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* SOLUTIONS
* Automate Your Network
* Evolve to 5G
* Expand Enterprise Offerings
* Generate New Revenues
* Protect Your Network
* Reduce Costs in the Mobile Network
* Integrate Systems
* PORTFOLIO
* MAVcore
* Cloud-Native IMS
* SMS/RCS
* Converged Packet Core
* Voice Services
* MAVair
* Multi-access Edge Computing (MEC)
* Radio / Access
* Open Virtualized RAN (Open vRAN)
* Small Cell Solutions
* MAVedge
* CBRS/OnGo Private Networks
* Private Networks
* MAVapps
* Digital Enablement Platform
* Monetization
* Fraud & Security Suite
* CallShield: Voice Protection
* Fraud Management System
* Signaling Security
* SpamShield: Messaging Protection
* MAVbiz
* Unified Communications
* MAVbiz Meet
* Mavenir Connect
* MAVbiz Talk
* Contact Center
* Business Messaging Monetization/RBM
* Chat
* Mavenir Engage
* MAVscale
* AI & Analytics
* Mavenir’s Intelligent Video Analytics (IVA)
* Next-Generation Operations Support Systems (ngOSS)
* Messaging as a Platform (MaaP)
* Webscale Platform
* SERVICES
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* RESOURCES
* CONTACT
MAVcore
Cloud-Native IMS
SMS/RCS
Converged Packet Core
Voice Services
MAVair
Multi-access Edge Computing (MEC)
* Radio /Access
* Open Virtualized RAN (Open vRAN)
* Small Cell Solutions
MAVedge
CBRS/OnGo Private Networks
Private Networks
MAVapps
Digital Enablement Platform
Monetization
* Fraud and Security Suite
* CallShield: Voice Protection
* Fraud Management System
* Signaling Firewall
* SpamShield: Messaging Protection
MAVbiz
* Unified Communications
* Meet
* Mavenir Connect
* Talk
Contact Center
* Business Messaging Monetization/RBM
* Chat
* Mavenir Engage
MAVscale
* AI & Analytics
* Intelligent Video Analytics (IVA)
Next-Generation Operations Support Systems (ngOSS)
Messaging as a Platform (MaaP)
Webscale Platform
MONETIZATION
Home >Portfolio >MAVapps >Monetization
MONETIZING UNTAPPED SMS/MMS AND DATA TRAFFIC
Mobile operators are under intense pressure to meet capacity demand while
launching innovative, revenue-generating services. Mavenir’s portfolio of
Monetization Solutions is focused on enabling CSPs to rejuvenate the Prepaid
market and monetize their messaging and data services, leading to new revenue
streams, higher ARPU, and increased subscriber engagement and loyalty.
Mavenir provides different innovative monetization solutions that allow CSPs to
make the most out of their network investments:
* Sponsored Data and Data Rewards
* Collect SMS/MMS and Data
* Business Messaging Monetization
SPONSORED DATA AND DATA REWARDS
Mavenir makes mobile data accessible to all and increases mobile engagement by
bringing the ecosystem of mobile operators, marketers and application publishers
together through data sponsorship.
Mavenir’s solution enables operators to unlock new mobile data monetization
opportunities by offering 3rd-party sponsors the ability to pay, either directly
or indirectly, for specific traffic on behalf of the subscriber.
SPONSORED DATA
Allows users to engage with brands content free of charge. Users can watch brand
videos, listen to podcast, download brand content and other brand related items
and the data traffic will not be counted in their subscribed data allowances.
DATA REWARDS
Allow brands to reward subscribers with free mobile bundles in exchange for
consuming specific content or engaging with the sponsor. For example, a brand
can reward a consumer with 100MB of data for watching a video, answering a
survey about a product, participating in a promotion, and many more use cases.
After the action is fulfilled, Mavenir’s Sponsored Data Platform confirms the
purchase of the 100MB data bundle, charges it to the brand’s account and
instructs the mobile operator network to add the data to the consumers mobile
subscription.
Mavenir removes the barrier of the slow, painful process of bringing on a new
sponsor by automating the process of on-boarding, provisioning, reporting,
billing and providing all the tools necessary to the sponsors. Eliminating
complexity ensures a successful sponsorship campaign.
With expertise in both the carrier space with its plethora of acronyms for
complex charging, policy and gateway systems, as well as comprehensive
capabilities in the mobile app, commerce and marketing domain, Mavenir is
uniquely positioned as the ‘go-to’ partner for sponsored data.
To learn more about Mavenir’s Sponsored Data Platform download the solution
brief.
Solution Brief for Operators
Solution Brief for Sponsors
RESOURCES
Solution Brief
MAVENIR SPONSORED DATA PLATFORM FOR SPONSORS
View
Webinar
MEF: THE OPTIMAL ROUTE TO MONETIZING BUSINESS MESSAGING
Learn More
Solution Brief
MESSAGING AND MONETIZATION
View
COLLECT SMS/MMS AND DATA
Collect SMS and Collect MMS enable operators to monetize untapped P2P messaging
traffic by allowing prepaid subscribers to send messages during ‘no credit’
periods to a receiver who is willing to pay for the message.
