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<h3>What FMCG category does your business work in?</h3>
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<h3>What size is the company you work for?</h3>
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WHAT FMCG CATEGORY DOES YOUR BUSINESS WORK IN?
* Fruit & vegetables
* Food & beverage
* Convenience & petrol
* Pharmacy
* Health & beauty
* Dairy & eggs
* Meat, poultry & seafood
* Tobacco
* Household & pets
* Liquor
* Other
Other
Go back Next
WHAT SIZE IS THE COMPANY YOU WORK FOR?
* 0-9employees
* 10-49employees
* 50-99employees
* 100-249employees
* 250-1000employees
* 1000+employees
Go back
WHAT DEPARTMENT DO YOU WORK IN?
* Sales
* Marketing & Communications
* Technology
* Accounts
* HR
* Supply chain
* General Management
* R&D
Go back
WHAT IS YOUR MANAGEMENT LEVEL?
* C-level & Senior Management
* Middle Management
* Operational
Go back
WHAT IS YOUR BUSINESS TYPE?
* Retailer
* Wholesaler
* Manufacturer
* Logistics
* Service supplier
* Industry body/association/government
* Other
Other
This is required.
Subscribe Now
DISCOVER FOUR OPPORTUNITIES FOR GROWTH IN FMCG
Inside FMCG is bringing you four exclusive masterclasses every two weeks
starting from August 16. Learn from industry professionals and gain insights
into consumer spending, future commerce technology and the opportunities of AI
in virtual interview sessions hosted by our Inside FMCG Print and Features
Editor Dean Blake. Plus, every session has a Q&A component – so have your
questions ready!
HOW TO NAIL THE DTC EXPERIENCE: TIPS FROM LEADING BRANDS
Wednesday, 16 August, 2023 3:00 pm AEDT
Tim Baxter- Head of Growth, Who Gives a Crap
Sian Murray- Co-founder and Creative Director, Pleasant State
More people than ever are discovering products and transacting online, but in a
crowded retail landscape, direct-to-consumer brands need to nail every aspect of
the shopping journey to reach and retain customers.
In this Masterclass, we’ll discuss what it takes to establish a successful DTC
brand, how to build an audience from scratch, how to compete with legacy brands
on a budget, and where the untapped opportunities are for growth.
TIM BAXTER & SIAN MURRAY
Tim Baxter- Head of Growth, Who Gives a Crap
Sian Murray- Co-founder and Creative Director, Pleasant State
More people than ever are discovering products and transacting online, but in a
crowded retail landscape, direct-to-consumer brands need to nail every aspect of
the shopping journey to reach and retain customers.
In this Masterclass, we’ll discuss what it takes to establish a successful DTC
brand, how to build an audience from scratch, how to compete with legacy brands
on a budget, and where the untapped opportunities are for growth.
TIM BAXTER & SIAN MURRAY
Tim Baxter is the Global Director of Growth Marketing at Who Gives A Crap. He’s
passionate about people and planet, which is why he loves marketing toilet
paper: to drive both social and environmental impact, and because of the puns.
With over 10 years experience in Growth Marketing, he understands what levers to
pull to optimize budgets and performance and to drive long term value for
businesses. At Who Gives A Crap, he’s responsible for the brands growth strategy
and oversees marketing projects that focus on customer acquisition and retention
marketing. He’s led the brand through its growth over the past 7+ years going
from a donation of $150k to $10M. When he’s not testing toilet puns, he’s
frolicking in the ocean on a surfboard, or can be found hiking at Wilsons Prom,
where he currently lives with his partner and puppy.
Sian Murray is the Co-founder and Creative and Communications Director of
Pleasant State. An advocate for adventure, conscious living and creative
endeavours. Sian ensures the Pleasant State brand is pushing boundaries and
inspiring action while nurturing and engaging our rapidly growing community.
