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What Matters
 * OKRs 101
   
   Series:
   
   1. Welcome to OKRs
   
   2. Objectives
   
   3. Key Results
   
   See all series
   
   Your Progress:
   
   1. Welcome to OKRs
   
   2. Objectives
   
   3. Key Results
   
   Why OKRs?
   
   What is an OKR?
   
   What Makes Good OKRs?
   
   Writing Your First Objective
   
   Connecting Purpose and Profit
   
   OKRs are not "BAU"
   
   Refining Your Objectives
   
   The Science of Key Results
   
   Inputs, Outputs & Outcomes
   
   Going from Good to Better Part 1
   
   Going from Good to Better Part 2
   
   Aligning Your OKRs
   
   The Equity Pause
   
   Keep Up the Momentum
   
   Next up:
   
   Why OKRs?
   
   video
   
   What is an OKR?
   
   video
   
   What Makes Good OKRs?
   
   video
   
   Writing Your First Objective
   
   video
   
   Connecting Purpose and Profit
   
   video
   
   OKRs are not "BAU"
   
   video
   
   Refining Your Objectives
   
   video
   
   The Science of Key Results
   
   video
   
   Inputs, Outputs & Outcomes
   
   video
   
   Going from Good to Better Part 1
   
   video
   
   Going from Good to Better Part 2
   
   video
   
   Aligning Your OKRs
   
   video
   
   The Equity Pause
   
   video
   
   Keep Up the Momentum
   
   video
   
   All Lessons Completed
 * Stories
   
   Browse by Sector:
   
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   Browse by Superpower:
   
   Focusing
   
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   See all stories
   
   Featured:
   
   How Giggster is Using OKRs to Scale their Business
   
   Working towards a long-term goal is rarely a straightforward journey but OKRs
   can act as a tool to accelerate output.
   
   
   
   How Pinterest uses OKRs to achieve stretch goals
   
   Balancing between management and stretch goals.
   
   
   
   Should You Connect OKRs and Compensation? (Spoiler Alert: No)
   
   Why salary decisions should be kept out of OKR conversations.

 * Examples & Resources
   
   Browse by Type:
   
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   See all types of OKR's
   
   FAQS:
   
   What is an OKR? Definition and Examples
   
   OKR examples and how to write them
   
   What are some free OKR tools to help with goal setting?
   
   How to grade your OKRs
   
   See all FAQs
   
   Resources:
   
   
   
   Scrum and OKRs: What's the difference?
   
   
   
   Audacious by Measure What Matters
   
   See all resources

 * Feedback
   
   Next Discussion:
   
   
   HAVE A QUESTION?
   
   
   CFRS: OKR COACHING
   
   In this episode, Ryan and Elizabeth welcome Billy Casey, OKR Coach to answer
   your questions about OKRs. It’s a super-charged FAQ session!
   
   Watch now
   
   Learn more
   
   Coaches:
   
   John Doerr
   
   Ryan Panchadsaram
   
   Lisa Shufro

 * About
   
   Learn More:
   
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   FROM LEGENDARY INVESTOR JOHN DOERR COMES THE CASE FOR AMBITIOUS GOAL SETTING
   AND METICULOUS EXECUTION.
   
   Building on a career-long legacy of sharing the power of OKRs with
   established and emerging leaders alike, Measure What Matters includes a broad
   range of first-person accounts that demonstrate the focus, ambition, and
   explosive growth that OKRs have spurred at so many great organizations.
   
   Learn more

 * 

 * Buy the Book
 * Contact


WHAT MATTERS

The world needs leaders. We’re here to help.

Our mission is to galvanize leaders to set and achieve audacious goals—through
inspiration, education, and application.
Get Started With OKRs



Learn how a simple goal setting technique called OKRs—objectives and key
results— propelled Google, The Gates Foundation, and Bono to exceed all
expectations.


