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Bonjour, je veux apprendre la gestion de la force de vente


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GESTION DE LA FORCE DE VENTE

Planification

Définition des objectifs

Segmentation des clients

Allocation des ressources

Organisation

Structure de l'équipe de vente

Rôles et responsabilités

Processus de recrutement et de formation

Motivation

Système de rémunération

Reconnaissance et récompenses

Développement des compétences

Suivi et contrôle

Indicateurs de performance

Tableaux de bord

Analyse des écarts

Communication

Outils de communication

Techniques de négociation

Gestion des objections

Fidélisation

Programmes de fidélité

Gestion de la relation client

Service après-vente

Évolution

Adaptation aux changements du marché

Intégration des nouvelles technologies

Formation continue

quick answer

Voici une explication concise en 1-2 phrases :La gestion de la force de vente
implique la planification, l'organisation et le contrôle des activités des
représentants commerciaux afin d'atteindre les objectifs de vente de
l'entreprise de manière efficace. Cela comprend des aspects tels que le
recrutement, la formation, la motivation et l'évaluation des performances de
l'équipe de vente.

Planification


?


Définition des objectifs


Segmentation des clients


Allocation des ressources

Organisation


?


Structure de l'équipe de vente


Rôles et responsabilités


Processus de recrutement et de formation

Motivation


?


Système de rémunération


Reconnaissance et récompenses


Développement des compétences

Suivi et contrôle


?


Indicateurs de performance


Tableaux de bord


Analyse des écarts

Communication


?


Outils de communication


Techniques de négociation


Gestion des objections

Fidélisation


?


Programmes de fidélité


Gestion de la relation client


Service après-vente

Évolution


?


Adaptation aux changements du marché


Intégration des nouvelles technologies


Formation continue


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