it may be that some people will experience a deep loss and a
sadness that they that they can't go to work and other may feel quite joyous
about it because they get to stay home so that surely requires employers to
start thinking about issues that perhaps they haven't had to have thought about
or at least haven't had to have focused on so much in the past Hilary well in
terms of perhaps how it affects their workers whether the the amount of hardship
and and the emotions that it brings up leads one to becoming more anxious for
example more depressed for example so if somebody really is not happy that they
can't go to the office and socialize and schmooze and it triggers emotions such
as sadness or even fear you know concern  and worry and most of us I would say
the majority people don't know how to really work with emotions which are
physical experiences and they block them they won't know what to do with these
feelings that leads to anxiety and depression so we're also seeing a major
epidemic happening before this pandemic and anxiety and depression and now it's
it's getting even worse it demands that people really have skills to work with
their feelings and to solve problems based on not only what they're thinking but
what they're feeling inside as well something our culture's are kind of phobic
about going to but something I feel is the missing piece for mental health I'm
interesting mark when we talk about you know the workplace of the future and
continuing to work from home what sort of IT changes might be necessary if we're
going to have well in some cases the bulk of workers continuing to work remotely
is it just a matter of continuing what we're doing or do we need to make bigger
changes to the infrastructure so what I would say from my own company's
perspective which is a small enterprise is that we are now asking ourselves do
we even really need an office anymore at all because the rent that we are
currently paying is about 20% of our op ex and we've transitioned to web
meetings pretty seamlessly and now we're even talking about virtual reality
meetings and and collaboration and things like that so I think what about what
Hillary was talking about there Mark about you know some people just need to be
in the workplace they need to schmooze in the workplace they they need that kind
of shall we call it security or confirmation of being in the workplace I think
there certainly is you know a benefit to traditional human interaction but you
know clearly bykova 19 there's also a danger I think that virtual reality and
other technology solutions are increasingly very you know similar to reality and
and I think this is the trend and I think this is the trend that we'll see going
forward does that mean though if we're going to start incorporate it sounds like
kovat 19 is going to accelerate the autumn ization of the workplace and the
incorporation of AI and VR right mark that's what we're looking at absolutely I
mean we're gonna be able to talk to customer service agents you know visit hotel
chains look at look at a new house that I might buy all this is gonna happen in
VR in a safer and actually more convenient way absolutely Ali that's gonna have
big impacts on workplace behavior then right well absolutely you know just kind
of building on upon what both Hillary and mark said on in terms of how this is
going to affect behavior I think or you know originally organizations when they
thought about coming up with working from home setups they looked at this from a
very technical perspective right so how do we adapt the technical infrastructure
of the organizer such as the IT support had to come up with policies to make
sure that working from home works well but I think kind of building upon what
Hillary said what a lot of people have forgotten or let's say a lot of managers
have forgotten to  do is to also think about how to build the psychological
infrastructure and this what I mean with this is more the psychological it's say
the social and social psychological environment in normally in the organization
or in the workplace that actually affects people's behaviors their well-being
and also their their their productivity so think of social cues emotional cues
contextual cues nonverbal cues for example that help us to feel validated that
helps us to feel acknowledged but also helps us to feel safe so this is you know
I guess it's not just the technical aspects or the functional aspects of
redesigning the organization but it's very much the psychological aspects that
we're actually missing when we're working from home and and I think this is what
needs to be further designed into working from home setups if we want this to
make it more effective in the long term so what what is the psychological
infrastructure that needs to be further developed in a nutshell then Ali well
absolutely this this environment is for example let's say let's give some
practical examples here so how should leadership manager even think about how to
build psychological safety in working from home in an organization you can do
that because you have a sense of belonging you see each other and you you can
play upon these cues to help people feel productive and engaged but when you're
working from home this becomes really difficult so how do you build this
psychological safety in a work environment especially when a work environment is
remote another thing that you can think of for example is policy design how can
policy design make sure that employers or employees feel much more autonomous
that they feel that they have the ability to make their own decisions for
example when to do their work remember one thing when we're working from home
we're also managing our life our family life and so we we need to be able to do
that on our own accord without having managers for example being on top of us
and acting or micromanaging let's say how we do things so I think this is the
the elements of psychological design or psychological infrastructure that needs
to be considered when working from home and there's different practices that we
can do to facilitate this as well interesting Hilary it sounds always like
companies are going to need to think of those companies at least that want the
bulk of their workforce to continue to work remotely we're gonna have to think
of perhaps even a new sort of orientation policy based on new HR and
professional policies and procedures I think that would be wonderful and I think
it's much needed in our world anyway because there is not enough of an emphasis
on on connecting on on multiple levels not only intellectual levels but on very
deeply authentic and emotional levels and that's part of the problem of why we
have an epidemic of loneliness and not to mention anxiety and depression that we
need to start to introduce education to people on emotions and connection
because all humans are wired for connection we're deeply social beings and all
all of us men women have the same core emotions that come up without conscious
control people don't realize that you can't control emotions you can only
control what happens once they come up and that they have to be shared so that
people can talk about their fears they can talk about their anxieties their can
they can talk about their sadness and the losses that kovat has cost so I'm
interested Harry when you hear when you hear people talk about you know
acceleration of artificial intelligence and virtual reality in the workplace
does it make you cringe or fear I do feel fearful I guess I do I feel fearful
for for people in in in so many ways not just AI but again the lack of community
or the the losses of communities that people need so dearly and that we need
tools to cope with the stress that comes that and the emotions that come up from
that that drives so much of our behavior and anxiety I think that's a missing
piece well let's ask mosket mark if he's got that missing piece can any of the
the sort of software do be developed to make up for that lack of of physical
connectivity I think that it absolutely can and I think that it's not really
near where it needs to be but it's on its way so for example there are AI
software programs out there now where you can Pro you can practice hiring or
firing somebody in AI you can practice negotiating a business deal in AI so you
can learn how to do that in a humane and empathetic way and that's what AI can
do today so just imagine what this is gonna be like in five years so AI is gonna
be a big part of this picture going forward I believe but Ally maybe we can hire
and fire using AI what about all the sort of nonverbal communication nonverbal
cues that you pick up in the workplace Dee as a behavioral specialist are you
worried that the workplace of the future will be deprived of that kind of
information and connectivity well I guess you know as technology advances one
thing we're seeing now that for with the zoom and Skype and all the other let's
say conferencing tools that we have to our disposal it's not really good to kind
of taste the air as they say right you want to pick up this these cues that are
very important for us to to further understand how to communicate with each
other remember one thing ninety-three percent of our communication is nonverbal
so we we we rely a lot heavily on social cues to to understand what's what's
happening in an environment take for example countries like like Japan which is
a high context environment and very socially driven they need a lot they have
they communicate in a very high contextual  way so they use very little words
but of expressions but also they use the environment to help communicate the
message this is going to be very important to further facilitate if we want to
do this online but I have to also say that I don't think the virtual environment
will replace all social contact at all think of high stake deals mergers and
acquisitions for example where you actually want to see each other face to face
because we build trust and seeing each other face to face and I don't think our
technology facilitates it just yet to have that same kind of feeling that we
would normally have in in virtual environment so I think yes social cues are so
important for us to to help facilitate our engagements but I don't think the
technology is just year just yet and maybe in the future maybe rule might see
more oriented reality or virtual reality play a major role in that as it helps
us to create more richness in the communication and will help to facilitate also
picking up these nonverbal cues or maybe even emotional cues let's say that
we're now lacking with the current technology Tokyo technology if we go back to
mark for a second perhaps we should before we get too ahead of ourselves ask the
question of whether I mean the IT infrastructure ultimately differs from country
to country place the place company to company right and whether you know that is
going to be a big determining factor of how far you can go in completely you
know making your workforce connect remotely are we gonna have a riot be 2 or 3
or 4 tier system globally right so if if we all if all of us all the sudden all
over the world start working at home immediately there is something that we call
the digital divide in that you know the you know some of us have fiber optic
access some of us in Japan and Korea and other places even have 5g now and many
people don't and so this clearly becomes more important and I think that this
will be more important for governments and and and so on to really under stand
as is a part of national policy so I do believe that you are correct in that
this could be a potential issue might the digital divide Hillary manifest itself
in other ways not simply between countries in terms of that IT infrastructure
but between different types of people in the workplace those who are let's say
IT competent and not so IT proficient differences between people in terms of
generational and and age demographics it seems to me that it would the capacity
to be adept on the internet and technologically is an advantage for those people
who have better access and more skills and again as an emotion educator I could
see it creating shame and people that can't compete and that don't have the
skills and anger that it's it's an injustice it's not fair and people have to be
able to manage those emotions and constructive ways interesting what about Ally
things like group dynamics how one reads the sentiment of the majority in the
office is all that going to change if people increasingly work from from home
well I think you know as I mentioned before we need to have we need to
understand the social aspects of work and especially when we get together and 
team dynamics play a huge role on on let's say task performance and our job
performance when we're now working from home we can still work in a
collaborative manner thanks to the virtual environment that we're currently
using now to facilitate let's say discussions brainstorming sessions innovation
for example you know a lot of questions have been around can we still innovate
because this is a group process when we do this online the good thing is we can
and as we as we come much more equipped and we're able to master our digital
tools much more effectively and there's more tools out there to help us do this
we can still be more in of we can still work more collaboratively together and
we can then kind of we'll have to replace let's say the physical dynamics that
we have and start to build up some kind of virtual dynamics as it may so that we
can still feel connected because you know being connected is so important for us
as human beings but also it also helps us to you know feel motivated it gives us
a sense of belonging in a sense of security but it's definitely something that I
think we can still facilitate and as I mentioned before the as you know the
technology start to further develop and advance we'll see that collaboration and
and and the dynamics that we can get out of that online will help us to
facilitate still kind of a virtual let's say dynamic environment Marc Alli
earlier talked about the need of some people to be in the office to feel the
hustle and bustle to be productive from your experience what does working
remotely or the more that you allow people to work remotely and at a time of
their choice what does that do to the productivity curve so we see nothing but
massive increases in productivity I mean I I live in Tokyo where many people
unfortunately travel 90 minutes to the office in 90 minutes back shoulder to
shoulder to someone in a very very compact subway train this is all off the
window now and I think the the industry is waking up and realizing that those
three hours every day could be put to much much better use and so we're seeing
massive interest in telecommuting solutions but also virtual reality solutions
mixed reality solutions digital transformation virtual transformation I mean
this is definitely the future what we thought would take two years has now taken
two months amazing Hillary maybe we should also talk about the situations in
which some offices some factories they'll need to bring people back to work
physically from the workplace but it's still gonna be likely to be a disliked ly
different workplace perhaps with more distance between employees maybe
hot-desking is out maybe they'll even be alternating shift patterns alternating
workdays there's going to be some psychological impact from that loss of
proximity right I think so and and dovetailing on what's just been said even on
whether you're having decreased proximity at work or using video technology what
is going to be lost is the kind of casual conversation the personal stuff that
happens at work how's the family how's your mother's illness these things that
create safety and camaraderie and that make us feel better as human beings and
then we are able to be more productive and and happier human beings and so I
think you know even if we go into the lack of touch touch is such an important
part of human interaction and soothing each other and connecting to each other
that there's a great loss that's going to happen and again some people sorry go
ahead I was just gonna say some people may experience a great relief you know
those who the huggers of the world and the non huggers who can't even you know
just like a lot of space so what I say for one person may be the opposite for
another person and it's all okay it's all within normal limits anything this is
this has been a really great discussion let's thank all of our guests for their
insight that they've added to this show mark Hillary and Allie and thank you for
watching you can see the show again any time by visiting our website for further
discussion head over to our Facebook page that's facebook.com forward slash AJ
Inside Story you can also join the conversation on twitter our handle there is
at AJ inside story  a man and the whole team here for now thanks for joining us.




