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HCP Social Listening Digital Opinion Leaders Solutions Resources About Get In
Touch


PHARMA 101

The fundamentals of pharma social media market research


HCP MARKET RESEARCH

Discover healthcare professionals’ needs, opinions and their digital behaviours


COMPETITIVE INTELLIGENCE

Discover how your competitors are viewed and engaged with online


CONGRESS TRACKING

Learn how healthcare professionals engage before, during and after your events


DIGITAL HEALTHCARE PERSONAS

Create or enhance your digital healthcare professional personas


TRACK HEALTHCARE CONVERSATIONS ACROSS THE GLOBE

Health stakeholder insights in any market in the world


PUBLIC AND PRIVATE DATA NETWORKS

Discover the 360° view of your customers’ opinions

Learn about our unique HCP data


ESMO 2023: WHICH PEERS AND RESOURCES DID EHCPS TRUST?

While a plethora of HCPs posted online, not all posts had the same reach...


TOP 50 PHARMA TRACKER: EHCPS CELEBRATE VACCINE DATA FROM NOVAVAX AND MODERNA
APPROVAL

Discover what healthcare professionals (HCPs) think about pharmaceutical
companies


EHCPS RAISE AWARENESS OF THE IMPACT OF DIABETES ON MENTAL HEALTH

eHCPs facilitate a broader conversation relating to diabetes - including mental
health...


LESSONS FROM WHO ON HOW TO DISSEMINATE AMR INFORMATION

What was the response of eHCPs to WHO’s antibiotic book and how are they
combatting AMR?

 1. 
 2. 
 3. 
 4. 

View all our recent content


WHAT IS A DIGITAL OPINION LEADER?

An introduction to DOLs


HOW DO DIGITAL OPINION LEADERS COMPARE WITH KOLS?

There are significant differences between traditional Key Opinion Leaders and
DOLs


HOW DO I IDENTIFY MY DIGITAL OPINION LEADERS?

Identify your biggest online healthcare professional influencers


HOW DO I ENGAGE DIGITAL OPINION LEADERS?

Create engagement plans to build relationships with your most influential
customers


HOW DO I ACTIVATE DIGITAL OPINION LEADERS?

Overcoming the internal and external hurdles for effective DOL engagement


KEY DOL RESOURCES

KOLs and DOLs – the same or not the same? That is the question

The beginner’s guide to DOLs

Ten questions to ask about your HCP Digital Opinion Leaders

Medical Affairs: The New Digital Normal for HCP Relationships

Identifying Your Rising Star DOLs

14 ways pharma can engage HCP Digital Opinion Leaders

3 Essential Concepts for your Digital Opinion Leader strategy


UNDERSTANDING THE DIFFERENCES BETWEEN DOLS AND ONLINE KOLS

Helping you to identify the online influencers who matter to you...


DIGITAL OPINION LEADERS ARE THE NEW KEY OPINION LEADERS

Influential online healthcare professionals are changing the world of healthcare
engagement.


WHITE PAPER: 10 QUESTIONS TO ASK ABOUT YOUR DIGITAL OPINION LEADERS

HCP ‘Digital Opinion Leaders’ (DOLs) are driving health policy decisions

 1. 
 2. 
 3. 

View more DOL resources


DIGITAL OPINION LEADERS

Identify, engage and activate your DOLs


LAUNCH EXCELLENCE

Plan your launch in a way that resonates with your customers and their digital
behaviours


OMNICHANNEL MARKETING STRATEGY

Create a meaningful and consistent experience for your customers


CONGRESS STRATEGY

Build education and engagement strategies for your key events


CONTENT STRATEGY

Identify and meet healthcare professional information needs on the channels they
use


MARKET ACCESS

Healthcare professional insights to support your route to market


DRUG SAFETY MONITORING

Uncover real-world cases and little-known side effects of your products


DIGITAL CUSTOMER ENGAGEMENT TRAINING

Provide your team with tools to better engage with HCPs healthcare


ALL SOLUTIONS

Health strategy solutions

Insight solutions


MAXIMISING SCIENTIFIC DATA TO DRIVE ADVOCACY FOR LABEL EXPANSION

Maximising scientific data to drive advocacy for label expansion


DEVELOPING A BESPOKE GLOBAL PLAYBOOK FOR DOLS

An interactive DOL playbook was developed & designed, providing guidelines for
global teams


LAUNCHING INTO CROWDED US MARKET BUILDING TRUSTED RELATIONSHIPS WITH DOLS

PAG collaboration led to first ever Twitter Spaces event during drug launch

 1. 
 2. 
 3. 

