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 * PRACTICES
   * Sales
   * Entrepreneurs
   * Marketing
   * Leadership
 * THE TRIGGERS
   * Friendship
   * Authority
   * Contrast
   * Reciprocity
   * Consistency
   * Reason Why
   * Hope
 * PERSUASIONIZER AI
 * SUPPORT
 * MEMBER LOGIN

Boost Your Power to Persuade

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SALES | MARKETING | LEADERSHIP



Imagine having a communications blueprint to get more appointments, agreements,
customers and closes than you ever thought possible.

 

 

Imagine a simple guide for reliably activating the emotional brain, the real
engine behind interest, engagement, and action.

 

 

Imagine being able to more easily steer customer decisions.

 

 

That's the power to persuade.

 

 

Imagine that.

FREE TRIAL MEMBERSHIP


"It's no exaggeration to say that the 7 Triggers system was instrumental in
helping to make Humira the largest selling and most profitable prescription drug
in the world."



JIM SMITH, FMR NATIONAL SALES DIRECTOR
ABBVIE PHARMACEUTICALS

If getting attention, support, agreements, funding, or buying is
mission-critical for your success, don't pass up this opportunity for a
game-changing, proven system to fuel your persuasive power.

Oh, and it's FREE to start.

FREE TRIAL MEMBERSHIP


SELF-PACED | SELF-SERVE | OPTIONAL COACHING


MAKE IT EASY AND FAST TO CAPTIVATE AND CLOSE 


WITH VIDEO COURSEWARE, TEMPLATES & TOOLS, PLUS NEW AI SOFTWARE. 

Based on the original breakthrough book, plus over 10 years in-the-field
training.

FREE TRIAL MEMBERSHIP

for


LEADERS & ENTREPRENEURS

Persuasive power means irresistible engagement for every aspect of your
business.



 * Get support, cooperation, and funding faster than ever before.

 * Make every pitch & presentation totally captivating.

 * Diagnose every medium & message for persuasive power.

 * Identify the values that motivate others even more than money.



for


  SALESPEOPLE  

Take control of your interpersonal dynamic to manifest more profitable results
for all.

 * Learn in the first few minutes what will make any prospect buy. 

 * Multiply your hit ratio with one simple addition to your close.

 * Create meaningful connections that customers remember.

 * Shift your professional profile from seller to preferred advisor

 * Easier access, more customer time

 * Revive static accounts

for


  MARKETING PROS  

Go from information provider to customer engagement shaman.

 * Don't just prompt interest – build desire. 

 * Don't just engage – engage to convert. 

 * Offer opportunities that feel irresistible.   

 * Get to optimal messaging faster.

 * Reduce campaign trial-and-error.

 * Never again miss a persuasive opportunity.

 * Graduate from clever copy to meaningful messages.

 * Add persuasion strategy to marketing plans & platforms. 

FREE TRIAL MEMBERSHIP

“Outstanding! After years of persuading with reason and logic, the 7 Triggers
showed us a much better, easier way to get results. Every meeting is now planned
around the 7 Triggers. This works!”



THOMAS HILL, MORGAN STANLEY

The new Persuasionizer AI app, currently in the final stages of development.
This software instantly combines the 7 Triggers methodology with custom
engagement requirements at a single click.

COMING THIS FALL...

The new Persuasionizer AI app, currently in the final stages of development.
This software instantly combines the 7 Triggers methodology with custom
engagement requirements at a single click.

NEW SOFTWARE

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PERSUASIONIZER AI

Automagically triggerize your customer communications.

1. Upload sales and marketing collateral, customer profiles, or call recordings.



2. Download fully "triggerized" meeting plans, selling scripts, customer
analysis, and call coaching.

3. Win business, rejoice, relax.

FREE TRIAL MEMBERSHIP

Join now and get a FREE 3-month subscription at launch!

“I was already the top producer on my 45-person sales team. Within a year after
taking the course, I had more than doubled my closing rate and commissions. I
owe it all to 7 Triggers.”



RICKY HASAN, BESTPASS

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AMPLIFY PERSUASIVE POWER ACROSS MULTIPLE BUSINESS PRACTICES WITH ONE SIMPLE
METHOD

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Lynn Howland

Amgen Pharmaceuticals

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“The 7 Triggers has been a game-changer for us in both marketing and sales. It
has been part of every new product and market rollout because it gets us to
optimal messaging fast.”