HOW TO CREATE A WEBSITE (ANOTHER  FORM)

 how I create my mondo bytes website in literally one hour so this is something
that you've been interested you've been wanting to build a website for your
channel or maybe for your business I'm gonna show you how I did it in one hour
now I do want to thank Wix.com for sponsoring this video and because of them
they are able to help the channel like videos like this for people who are
interested in building their website so if this is something that you're
interested in watching then stick around I have a pretty great video for you
guys to watch so let's go ahead and begin I'm gonna show you guys my current
website the way it sits the way it looks right now as of today because I do plan
a change and tweak it in the next couple of weeks so this is my mondo by its
website you have my shop page which is stuff that I sell stuff that you know I
no longer use or are interested this is my gear page stuff that and this is I
need to update this actually stuff that I use to make these types of videos this
is for brands brands that want to sponsor the channel so this is kind of a
section for them and then a little bit about me so this is kind of a very simple
website that I just want to have out there for people to just visit and learn
more about me behind the scenes kind of front and center because I want to show
people really behind the scenes and what happens here on the channel I have a
blog and then social updates so this is kind of what's happening on my social
media side so I'm gonna show you how I built this so very first thing that you
want to do is get on over or head on over to Wix.com so this is free it's free
to sign up and there's different types of tear programs that you can sign up for
if you want to add a little bit more functionality and stuff which I'm not gonna
talk about because I want to show you guys how I built my site so the very first
thing I want to do is I have my current site which I can manage but that's not
what I want to do I want to create a new site from scratch so the very first
thing that I want to do is go here and then create a new site so when I first
built my site I didn't know what I wanted I just kind of was looking to build a
site but I didn't know the direction so it'll ask you like what kind of site do
you want to create you want something for your business do you want something
maybe you own a restaurant this would be a great start for you to just kind of
click there and it'll kind of guide you and help you through so right now I know
that I want more of a blog style web sites go ahead and click on blog and then
from here it's gonna ask me basically two things how do I want to create my
website do I want to use their like artificial design intelligence machine that
basically just answer a couple of questions and then it creates this cool
website based on your answers which is exactly what I did initially and I
actually did a video on that and I'll leave those linked down below if you guys
are interested in watching that or if you want to create something from scratch
basically since I already know what I want to do I'm gonna create a website
based on their just standard editor so I'm gonna go ahead and just  click on
choose template now they have a lot of great templates so for example if you're
a photographer you can go ahead and just click on photography and then it'll
give you a whole bunch of lists of templates that you can choose from which some
of them are really cool like for example that this one here this is wedding
photography one looks pretty nice if you do obviously weddings if you  want to
do something for example of your own videographer this might be something that
you might be interested in a couple of again they have a bunch of templates that
you can pick from obviously I already have my design that I have in mind because
I already built it so we're gonna go based on that so what we're gonna do here
is we're gonna choose a blank template basically a clean slate so that way we
can build upon that and even if you do decide to go this route there's different
types of templates for example they have like a classic layout they have a strip
header layout a minimal layout again I already know the style so I'm gonna build
it from scratch so I'm gonna go ahead and just click on edit but again they do
have some base lines that you can just click and just build off of that so I'm
gonna go ahead and click on edit and then we're gonna go ahead and begin from
here so what you'll see here is just kind of like a word document per se
everything is just clean slate there's really nothing here and then you can add
elements for example we can add a background Adlam elements we can add different
apps we can upload pictures we can do a lot of different things which I'm gonna
show you guys so let's go ahead and begin and see what my current website looks
like so for example right now we have this nice cool logo on top mondo bytes we
have some social icons up here above and then we have a navigation menu so let
me explain how a website so essentially most websites have a header which is the
very top piece of that and that header part of it basically shows up on every
page so anything that you add to the header is gonna be shown in every page if
you want it to but ideally you do because you want your navigation to show up
you want your social icons icons to show up and obviously you want your header
or your excusing your logo to show up so that information stays the same
underneath that is your page so for example all the information below that
that's for the homepage and as you click through that information will change so
anything in the page area is not going to change and then below that we have
your footer and that's information that again it's not going to change that
footer information will remain the same so you won't definitely want to put a
vital information on your header and then on your footer in this case again my
social icons my navigation menu and then my logo so let's go ahead and begin
designing this so I'm gonna go ahead and just close this out because we don't
need this anymore and I'm gonna go ahead and add an image because I want to add
my logo so I'm gonna go here and then just click on add and then right here
where it says image I'm gonna go ahead and click on my image uploads because
I've already uploaded this beforehand so I don't need to do this again so I'm
gonna go ahead and just find my logo which I think it's actually right here and
I'm gonna go ahead and add it to page now because I already did this beforehand
normally it would just search on your computer so we just you can choose a file
and then just find it on the directory and then it would upload it to their
server and then you can just select it but again since I've already uploaded
this beforehand just kind of saving a little bit of time so then here everything
is very easy to do you can just drag-and-drop move things around again it's very
simple that's the whole idea about building a website it's you want to make it
as simple you don't really want to get involved with code like that cuz I
understand not everybody is a coder so again this is the header and you'll see
that it's highlighted here this is the page and then below here is the footer so
we want to do is we want to add this to the header so what I can do here is I
can make my header a little bit bigger so I can stretch this out so that way my
logo will fit and I can just drag this over here and then BAM and it'll tell you
right here too that this information on the header will don't show this again
because I already explained it to you guys so here there is my logo it looks
really good and I can resize it I can just drag this over I think it's a little
too big and I can just drag it over resize it a little bit and it'll
automatically resize it both based on width and height to keep everything
proportion so that's really cool so now from there we want to add our social
icon so what we do is we're gonna add a new element so then what we have to do
here is just click on add and then what we're gonna do is go here on social so
find a little social button and then we can pick different types of social bars
so there's a whole bunch of different you know variations that you can get
obviously I remember it's this one right here so I'm just gonna drag this over
to the top right and that's basically it now how do you add your social
platforms on here because it doesn't know who you are so all you need to do is
go on to where right here we're to set social links you go ahead and just click
on that and then from here what you can do is just it'll give you the
information based on the icon so for example this is Facebook and then if I want
to add my own so I'll just go ahead and just change this to mando bytes so
forward slash mando bites click on done so now it will redirect anybody who
clicks on this link to mando bites okay and then what we want to do the same
thing for Twitter so we'll just go ahead and change this to mando bytes so
twitter.com forward slash mando bytes obviously whatever your URL or your handle
now keep in mind I want to show you guys something it'll ask you what do you
want this link to do so when they click on it do you want them to go to specific
web address you can have them go to an email you can even have a phone number so
if they click on it'll tell you that are using a mobile mobile phone it can dial
that phone number so let's say you're a shop maybe you you know you cut hair or
something that's very useful you can have different types of things that you can
have it do and then you can also tell it if you want to open a new window or
basically rewrite overwrite that current window I personally like having it open
up a new window because I don't want to take them away from my website so let's
say for example they go on my Twitter page people get distracted they start
going into a whole different rabbit hole so what I like to do is just open up a
new window so that way whenever they are done and they close out they'll say oh
yeah that's right I was browsing mondo bytes let me go ahead and continue to do
that so I recommend just open up a new window personally for me and of course
you can add I'm not gonna go through every single one of them just add all of
your social icons and let's say for example you don't use one like I don't use
Pinterest I don't really care for it so I can just go here and there's a little
trash kind trashcan icon and then remove that image and then go on and so forth
now to me Instagram looks weird like this is a weird icon and I can replace this
icon so I can go over here and click on replace and they have other icons that
you can choose from so for example I have one that I uploaded earlier if I go to
my images and it should be somewhere right here so I prefer this this is more of
their current icon so I can just select that or you can upload from one from
your computer and I'm just gonna choose this image and then it's gonna overwrite
that one and then if I want to rearrange them in any particular way let's say
for example I want YouTube to be on in front I can just drag and drop let's say
from YouTube I want Twitter to be second I want that one but let's say for
example like I'm very active on snapchat like how do I add snapchat and it's
very easy all I have to do is just click on add icons and then there's a
snapchat one or there's like LinkedIn or you know again you can upload your own
if the platform doesn't exist and then I could just add this to the gallery and
there it is and then again you could just edit your link or add your own link to
your social platform so we'll move snapchat back here and that basically is it
in terms of like social icon so let's go ahead and click on done and then see
what that looks like okay so that looks really good and again you can reposition
this however you want if you think it's a little bit too large in size all you
need to do is just go to layouts and then you can adjust the pixel size of the
icons so for example right now it's 39 pixels the width and then we can just go
ahead and do that let's say the spacing is a little bit too wide I want to
tighten it up a little bit more I can go ahead and just do maybe 10 pixels so it
looks a little bit better I think I like that I'm a big fan of the way it looks
I think it flows really well so now let's go ahead and add pages because right
now we only have one page so we have our current home page and then we want to
add a couple of different pages so the next page I think I had was I want to
sell stuff online so I added a shopping cart page so if I go here and then I go
to store I can add an e-commerce site and it allows you to you know add your own
you know pictures your own pricing and it's very intuitive and I'll go briefly
through that a little bit later so we added our store very simple and kind of
gives you a little bit of examples of different products and stuff and you can
obviously delete this it just gives you it gives you examples that way you can
just follow through and kind of get an idea of what your store will look like so
right now if I go to pages I have my shop or excuse me my home page but if I
just click on it it'll take me to our home page if I click on shop it'll take me
to my shopping cart and then if I want to add another page so for example about
me I can go ahead and just click on page and then I'm just gonna put  about and
then right now I want to capitalize everything so I'm just gonna go ahead and
change that to shop let's  go ahead and see what other pages I have so I have
shop my gear for brands and then about so I'm missing my gear and then for
brands so I'm gonna go ahead and add a page and then for brands and then add
another page for my gear stuff and then my gear okay so now I can rearrange this
the way it shows up over here this is the little shopping cart icon so if
something has somebody has something in their shopping cart you can it'll show
how much or how many items are in there so I can go ahead and just move this up
here just kind of above my social icons and then if you see like this is
something that I'm kind of very picky about like this icon looks much larger
than this so if I want to make everything match I can just go to set social
excuse me not set layout and then increase the pixel size so that way everything
matches and that seems to match a lot better so I'm just gonna go move go ahead
and move this over here actually I want to do this instead I want to have my
shopping cart over here on this side at the very far right and then have my
social icons right about right here give  it a little bit of space okay that
looks pretty cool so now we have our different pages so I was showing you guys
so I have home for brands my gear and I can rearrange this let's say for example
when I bring my navigation bar which I'm going to show you how to do that I can
have shop come up first so let's go ahead and bring up the navigation page let's
go back to our home page and then I'm gonna go ahead and just close this out and
then add the the menu system or the navigation so I'm gonna go ahead and add a
minion you can pick different styles I like to keep everything clean so
something like this one interests me a lot better so here's my little navigation
again I can resize this however I want now notice as I resize because I have you
know a couple of pages if I resize it to small it'll say more so that way if
they click on it it'll bring up more I don't want it to look like that and I
also don't want home to show up because to me you know I used to build websites
before to me when you click on the logo that should take you to the home page at
least that's the way I like it so if I go back to my page here I can hide the
home page from this navigation now how do I do that all I have to do is click on
this little three button menu and then I can just hide this page so now when I
