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Toggle navigation * PRACTICES * Sales * Entrepreneurs * Marketing * Leadership * THE TRIGGERS * Friendship * Authority * Contrast * Reciprocity * Consistency * Reason Why * Hope * PERSUASIONIZER AI * SUPPORT * MEMBER LOGIN Boost Your Power to Persuade -------------------------------------------------------------------------------- SALES | MARKETING | LEADERSHIP Imagine having a communications blueprint to get more appointments, agreements, customers and closes than you ever thought possible. Imagine a simple guide for reliably activating the emotional brain, the real engine behind interest, engagement, and action. Imagine being able to more easily steer customer decisions. That's the power to persuade. Imagine that. FREE TRIAL MEMBERSHIP "It's no exaggeration to say that the 7 Triggers system was instrumental in helping to make Humira the largest selling and most profitable prescription drug in the world." JIM SMITH, FMR NATIONAL SALES DIRECTOR ABBVIE PHARMACEUTICALS If getting attention, support, agreements, funding, or buying is mission-critical for your success, don't pass up this opportunity for a game-changing, proven system to fuel your persuasive power. Oh, and it's FREE to start. FREE TRIAL MEMBERSHIP SELF-PACED | SELF-SERVE | OPTIONAL COACHING MAKE IT EASY AND FAST TO CAPTIVATE AND CLOSE WITH VIDEO COURSEWARE, TEMPLATES & TOOLS, PLUS NEW AI SOFTWARE. Based on the original breakthrough book, plus over 10 years in-the-field training. FREE TRIAL MEMBERSHIP for LEADERS & ENTREPRENEURS Persuasive power means irresistible engagement for every aspect of your business. * Get support, cooperation, and funding faster than ever before. * Make every pitch & presentation totally captivating. * Diagnose every medium & message for persuasive power. * Identify the values that motivate others even more than money. for SALESPEOPLE Take control of your interpersonal dynamic to manifest more profitable results for all. * Learn in the first few minutes what will make any prospect buy. * Multiply your hit ratio with one simple addition to your close. * Create meaningful connections that customers remember. * Shift your professional profile from seller to preferred advisor * Easier access, more customer time * Revive static accounts for MARKETING PROS Go from information provider to customer engagement shaman. * Don't just prompt interest – build desire. * Don't just engage – engage to convert. * Offer opportunities that feel irresistible. * Get to optimal messaging faster. * Reduce campaign trial-and-error. * Never again miss a persuasive opportunity. * Graduate from clever copy to meaningful messages. * Add persuasion strategy to marketing plans & platforms. FREE TRIAL MEMBERSHIP “Outstanding! After years of persuading with reason and logic, the 7 Triggers showed us a much better, easier way to get results. Every meeting is now planned around the 7 Triggers. This works!” THOMAS HILL, MORGAN STANLEY The new Persuasionizer AI app, currently in the final stages of development. This software instantly combines the 7 Triggers methodology with custom engagement requirements at a single click. COMING THIS FALL... The new Persuasionizer AI app, currently in the final stages of development. This software instantly combines the 7 Triggers methodology with custom engagement requirements at a single click. NEW SOFTWARE -------------------------------------------------------------------------------- PERSUASIONIZER AI Automagically triggerize your customer communications. 1. Upload sales and marketing collateral, customer profiles, or call recordings. 2. Download fully "triggerized" meeting plans, selling scripts, customer analysis, and call coaching. 3. Win business, rejoice, relax. FREE TRIAL MEMBERSHIP Join now and get a FREE 3-month subscription at launch! “I was already the top producer on my 45-person sales team. Within a year after taking the course, I had more than doubled my closing rate and commissions. I owe it all to 7 Triggers.” RICKY HASAN, BESTPASS -------------------------------------------------------------------------------- AMPLIFY PERSUASIVE POWER ACROSS MULTIPLE BUSINESS PRACTICES WITH ONE SIMPLE METHOD -------------------------------------------------------------------------------- Lynn Howland Amgen Pharmaceuticals -------------------------------------------------------------------------------- “The 7 Triggers has been a game-changer for us in both marketing and sales. It has been part of every new product and market rollout because it gets us to optimal messaging fast.” Mike Iandolo Cisco Systems -------------------------------------------------------------------------------- “7 Triggers has helped our businesses run more efficiently. By better encouraging willing compliance, the system helps our leadership get things done more quickly, more easily, and with better results.” Chris Ryan Business Insider -------------------------------------------------------------------------------- “When you're in a competitive category you need an edge. That's what 7 Triggers has done for us, and the results are indisputable. We build better relationships faster and consistently get more spend share.” Dobin Buck GetUWired -------------------------------------------------------------------------------- “I’ve consumed so many books and courses on sales and persuasion that you might call me something of an expert on the available content. 