RESOURCES

See All
 * Scrum and OKRs: What's the difference?
 * Audacious by Measure What Matters


FAQS

See All
 * Q: What is an OKR? Definition and Examples
 * Q: What are the benefits of OKRs?


STORIES

See All


 * HOW GIGGSTER IS USING OKRS TO SCALE THEIR BUSINESS
   
   Working towards a long-term goal is rarely a straightforward journey but OKRs
   can act as a tool to accelerate output.
   
   Sector / All
   
   Nov 17, 2021


 * HOW PINTEREST USES OKRS TO ACHIEVE STRETCH GOALS
   
   Balancing between management and stretch goals.
   
   Retail / E-Commerce
   
   Oct 14, 2021


 * SHOULD YOU CONNECT OKRS AND COMPENSATION? (SPOILER ALERT: NO)
   
   Why salary decisions should be kept out of OKR conversations.
   
   Sector / All
   
   Sep 29, 2021


EXECUTION IS EVERYTHING.


LEARN ABOUT THE OKR MOVEMENT AND ITS ORIGINS FROM OUR FOUNDER, JOHN DOERR. LEARN
MORE ABOUT OKRS


YOUR READING LIST.


FROM LEGENDARY INVESTOR JOHN DOERR COMES THE CASE FOR AMBITIOUS GOAL SETTING AND
METICULOUS EXECUTION. ORDER THE BOOK




OKRS 101

Getting started with OKRs? Our video series helps take your OKR practice from
good to great.

Get Started With OKRs

3 parts • 20 – 30 min


1. WELCOME TO OKRS

Setting the Foundation

Why OKRs?

What is an OKR?

What Makes Good OKRs?

4 parts • 20 - 30 min


2. OBJECTIVES

Capturing Your Ambition

Writing Your First Objective

Connecting Purpose and Profit

OKRs are not "BAU"

Refining Your Objectives


OKRS 101

Getting started with OKRs? Our video series helps take your OKR practice from
good to great.

3 parts • 20 – 30 min


1. WELCOME TO OKRS

Setting the Foundation

Why OKRs?

What is an OKR?

What Makes Good OKRs?

4 parts • 20 - 30 min


2. OBJECTIVES

Capturing Your Ambition

Writing Your First Objective

Connecting Purpose and Profit

OKRs are not "BAU"

Refining Your Objectives

Get Started With OKRs


CHECK YOUR OKRS.


GET DETAILED FEEDBACK FROM COACH RYAN AND THE REST OF THE WHAT MATTERS TEAM VIA
EMAIL, OR SIGN UP FOR ONE OF OUR LIVE STREAMS. LEARN MORE




JOIN THE COMMUNITY.


GET EXCLUSIVE GUIDANCE FROM JOHN, RYAN, LISA AND THE REST OF THE WHAT MATTERS
TEAM BY SIGNING UP FOR OUR WEEKLY NEWSLETTER, AUDACIOUS.

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FAQ


HELP FOR THE JOURNEY AHEAD.

See All FAQs

What is an OKR? Definition and Examples

OKR examples and how to write them

What are some free OKR tools to help with goal setting?

How to grade your OKRs

OKRs for software engineers: What are some examples?

Cascading top-down OKRs: What are some examples?

Committed vs. aspirational OKRs: What’s the difference?

OKRs for personal or life goals: How do they work?

Customer service OKRs: What are some examples?

What are the benefits of OKRs?

What are some paid OKR tools to help with goal setting?

What are OKRs? Explanation and examples

Get Examples

> I read over 100 books a year. Between being an author and podcast host, books
> are kind of my world. This was hands down one of the most useful books I’ve
> read in 2018. It forced me to take a look at how I was spending my time and
> what the people on my team were prioritizing. Even though I couldn’t directly
> relate to all of the interviews, there was a nugget in each one that I found
> valuable. Considering how many successful companies and individuals use this
> process, it’s worth learning about.