click on hide it's not going to show up in the menu anymore so now just gonna
show shop for brands my gear and then about so I'll just kind of tighten this up
as much as I can before it gets on to more right there and then just kind of
bring this up a little bit more oh I think right there looks pretty cool or
maybe right about right there I think that looks nice and then I'm gonna go
ahead and make my header a little bit smaller I'm gonna tighten it up a little
bit so that looks pretty cool now I can edit this menu system so for example I
can change the layout I can change the way it looks I can make it for example
you know align it from left to right I can also and I'll show you guys really
quick here I can change the design element which is something you know for
example if I want to make it bold if I want to change a different color if I
want it so that when somebody hovers over the menu I want to have it let's say
for example I don't really like the blue color on this particular scene so I'm
gonna add a color I want something red almost like the YouTube red color which I
don't have the hex code for it but that looks pretty close to it so I'm gonna go
ahead and add that so now when somebody hovers over my menu it'll actually turn
red and let's say when they click on it what color do you want it to be so I
want it to be that same red so I think it was this one here and yeah so once
they click on it let's say they are on my gear page I want it to remain red so
that people know oh I'm on this page again I can change it to bold the text so
right now I think it's a little skinny so I want to kind of make it bold there
it goes now it kind of stands up more so let's go ahead and close this out now
one thing about this is that it allows you to kind of preview it and look at
what your websites going to look like so for example if I click on preview right
now this is giving me a preview of my page so remember we change this to red see
so as I cycle through so if I click on a shop it'll take me to the shopping cart
page as you saw the shopping products or the products from the shopping page
loaded up and then if I go to my gear but then I can't click on home how do I
click on home that's the problem so let me go ahead and jump back to the editor
and then show you how I'm gonna do that so I'm gonna go ahead and click on my
logo and then from here what I'm gonna do is I'm gonna click on link so
basically when they click on my logo where do I want them to go and it actually
will show me right here I can take them to the home page I can take them to a
different page I can take them to a different URL I can take them you know they
can dial a phone number an email address it's tons of features so in this case I
want them to go home so now let's go ahead and preview that so everything you do
you can preview in real time so I'm gonna go back to shop this is my shopping
cart my fake shopping cart and then I'm gonna go ahead and click on mondo bytes
which will take me to my home page now notice how it doesn't matter where I go
where I go if I go to my about my gear for brands all of my information above
here the header will remain the same except for anything underneath this so in
this case shop that's the page part of it but that's going to change from page
to page so let's go back to the editor so now this is looking pretty good now we
just got the top header done now let's go ahead and look back to our reference
site which is my current site and see what else we need to do so there's a
little there's a little green shape here that I see and then there's a school
animation and then all this stuff so let's go ahead and start building this so
let's go ahead and go back to the editor and then we're gonna add an element so
we want to add that cool  shape and then it's fine shape here and then let's
find this here this is like a basic shape design now I want this to show up in
every part of my page because right now if you go to mondo bites and let's say I
go to my gear page this green thing remains the same same thing if I go to
brands if I go to about this green shape does not go away so what do we have to
do if you said add it to the header you are right so we're gonna go ahead and
pop this up here anchor that to the header and then just drag this from edge to
edge and then we can change for example the design if we want to make it a
little bit you know bigger I think it's about five or six pixels I think it's
about five pixels let's go ahead and change that so you can make it wider you
can make it skinnier we can change the color so it's like a green color I think
it's this color more or less we're just doing this for demo so then we have that
oops I didn't anchor this to the header there we go okay so this is now on the
header part so it's looking pretty good now let's go ahead and move this up now
let's start adding that little cool animation so what we want to do now is
excuse me we want to add a strip now this is a clap well I don't want to do a
classic image I want to do a classic video because it has a little video image
that plays now this is not the video that we have here if you notice let me go
back to my home page it has this like cool diamonds and not really diamonds but
like really cool weird shapes that kind of flow in and out so we just click on
this and then what we want to do is we can change the strip background so this
is a video and this is something that they have free from Wix that you can
select and this is an abstract there's different types of if you want animals if
you want food or drink so let's say this is a blog site or something that you
you you know you put food you can select this one here this cocktails one or you
can also upload your own images which is you know obviously the best if you want
to customize it in this case I just wanted something cool abstract so I just
kind of searched around and I think it's this one fragmented so I'm gonna change
the background that's basically it let's go ahead and preview it and make sure
that was the correct one so I'm gonna go ahead and preview that and I looks
pretty good that's actually the exact same one so we're in good shape here so
now we want to add the video stuff this is like behind the scenes this is my
channel this is something that I want people to see when they come to my website
so let's go ahead and add video so let's find video here and what we want to do
is I want a classic layout something's gonna go ahead and drag and drop and you
can resize this so this is not the current size so we can just move this up just
kind of button this up move this wider stretch it out and that's basically it
now obviously this is not my website this is not my youtube channel this is not
my information so I'm gonna go into manage videos now I already did this
beforehand because it knows who I am because I already logged in and stuff like
that so it should automatically know exactly bring up my librarian channels and
stuff so I added a playlist of behind the scenes so I'm just gonna select this
and then just kind of close this out and they don't show you automatically but
in your case you would just have to put your information in there very easy to
do but I already did this beforehand to obviously save a little bit of time so
I'm gonna go ahead and go into settings just to kind of tweak this a little bit
so this doesn't look like my current one so if you go back to mine you'll notice
I have four videos down below there's less information that's showing so I want
to go ahead and kind of follow this this this layout here because I like it a
lot better so I'm gonna go here where it says behind-the-scenes and let's go
ahead and just go to the design or excuse me the settings show title show
publisher so I think that's that right here oh no that was something else show
title that should be right here I do want to show the title I don't want to show
the channel title which should be behind the scenes share my channel I do want
people to share my channel I don't want to show any channel info so that's this
right here so I'm gonna go ahead and get rid of that and then down below there's
a little search for video I don't want people to search for video because I want
to show them what I want them to see on my website so I'm gonna go ahead and get
rid of that already looking pretty good and then I want to go to the layout and
I want to have four videos in a row so down below here that looks much better
I'm gonna go ahead and close this out and I think we got it now there's one more
thing I forgot to do this watch now if you notice if I go back to my current
website it has rounded corners and it's that red color that I like so I'm gonna
go back to my editor we're gonna go ahead and go into settings and we're going
to change the design so the button here's the button we want to change that from
square to round so now we have rounded corners and then the color so we want to
continue to use that and that's the thing whenever you add a color it'll just
kind of remember it so these are the colors I've been using it's like your color
palette and then go ahead and just click on your latest color and then that's
gonna match more to the current style that I have on my website so that's
looking pretty good I like the overall design and luck let me just move my
footer down a little bit more because we need to add a lot more information so
let's go ahead and just kind of reference this to my current site and that looks
pretty good and then one last thing let's go ahead and preview it to make sure
everything flows so did you guys catch this did you guys see there's a small
little change that I need to do so pay attention if you look at this site and
you look at this can you tell the difference so the biggest difference is that
the background this little animation doesn't go all the way down to here so we
need to change that so let's go ahead and go back to editor let's go ahead and
select our background strip and then what we want to do is we want to stretch
this out to kind of match our video right about right here and these are all
just design choices I just want everything to flow obviously there's really no
right or wrong way it's just kind of how you want to do your website so that's
the way it's gonna match much better so one more time let's go ahead and preview
that now there's one more cool thing whenever you preview your website you can
see how it's going to look on a mobile phone so right now if I click on mobile
it's going to switch the preview from desktop to mobile so I'm gonna go ahead
and just go to edit mobile view now this is gonna show me what it's gonna look
like on my mobile phone and I can edit this the weight like for example right
now I don't like this because I'm a mobile phone you can't really appreciate the
background so I can actually delete this part only on the mobile side of stuff
so if this is something that I don't like I can just go to the editor on the
mobile side and completely remove it so that is something that I really like see
welcome to the mobile editor so if I don't like this strip on the mobile editor
I can go ahead and just delete it but it does not take it away from the desktop
side so let's go ahead and just go back to the desktop editor and then you'll
see that on the desktop it still remains so that's something that's really neat
so you can edit your website different on the mobile side take elements out
insert elements and it'll be completely different from your desktop just to make
it a much better experience for mobile for mobile viewing so that's really cool
so let's go back and look at our current site or my current site so we have on
the left hand side latest news and then we have social updates so let's go ahead
and add that so what I'm gonna do here is now we want to add a blog so the
left-hand side is my blog site so let's go ahead and go to blog and then add
this to the site so it's gonna create a new page for blog now the blog I really
don't want to create a new page  website where people can you know like click on
and stuff so it's gonna just you're gonna see it here on the menu more we want
to hide this or I want to hide it on my site so the blog I want to hide this
same thing like members page I want to hide this because I don't currently have
a members area which I do plan to but not right now so I don't want to show
showing up on my navigation menu so I'm hiding it but I do want people to view
my blog but I want I want them to see it from the home page so since I hid these
pages people won't be able to see them or browse through them they can only see
the blah information on the home page so let's go ahead and go back to home so
let's go ahead and add the blog to the to the home page now so let's go ahead
and go to add and then we're gonna go back to blog and then these are different
types of elements or not elements but different types of looks that you can
choose so I want a one column blog so I'm gonna go ahead and add it here now
don't worry you're gonna see that it kind of overlapped a whole bunch of
information and that's like the beauty of it you can just drag-and-drop move it
around now obviously this is way too large I want to minimize this a little bit
more so I can just scale this over and then just move it over to the left and
that's basically I just kind of move this down and I like it I like the way this
looks in fact I currently like this set up over the one I have which I'm gonna
be switching so for the time being I'm gonna keep it this way because I like
this much better because right now it shows like the admin who's writing the
blog post so this is really good if you have multiple editors writing blog posts
it'll show and give credit to that person so it'll say Armando let's say you
know Carlos write something it'll say Carlos it'll show when it was posted for
example a minute ago it'll show the title of the blog obviously these are just
filler blogs is just to give you an idea these aren't real blog posts and then
just the randoms snippet text and then people can just read more and then
obviously how many views and people can write comment so I like to set up I'm
gonna keep it because I like it but I do want people to know that this is like
the latest news this is what's happening so I'm gonna go ahead and add text so
we're gonna add a small heading and then we're just going to go ahead and drag
this over and I'm gonna just drag this over here to this width and then over
here this way and then what I'm gonna do is I'm going to Center this align it to
Center now I have latest news I believe that's what it was latest news and if
I'm not mistaken I had a different color too yeah the latest news and it's the
red you can see a trend here the latest news let's go ahead and change the color
so we go here to the little color and change it to red it's a line center I
think I want to move this just a little bit up and then also with the blog just
kind of move this up a little bit more so that looks pretty good if we compare
it to the current one latest news obviously this template layout is a little bit
different because this is where the title is what is mondo bytes whereas the
title is down here but I like this a lot better I think this looks much cleaner
and I'm gonna keep it this way so on the right side we have our social updates
so this is like my you know facebook my Twitter my Instagram stuff that's going
on so this kind of aggregates everything into one section on the home page on
the right side so same thing I want to copy this so it's very easy you can just
go ctrl C copy and then then ctrl V and then just move this over and then I'm
gonna go ahead and just kind of align it now one thing I like about this editor
is that it shows you where things are so that way you can align it center and
then here I think I put social updates in the purple color so I'm just gonna go
ahead and type social updates and then we're gonna go ahead and change the color
to like I like this purple this looks nice and the very first thing is Facebook