View all our case studies


ARTICLES

Read the latest in all things HCP Insights and Health Strategy


EBOOKS & WHITE PAPERS

Download our free for pharma eBooks and White papers


TRACKERS

Keep up to date on a range of topics discussed by HCPs each month


WEBINARS

Join our live sessions or watch on-demand our range of Webinars


PHARMA 101

The fundamentals of pharma social media market research


SUBSCRIBE TO EJOURNAL

Subscribe to our monthly eJournal to receive powerful HCP insights


FEATURED CONTENT

What HCPs Think About Medical Tweetorials

What HCPs think about Mixing and Matching Covid-19 vaccines: From rejection to
wide acceptance.

What HCPs Think about Health Equity in Cancer Care

Medical Affairs: The New Digital Normal for HCP Relationships

Breaking out of the erratic Digital Opinion Leader engagement cycle

CREATION.co win Gold with Frontline.Live at PM Society Awards

View all our Resources


THE TOP 50 GLOBAL DIGITAL OPINION LEADERS IN T2D – THE LAUNCH OF CREATION.CO’S
NEW SERVICE

The world’s most comprehensive syndicated study of the top 50 Global DOLs in
Type 2 Diabetes


THE BEGINNER’S GUIDE TO HOW HCPS USE TWITTER, TIKTOK, INSTAGRAM AND LINKEDIN

For anyone in the pharma industry who would like to understand the behaviour of
HCPs online


ARE DIGITAL OPINION LEADERS JUST INFLUENCERS WITH MEDICAL QUALIFICATIONS?

The difference between an influencer to a Digital Opinion Leader

 1. 
 2. 
 3. 

View all our Webinars


ABOUT

Our Story, Vision & Values and Team


WORKING WITH US

Good relationships are at the heart of what we do, it would be great to start
ours today


CASE STUDIES

Learn how our expertise has succeeded in helping to achieve positive change


PRESS

We love to work with the media to surface data on what healthcare professionals
say online


FAQS

Everything you want to know about HCP insights and CREATION.co


CONTACT

We'd love to hear from you or answer any questions you may have


EVENTS

Discover the top pharma events in 2024


MODERN SLAVERY STATEMENT

We have a zero-tolerance approach to modern slavery

Subscribe for free HCP insights


A DAY IN THE LIFE OF CREATION.CO’S WINNING ANALYST TEAM – BHBIA BOBI AWARDS 2023

The CREATION.co Insights Team is proud to have won BHBIA BOBI Award Analyst Team
of the year


REFLECTIONS ON REUTERS PHARMA EUROPE 2023

Reflections on our time at Reuters Pharma Europe 2023

 1. 
 2. 

View other Articles

HCP Social Listening Digital Opinion Leaders Solutions Resources About
Get In Touch


PHARMA 101

The fundamentals of pharma social media market research


HCP MARKET RESEARCH

Discover healthcare professionals’ needs, opinions and their digital behaviours


COMPETITIVE INTELLIGENCE

Discover how your competitors are viewed and engaged with online


CONGRESS TRACKING

Learn how healthcare professionals engage before, during and after your events


DIGITAL HEALTHCARE PERSONAS

Create or enhance your digital healthcare professional personas


TRACK HEALTHCARE CONVERSATIONS ACROSS THE GLOBE

Health stakeholder insights in any market in the world


PUBLIC AND PRIVATE DATA NETWORKS

Discover the 360° view of your customers’ opinions

Learn about our unique HCP data


ESMO 2023: WHICH PEERS AND RESOURCES DID EHCPS TRUST?

While a plethora of HCPs posted online, not all posts had the same reach...




TOP 50 PHARMA TRACKER: EHCPS CELEBRATE VACCINE DATA FROM NOVAVAX AND MODERNA
APPROVAL

Discover what healthcare professionals (HCPs) think about pharmaceutical
companies




EHCPS RAISE AWARENESS OF THE IMPACT OF DIABETES ON MENTAL HEALTH

eHCPs facilitate a broader conversation relating to diabetes - including mental
health...