Sian has extensive experience in Marketing, working in one of Melbourne’s top
boutique marketing agencies where she worked across clients such as Nike,
Vicinity Centres, Carmex, Sherrin and Spalding. You’ll find Sian in front of the
camera spreading the Pleasant State mission far and wide. In the three years
since launching Pleasant State, Sian has run two successful crowdfunding
campaigns and scaled Pleasant State to over 20,000 homes across Australia & New
Zealand and counting. Sian believes that we exist in a pivotal time in which
it’s our responsibility to protect and change the way we interact with the
planet.
NAVIGATING PRICE PRESSURE: HOW TO THRIVE IN A TOUGH ECONOMY
Wednesday, 30 August, 2023 3:00 pm AEDT
Liana Lorenzato- Chief Marketing Officer, Modibodi
Rolf Weber- Chief Executive Officer, Marley Spoon
With inflation affecting prices across the industry, consumers are not only
changing what they buy, but also where and how frequently they do so.
Understanding these changes is key to surviving and thriving in a tough economic
environment.
In this Masterclass, we’ll speak with industry experts about the current state
of consumer spending, the levers brands can pull to cut through
price-consciousness and drive sales now, and how businesses can position
themselves for success when economic conditions improve.
LIANA LORENZATO & ROLF WEBER
Liana Lorenzato- Chief Marketing Officer, Modibodi
Rolf Weber- Chief Executive Officer, Marley Spoon
With inflation affecting prices across the industry, consumers are not only
changing what they buy, but also where and how frequently they do so.
Understanding these changes is key to surviving and thriving in a tough economic
environment.
In this Masterclass, we’ll speak with industry experts about the current state
of consumer spending, the levers brands can pull to cut through
price-consciousness and drive sales now, and how businesses can position
themselves for success when economic conditions improve.
LIANA LORENZATO & ROLF WEBER
Liana Lorenzato- As the Chief Marketing Officer at Modibodi and part of the
Modibodi Leadership team, Liana is responsible for the development,
implementation, and ongoing refinement of Global brand, marketing, commercial
and communication strategies across channels to drive commercial and brand
hyper-growth in all global markets. The teams she led at Modibodi include
Customer Experience, Creative, eCommerce, Digital Marketing Brand, and Strategy.
Rolf Weber co-founded Marley Spoon Australia in 2015 at the cusp of the meal kit
delivery trend, with a clear vision of delivering more choice, convenience and
superior logistics than previously available to consumers in Australia. Rolf is
an entrepreneur with a wealth of experience in e-commerce, SMEs and retail,
having built one of Australia’s most popular private online shopping clubs,
brandsExclusive, into an award-winning business, including accolades such as
Deloitte Technology Fast 50 and BRW Fast 100.
UNDERSTANDING AI AND WHAT IT MEANS FOR THE FUTURE OF FMCG
Wednesday, 13 September, 2023 3:00 pm AEDT
Kathryn Muslayah- Group General Manager of Disruptive Businesses & Capability,
Asahi Beverages
Professor Jessica Pallant- Lecturer in Marketing, Swinburne University of
Technology
Generative AI is poised to disrupt the way FMCG businesses operate, from their
backend processes, to the way they communicate with customers. To avoid getting
left behind, organisations must start experimenting with this technology now.
In this Masterclass we’ll discuss the most likely use cases for AI in FMCG,
explore lessons learned from an early adopter, and get practical advice on how
best to integrate AI into the daily workflow.
KATHRYN MUSLAYAH & PROFESSOR JESSICA PALLANT
Kathryn Muslayah- Group General Manager of Disruptive Businesses & Capability,
Asahi Beverages
Professor Jessica Pallant- Lecturer in Marketing, Swinburne University of
Technology
Generative AI is poised to disrupt the way FMCG businesses operate, from their
backend processes, to the way they communicate with customers. To avoid getting
left behind, organisations must start experimenting with this technology now.
In this Masterclass we’ll discuss the most likely use cases for AI in FMCG,
explore lessons learned from an early adopter, and get practical advice on how
best to integrate AI into the daily workflow.