so we're gonna go ahead and add an element and then we just go here to where
it's a social and then we find Facebook so this is the one I have drag this over
and then boom right there and it'll show up now obviously this is not my
Facebook.com page so how do we change it we go in settings and then what's your
Facebook.com page ID so in my case mine's mondo bytes whatever yours is just
type it in and hit and turn then automatically it's like that's simple and
that's why I like this platform because it's really easy to use there's a couple
things I want to change like for example I want to Center this and I want to
Center it from over here so that looks much better now I noticed that on my
right-hand side there's a lot more space so I can actually make my blog a little
bit bigger so I'm gonna just stretch it out and then just kind of leave a little
small little gap that looks great I think that looks awesome now I can just
stretch this over so that way it's aligned Center to this that looks awesome the
next thing I have below this is Instagram so I'm going to go ahead and just go
to add same thing go to social and then what we want to do is go to Instagram so
add my Instagram feed and then it'll just pop up and obviously this is not my
Instagram page so I go into settings connect to Instagram now because I am
connected to my computer it'll automatically just you know populate all the
images for my current Instagram feed and then just close this out resize this so
I'll just go ahead and resize this to the exact width of my Facebook and then I
want to tweak this a little bit more so I don't want this show more so let's go
into settings I'm gonna change it up a little bit so let's go into layouts looks
fine and again how many images do you want per oh how many rows you know display
show more button no so we get rid of that and you can just change the design
change you know show likes and comments show location this is all stuff that you
can tweak very self-explanatory so I don't think I need to dive really into this
too much and then after that we're gonna add the final one which is Twitter.com
now Twitter is a little bit tricky because I'll tell you what Twitter the way
they work is for example they have different types of token login tokens so they
don't necessarily have like a login or excuse me like an API that allows you to
integrate it with Wix.com or really any social platform it's a little bit more
complicated so the easiest way to do it is by going into Twitter and they have
like their own code that you can embed to your website so now this is where it
gets interesting because you have to add a little bit of code to your website
nothing that's going to you know drive you nuts but I'll show you how to do it
so for example you go to add and then say for example you want to add an HTML
code you just go into more and then you'll see here it says HTML code so we just
want to drag this over here and again just kind of make this a little bit wider
and then I'll just make a little bit taller and then you're going to enter this
so then what is this code that we have to enter so I already have it pre-loaded
beforehand so I'm just gonna go ahead and hit paste this is the code and you can
get this from your Twitter Twitter account so this is the code for example
Twitter timeline it's going to be tweets by and you can if you know a little bit
of code you can actually manipulate this a little bit and then this is the
iframe and if you click on update you'll notice that it shows my Twitter feed
and then I can just drag this and make it a little bit larger so let me just
make this page slightly larger and then there it is right there great so now I
have my Twitter feed so again this one requires a little bit of code and you can
get that HTML code in your Twitter account it's very easy to do and you just
paste it on onto here and that's basically it you don't have to do anything else
so now our site you can see we are like 75% done just with the home page so now
what we're gonna do is finish up whatever's left which I saw had some social
icons down below so I can either copy this one or add a new one so for example I
can add another type of social icons so for example we'll go here let me just
scroll up if I want to change the design a little bit and just for the sake of
this demo I'll use these instead so I can add this right here and you don't have
to change your information like the information you've already entered from your
social icons it remembers so I think this I like this way better currently the
way I have it matches the header but I kind of like this just to kind of make it
look a little bit different and again I keep this here because these are all my
social updates and even though I'm not showing all my social updates from you
know for example snapchat or anything like that I do want to show all of my
social icons so we want to get rid of Pinterest.com so I'm going to go ahead and
set social icons get rid of Pinterest and then done that looks much better 
anyway let me just go ahead and just Center this and then we're done with that
so now the final thing that we need to do is add our footer so that should be
fairly easy as you guys can guess we're gonna add some social icons again you
know you got to get people go to your website you know or at least subscribed to
all of your other social platforms so we're gonna use a different type of look
so this looks different from this then looks different from the one above and
we're gonna go ahead and get rid of Pinterest put YouTube over here Twitter
Instagram and then Facebook Google+ yeah like that okay and then from here we're
gonna change the layout I think it's a little too large the icons so we're gonna
make him a little bit small I think 18 20 pixels is good yeah we're gonna Center
this so this thing knows where the center is right there that Center has that
little line across and then finally we just got to add our little copyright so
text and we're just do a small little heading so I'll just drag that over here
and then copyright 2018 2029 okay obviously this text is way too large so we're
gonna bring this down I think 11 looks pretty good I always like the COG right
to be just small it's like the small print you know and then just kind of move
this Center it up I'm gonna Center it to my page so just drag that over double
click here and then go to alignment and then Center so there it is copyright
think that's all I have it over here yeah it's a little bit bigger and I gotta
change mine on my current site because it's already 2018 about 2017 and I think
the spacing is a little bit too tight here so I'm just gonna make that right
about there I like that so let's go ahead and preview the page this is our
current homepage website  with which looks awesome that's great so now I'm gonna
show you guys a little bit of the blog and a little bit on the shopping cart
side so let's go ahead and go back to editor so I've kind of already gone
through these before but I'm gonna quickly excuse me quickly kind of go over
over them so if you want to edit or add a new blog post you go into your blog
page or you can just click on here and go into manage post so here you'll see
all of the different posts that are available so these are all just the ones
that they've added so for example they just want to give you ideas like you can
add you can add you know community and categories and stuff like that so in this
case who is the author's name so for me it's Armando I'm the author and I can
create you know a new post and stuff so let's kind of work in Reverse let's
dissect a current blog post so if I were just to click on create post
essentially it'll bring me to something like this where I have my title right
here so for example if I'm gonna create a new blog post I can say like how to
build a web site in one hour and then I can write my text here and then these
are all images that I've added you know from my computer and stuff and you can
lay this out move things around so everything is is very easy to do essentially
I mean for the most part and that's basically it I mean the blog is very simple
there's really nothing to it so I'll show you here just really quickly you know
add a catchy title add you know so how to create a website in one hour you know
and they're just add some text like hey guys just can't write right now anyways
you get the idea you can't type right now ah I'm going to show you guys how to
create a site in one anyway you get the idea you can add different categories so
like you know if I want a new one I can create a new one I can you know put it
on blogging tips I can add images I can add video I can add a bunch of different
types of stuff and then I can publish the website it or I can save it as a 
draft so I'll save this as a draft so that way it isn't published in my current
site so that's how you do a blog it's very easy now the shopping cart side of
things let's go ahead and go to our page to our shopping page this is very easy
so we want to manage products so with the shopping cart you can add coupons you
can have stuff on sale you can have a lot of different types of things so again
we're gonna work in. Reverse what we want to do is add a new product so for
example right now if I'm gonna add a new product it's essentially gonna show me
something like this so I'm going to edit this one so when you add a new product
you add the product name so for example I'm just going to put shoes in this case
I can add images so I can add images for my computer or my current images so I
can upload my own images and that's just gonna search my own computer I can add
videos and then right here it's gonna ask you for basic information so for
example you know what's the name of this product so obviously we already call
the choose if you're selling for example let me show you what I have on mine so
if I go to my gear I'll show you what I'm currently selling excuse me my
shopping cart page so like I have a surface tablet for 60 bucks you know and
then if you click on it you'll see like surface tablet of 32 gigs 60 bucks and
then I have a couple images that I've just kind of took Oryx really great and it
just kind of information from the manufacturer and I just this is my information
I put the classic surface RT runs great that's it  you can add this to your cart
you can pay through PayPal and I'll ship it to you very easy so essentially it's
the same thing so here's shoes let's pretend surface and then what's the price
you know let's just say it's 85 bucks or if you're if it's something that you
always sell and you want to have it on sale you can go ahead and push or click
on this and then what's the discount you can do a percentage discount you can do
a price discount in this case I can say it's 50 bucks whoops 50 so now over $50
discount it's 35 now and then it'll show on the website that there is a discount
and it's $35 now if you go here on ribbon you can put for example if it's like a
new arrival or have a little ribbon that shows new arrival you can put something
like last one it's just something that'll show up  there kind of like a little
you know promo type thing or more something to engage call it kind of a call to
action if you want to call it that and then the information here I'm a product
description it's a great place to add details so this is where you add details
about your product in my case I mean it's I just put plastic surface RT runs
great you can put whatever you want on your product and then here's where you
track your inventory so if you click on track inventory let's say you have ten
of these in stock you can put ten and that way as it sells out let's say the
last person you won't be able to buy anymore it'll actually track that inventory
in this case I only have one actually I should put track inventory on mine
actually I do have track inventory mine I got a little confused cuz I thought
this was my current website so mine does track inventory I only have one so as
soon as that surface RT sells like it's gone you won't see it anymore in this
case the these shoes let's pretend you have unlimited amount of stock so it's in
stock or out of stock here's a SKU number how much does it weigh because it does
calculate shipping whenever you set this up and then more product information
refund policy shipping information this is all information that you can add
additional to you put current information that you have and any custom text that
you want to add which will add it like as a custom field so for example maybe
it's like jewelry and then you can put like custom engraving you know for $35 or
you know whatever it is that you want to do or maybe it's like you know make
sure to you know install this first before you do this like just special
instructions I would use it for that now there's different product options for
example this shoe comes in black brown or for example it can also come in gray
or you can add your own maybe it comes in red alright type in red enter oops red
and they can't even pick a different color if that's not the right red you can
actually kind of make it more or less or if you want to add another option like
for example size like size maybe it's a t-shirt maybe you have large maybe you
have you know different types of other variations and several options not
variations customize settings per variations means for example black color might
be a little bit more than red in fact I think red should be a little bit more
just because it's more of maybe of an exclusive color so whenever they select
red the price is going to be $45 instead of the standard $35 so that's something
that you can change again it's very very flexible and then once you're done with
that just go ahead and click on save and then the rest of the stuff is just you
know connecting your your for example the way people are gonna pay whether it's
by PayPal you can have different types of credit cards and stuff like that so
I'm not gonna go through that but essentially that's just basically it so if we
go here to shoes let's go ahead and preview it so you guys can see so it's on
sale you guys see it's you know scratched off quick view now if we pick red it's
gonna change the price to $45 so very cool right instead of 95 so the red is a
little bit more because they're limited edition and then here's the product
information so this shows up on the right hand side here's a return policy
here's that shipping information and then if I want to go to the next product I
can go just easily do that or if I want to just kind of mouse over and see the
details of my product because it does support high res images obviously it down
skills it so it can look really good here but then I can just kind of look
around here and it looks good I like it I mean this looks really nice so if you
go back to my page let's go ahead and just go back to shop and then out here I
have for sale and then this is the stuff that I'm selling so I just got a couple
of products I still need to add more I get people buying stuff all the time so
this is actually a really great way to get people coming your website if you
sell stuff really cheap like I've sold phones for like a hundred dollars like
flagship phones you know so if you come to my website and if you're watching
this article see this is the perks of watching these videos now you know giving
you a heads up you should kind of check here on a frequent basis at least maybe
every other week or so because I do post stuff for sale so a little FYI so
anyway a site looks good we got the home page done so if we go back to our
editor let's go back we're in preview mode so let's go to the home page it looks
great this is exactly you know the way my current site looks we have the blog
and we have the social icons we have our cool shopping cart page now we have
four brands so if I go here for my brands I have different text production
social branding and influence so this is what I do so I've worked with a lot of
