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CREATE UNIFIED, TWO-WAY WHATSAPP CONVERSATIONS ACROSS SERVICE AND MARKETING
EXPERIENCES.

Watch Demo.
Marketing Cloud Engagement


EMAIL MARKETING, MOBILE AND ADVERTISING

Build customer relationships with an engagement marketing platform that
orchestrates every moment and harmonizes messages into cohesive journeys,
creating a unified brand experience for each customer. Activate your data to
enhance message relevance, personalize campaigns, and improve customer lifetime
value.

Watch demo




WHAT CAN YOU DO WITH AN ENGAGEMENT MARKETING PLATFORM?

Create and deliver integrated campaigns, personalizing every interaction across
any channel, with AI-powered decision-making optimizing every step of the way.


MANAGE AND PERSONALIZE EMAIL PROGRAMS AT SCALE.

Learn more


EMAIL MARKETING

Reach the right subscriber at the right time — every time. Build and deliver
personalized email, from basic newsletters to complex campaigns. Create reusable
content blocks, including text, HTML, images, buttons, dynamic content, and A/B
testing. Use integrated message types to deliver promotional, transactional, and
triggered messages in a single journey. Track and optimize email performance in
real time and manage your sender reputation score, all within a single platform.




CONTENT BUILDER

Build and customize attention-grabbing emails with a user-friendly,
drag-and-drop interface. Upload files, design your own, or choose from prebuilt
templates to be shared across departments. Keep images, documents, and content
in a single location for use within Marketing Cloud. Develop emails faster with
code snippets to create nested tags for deeper personalization. Keep your
content library clean by recycling content, and get proper signoff fast with the
Approvals feature.




PLATFORM SCALE

Grow every email campaign with greater reliability and performance. With
industry-leading send volume, scale your email messages and campaigns — even
complex content that relies on AI-powered decision-making and leverages dynamic
content blocks. And, scale high-velocity data ingestion and automate workflow
patterns across the entire customer lifecycle.




AI IN THE INBOX

Innovate with AI in the inbox using predictive and generative AI tools. Generate
persuasive email subject lines and body copy that incorporate brand voice and
tone. Personalize send times, messaging frequency, product recommendations, and
email content for each subscriber based on their likelihood to engage. And,
optimize subject lines, email performance, and important KPIs with AI-powered
insights.








DELIVER COHESIVE CUSTOMER EXPERIENCES ACROSS MOBILE CHANNELS.

Watch demo Learn more


MOBILE MARKETING

Seamlessly connect with your audience wherever they are. Deliver a connected
marketing experience, with AI-powered decisioning, to better engage your
customers across SMS, third-party messaging, and mobile push. Design, build, and
deploy those moments, all in one central console. Learn more about your
customers by interacting with them through conversational marketing for
engagements like appointment confirmations, surveys, or building user
preferences — all while delivering impactful experiences that build strong,
brand-customer relationships.




MOBILE APP ENGAGEMENT

Drive user engagement with integrated in-app capabilities. With push messaging,
you can use geotargeting or behavioral data to deliver relevant and timely
messages that maximize both app engagement and ROI. Reach your customers on
their preferred channels, leveraging Journey Builder, Data Cloud, API Triggers,
and geolocations to deliver timely messages across any use case. Send timely
information, such as event-based engagement, to drive valuable interactions.
Grow loyalty with responsive retargeting for a more personalized experience.




CONVERSATIONAL MARKETING WITH WHATSAPP

Transform mobile moments with WhatsApp conversational marketing. Meta’s WhatsApp
Business Platform helps you reach a global audience with rich, high-quality, and
highly engaging messaging experiences, all managed within Marketing Cloud.
Connect marketing, commerce, and service interactions seamlessly on a unified
platform, powered by Data Cloud.




SMS MESSAGING

Manage, track, and optimize SMS messages all within Marketing Cloud. Send alerts
and transactional messages to subscribers using templates and a drag-and-drop
interface. Engage in real time with time-sensitive notifications, using
AI-powered insights for optimal timing and preferred channels.








DESIGN AND DELIVER CONNECTED JOURNEYS ACROSS THE LIFECYCLE.

Learn more


JOURNEY ORCHESTRATION

Build and deploy personalized journeys that build customer relationships at
every step. Use a drag-and-drop interface to create journeys easily — with
messaging, content, and AI decision-making built into a single workflow. And,
stay top of mind for your customers by automating experiences like cross-sell or
upsell opportunities — using data from various sources or API triggers.