7 Triggers is the essential. It’s our go-to system, mandatory for my team.” Ernie Weeks Utica National -------------------------------------------------------------------------------- "The 7 Triggers helped us sell our biggest account ever. Within weeks after putting its techniques to use, we secured the largest single account transaction in the company’s 100 year history." Jessica Kleiman Peloton Interactive -------------------------------------------------------------------------------- “Often with training programs, you have to work so hard to actually apply the information in the real world. 7 Triggers does a great job of turning complex concepts into easy-to-understand messages.” FREE TRIAL MEMBERSHIP “Russell has raised the bar with the online course. Bravo!” “Efficient and effective way to enhance your skill set, it also allows you to customize each interaction. Russell has raised the bar with the online course, downloadable tool kit, and the app which removes any obstacle to implementing the 7 Triggers. Thank you and Bravo!" – Brian Herringhaus, National Account Director, Abbvie Pharmaceuticals UNLOCK THE POWER OF PERSUASION TO TRANSFORM YOUR BUSINESS COMMUNICATIONS -------------------------------------------------------------------------------- L I S T E N T O T H I S A R T I C L E Imagine this: You're in a meeting, presenting your ideas, and you can see it in their eyes. You've got them hooked. Every word you say resonates, every point you make lands perfectly. They're not just listening. They're engaged, nodding along, ready to jump on board with your vision. That’s the power of effective communication skills. And it’s something you can harness to elevate your business game, no matter your role. WHY PERSUASION MATTERS In leadership, marketing, and sales, the ability to persuade is a game-changer. It’s what sets top performers apart from the rest. Persuasive skills for professionals are not about slick tricks or gimmicks. They’re about understanding how to connect with people on a deeper level, making your message not just heard, but felt. This is where a methodology rooted in neuroscience, like the 7 Triggers, comes into play. It’s a proven approach, backed by over a decade of real-world success at some of the world’s most successful companies. EFFECTIVE COMMUNICATION SKILLS: THE FOUNDATION OF SUCCESS Great leaders, marketers, and salespeople all have one thing in common. They know how to communicate effectively. But what if you could take those skills to the next level? Improving your presentation skills, or enhancing sales with persuasive communication doesn’t have to be about working harder. It’s about working smarter. By using more persuasive communication skills rooted in scientific understanding, you can achieve better results with the same effort. PERSUASION TECHNIQUES FOR SALES: ELEVATING YOUR GAME Think about the last time you were truly convinced to buy something. Chances are, it wasn’t just because of the product’s features. It was the way it was presented – the connection made with your own desires and needs. Sales persuasion techniques are about creating that connection. By understanding the triggers that influence decision-making, you can craft persuasive sales strategies that make your offers irresistible. And it isn’t about manipulation; it’s about aligning your message with what truly matters to your audience. MARKETING PERSUASION TACTICS: CREATING MEANINGFUL CONNECTIONS In marketing, creating meaningful connections is key. Persuasive marketing tactics help you understand your audience’s needs, desires, and pain points, and address them in a way that resonates emotionally. This is how you drive engagement and conversions beyond where you might have thought possible. By incorporating proven persuasive methods, you can make your marketing campaigns not just more effective, but more impactful; even memorable. LEADERSHIP PERSUASION METHODS: GUIDING WITH INFLUENCE As a leader, your ability to guide and inspire others is crucial. Persuasion methods help you navigate flattened organizational structures and communicate with clarity, empathy, and conviction. Persuasive communication is what fosters a sense of purpose, and drives collective success. By mastering these techniques, you can become a more influential leader, capable of rallying your team around your vision. BUSINESS COMMUNICATION TRAINING: EMPOWERING YOUR TEAM Investing in persuasive communication training for your team is proven to yield substantial benefits. Training programs that focus on enhancing sales with persuasion methods have produced some of the most startling increases in closing ratios at both the