different brands not only on my youtube channel but outside my youtube channel
too so this is very simple I'm  gonna go through this very quickly here so if I
go back to my editor all that is is just basic text so if I go to add text I can
just go add for example a page title bring it up here and then I can just I can
literally just copy and paste this now so copy and then paste close this out
stretch this out a little bit more and then I'm going to Center this so this is
should be something that you guys should already know how to do and then it's
gonna drag this down here okay now over here now we have more text so this is
just standard text same way now to add images I showed you guys earlier you just
go to add images and then you have a selection of either free images clipart you
can even get images from your Facebook page so that's something that's on your
Instagram Facebook Flickr account you can do that so if you know there's a
particular image that you like you can just get it directly from there which is
actually really cool you don't have to go through all this crazy workaround so
I'm gonna go to my social and then let's just go into those do Microsoft Zillow
LGI just select all of these add to page and then there they are and I can just
rearrange them make them small kind of to match and see this is really easy I
mean this is kind of like working almost in Photoshop per se kind of move this
around now if you look at my current site I made them really small so that we
kind of shows the brands that I've worked with and then I added a little contact
form below which is kind of what I want to talk about now so now that you guys
know how to do this let's add that contact form so here there's a bunch of other
stuff that we can add so we have you know menu list contact social music so this
is what I want to do and there's different types of contact forms so for example
here's one with which looks like it has a map so this is great if we have a
brick-and-mortar store you want people to see where you're at if you just want a
basic contact form kind of like the one I have you can select this one just drag
it over and then resize it put it however you want that's basically it set your
email so so when someone fills out the contact form what email address do you
want them to use so basically in my case you could just type in you know
whatever email address it is and then if you want to add a second email so maybe
there's somebody working with you that you want to see see you can do that too
now what are they required to field so for example name is it required or is it
like is it mandatory or optional in this case you know well it's not a correct
dress but anyway you get the idea if it's mandatory for example I need to know
your name this is a mandatory field I need to know your email that's oh man I
mean this is actually mandatory obviously it's a contact form maybe the phone
number is not mandatory I can just leave it off the message obviously mandatory
the subject line maybe it's not mandatory and then what does the send what does
the button say sans submit I mean you can change this and then when people
submit this message what do you wanted to say so like for example you can have
it say like thank you you know someone will reach out to you in an hour or 24
hours or whatever message you want you can add there and then you know you can
also validate the email like it's trying to validate mine right here and then
just I'm just gonna close it out so this is very easy it's all just kind of
basic information that you put in there and then for example mine that's how it
is I have my name or it has a name email subject message so if a brand wants to
reach out to me they want to work with me on my channel they  can come here and
then they can you know obviously put this information on my about page I have
another contact form so this is I mean I sometimes I get you guys like fans and
stuff reaching out to me asking questions and stuff so this is a great way to
get a hold of me if you have a particular question obviously you know I get a
ton of email so if I don't get back to you I'm sorry but basically this is it
this is where you get to contact me you know email me ask me a question and a
little bit more information about me so that's basically it in a nutshell this
is literally my website in one hour so if this is something that you're
interested in doing if you you know want a new website for your channel this is
something they've been trying to do for your business this is a really great
platform I have had no complaints I've been using their platform now for a whole
year now in fact I did my first website a year ago I put out these videos a year
ago in January so I'll link those down below  those go a little bit more
in-depth like for example on the shopping cart side of things if you want to
learn more about that I did a video on that more exclusively if you want to
learn more basic stuff so if this was a little bit  more advanced which I think
was not I mean I think anybody can pick this up go ahead and watch those videos
so that was a part 1 and part 2 segment which I'll leave those link down below
but yeah essentially we built my current web site obviously there's missing
information for example that I didn't put but this is basically it this is all
my information this here my gear and equipment the way it looks I'm just getting
this it's remember how we did Twitter how we did a little HTML code the iframe
this essentially is the same thing so right before I sign off I'll show you guys
really quick quickly here so let me go back to my Wix I'll leave this let me go
to my actual page so I can show you guys so I'm gonna manage my current site
which is this one and then what I'm going to show you is that particular page
which is an iframe it's just HTML code so if you have what's called I'm gonna go
to my page here real quick if you have a kit I'm gonna go ahead and edit code
this is my kit see it's an iframe and then this is embedding my kit code so you
can get this from your you know if you go if you have a kid you can get this
from their website and that's what I did I just added this HTML code and then
whenever somebody goes to my website let me just preview this and I'll show you
guys this is like my film gear which I have to update my vlogging here this is
actually accurate so let's say for example somebody clicks on my a 6500 I can
view this on kit or on Amazon and then obviously if somebody buys it I get a
little commission kick back from them obviously doesn't cost them any money but
then I can just you know get that by the way it's on sale check it out it's
pretty good Wow not bad so anyway that's basically guys I hope you guys enjoyed
this article and subscribe here



Start the new google sites

the new Google Sites so if you haven't been able to make a training here at the
Academy and you just like to learn about Google Sites on your own then you're in
the right place so join us today as we talk about Google Sites how to build one
how to customize it and how to publish it to the web so that you can communicate
with your students and parents before we get started today I wanted to show you
where to go to get the resources you need in case you need a guide or directions
for how to do the things that we're going to talk about so if you'll go to our
Google Apps support site and if you don't know how to get there here's a
shortcut if you'll go to goog L slash capital L capital C capital Z lowercase
x-37 this will bring you to our Google Apps support site once you're at the site
you'll want to go to learn about the apps and they can scroll down to Google
Sites once you click on Google Sites the link with the directions is right here
Google Sites basics this guide will walk you through how to create the Google
site how to customize it and all the things that we're going to go over today
however back on the site there are some sites tips from Google there's also
information about how to add an email link to your website so that you comply
with the HCBS policy and there's also directions on how to answer an email that
comes from the web forum if you're still using the old Google Sites there's also
the guide here there's also the video that we made on the old Google Sites
available if you would like to continue to use the old Google Sites for now
today's session however focuses on the new Google Sites so the first thing that
you're going to want to do is you'll want to go to your Rubik's Cube and go to
sites once you've gotten to the Google Sites page you'll notice on the left a
link to the new Google Sites you'll want to click on this link to take you to
the new Google Sites page you'll notice right away that it's very different and
you'll see their tiles on this page that show the sites that you currently have
well if this is the first time you've ever made a site with the new Google Sites
your page will be blank it also may come up with a tutorial that you can skip if
you'd like or you can go through that tutorial before you proceed you'll notice
on the bottom left corner there's a link to go back to the classic sites so if
you'd like to go back to the old Google sites where your other sites exist you
can go there there's a plus sign on the right side at the bottom and this is
where we'll go to make our new site however before we proceed I'd like to answer
a question that you may be thinking about if you've spent some time building a
site with the previous version of Google Sites or the classic version this site
will not transfer to the new sites with a simple click you'll need to rebuild
the site meaning you'll make the site and the new sites make your pages and then
you can copy and paste the content over but it will have a new URL a new look
and it will not be as simple as a transfer so let's proceed with making a new
Google site okay so let's click on the plus sign and create a new site once the
site page opens the very first thing that I would recommend doing is go up into
the top left corner and let's title your site you're going to want to call this
exactly what the purpose of the site is so if this is your teacher classroom
site you may want to put your name in grade level or your name and your content
area that way it's going to be very specific for the purpose so I'm going to
call this one miss McMillan's science class this location is the title of your
website in this area you'll notice that this is your page title notice that once
I clicked in here it saved the website title to the top lift because that's
going to appear on each of your pages so since this is my first page title I'm
going to say welcome to MS McMillan's science class this is going to be the
title of my page and notice at the top it's formatted in the title so it's a
large title it's not a heading it's a title of my page but I can stretch it out
to the side and you'll see their little guidelines to the left and the right
when I'm dragging so this will make it a little less huge at the top of my page
so before we proceed in adding some things let's just talk a little bit about
the dashboard and what kind of tools are there so on the right side of the
dashboard you'll see three tabs the insert tab which is where you go to insert
any type of content into your page the page tab which will show the list of the
pages on your website and the themes tab which will visit in just a moment at
the top you'll see an undo and redo button these can be your friends if you make
a mistake and you want to undo it quickly simply tap the undo button there's
also another important button at the top and that's the preview button and I'm
going to go ahead and click on that so that you can see exactly what the site is
going to look like in the preview format you'll also notice that there are three
views at the bottom the great thing about the new Google Sites is it's
automatically friendly on mobile devices you can even see what your site is
going to look like on a tablet and on  a phone so that you can see your site in
different sizes this last one is going to be a large screen or like if you're
sitting at your desktop when you're ready to go back to editing you simply exit
the preview and you'll come back to the editing version so that preview button
is something you'll want to click each time you make a significant change to
your page so you can see what it's going to look like to the right of that
you'll have the ability to add editors and we'll look at that later as well as
this is your publish button your publish button is going to be important when
you're ready to publish your website to the web and give your link to your
webmaster additionally you'll see this more options button or we like to call it
the corn dog next to the corn dog you'll see the ability to send feedback to
Google so this is still sort of in a new beta kind of version if you would like
to send some feedback to Google of things that you would like to see or things
that you see that aren't working the way that you'd like them to please send
feedback Google is great about listening to your feedback there's also a help
link that will take you to guides for how to use Google Sites and that tutorial
that popped up in the beginning that you may have had to close you can always go
back and take the tour again in case you need a refresher of how to use it so
now that we've gotten our site titles at the very top we've given our page title
a name the next thing I'd like to do is take you to the themes tab so if you'll
click on the themes tab now previously there were only three themes available
and they've already added some more so this is constantly changing and
developing so what you'll want to do is click on the different types of themes
and see which one speaks to you with each of the themes there's a little bit of
a difference you'll notice there's some colors and styles that come with those
so you can click through them and see which one speaks to you the most I'm going
to choose vision because I like the way that's looking to me right now after
you've chosen the theme you'll notice there's a color palette across the bottom
these colors apply to menu bars they apply to headers headings so you'll want to
pick one that complements the colors that you're planning to use in your site
it's important to note that these colors will remain can across your website you
can't choose a different theme on each page so you'll want to pick one that you
really like that will go with the flow of your entire site after you've chosen
the theme style and the color there's also a font style that you can choose from
notice these are not names of fonts they simply are called bold modern and
classic these fonts are already web friendly so you simply will choose the one
that looks best with the style of your site when you've chosen your theme and
you're happy with it then you can proceed to other things now you'll notice that
my header which is the very top of this of every page is has a little picture
here this one has a picture behind it and has my title on top when I hover over
this I get the option to choose header type there are three types of headers
there's one that has the large banner that's typically used on that the front
page or the home page of your site then there's the  banner page which is a
little smaller that could also be on the title page or home page of your website
and then there's one that just has the title for the simpler pages that maybe
have a lot of content and you don't want to take up too much room with a banner
this is totally preference whatever you like best I'm going to choose to use the
large banner on this first page and then I'm going to click this back button I
want to show you that you also have the ability to change the image on the top
of the website when you click Change image it immediately comes up to a gallery
google has already placed some images in their gallery that are very web
friendly and header friendly so you'll notice these headers are more like
