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 * The Brand foundation
   
   * Our visual identity – the core
   * About our brand
   * Brand platform
   * Brand structure
   * Tonality
 * Graphical building blocks
   
   * Logotype
   * Color
     
     * Color for information graphics
   * Typography
     
     * Lantmannen Serif
     * Lantmannen Sans
     * Microsoft Office environment
   * Symbol
   * Image style
     
     * Guidelines Product photo style
       
       * Building blocks
       * Color, light and material
       * Image format
       * Exemple photo shoot brief
   * Information graphics
   * Pictogram
     
     * Construction
   * Design elements
   * Grid system
   * Paper quality
 * Lantmännen as guarantor
   
   * Then we use the guarantor
   * The structure of the guarantor
   * Digital medias
     
     * Social media
       
       * Facebook
       * Instagram
       * Youtube
     * guarantor in web ads
   * The Guarantor on packaging
     
     * Overall guidelines
     * Other markings
   * The guarantor in print and advertising
     
     * Size & position
   * TV – commercials and sponsorship
 * Lantmännen as sender
   
   * Guidelines (company and group)
   * Applications
     
     * Fixed identity carriers
       
       * Management in social media
       * Signage
       * Vehicles
       * Profile products
       * Work clothes
     * Flexible carriers
       
       * Publications
       * Graphical models
       * Banner/small surface
       * Commercial
       * Supply communication
       * Fairs/Event/Rollups
       * Recruitment ads
         
         * Print ad
         * Digital ad
         * Sökordsoptimering
         * Images for recruitment ads
       * Visual rooms
         
         * Interior
       * Vykort/Inbjudning
   * Concept design
     
     * Climate & Nature
       
       * Name & Logotype
       * Logotype with a message
       * The Ribbon
         
         * Example packaging
       * Typography
       * Image style
       * Pattern & illustrations
       * 45% lower climate impact
     * Farm of the Future - Bjertorp
       
       * Logo
       * Logo - Farm name first
       * Signs
     * I You We
       
       * Concept logotype
       * Informationsgrafik
       * Tillämpningar
   * Digital implementation
     
     * Logotype & symbol
     * Interactive elements
     * Pictogram
     * Color
     * Graphic elements
     * Header
     * Typography
     * Named sites
 * Contact
 * Swedish


WELCOME TO LANTMÄNNEN'S IDENTITY MANUAL

The manual is aimed at anyone who works with communication of the Lantmännen
brand. It exists to ensure that the communication of our operations and the
image we convey of Lantmännen is consistent in both expression and design.




OUR LOGOTYPE

During 2021 we have done improvements in our logotype, with new design of the
sprout and the usage of our own font, for a more proud and effective logotype.
Read more about the guidelines here.




GRAPHIC BUILDING BLOCKS

The elements of identity and how they are used. Basic guidelines for how to use
these.




APPLICATIONS

Describes how the elements of identity are put together into a layout. Here you
will find design elements specific to Lantmännen as well as inspiring examples
that show how our identity should be implemented.




LANTMÄNNEN AS GUARANTOR

Describes our supportive brand strategy, how we use the brand as a guarantor for
our product brands in food but also in non food. Clear directives and visual
examples.




WEB & DIGITAL APPLICATION

These pages are aimed at those who are going to apply the graphic building
blocks for digital purposes. The content should be seen as a complement to and
an adaptation of the general graphic building blocks and mainly goes through
exceptions and additions.




OUR VISUAL IDENTITY

It is important that our visual identity conveys that Lantmännen is a
future-oriented and innovative agricultural cooperative.

With a powerful and budding design language and inspiring images, we invite the
recipient to our green world. With the help of information graphics, we show the
results and the effect of our work. When we talk, we do it with the voice of the
agricultural cooperative - proud that we can make a decisive difference for the
future.

The visual identity is continuously updated to be an effective tool. Read more
about our brand, its history and future under Brand fondation.

 * © 2024.
 * Privacy Policy
 * Cookie Policy
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