LESSONS FROM WHO ON HOW TO DISSEMINATE AMR INFORMATION

What was the response of eHCPs to WHO’s antibiotic book and how are they
combatting AMR?


WHAT IS A DIGITAL OPINION LEADER?

An introduction to DOLs


HOW DO DIGITAL OPINION LEADERS COMPARE WITH KOLS?

There are significant differences between traditional Key Opinion Leaders and
DOLs


HOW DO I IDENTIFY MY DIGITAL OPINION LEADERS?

Identify your biggest online healthcare professional influencers


HOW DO I ENGAGE DIGITAL OPINION LEADERS?

Create engagement plans to build relationships with your most influential
customers


HOW DO I ACTIVATE DIGITAL OPINION LEADERS?

Overcoming the internal and external hurdles for effective DOL engagement


KEY DOL RESOURCES

KOLs and DOLs – the same or not the same? That is the question

The beginner’s guide to DOLs

Ten questions to ask about your HCP Digital Opinion Leaders

Medical Affairs: The New Digital Normal for HCP Relationships

Identifying Your Rising Star DOLs

14 ways pharma can engage HCP Digital Opinion Leaders

3 Essential Concepts for your Digital Opinion Leader strategy


UNDERSTANDING THE DIFFERENCES BETWEEN DOLS AND ONLINE KOLS

Helping you to identify the online influencers who matter to you...




DIGITAL OPINION LEADERS ARE THE NEW KEY OPINION LEADERS

Influential online healthcare professionals are changing the world of healthcare
engagement.




WHITE PAPER: 10 QUESTIONS TO ASK ABOUT YOUR DIGITAL OPINION LEADERS

HCP ‘Digital Opinion Leaders’ (DOLs) are driving health policy decisions


DIGITAL OPINION LEADERS

Identify, engage and activate your DOLs


LAUNCH EXCELLENCE

Plan your launch in a way that resonates with your customers and their digital
behaviours


OMNICHANNEL MARKETING STRATEGY

Create a meaningful and consistent experience for your customers


CONGRESS STRATEGY

Build education and engagement strategies for your key events


CONTENT STRATEGY

Identify and meet healthcare professional information needs on the channels they
use


MARKET ACCESS

Healthcare professional insights to support your route to market


DRUG SAFETY MONITORING

Uncover real-world cases and little-known side effects of your products


DIGITAL CUSTOMER ENGAGEMENT TRAINING

Provide your team with tools to better engage with HCPs healthcare


ALL SOLUTIONS

Health strategy solutions

Insight solutions


MAXIMISING SCIENTIFIC DATA TO DRIVE ADVOCACY FOR LABEL EXPANSION

Maximising scientific data to drive advocacy for label expansion




DEVELOPING A BESPOKE GLOBAL PLAYBOOK FOR DOLS

An interactive DOL playbook was developed & designed, providing guidelines for
global teams




LAUNCHING INTO CROWDED US MARKET BUILDING TRUSTED RELATIONSHIPS WITH DOLS

PAG collaboration led to first ever Twitter Spaces event during drug launch


ARTICLES

Read the latest in all things HCP Insights and Health Strategy


EBOOKS & WHITE PAPERS

Download our free for pharma eBooks and White papers


TRACKERS

Keep up to date on a range of topics discussed by HCPs each month


WEBINARS

Join our live sessions or watch on-demand our range of Webinars


PHARMA 101

The fundamentals of pharma social media market research


SUBSCRIBE TO EJOURNAL

Subscribe to our monthly eJournal to receive powerful HCP insights


FEATURED CONTENT

What HCPs Think About Medical Tweetorials

What HCPs think about Mixing and Matching Covid-19 vaccines: From rejection to
wide acceptance.

What HCPs Think about Health Equity in Cancer Care

Medical Affairs: The New Digital Normal for HCP Relationships

Breaking out of the erratic Digital Opinion Leader engagement cycle

CREATION.co win Gold with Frontline.Live at PM Society Awards

View all our Resources


THE TOP 50 GLOBAL DIGITAL OPINION LEADERS IN T2D – THE LAUNCH OF CREATION.CO’S
NEW SERVICE

The world’s most comprehensive syndicated study of the top 50 Global DOLs in
Type 2 Diabetes




THE BEGINNER’S GUIDE TO HOW HCPS USE TWITTER, TIKTOK, INSTAGRAM AND LINKEDIN

For anyone in the pharma industry who would like to understand the behaviour of
HCPs online




ARE DIGITAL OPINION LEADERS JUST INFLUENCERS WITH MEDICAL QUALIFICATIONS?

