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INSIGHTS. IDEAS. INSPIRATION.

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Feature of the week


A SHORTER HOLIDAY SHOPPING SEASON BRINGS HIGHER STAKES. MAKE EVERY CONNECTION
COUNT

Introducing The Insighter, Think with Google’s monthly action plan for marketing
growth. In this edition, we’re helping to set you up for holiday success by
reaching the four seasonal consumer mindsets. Dive in to get all the insights.




Feature of the week


A SHORTER HOLIDAY SHOPPING SEASON BRINGS HIGHER STAKES. MAKE EVERY CONNECTION
COUNT

Introducing The Insighter, Think with Google’s monthly action plan for marketing
growth. In this edition, we’re helping to set you up for holiday success by
reaching the four seasonal consumer mindsets. Dive in to get all the insights.


CONSUMER INSIGHTS

 * Global Article
   
   Article
   
   
   UNDERSTAND CUSTOMER MINDSETS TO MAKE EVERY HOLIDAY CONNECTION COUNT

 * Global Article
   
   Article
   
   
   THE 2024 RETAIL GUIDE: PUT GOOGLE AI TO WORK TO DRIVE PROFITABLE GROWTH FOR
   YOUR BUSINESS

 * Global Article
   
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   LEAN INTO AI TO ENGAGE AND CONVERT CUSTOMERS ACROSS THE FUNNEL

 * Global Article
   
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   CONNECT WITH CUSTOMERS THROUGHOUT THEIR INCREASINGLY COMPLEX JOURNEYS


MARKETING STRATEGIES & INNOVATIONS

 * Collection
   
   Collection
   
   
   THE FUTURE-READY CMO

 * Global Article
   
   Article
   
   
   TO STAND OUT IN THE SHORTS FEED, MAKE ADS THAT BLEND IN

 * Article
   
   Article
   
   
   L’ORÉAL CDMO ASMITA DUBEY REVEALS WHY BRINGING TOGETHER TECHNOLOGY AND
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   HOW AN AI EXPERIMENT PUT PIXEL FANS IN THE DRIVER’S SEAT

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 * Global Article
   
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 * Global Perspective
   
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IN-DEPTH READING


 * FOCUS ON CANADA
   
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   shifts in consumer habits to best-in-class customer case studies.
   
   10 Collections


 * BIG THINKERS
   
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 * BACK TO BASICS
   
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