textures or colors some are pictures but they're more artistic pictures not
necessarily a picture of people because what you'll notice is since this is in
sort of a panoramic style it's not very tall but it is very wide you'll want to
choose ones that are more artistic I've had a couple people have tried to pick a
picture of their class here and then what you end up having is a lot of torso
those and no heads and no feet so this is probably better to stick with more of
a texture and put pictures that you would like to see on your site perhaps down
in the page area instead so again you can choose from some of these that are
here or you could upload your own if you have the ability and the knowledge of
how to make headers a lot of people sometimes put things in canva or some other
tools to make large banners that are artistic and that may not be in this google
gallery you can add them but I would do trial or error and also make sure when
you choose one so I'm going to go ahead and choose this one here when you choose
one make sure after you do that that you go into preview and you look to see
what this looks like in different versions because you'll notice when I go on a
tablet it's showing more of my picture and then when I go on the phone it's
showing even more and it's actually just a corner of my picture so you'll want
to look at all the views so that if you do choose your own image for that
heading that you or the header that you make sure that it's going to look good
in all views okay so now that we've gotten our header we've chosen our header
type and we've chosen our theme now let's start putting some content on the page
one of the things that's going to happen that I want to explain right away is
this this large white area is going to become filled with boxes horizontal boxes
that are going to house content I kind of like to think of these as sand boxes
and in each of the sand boxes you can put different content and later on I'll
show you how you can put different content into one box so what I want to do
first is go to the insert tab and think about what I want to put on my page so
if I wanted to add text I simply click on text box and you'll notice right away
I get this little box and when I hover over you see how it kind of lifts off the
page to show me that this is a box all its own and I can start typing here just
whatever text I'd like to type so I'm going to say well come to my site this
site is for students and parents and I may have some more other some other
content so we'll just imagine that that's awesome content so here I have some
content there are some tools at the top that I would like to talk to you about
the first one that I would like to talk to you about is this a normal text drop
down you will get normal text when you insert a text box but there may be times
that you need to create headings to your pages so I'm going to choose heading
here and you'll see what happens that makes it larger it brings some prominence
to it but the main part of my text I'm going to always leave as normal text I
would never put all my text in the page on title or all of it on heading or all
of it on subheading just to make it larger the web version of this Google Sites
kind of adjusts it how it needs to look on the different mobile devices so
you'll want to keep the majority of your text normal but do separate those
headings and subheadings using the heading and subheading format so maybe
underneath this I want to do an area for parents and maybe under here I want to
do an area for students and add some content for there so to show you how this
works I used heading here I could come down here and use a subheading so it
separates this area into two different areas you'll also notice some other tools
that I have is I have the ability to do some alignment if I wanted to align it
left center justified then I could also add a numbered list or a bulleted list
so these options are always there I can also choose to select a word and make it
bold or italics as well but do use these tools to make your text really clean
you also have the ability to add a link so if I wanted to add a link for example
learn about Google I could highlight a word choose my link and type in the link
address now this is not one I would ever use I'm just using this as an example
after you choose to make it a link you can either copy and paste this from the
page that you're on or type it in and click apply now you have a link and you'll
notice that when I hover over it it kind of shows that it's going to go
somewhere that it's active if you ever wanted to edit it you would simply click
on it click the pencil and change the web address if you needed to or you can
delete that link as well or and remove it from the page the corndog menu also
has the ability that if you needed to do strike through font or clear some
formatting or if you know how to do coding for font formatting you can use that
as well typically I find that everything I need to put in text is in this box
and it works really well so I'm going to click outside of that and say that I
finished this part but that I would really like to put an image on my site other
than what's at the top of the page I would like to put an image in the middle so
you can also go back over to the insert menu and choose images you can upload
your image if you know the URL of the image you can come here and paste it you
can also do some searching for images and I do want to point out that if you're
inside Google Sites and you click on search when inserting an image that the
results that are shown are labeled for commercial reuse with modification so
this means that the pictures come up are supposed to be labeled to be reused on
a website and you can use with modifications so these are usually safe to use
also you can search in your albums if you have images that are already in your
photo albums you can do those here and if you have an image just in your Google
Drive in a folder you can find it there as well so if I wanted to go into a
folder in my drive and insert a picture so I'm going to choose this picture
actually I'm going to choose this one here select the picture then I've got my
picture inside my page you'll notice that once I insert it it's going to have
this little active box around it that has some corners so you do have the
ability to drag your image and make it larger or smaller at the top you'll also
get some menu items there is a cropping tool so if you wanted to crop out a
certain section of the picture you could move your picture and crop it so if I
only want these people that are in the cafeteria I can crop it then if I decide
I don't like that I can always choose uncropped which will bring it right back
to where it was I can also decide to make this picture a link maybe if you teach
lower level students or students that have special needs where a picture would
be much easier for them to find to click on a link and go somewhere then perhaps
words you can choose to make this a link and it works just like the link above
that we did with Google where I would just put in the link so let's say I want
this one to go to the Henderson County made website and I click apply so now
that means when this picture is clicked on it's going to take the visitor to
this location and again you click on the pencil to edit click on the trashcan to
remove there are some other options down in the corn dog that I would like to
point out there is a replace image so if you've made a mistake and you don't
really want to get delete your picture and start over you just want to replace
it you can click replace and come up with the same areas that you had before to
search for but this is the one that I really want to talk to you about adding
alternative text the ad a Americas Americans with Disabilities Act talks about
making sure websites are friendly for those people who have special needs or
disabilities that are specific in the case to someone who has a vision
disability adding alternative text is going to help when someone with lower
vision or limited vision is on a website and as having the page read aloud to
them they're not going to be able to really see that picture but if you add some
alternative text that will describe the picture we do recommend that you do that
for every picture that you put into your site so I'm going to click on add
alternative text and all I have to do is type in a description doesn't have to
be long but I'm going to say you know people in cafeteria this is going to be
the description of my picture depending on the picture put in your description
and simply click apply just make it a habit to do that with every picture that
you put in so you'll be sure to comply with those recommendations of the a da so
I've got my picture in I'm going to click in this bottom white area so I've got
a box here that has text a box here that has a picture I want to go down to the
next box and embed a URL and let's talk about what that means you can actually
place a box on your website that shows a little preview of what might be on a
website and gives a link so that you can go to an external site this is
different from simply placing a link to another site on the page so I'm going to
do the embed URL and I'm going to say that maybe we are going to the Biltmore
house and I want to put a little box in here the kind of embeds that site in my
page from the web now you'll notice that this pulled in the site there's a
little picture there's the title and then there's the web address there so it's
a little different than simply placing the link on the page so I'm going to
click add so you see what this looks like now I have a little description and
this is the description that comes from that site I will tell you that not all
sites are able to do this as I'm going to go and try to embed another URL of
site that I know does not work with this so you can see what happens so here is
the Henderson County main site when you type it into the URL it's going to
search and see if this is a site that that can be embedded and you'll notice
that there's a note that says I'm only going to show you the link because we
don't have the ability to embed this site so at this point if it were me I would
cancel because I can just add a link myself in a text box without having to do
this but to show you what this would look like if I went ahead and added it it's
just going to be a box with the link in it so for me this is very unattractive
so I probably would just close that add a text box and say visit the Henderson
County Public Schools website highlight it and link it exactly like we did up
here so this is really only helpful if you have sites that pull in that content
so to show you something that we can customize about this is I'm going to click
on it you'll notice I do get some ability to drag and make this larger and
smaller but I also have a Settings icon and on the Settings icon I can actually
because this is called a link card I can change the title so notice how this
says Biltmore if I want this to say learn more about the Biltmore house I can do
that and it will change momentarily I can also decide whether or not I want to
show an image with this link card or whether or not I want to show the title or
whether or not I want the description shown you'll just have to look at it and
see what it looks like I'm going to go ahead and leave all of these and say done
and you'll notice now I've been able to title this link card to delete it you
would simply click on it and click the trash can again that's embedding a URL
many people have asked us with this new website can I get HTML code and embed a
widget that I've created at another website at this time that is not possible so
if it's something that you are just you have to have and it's something that you
really need on your website you may want to stick with the classic sites until
that's possible from the new sites we're not 100% sure that's going to be
available but if that's something you really need then this embed URL tool is
not what you're going to use for that okay so I've got some text here I've
placed an image and I've also used the embed URL there's also the option to
simply upload something to your page so if you had something on your thumb drive
an external hard drive or on the hard drive of your computer or your desktop you
can select it and upload it to your page here so what I do want to focus some
more time on is how Google works beautifully together and so if I have something
in Google Drive Google Docs sheets slides forms any of those things I can easily
put these into my website so I'm going to go through a few of those with you
first of all if I have something in my drive that I want to place in this page I
simply click from Drive and it will begin to search my drive so this was this
was the direction page to how to make a Google site so I could click on that and
choose insert you'll notice what happens is it puts an image a temporary image
into this view so that I can see what it's going to look like on my page if I
want to make it a little smaller I can and you'll notice here it looks just like
just a small little window so I'm going to preview it because I really want to
see what that's going to look like to my visitors so I'm going to scroll down
and I see oh look they get a little scrollbar and they can actually read my page
or they can click on this icon and it will open it up for them so I'm going to
close this and talk to you a little bit about something I would do if you're
embedding a Google Doc in your page or a Google sheet or form you may want to
increase this and make it just a little bit larger so that when they are on the
page they don't have to do so much scrolling this is a little bigger and it
makes it a little easier for them to see a little more of the page but you can
kind of just determine how you want that to be you can also see how that's going
to look on a small window notice I'm just going to get a link to open it into a
new page because on a phone you're not going to be able to really scroll through
that document on the webpage so it just sort of puts a link to open it and into
Google sheets on a mobile device it's going to look very similar so that you can
scroll through it so if you're on an iPad or other tablet you'll be able to
scroll through it that way and then back on the desktop view you'll have that
window where again you can scroll so this makes your page really  dynamic
because they can scroll on the content of your page as well as scroll to
anything that you've embedded from your Google Drive so that's embedding an item
from your Drive and that could have been any type of item an image or any other
thing that you have in your drive that you want to place in your page now let's
talk about Drive folder if you have a folder that you've made in Google Drive
and everything in that folder you want to  share on your site you can actually
choose to place an entire folder on your site so I could click here I can
locate  some folders that I want to place on my website and once you place a
folder it's going to so if I click images here and insert this is going to place
a link to my folder and you'll notice it shows every single image that's in that
folder so once I view this on the web and scroll down to the folder contents
you're going to see I've now got a window that I can scroll through and see
those files so that would be super helpful if perhaps you've made a folder in
your drive that has all these study guides for a particular unit or all the
documents they're going to need for a certain thing this is a great place to put
that keep in mind that the permissions on these items from your Google Drive
have got to match the permissions of your site so if you're going to put the
site on the web so that all your students and all your parents can access it
you're going to need to make sure that the sharing settings on this document and
the sharing settings on your folders are set so that anyone with the link can