KATHRYN MUSLAYAH & PROFESSOR JESSICA PALLANT
Kathryn Muslayah is a seasoned and passionate leader with over 20 years of
cross-functional commercial experience in some of the biggest FMCG companies.
Kathryn has honed her skills in unlocking measurable business outcomes and
building high-performing teams. A professional with an ability to lead and coach
businesses on their journey of transforming and accelerating e-commerce and
e-retail. Driven by innovative, lateral thinking and strategic direction, she’s
led successful evolutions across the ecommerce landscape that have enabled
companies to thrive in today's rapidly evolving markets. With an empathetic and
inclusive approach to leadership Kathyrn has delight in mentoring, empowering
and coaching teams to learn, grow and succeed. She believes in transparency,
curiosity, innovating, diversity of thinking, focusing on the solutions, sharing
success, adapting thinking, and delivering outcomes together.
Dr Jessica Pallant is a Marketing Academic within Swinburne Business School with
specific expertise in consumer services, customer experience, and the impacts of
emerging technologies. She has a PhD in Marketing focused on the human side of
customisation technologies, and has led multiple studies on topics including
generative AI, customer experience, retailing, and service innovation which have
been published in leading peer-reviewed academic journals. She shares her
expertise with leading organisations in retail and consumer services through
commissioned research and consulting projects, and regularly writes for public
outlets including Inside Retail and The Conversation. Her recent research work
on the paradoxes of generative AI has led to a body of ongoing work on the
opportunities and challenges generative AI presents.
HOW COMMERCE TECH IS DRIVING FMCG’S FUTURE GROWTH
Wednesday, 27 September, 2023 3:00 pm AEDT
Brigitte Cox- E-commerce Manager, Unique Health Products
Scott Rigby- Chief Technology Advisor & Principal Product Manager, Adobe
E-commerce technology is revolutionising the FMCG industry by driving cost
efficiency and cost reduction, while also growing revenue by helping brands
scale to more regions, channels, and audiences.
In this Masterclass, we’ll discuss how to simplify complex FMCG business models,
use technology to increase revenue and create the next generation of B2B and B2C
personalised customer experiences.
BRIGITTE COX & SCOTT RIGBY
Brigitte Cox- E-commerce Manager, Unique Health Products
Scott Rigby- Chief Technology Advisor & Principal Product Manager, Adobe
E-commerce technology is revolutionising the FMCG industry by driving cost
efficiency and cost reduction, while also growing revenue by helping brands
scale to more regions, channels, and audiences.
In this Masterclass, we’ll discuss how to simplify complex FMCG business models,
use technology to increase revenue and create the next generation of B2B and B2C
personalised customer experiences.
BRIGITTE COX & SCOTT RIGBY
Brigitte Cox is a dynamic and results-driven Ecommerce Manager with a proven
track record of success in the online retail space. Drawing upon 10+ years of
experience in ecommerce operations, Brigitte leverages data and cutting-edge
technology to optimise user experience at every touch point through the customer
journey. Her specialty lies in digital advertising where she has expertise in
Google and Meta strategy and campaign management. With her recent transition
into B2B, Brigitte hopes to help Unique Health Products reach new target
audiences, amplify brand visibility, and drive conversions with precision and
efficiency.
Scott Rigby is an experienced international technology executive who provides
strategic advice to C-level executives in the areas of digital transformation,
innovation, strategy, marketing, customer insights and cloud computing. This is
to a wide range of customers (+400 in APAC) and a diverse range of industries
from finance through to retail, media, telecommunications, automotive, high-tech
and government. He regularly presents at both events and to organisations over
the horizon thinking on the future disruption of new technologies (AI, robotics,
IOT, Blockchain, etc.) and the impacts on businesses, their culture, their
customers and the world of work for their employees.
By registering for these events you agree to share your contact information with
our event sponsors.
Register Now
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