Mike Iandolo

Cisco Systems

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“7 Triggers has helped our businesses run more efficiently. By better
encouraging willing compliance, the system helps our leadership get things done
more quickly, more easily, and with better results.”

Chris Ryan

Business Insider

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“When you're in a competitive category you need an edge. That's what 7 Triggers
has done for us, and the results are indisputable. We build better relationships
faster and consistently get more spend share.”

Dobin Buck

GetUWired

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“I’ve consumed so many books and courses on sales and persuasion that you might
call me something of an expert on the available content. 7 Triggers is the
essential. It’s our go-to system, mandatory for my team.”

Ernie Weeks

Utica National

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"The 7 Triggers helped us sell our biggest account ever. Within weeks after
putting its techniques to use, we secured the largest single account transaction
in the company’s 100 year history."

Jessica Kleiman

Peloton Interactive

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“Often with training programs, you have to work so hard to actually apply the
information in the real world. 7 Triggers does a great job of turning complex
concepts into easy-to-understand messages.”

FREE TRIAL MEMBERSHIP

“Russell has raised the bar with the online course. Bravo!”

“Efficient and effective way to enhance your skill set, it also allows you to
customize each interaction. Russell has raised the bar with the online course,
downloadable tool kit, and the app which removes any obstacle to implementing
the 7 Triggers. Thank you and Bravo!"

 

– Brian Herringhaus, National Account Director, Abbvie Pharmaceuticals

 




UNLOCK THE POWER OF PERSUASION TO TRANSFORM YOUR BUSINESS COMMUNICATIONS

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L I S T E N   T O   T H I S  A R T I C L E



Imagine this: You're in a meeting, presenting your ideas, and you can see it in
their eyes. You've got them hooked. Every word you say resonates, every point
you make lands perfectly. They're not just listening. They're engaged, nodding
along, ready to jump on board with your vision. That’s the power of effective
communication skills. And it’s something you can harness to elevate your
business game, no matter your role.

 


WHY PERSUASION MATTERS

 

In leadership, marketing, and sales, the ability to persuade is a game-changer.
It’s what sets top performers apart from the rest. Persuasive skills for
professionals are not about slick tricks or gimmicks. They’re about
understanding how to connect with people on a deeper level, making your message
not just heard, but felt. This is where a methodology rooted in neuroscience,
like the 7 Triggers, comes into play. It’s a proven approach, backed by over a
decade of real-world success at some of the world’s most successful companies.

 


EFFECTIVE COMMUNICATION SKILLS: THE FOUNDATION OF SUCCESS

 

Great leaders, marketers, and salespeople all have one thing in common. They
know how to communicate effectively. But what if you could take those skills to
the next level? Improving your presentation skills, or enhancing sales with
persuasive communication doesn’t have to be about working harder. It’s about
working smarter. By using more persuasive communication skills rooted in
scientific understanding, you can achieve better results with the same effort.

 


PERSUASION TECHNIQUES FOR SALES: ELEVATING YOUR GAME

 

Think about the last time you were truly convinced to buy something. Chances
are, it wasn’t just because of the product’s features. It was the way it was
presented – the connection made with your own desires and needs. Sales
persuasion techniques are about creating that connection. By understanding the
triggers that influence decision-making, you can craft persuasive sales
strategies that make your offers irresistible. And it isn’t about manipulation;
it’s about aligning your message with what truly matters to your audience.

 


MARKETING PERSUASION TACTICS: CREATING MEANINGFUL CONNECTIONS

 

In marketing, creating meaningful connections is key. Persuasive marketing
tactics help you understand your audience’s needs, desires, and pain points, and
address them in a way that resonates emotionally. This is how you drive
engagement and conversions beyond where you might have thought possible. By
incorporating proven persuasive methods, you can make your marketing campaigns
not just more effective, but more impactful; even memorable.

 


LEADERSHIP PERSUASION METHODS: GUIDING WITH INFLUENCE

 

As a leader, your ability to guide and inspire others is crucial. Persuasion
methods help you navigate flattened organizational structures and communicate
with clarity, empathy, and conviction. Persuasive communication is what fosters
a sense of purpose, and drives collective success. By mastering these
techniques, you can become a more influential leader, capable of rallying your
team around your vision.