Srinivas Rao, CEO Unmistakable Creative Podcast

> I love this book. It’s well written and interesting. John Doerr has both the
> experience and the ability to communicate this in a way that is understandable
> and motivating. It is now required reading for all of my team at Project CURE.

Dr. Douglas Jackson, CEO Project C.U.R.E.


WHAT PEOPLE ARE SAYING


DON’T TAKE OUR WORD FOR IT.

> This book should be a staple for both future and established business leaders.
> OKRs and CFRs provide a clear path to setting and achieving the most inspired
> to the most trivial goals businesses and teams pursue. John’s storytelling and
> experience made this book tough to put down

Amanda Haworth

> ”Measure What Matters” by @johndoerr is by far the best book on strategic
> planning I have ever read as an entrepreneur. OKR is a simple yet powerful
> tool for startups to stay focused on what really matters while keeping the
> team aligned to maximize results and excel on execution.

David Ocumarez

> OMG, buy this book if you need help getting your stuff together with a
> business. I had such clarity which I desperately needed even after the first
> couple chapters. It makes you empowered to make decisions and create plans to
> actually move your work forward, not drowning in endless busy work that
> doesn’t get you anywhere closer to meeting your goals. It’s relatable,
> entertaining and applicable to pretty much any organization size.

Melissa Kennedy

> Recently finished Measure What Matters by @johndoerr. Fantastic read and
> highly recommend it. #OKRs are a fantastic approach to getting an organization
> moving in the same direction. I rolled out several OKRs at work and to my
> surprise, my team jumped on board immediately.

Sean Miler


WHAT PEOPLE ARE SAYING


DON’T TAKE OUR WORD FOR IT.

> I read over 100 books a year. Between being an author and podcast host, books
> are kind of my world. This was hands down one of the most useful books I’ve
> read in 2018. It forced me to take a look at how I was spending my time and
> what the people on my team were prioritizing. Even though I couldn’t directly
> relate to all of the interviews, there was a nugget in each one that I found
> valuable. Considering how many successful companies and individuals use this
> process, it’s worth learning about.

Srinivas Rao, CEO Unmistakable Creative Podcast

> I love this book. It’s well written and interesting. John Doerr has both the
> experience and the ability to communicate this in a way that is understandable
> and motivating. It is now required reading for all of my team at Project CURE.

Dr. Douglas Jackson, CEO Project C.U.R.E.

> This book should be a staple for both future and established business leaders.
> OKRs and CFRs provide a clear path to setting and achieving the most inspired
> to the most trivial goals businesses and teams pursue. John’s storytelling and
> experience made this book tough to put down

Amanda Haworth

> OMG, buy this book if you need help getting your stuff together with a
> business. I had such clarity which I desperately needed even after the first
> couple chapters. It makes you empowered to make decisions and create plans to
> actually move your work forward, not drowning in endless busy work that
> doesn’t get you anywhere closer to meeting your goals. It’s relatable,
> entertaining and applicable to pretty much any organization size.

Melissa Kennedy

> ”Measure What Matters” by @johndoerr is by far the best book on strategic
> planning I have ever read as an entrepreneur. OKR is a simple yet powerful
> tool for startups to stay focused on what really matters while keeping the
> team aligned to maximize results and excel on execution.

David Ocumarez

> Recently finished Measure What Matters by @johndoerr. Fantastic read and
> highly recommend it. #OKRs are a fantastic approach to getting an organization
> moving in the same direction. I rolled out several OKRs at work and to my
> surprise, my team jumped on board immediately.

Sean Miler

> I’d recommend John’s book for anyone interested in becoming a better manager.

Bill Gates

Founder of Microsoft

> Measure What Matters shows how any organization or team can aim high, move
> fast, and excel.

Sheryl Sandberg

Facebook COO and Founder of LeanIn.org

> Measure What Matters deserves to be fully embraced by every person responsible
> for performance, in any walk of life.

Jim Collins

Author of Good to Great

> I wish we had this book 19 years ago, when we founded Google.

Larry Page

Co-Founder of Google



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