Collect Data enables operators to monetize untapped data traffic by allowing
prepaid subscribers to request a receiver to pay for additions to their data
plan.
BUSINESS MESSAGING MONETIZATION
Part of the MAVbiz portfolio of enterprise communications, Mavenir Business
Messaging Monetization is a multi-channel mobile messaging offering that
delivers RCS Business Messaging combined with advanced customer engagement
capabilities, such as campaign manager, templated chatbots, visual flow builder,
mobile payment integration, chatbot-to-person live transfer, and more.
To learn more visit Mavenir’s Business Messaging Monetization page.
Learn More
HELPING MOBILE NETWORK OPERATORS (MNOS) MAXIMIZE ARPU
Prepaid subscribers typically exhaust their account credits before they top up,
leaving them with zero balance while still needing to communicate. The duration
that prepaid subscribers are with zero balance is significant. For operators,
this translates into a huge potential revenue loss, as millions of messages are
not delivered or sent due to lack of credit.
For MNOs, every user that spends any time without credit is a potential revenue
opportunity, as their desire to send messages or use mobile data will remain
strong whatever their level of credit. Fortunately, subscribers can still send
messages during ‘no credit’ periods using Collect SMS/MMS/Data, where the
receiver pays for the message or a certain data allowance. This enables mobile
operators to generate additional revenue and ARPU from their prepaid
subscribers.
The service is available on a revenue share or capex basis, and with flexible
delivery mechanisms in the MNO’s network or cloud, or as a service from
Mavenir’s cloud.
OPERATOR BENEFITS
* Grow messaging revenues by monetizing untapped P2P SMS, P2P MMS and mobile
data traffic
* Automatically offered in case of no credit
* Powerful reporting on uptake and service success rate
* Innovative SMS / MMS / Data charging options
* Prefix activated or automatic (initiated by the network), no subscriber
activation required
* Flexible commercial models
98% GLOBALLY
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awards, ROI metrics, TCO
metrics, analyst reviews
300 DEPLOYMENTS
This includes statistics,
awards, ROI metrics, TCO
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WORLD LEADER
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awards, ROI metrics, TCO
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RELATED CONTENT
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* Press Releases
* News Articles
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* Events
MAVENIR NAMES DIPESH RANJAN SENIOR VICE PRESIDENT AND HEAD OF ASIA-PACIFIC
REGION
11 October 2021
Mavenir – the industry’s only end-to-end cloud-native network software provider
– today announced the appointment of Dipesh Ranjan to Senior Vice President and
Head of Asia Pacific.
Read More
MAVENIR ACQUIRES TELESTAX TO EXPAND 5G MONETIZATION OPPORTUNITIES THROUGH CPAAS
TECH
27 August 2021
Mavenir is now better positioned to take advantage of fast-growing CPaaS market
opportunities, especially in industry verticals like IoT, Smart Cities, and
Automotive and applications such as logistics, fleet management, AI/ML chatbots,
voice biometrics verification, and immersive commerce/entertainment.
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MAVENIR ACQUIRES CPAAS SPECIALIST TELESTAX
25 August 2021
The Telestax technology will enhance Mavenir's existing Engage messaging
monetization and customer engagement offerings by providing CSPs with “agile,
nimble” software-as-a-service models that can be deployed and enhanced quickly,
with specialization for vertical sectors, to meet the needs of business
customers.
Read More
VIEW ALL
WEBINAR
MEF: THE OPTIMAL ROUTE TO MONETIZING BUSINESS MESSAGING
This webinar presents the different approaches that MNOs can take to claim their
place in the future of business messaging.
Learn More
SOLUTION BRIEF
MESSAGING AND MONETIZATION
One of the technologies that has experienced increased adoption, due to
COVID-19, is business messaging.
View
SOLUTION BRIEF
MAVENIR SPONSORED DATA PLATFORM FOR SPONSORS
Data monetization is an ongoing challenge for operators. In many regions, while
smartphone penetration is high, data penetration is low. Some estimates
View
WEBINAR
MEF: THE OPTIMAL ROUTE TO MONETIZING BUSINESS MESSAGING
This webinar presents the different approaches that MNOs can take to claim their
place in the future of business messaging.
Learn More
SOLUTION BRIEF
MESSAGING AND MONETIZATION
One of the technologies that has experienced increased adoption, due to
COVID-19, is business messaging.
View
SOLUTION BRIEF
MAVENIR SPONSORED DATA PLATFORM FOR SPONSORS
Data monetization is an ongoing challenge for operators. In many regions, while
smartphone penetration is high, data penetration is low. Some estimates
View
WEBINAR
MEF: THE OPTIMAL ROUTE TO MONETIZING BUSINESS MESSAGING
This webinar presents the different approaches that MNOs can take to claim their
place in the future of business messaging.
Learn More
NEED MORE INFORMATION?
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