view or public to the web you'll just want to make sure that they match
otherwise when they pull up this page they're not going to be able to see it so
let's go ahead and place a YouTube video in our page so you click on the link
from the insert menu for YouTube and you could search in the box to find your
videos also if you've uploaded any videos to your YouTube channel you can simply
find them here so if you're a YouTube channel user this is a great way to go
ahead and put your YouTube channel videos on your page but in this case I'm
going to search for mine now I happen to have opened the video that I want to
use in another tab so I'm just going to copy the link for this video this is a
kid president video and I'm going to go back in this box and paste that link
then I'm going to click the search icon so it will start searching for that
particular video once it finds the video you simply click on it once and if you
weren't sure you could actually click here and open it and make sure but I
always open it in a new tab make sure it's the right one and search for it this
way so I can make sure that I'm putting the right one in my site and I'm going
to click select the great thing about this is this just works it places the
video on the page you don't have to get an embed code you don't have to know
anything about coding you just find the video and insert it and there it is once
you have it there you can choose to size it so if you want it to be smaller or
larger you can just drag the corners and figure out how large you want it on the
page there's also a Settings icon for the videos so you can choose whether to
show the controls or high the controls if you want it to go out at the controls
to slide away once the video starts or if you want to just have it fade or if
you want the controls to be there all the time that's up to you you can also
even control the color of the progress bar which is the one that shows how
quickly the video is loading you can also change the title of the video here so
if I wanted this to just be called 20 things we should say more often I could
take off a little bit and kind of tweak this so that it's going to show the
title that I want it to show and you can decide whether or not you want to show
the fullscreen icon in the bottom corner I usually leave this on so that people
who come to the site if they need it to be fullscreen I say go ahead and view it
in full screen that's fine doesn't mean it's going to show full screen on your
page immediately it just means they're going to get a little link to have the
ability to watch it in full screen so then you can click done and your video is
going to have the things on it that you wanted it to show so let's look at what
this page looks like so I'm going to preview the video and come down there's my
document I've got my box from with my folders and then I have my video and
you'll notice immediately I could click it right now and play it so this is a
really easy way to place YouTube videos so now let's move on to calendars
oftentimes you have a calendar that you want to put on your website perhaps it's
a classroom calendar I am going to point out to you that if you want to know how
to make a new calendar just for your classroom or just for your website you can
even call it website calendar there are directions on our Google Apps support
site on how to create a new calendar so I'm not going to go through that right
now but I will show you that if you want to embed a calendar you simply click on
calendar and you choose from the calendars that you have access to and you'll
see that this particular account has a lot of access to different calendars so
if I have a calendar that I want to put on here so let's see if I've got my
classroom calendar so let's just say my chemistry second period is my classroom
calendar I want to place and I click insert it's going to actually show a little
bit of a calendar now this is a test calendar so there aren't events on it but
you can see how I can simply embed my calendar into my site now I'm going to go
in the gear settings because there's some really cool things that this does that
will be super helpful for you you'll notice when you first insert it that the
default is to place it in agenda view I like to either use month view or week
view on a site I'm a month view person so I can simply change it to month view
and they'll still be able to click on and read more information you can decide
whether you want to show the title or not or show the date I like that because I
like to be able to see what month this calendar is showing up in also whether
you want your navigation buttons to show I say leave them on there so they can
easily browse through your site time zone is not that important but if you
wanted to make sure it was showing you could and then do you want them to be
able to view what's selected and I would say yes so let's go ahead and click
done so now I have this calendar embedded on my site so if I go to preview to
see what that looks like scroll down to the calendar it's embedding that
calendar in my page so the great thing about this as opposed to putting a list
of the things that are going to happen in my classroom and then having to
remember go to sites update it I simply have to just go to the Google Calendar
and update it and this is going to automatically place it on my site so if I
went into Google calendars right now and I'll show you what I'm talking about if
I go to Google calendars and let's say I'm going to put something on my calendar
so I'm going to create something on my calendar and I'm going to put it on the
chemistry second period and I'm going to go ahead and put it on today so you can
see how this works I'm going to put test event you know but maybe this is field
trip or permission slips do or whatever I can put that here and put some more
information here and say where it's going to be and then I'm going to go ahead
and hit save and then I'm going to go back to my site I'm actually going to
refresh my site and I'm going to scroll down to the bottom of the page where our
calendar is and what you're going to see is that event just shows up on the
calendar I didn't have to come and change it in Google Sites I actually went to
the calendar to change it so if you do place your calendar on your website you
don't have to go back to your website to edit the calendar just go to Google
calendars put your dates on and they'll automatically update so let's go back to
editing you also can add a map this might be helpful if  you're going on a field
trip and you wanted to give parents the directions but you can embed a Google
map I'm going to skip that one because that one's probably not going to be used
a lot by our teachers because the maps to the school are already on the school
websites underneath google embed section there's the google docs section so here
you're able to embed a Google Doc slide sheets forms or charts and all this does
is simply pulls up that specific app and only shows you those things so if I
wanted to embed a slideshow onto my website it's going to give it a player bar
so that it will go through and play this is actually a really good tool if
you've made a presentation and it's got student information in it and you want
it to be able to go on the website and be easily played or looked at by parents
I'll show you what this looks like they're going to receive links so that they
can click through the links or it will play on it zone they can also view it
full scale so this is a great way to put in slideshows into your website Docs
and sheets and forms those are the same they're just going to embed into your
page so if you have a Google Form that you wanted to put into your page maybe
you're collecting website information whatever it is that you're wanting to
place you can choose your form insert it onto your page and you're going to get
that menu to drag it smaller or make it larger you're also going to get
information on removing it or opening it in a larger window I'm going to remove
this one because that's not actually public form anyway so they couldn't have
seen it so you can see that I've got lots of options for things to add to my
pages so now that we've inserted them let's talk about how this looks for me
this looks very boxy in that there's one item in each of these little boxes so
first of all I want to point out that you can drag your boxes around so if for
example I wanted to put this Google Sites document above the Biltmore House box
I can click and hover where you get your crosshairs by those little dots and
drag it to where I want it to be and drop it so you can move these blocks around
the other thing that you can do and I want to show you this because I think this
is super helpful is you can divide your page up into sections by using a text
box and a little coloring so let's say I want this section to be pictures so I
can make a text box and I'm going to say class pictures and I'm actually going
to change that to a heading so that's a little larger and you'll notice when I
hover over this I get a little pallet on the left-hand side so I can actually
emphasize this line or this box in a particular way so I'm going to choose this
dark one here I want to really emphasize this so I'm going to drag this and put
it above class picture so that now it's starting to divide up my page and if I
had more pictures and more boxes I could put them underneath it and maybe I want
to do another text box and this is going to be called great websites I will make
this match so I'm going to make this a heading and also place this in emphasis
too so you can see hope I need to move my website under there so now I have
pictures here websites so if I preview this it really does begin to divide up
your page so that it has some division and is less one giant white line now the
other thing that you can do is you can  drag and drop the items that are in your
boxes so in this great website section if I wanted this kid president video to
be right next to the Biltmore house instead of dragging the box I'm going to
actually drag this item and you'll see that I can actually drop it into a box so
now I have two things in this box two very different items and if I even wanted
to put a different item here I could fit all three of them so you can start to
kind of build columns and again you're able to resize them and place them in
areas if you wish now now this doesn't make sense to be class pictures but I
wanted you to see that you can start building columns so this stops looking very
boxy so if I wanted to change the size of these two items and put these
side-by-side maybe this doesn't have to be as large because it's just a box with
files in it then I can change the size of this you'll also notice that as I'm
dragging things let's say I wanted this calendar to be in the center notice when
I move this I get these lines that are helping me drag it and now I have to the
blue lines on the side that are telling me I have equal distance on either side
so if I drop this now I have this in the very center of the page so that makes
it really nice if I want to be able to Center things on the page without having
to make them giant just to get them in the middle so you can move these boxes
around so that as you are now putting content into your page it starts being
less of a giant white line so I'm going to actually show you that here maybe I
don't want that text to take up the whole side so I can actually shorten this
text box and maybe I want this picture to go up here next to welcome to my site
because I want this to be something that they see when they come to my site so
you can actually put things next to each other and use those sidebars to drag
and drop so if I wanted to take this back and maybe make this half-and-half I
can start making my page work for me so that maybe I'm dividing myself and
making my things fit on my page a little better so you can move them
side-by-side so remember you can move the blocks themselves and then you can
move the individual items that you've inserted and drag those and drop those as
well so let's talk about adding your email to your site we have lots of teachers
who want to place their email address on their website so parents can email them
and that's a perfectly reasonable thing to do however we do have a very specific
way that you have to do it which is actually a board policy so if you want to
know how to do this back on the document that I showed you at the very beginning
that's linked from our Google Apps support page at the very end there's a link
to directions if you want to put your email on the site follow these directions
so if you'll click on those directions and I'm going to walk you through it very
quickly what you're going to have to do is copy this URL that's at the bottom of
this page notice I copy that then I'm going to go back to my science page and
maybe I want to add some text at the very bottom of this page that says email me
okay I'm going to make this a link by highlighting it and pressing the link
button much like we did earlier when we were learning about text boxes and I'm
going to paste in this link but before I click apply I'm going to backspace
until right before that equals right after that equal sign and I'm going to put
my Google username that is what comes before the at HTTP in co.org email address
so if my email is aw Macmillan at HCPs and Sea Org then I need to put aw
Macmillan for the most part for most of you this will be first initial middle
initial last name but you know whatever comes before your at HSN Sea Org
addresses what you put after the equal sign then you click apply now I want to
show you what this does so that  you'll understand it does keep your email
private initially so what it's going to do is the parent would click here and
then they're going to get a form that they fill out and click send and that will
go to your gmail address do not go on to your page and type your email address
on the page so don't go in here and put aw Macmillan at HP SNC org and save it
that is breaking board policy and a lot of people just don't know that so we
wanted to provide you with those directions in case you wanted to add your email
to your site so we've only been working on this one page so maybe I need another
page so I'm going to go to the page tab and we're going to look and see what's
happening there and on this page tab you'll notice I have home that's what this
page is the first page you create is always going to be your home page but you
do have the ability to make other pages so let's say I need a homework eh so I'm
going to click Add page and I'm going to name this homework because I'm going to
make sure that I post my homework assignments on my website so my students and
parents know what's going on so once I click done it starts building this page
and over on the Left I see that I now have a homework page notice that it
doesn't come up right away with that giant header that it had before you can
change the header type by going back exactly where we did before and going into
header and choosing the different items that you want but I'm just going to
leave this one for me this simple short title because I want my home page to
have that really big banner and be splashy and maybe I want this one to be more
simple but you can do these any way you want and you'll notice that you can also
if you choose to put in a banner you do get the ability to then change the image
if you want so you do get the same options on the top of each page and I'm not
going to go through this again with you but on this page now I will go to the
insertion menu and I would insert whatever I wanted on that page so that now my
homework page has information on it and as well as my home page to toggle back
and forth between your pages that you want to work on you simply click on them
from the page menu  or you can even use the navigation menu that's starting to