individual and organizational level. THE WIN-WIN OF PERSUASION Here’s the really exciting part! Effective persuasion isn’t about winning at someone else’s expense. It’s about creating win-win outcomes. When you use the right communication methods and tools, you’re not just pushing your agenda; you’re helping others connect their agenda with your ideas. This leads to better decisions, stronger relationships, and more sustainable success. Mastering the power of persuasion in business communications is transformative. Whether you’re looking to improve your presentation skills, enhance sales, or lead with greater influence, the right persuasive skills can make all the difference. So why wait? Dive into this proven methodology and unlock your full potential! FREE TRIAL MEMBERSHIP “ Sales in our category were a challenge due to an extremely limited market, so I hired the best, most seasoned salespeople I could find. But after picking off the low-hanging fruit, we hit a wall. Sales flat-lined. Adopting the 7 Triggers program changed everything. Within just months we reported an astounding 34% increase, which ultimately led to an $800 million acquisition” MARY PATTERSON, RAPTOR PHARMACEUTICALS More Meaningful and Profitable Connections PROGRAM AUTHORS AND ARCHITECTS -------------------------------------------------------------------------------- There has always been an elusive "X factor" that separates decent communicators from those who consistently achieve extraordinary results in leadership, marketing, and sales. These exceptional performers connect faster, captivate attention, and engage others in ways that almost seem magical. My father, Russ Granger, a seasoned sales trainer whose programs topped charts across various industries worldwide, was captivated by this phenomenon. He saw that despite equal training and opportunities, some just excelled beyond measure. What was their secret? Driven by this curiosity, Dad delved deep into the mechanics of communication and persuasion. His journey led him to uncover a series of emotional triggers—simple yet potent elements rooted in neuroscience. This discovery formed the backbone of his seminal work, The 7 Triggers to Yes, a book that outlined a clear, actionable formula for tapping into the very core of persuasive communication. It wasn’t just another sales strategy; it was a revelation that illuminated how top performers foster more meaningful and profitable connections. Carrying forward this legacy, I am committed to not only preserving but also expanding on his groundbreaking work. Today, we have enhanced the 7 Triggers methodology with modern insights, integrating over a decade of real-world applications and adapting it to the evolving market landscape. From interactive courses to cutting-edge AI tools, we continue to refine our offerings to empower professionals across the globe. As we adapt these powerful strategies for today's challenges, I am driven by the same passion that inspired my father—to unlock the extraordinary potential in every individual and organization, helping them surpass the usual limits and achieve remarkable success. BIOGRAPHIES IT'S SCIENCE. BUT IT WORKS LIKE MAGIC. It's time to put more yes in your life! -------------------------------------------------------------------------------- © Rising Tide Partners | Professional Education Corporation • All Rights Reserved. Earnings Disclaimer Terms & Privacy Policy Contact Us × THE PERSUASIONIZER Makes activating triggers for successful persuasion easy, fast, and frequent. Fully guided prompts make element input fast and fool-proof. Ready access to in-app definitions and explainer videos for all 7 Triggers. Powered by KARTRA × Russell H. Granger Author, Speaker, Trainer, CEO, Entrepreneur Author, speaker, entrepreneur, executive, and instructional designer are just a few of the roles that define Russ Granger’s remarkable career. The one common denominator was his passion for helping others succeed. His consulting and training company produced some of the largest-selling skill-building programs in several industries, and today his programs help leaders, marketers, and sales teams from small start-ups to Fortune 500 corporations. Russell P. Granger Program Architect, Consultant, CEO, Entrepreneur From producing the foundational programming for AT&T's University of Sales Excellence to co-founding one of the world’s first digital marketing agencies, featured on the cover of PC Magazine, Russell’s career passion has been the power of persuasive communication. As brand strategist for IBM Global Services, his clients included Samsonite, Key Bank, Dow Jones, and Newell-Rubbermaid. Across various agencies, including his own, clients have included Samsung, Ricoh, Verizon, St. Martin’s Press, Donna Karan, Steelcase, and every major motion picture studio. Powered by KARTRA Cookies We use cookies to improve our service, track analytics, remember preferences, etc. By using our site, you consent to these cookies. Privacy policy Cookie policy Accept all cookies Only essential cookies Save