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Text Content

Intro

Logos

Typography

Icons

Colors

Illustrations

Contact

Brand Guide



INTRO

LOGOS 

TYPOGRAPHY

ICONS

COLORS

ILLUSTRATIONS

CONTACT






SOFTWARE TO GROW YOUR


FITNESS BUSINESS

Exercise.com is the all-in-one platform powering the next generation of fitness
businesses.







Run your fitness business 

Easily schedule appointments and classes, accept payments, send reminders, track
visits, and view business reports from your custom-branded apps.







Train clients

Manage everything related to a client’s workout in one place while easily
logging workouts from your custom-branded apps to track progress, provide
automated workout summaries, and much more.







Engage with clients

Acquire, nurture, and retain clients throughout the funnel with full CRM and
client lifecycle management. Send email, SMS, and in-app notifications
automatically to engage and delight your clients.







Deliver fitness everywhere

Offer online workouts by selling workout plans, automated memberships, group
challenges, live streaming, digital products, on-demand fitness content, and
individual workouts through your own custom-branded apps.







Generate revenue

Monetize and grow your fitness business. Payment processing, ecommerce,
commissions, invoicing, account balances, coupon codes, upsells, subscriptions,
and more. Supercharge your earning potential.












LOGOS

The Exercise.com logo comes in various symbol and wordmark flavors.







Wordmarks

When using the wordmark, the horizontal wordmark is preferred. Alternates
available: vertical wordmarks. 







Wordmark text color

There are dark and light text flavors of the wordmark; dependent on use.







Logo color

Always use the full color ("prism") logo, unless an alternate is required.
Alternates available: Outline and Monochrome logos.


















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TYPOGRAPHY

Exercise.com uses the font family "Sawton Industrial".







Text size

Relative text sizes are shown below. Coming soon: spec for various digital and
print media applications.







Text weight

Headings and 'emphasis' text uses "Sawton Industrial Regular". Body text uses
“Sawton Industrial Light”.







Text color

Follow the brand color guidelines for text color.









#H1 


ABC123











#H2


EXERCISE


TAKES THE GOLD $


CONGRATS CREW!













#H3 


HEROS WORLD CHAMPIONSHIP:


THE INTERNATIONAL

#H4

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ

1234567890&&&%$!«№€#




#BodyLarge

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyzæøå

1234567890&&&%$!«№€#




#Body

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyzæøå

1234567890&&&%$!«№€#




#Body Small

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyzæøå

1234567890&&&%$!«№€#



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ICONS

Icons will either belong to the icon family "Font Awesome 6", or be a custom
Brand Icon. 







When and where?

Brand Icons are bespoke–created for things like the Platform categories–e.g.
Business, Workout, Marketing, Online, Payments, More.




Everything else uses a Font Awesome icon.



FONT AWESOME ICONS

Font Awesome weight

When using Font Awesome, regular and solid weights are preferred.







Font Awesome color

Follow the brand color guidelines for icon color.






BRAND ICONS

What are Brand Icons again?

Brand Icons are bespoke–created for things like the Platform categories–e.g.
Business, Workout, Marketing, Online, Payments, More.










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GO TO FONTAWESOME.COM

Continue



COLORS

BLACK

 * HEX #000000

 * RGB 0, 0, 0

 * CMYK 60, 50, 50, 100

WHITE

 * HEX #FFFFFF

 * RGB 255, 255, 255

 * CMYK 0, 0, 0, 0

PRIMARY

 * HEX #7094F3

 * RGB 112, 148, 243

 * CMYK 54, 39, 0, 5

SECONDARY

 * HEX #7560FF

 * RGB 117, 96, 255

 * CMYK 54, 62, 0, 0

SUCCESS

 * HEX #38C188

 * RGB 56, 193, 136

 * CMYK 71, 0, 30, 24

ERROR

 * HEX #EC7464

 * RGB 236, 116, 100

 * CMYK 0, 51, 58, 7

HEADING TEXT

 * HEX #2F2F31

 * RGB 47, 47, 49

 * CMYK 4, 4, 0, 81

...DARK MODE

 * HEX #FCFCFC

 * RGB 252, 252, 252

 * CMYK 0, 0, 0, 1

TEXT

 * HEX #48494A

 * RGB 72, 73, 74

 * CMYK 3, 1, 0, 71

...DARK MODE

 * HEX #EFEFEF

 * RGB 239, 239, 239

 * CMYK 0, 0, 0, 6

SECONDARY TEXT

 * HEX #87888B

 * RGB 135, 136, 139

 * CMYK 3, 2, 0, 45

...DARK MODE

 * HEX #C8C8CA

 * RGB 200, 200, 202

 * CMYK 1, 1, 0, 21




ILLUSTRATIONS

Illustrations belong to the following categories:







Product images

User interface screens and elements







Backgrounds

Full backgrounds that can be used behind things like Product Images







Shapes

Illustrative elements such as our wave patterns that can be used in creating new
assets.







Social Assets

Assets for Facebook, Twitter, Youtube, etc...




PRODUCT IMAGES









BACKGROUNDS









SHAPES

Coming soon




LOCKUPS

Lockups combine Product images, Backgrounds, and Shapes.



















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SOCIAL ASSETS

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THANK YOU KINDLY



QUESTIONS?

Contact

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