build for you and you can use that and it's always going to open up in that edit
mode so I'm going to go ahead and make another page because I want to show you
something else that is really helpful and let's say I want to make a page of
information for students and so on this page you know I've provided a lot of
information so maybe I'm going to you know type some text on here and I've got
this information for students again not a good example just trying to show you
some content so I have the information for students and then I have homework so
let's say for my homework or for my students I'm going to have homework but I'm
also going to have a link to some great websites that I want them to use and
maybe in addition to the great websites page I'm also going to offer them some
research resources notice I'm just making these pages I'm not putting any
content in there right now I'm just actually just creating the pages and then
maybe for my parents I'm going to have some information and I also want to make
sure that I have a page that has my forms and policies on it notice I'm making a
lot of different pages so as I'm building these pages it's kind of building a
menu for me across the top so let's talk about menus for just a moment there are
two options for navigating your site and after you start putting additional
pages in there you'll notice if you go up to the top and kind of move your mouse
you get a  gear on the left hand side this gear controls whether you want your
navigation to appear on the top or the side it's already on the top but if I
wanted it on the side what happens is if I'm on a smaller screen I get what's
called a hamburger icon which means if I click on that I see my list of pages on
the side if I wanted it to be on the top I'm going to see it here across the top
now you'll notice once you start getting a lot of pages when you use the top
navigation it starts getting very cluttered and you're eventually you're going
to get a link over here that just says more so if I make another page and I call
this Internet safety maybe I want to give that information to my families now it
doesn't fit anymore so now I just have this more there is a way that you can
nest pages now that wasn't available a few weeks ago but we just noticed that it
started working and we're super excited about it because we like the ability to
nest pages and if you're not sure what that means let me show you so you see how
I have a heading for students and I have a heading for parents one of the things
that I can do is sort my pages into categories so that there's a parent page and
a child's page not parents as in classroom parents but parent and child sort of
like an outline format so I have a heading and subheading so to speak so let's
say under for students these websites are for students so I'm going to drag and
I'm going to drop this on top of students and notice how I get that blue line
when I release it actually created sort of a folder and it put this great
websites under that folder while these resources are also for students so I'm
going to nest that there and this homework is for students as well so I can also
bring that here and place that here so now I have this homework research
resources and great websites all in this for students well forms and policies
are really for parents so I can put that under that and maybe the internet
safety information is also for parents so I want you to see what moving those
did to my menu so now I have home for students and for parents just like over
here I have home for students and for parents but now because I've placed those
page inside those main categories and nested them underneath for students I now
have a drop-down menu of homework resource resource research resources and great
websites and under parents I have forms and policies and internet safety so you
kind of see that if you start to build a lot of pages you may want to have some
category pages that enable you to have a nesting so when your menus on the top
is going to look like this now if you have page nest pages nested and you decide
to use side navigation it's going to look a little different so let's see what
it looks like now what you see is this little caret that you would open up to
see all the pages so you really just have to decide what your parents are
comfortable with and what you're comfortable with in order to determine if you
want your pages to be nested or not I'm going to leave my nested and I'm
actually going to choose to do my top top navigation since I've kind of
shortened those menus but I do want you to show you I do want to show you what
happens now that we preview this so I do have this menu across the top when I'm
on the large screen view when I go to the mobile view in tablet form I also see
that I have those dropdowns but when I am on a phone or small mobile device it
will automatically switch to that hamburger menu that is so that on a phone you
have the ability you have more screen real estate and I can see the entire title
of the site and then I have my navigation that pops out only when I need it so
just so you know even if you choose to have top navigation it's going to switch
to the hamburger menu on phone view so that's making pages and building pages
and you're going to edit those exactly the same way by either clicking on them
from your menus at the top or clicking on the side and then adding your content
to the page so now we're going to talk about what to do when you're ready when
you have all this great content in there and you're ready to share this with
parents and students there is a button at the top that you're going to want to
make sure that you're familiar with and that's the publish button notice that
does not say share that says publish so I'm going to click on that and talk to
you about what that means you're only going to publish when you're ready to set
your site free into the world it's ready it has the content you want on it and
you want to be able to give that to your webmaster so that they can link that
from your school page the first thing you're going to do after you click that
publish button is you actually have to give your site a URL that's the location
where your site will live your site cannot have the same URL as anyone else in
Henderson County so you're going to want to type a name that makes sense and
will be specific remember when we named our site and I said miss McMillan's
science class well there may be another miss McMillan's class somewhere in
Henderson County so by naming it Miss McMillan's class I run the risk of
possibly someone else having that URL but the way to find out if someone already
has that URL is to start typing what you want your URL to be so I'm going to say
miss McMillan's class miss McMillan's class you'll notice you cannot use
apostrophes or quotations there are certain characters you cannot put in a web
address if you do choose to use a space you'll notice that it puts a dash so
this says miss McMillan's class if you get a blue circle with the white check at
the end that means that website is available if it's not available you're going
to need to go back and change something about your URL so I'm going to just
imagine that I've put miss Macmillan science class in here and then it's good to
go so make sure you have the blue circle on the white check before you go down
to the next step the next step is who can visit your site there may be a time
that you want to create a website that only people at Henderson County with a
Google account can ever see for the most part however you're going to want to
say anyone on the web this anyone at HCPs & Sea Org would be a pro it if you
were doing it's a website between people for a specific purpose a lot of times
people will use websites just for projects or just for certain events that only
apply to people in Henderson County I will tell you if you check anyone at HP
SNC org only people who are logged into their HCBS NC or Google account will
ever see it so that's a rarity so for the most part you're going to choose
anyone on the web this last piece is totally up to you if you would like to
include your site and search results on search engines you can place a check in
here which means that if someone is using Google to look up your site that your
site may populate in a search of someone searching for miss McMillan science
class and they don't know the web address so you can decide whether or not you
want to of that to appear in search I'm going to deselect that because this is
not a real site so then after I do that I'm going to click publish now what I
want you to notice is you get that publishing warning like your site is
publishing you'll get this your site has been published successfully but notice
that publish button looks different now there's a little drop-down next to it
and I want to talk about what's in that drop-down if you ever need to go back
and change your publish settings you can click on publish settings and it will
take you right back to that box the other thing that's under there that I would
use now is you have the ability to view your publish site and let me show you
why that's important if I just go to publish settings and I look at my site
location do you see how there's an ellipsis there I'm not even really seeing the
entire website if you don't know what your website is going to be except for
this last little part and you don't know the whole thing you're going to want to
go up to publish and choose view published site so that you can get the entire
URL address that is the address that you're going to copy and paste into an
email and send to your webmaster at your school when you're ready for your site
to be published they have to have the entire website address before they can
link it to the site it also has to be published before you'll get that URL so
that's a really important piece to make sure that you get so you can copy this
and paste it into an email the last thing that's on that drop-down is
unpublished if you ever want to unpublish your site and remove it from being
available you can click unpublish here but you'll also want to make sure if you
do that that you let your webmaster know to take that link off the school site
so that parents or students aren't clicking they're expecting to get to your
website and then get an error when they try to go there so those are the
published settings now this is what I call a highlighter moment that you'll want
to make sure that you're aware of you've noticed as I've been working Google is
constantly saving what I'm doing everything I'm doing it's just saving and
that's okay it is saving but I'm going to show you what will happen if you don't
click publish again so I'm going to add some text on here and I'm going to say
you know here's your homework for tonight and if I go off of that page to a
different page but I come back to homework you'll notice it did save that text
it's there it's saved but if I go and look at the live site the published site
on the web and I go to the homework page it's blank we have had people
contacting us in a panic I've got all this stuff on my web site and it's not
showing up what you need to remember to do that is very different from other
products as it is constantly saving but if you make changes you have to publish
again once you click publish again your new changes will go up on your website
so that when someone refreshes the page and sees it they'll see that content now
I want to talk to you about why there's the good side and the bad side the bad
side is we have people putting content and not republishing it and then no one's
ever seen the content so the bad side is you got to remember to publish every
time that you have a change that you want to publish here's the good side a lot
of times I don't have a big chunk of time to sit down and work on a website so
if I want to take my time on a certain page and add some content to it and I
start it but I'm not finished and I don't want it to go live on the website yet
that's good that I don't hit publish I'll just have to remember that once I come
back and I do finish working on it and I am ready for it to show up that I've
got to click publish so the good site is it does give you time to save your work
in between publishers so that you can make sure that your you've got some enough
time to  finish something before you publish it but that is a highlighter moment
publish when you're ready and publish every time you make a change that you want
to put on the website okay even if you change one page hit publish it will
republish all of them so I hope that kind of makes sense because that's super
important publish publish publish now the last thing that I kind of want to talk
to you about is adding people to help you edit your website at the top next to
the publish button there is an add editor button that add editor button is only
people that you want to help you edit your site this is not view only or comment
only this is add editors now couple recommendations if you are someone who needs
a lot of support from your webmaster because making websites is new to you and
you're you know a little bit nervous about it and you want some help you may
want to invite your webmaster to have edit rights to your site in the event you
have something that you need them to help you with the other thing that you
might want to consider is if you team teach or you have a grade-level site that
you all want to do together you can invite people to edit and you can all edit
the pages together and it works very much like Google Docs collaborative editing
where everyone of you can be in a page and editing it at the same time only do
this however with people you 100% trust that are going to be putting content on
the web that that is good and correct and that you're not going to worry about
something getting accidently deleted or added that you don't want added so make
sure that you invite people that you trust and feel comfortable with those
people will be able to add pages delete pages publish unpublish so that's the
kind of rights you're giving to those people so just think about that if you're
a grade level person or you want to do a team site of doing this collaboratively
that way everyone is helping build something really awesome so again this is
going to be where you add people who can edit now if you want to get back to
your main Google site screen that shows all your sites on the top left-hand
corner you'll see that Google Sites home icon and if you click on that icon once
you've clicked that home button it gets you back to the screen so that you can
see all the cards of your sites one of the things I want to point out is that if
you go to the corndog menu that's right next to the site that you just created
if you ever want to remove this site you can click remove and that will actually
remove the site completely remember if you shared it with anyone that's going to
remove it for them too so just use this sparingly but if you make a fake site
and you want to get rid of it this is how you would do it so if you've been
doing this along with me and made a fake site you might want to remove it at
this point and now make one that you want to use for real thanks for listening
to us today I hope you feel comfortable building a website put some content out
there and sharing with your students and parents the great things that are going
on in your classroom just a couple notes make sure if you're going to do a site
that you commit yourself to it and you don't overload yourself if you start by
saying I'm going to put homework up every day and you do it for a week and then
you stop that's going to reflect poorly on your site and it's going to reflect
poorly on you so make sure you don't bite off more than you can chew take a
small piece feel comfortable with it get consistent with that before you add
something else but have a great time with this if you ever have issues make sure
you contact your webmaster for help .




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