The difference between an influencer to a Digital Opinion Leader


ABOUT

Our Story, Vision & Values and Team


WORKING WITH US

Good relationships are at the heart of what we do, it would be great to start
ours today


CASE STUDIES

Learn how our expertise has succeeded in helping to achieve positive change


PRESS

We love to work with the media to surface data on what healthcare professionals
say online


FAQS

Everything you want to know about HCP insights and CREATION.co


CONTACT

We'd love to hear from you or answer any questions you may have


EVENTS

Discover the top pharma events in 2024


MODERN SLAVERY STATEMENT

We have a zero-tolerance approach to modern slavery

Subscribe for free HCP insights


A DAY IN THE LIFE OF CREATION.CO’S WINNING ANALYST TEAM – BHBIA BOBI AWARDS 2023

The CREATION.co Insights Team is proud to have won BHBIA BOBI Award Analyst Team
of the year




REFLECTIONS ON REUTERS PHARMA EUROPE 2023

Reflections on our time at Reuters Pharma Europe 2023

What are you searching for?

Search



DIGITAL OPINION LEADER MAPPING

Identify your biggest online healthcare professional (HCP) influencers.


DISCOVER THE HEALTHCARE INFLUENCERS WHO MATTER TO YOU

A decade ago CREATION.co introduced a new group of online medical influencers
who were impacting the views and behaviours of physicians, policymakers, and
patients: Digital Opinion Leaders.

The precise definition of a Digital Opinion Leader (DOL) depends on what you see
as important, this will affect which DOLs are relevant to you. We are
specialists at asking the right questions so that we can identify those key
influencers who are in line with your specific objectives.


LEARN HOW DOLS ARE INFLUENCING THEIR PEERS

By leveraging our unique technology CREATION Pinpoint® a global database of more
than 3M human-verified HCP online profiles, you can track HCP digital
interactions and learn how DOLs or Digital Scientific Leaders (DSLs) are
influencing other HCPs online.


MAP THE ONLINE INFLUENCE OF YOUR DOLS

HCP DOLs are driving health policy decisions, defining the views of their online
peers, and may be shaping your brand well before your product launches. We are
specialists at answering key questions such as: How many peer followers do your
DOLs have, and how wide does their reach go? Is their content shared? Are other
HCPs digitally engaging with them online? Which channels are they using?


UNDERSTAND WHAT AND WHO INFLUENCES YOUR DOLS

As well as understanding who your DOLs are and the influence they have, to gain
the full picture it is key to understand what and who influences them. What or
who is driving their beliefs? With our leading analytical capabilities, we can
help you understand the influencing factors shaping your DOL conversations.  

GET IN TOUCH TO FIND OUT MORE ABOUT MAPPING YOUR DOLS



SEARCH RELATED RESOURCES

29.04.2024 | Whitepaper


EBOOK: ACTIVATING DIGITAL OPINION LEADERS

As the internet continues to thrive and grow, more and more healthcare
professionals

By Daniel Ghinn

20.02.2024 | Article


TOP 5 WOMEN’S HEALTHCARE INFLUENCERS

Looking at the top 5 DOLs influence the women's health HCP conversation online

By Mary Kangley

01.02.2024 | Article


THE DOLS AT THE FOREFRONT OF CARDIOLOGY

Looking at the top DOLs influencing the online HCP conversation in cardiology

By Eden Daniel

21.11.2023 | Webinars


WHAT TO EXPECT IN 2024

The learnings from 2023 shaping innovations in pharma HCP engagement

By Daniel Ghinn and Cameron Bassindale

21.11.2023 | Webinars


THE 2023 DIGITAL HCP REVIEW

Celebrating and learning from the online HCP community

By Daniel Ghinn and Anni Neumann

27.09.2023 | Webinars


IDENTIFYING YOUR RISING STAR DOLS

This webinar will look at the next step in DOL engagement – identifying HCP
Rising Star DOLs

By Katie Kennedy and Mark Sullivan


ARE YOU READY TO MAKE A POSITIVE DIFFERENCE IN HEALTHCARE?

Find Out More

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United Kingdom

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