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 * Off Brand


IS A BRA A SHIRT? THESE WOMEN SAY YES


THE BRA DESIGNED TO BE WORN AS A TOP IS A PANDEMIC-FUELED HIT THAT SHOWED ON
MANY RUNWAYS (AND FRONT ROWS) AT NEW YORK FASHION WEEK

BLOGGER CAROLINE DAUR WEARS A BLACK BRA TOP AT MILAN FASHION WEEK IN JUNE. THE
PIECE HAS BECOME AS FOUNDATIONAL AS A T-SHIRT FOR SOME WOMEN OVER THE PAST
COUPLE YEARS.

Photo: Melodie Jeng/Getty Images
By
Rory Satran
Sept. 17, 2022 8:00 am ET

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When Barbara Eden played a kittenish genie in the 1960s TV series “I Dream of
Jeannie,” she wore a seductive bra-like top, but kept her belly button covered.
NBC executives, willing to go so far as a risqué bra, bolero and harem pants,
considered revealing the navel to be one step too far. Now, 50 years after
Jeannie paved the way for bra tops in public, non-bottle-dwelling women of all
ages and shapes are trying the style. Some are even showing their belly
buttons. 

“The bra top is the new T-shirt,” said Eli Mizrahi, the designer of Paris brand
Mônot, which launched in 2019 and makes sleek bra tops that first became an
unexpected hit during the pandemic.


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