 


BUSINESS COMMUNICATION TRAINING: EMPOWERING YOUR TEAM

 

Investing in persuasive communication training for your team is proven to yield
substantial benefits. Training programs that focus on enhancing sales with
 persuasion methods have produced some of the most startling increases in
closing ratios at both the individual and organizational level.

 


THE WIN-WIN OF PERSUASION

 

Here’s the really exciting part! Effective persuasion isn’t about winning at
someone else’s expense. It’s about creating win-win outcomes. When you use the
right communication methods and tools, you’re not just pushing your agenda;
you’re helping others connect their agenda with your ideas. This leads to better
decisions, stronger relationships, and more sustainable success.

 

Mastering the power of persuasion in business communications is transformative.
Whether you’re looking to improve your presentation skills, enhance sales, or
lead with greater influence, the right persuasive skills can make all the
difference. So why wait? Dive into this proven methodology and unlock your full
potential!

FREE TRIAL MEMBERSHIP

“ Sales in our category were a challenge due to an extremely limited market, so
I hired the best, most seasoned salespeople I could find. But after picking off
the low-hanging fruit, we hit a wall. Sales flat-lined. Adopting the 7 Triggers
program changed everything. Within just months we reported an astounding 34%
increase, which ultimately led to an $800 million acquisition”



MARY PATTERSON, RAPTOR PHARMACEUTICALS

More Meaningful and Profitable Connections

PROGRAM AUTHORS AND ARCHITECTS

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There has always been an elusive "X factor" that separates decent communicators
from those who consistently achieve extraordinary results in leadership,
marketing, and sales. These exceptional performers connect faster, captivate
attention, and engage others in ways that almost seem magical. My father, Russ
Granger, a seasoned sales trainer whose programs topped charts across various
industries worldwide, was captivated by this phenomenon. He saw that despite
equal training and opportunities, some just excelled beyond measure. What was
their secret?

 

Driven by this curiosity, Dad delved deep into the mechanics of communication
and persuasion. His journey led him to uncover a series of emotional
triggers—simple yet potent elements rooted in neuroscience. This discovery
formed the backbone of his seminal work, The 7 Triggers to Yes, a book that
outlined a clear, actionable formula for tapping into the very core of
persuasive communication. It wasn’t just another sales strategy; it was a
revelation that illuminated how top performers foster more meaningful and
profitable connections.

Carrying forward this legacy, I am committed to not only preserving but also
expanding on his groundbreaking work. Today, we have enhanced the 7 Triggers
methodology with modern insights, integrating over a decade of real-world
applications and adapting it to the evolving market landscape. From interactive
courses to cutting-edge AI tools, we continue to refine our offerings to empower
professionals across the globe. As we adapt these powerful strategies for
today's challenges, I am driven by the same passion that inspired my father—to
unlock the extraordinary potential in every individual and organization, helping
them surpass the usual limits and achieve remarkable success.

BIOGRAPHIES

IT'S SCIENCE. BUT IT WORKS LIKE MAGIC.

It's time to put more yes in your life!




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THE PERSUASIONIZER

Makes activating triggers for successful persuasion easy, fast, and frequent.

Fully guided prompts make element input fast and fool-proof. Ready access to
in-app definitions and explainer videos for all 7 Triggers.



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Russell H. Granger

Author, Speaker, Trainer, CEO, Entrepreneur 

Author, speaker, entrepreneur, executive, and instructional designer are just a
few of the roles that define Russ Granger’s remarkable career. The one common
denominator was his passion for helping others succeed. His consulting and
training company produced some of the largest-selling skill-building programs in
several industries, and today his programs help leaders, marketers, and sales
teams from small start-ups to Fortune 500 corporations.



Russell P. Granger

Program Architect, Consultant, CEO, Entrepreneur 

From producing the foundational programming for AT&T's University of Sales
Excellence to co-founding one of the world’s first digital marketing agencies,
featured on the cover of PC Magazine, Russell’s career passion has been the
power of persuasive communication. As brand strategist for IBM Global Services,
his clients included Samsonite, Key Bank, Dow Jones, and Newell-Rubbermaid.
Across various agencies, including his own, clients have included Samsung,
Ricoh, Verizon, St. Martin’s Press, Donna Karan, Steelcase, and every major
motion picture studio.



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