CROSS-CRM ENGAGEMENT

With native integrations across Salesforce products, you can build connected
journeys — across marketing channels, service centers, sales teams, or loyalty
programs. Use prebuilt activities within Journey Builder, or create your own
custom activity, to ensure a unified customer experience. And trigger relevant
engagement across your business all from Marketing Cloud, like a service center
follow up after a negative customer survey, for example.




DIGITAL ADVERTISING

Power personalized customer acquisition and conversion campaigns with
first-party data. Activate audience segments across the digital ad ecosystem,
including Google, Meta, Twitter, and more. Find new customers resembling your
highest-value audiences, and suppress ads for existing customers to prevent
fatigue. Launch advertising-specific campaigns, or add advertising within
existing customer journeys for connected cross-channel experiences.




CROSS-CHANNEL ANALYTICS

Analyze journey performance with built-in dashboards to optimize campaigns
across email, mobile, and advertising. With easy filtering, sorting, and
grouping capabilities, you can build custom reports and easily share insights
with key stakeholders. Use performance data to optimize campaigns, increase
engagement, and grow customer lifetime value.








EXTEND THE POWER OF MARKETING CLOUD ENGAGEMENT WITH THESE RELATED PRODUCTS.


DATA CLOUD FOR MARKETING

Activate your data, scale insights with AI, and unify all your data into a
single customer profile.

Learn more


MARKETING CLOUD PERSONALIZATION

Automate dynamic offers for each customer in real time across each moment in the
customer journey.

Learn more


MARKETING CLOUD INTELLIGENCE

Optimize marketing performance and spend across every campaign, channel, and
journey.

Learn more


LOYALTY MANAGEMENT

Nurture relationships and create lasting loyalty on the world’s #1 CRM.

Learn more


View all products



FIND THE RIGHT MARKETING CLOUD ENGAGEMENT EDITION FOR YOUR BUSINESS NEEDS.


PROFESSIONAL

Personalized marketing automation

$ 1,250
org/USD/month*
(billed annually)

 * 
   Email Marketing
 * 
   Content Creation
 * 
   Robust analytics

Contact us


CORPORATE

Personalized cross-channel strategic marketing

$ 4,200
org/USD/month*
(billed annually)

 * 
   Journey Orchestration
 * 
   Mobile Messaging
 * 
   AI-Powered Insights

Contact us


ENTERPRISE

Sophisticated journeys across channels, brands, and geographies

Request a quote
Price based on contact and message volume

 * 
   Journey Orchestration
 * 
   Multiple Business Units
 * 
   Global platform

Contact us

This page is provided for information purposes only and subject to change.
Contact a sales representative for detailed pricing information.

View detailed pricing


> AFTER ADOPTING SALESFORCE MARKETING CLOUD AND USING IT TO HYPER-TARGET OUR
> AUDIENCE, WE ARE ABLE TO REDUCE THE WASTE OF OUR CURRENT MARKETING BUDGET AND
> BECOME MORE EFFICIENT WITH SPENDING ON INITIATIVES THAT DELIVER BETTER RESULTS
> 
> Kyall Mai
> SVP & Chief Innovation Officer, Esquire

Read the story



STAY UP TO DATE ON ALL THINGS MARKETING.

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industry insights, and product news delivered straight to your inbox.

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LEARN NEW SKILLS WITH FREE, GUIDED LEARNING ON TRAILHEAD.





HIT THE GROUND RUNNING WITH MARKETING TIPS, TRICKS, AND BEST PRACTICES.

Guide


GET 50 PROVEN TACTICS FOR INCREASING EMAIL ROI AND LOWERING MARKETING SPEND.

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Report


AI IS MARKETERS’ #1 PRIORITY AND CHALLENGE. SEE WHY.

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Guide


UPLEVEL YOUR MOBILE MARKETING STRATEGIES.

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Analyst Report


SEE THE COST SAVINGS AND BUSINESS BENEFITS OF USING MARKETING CLOUD.

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to your inbox.
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MARKETING CLOUD ENGAGEMENT FAQ


WHAT IS AN ENGAGEMENT MARKETING PLATFORM?

A marketing engagement platform helps marketers, businesses, and brands create
and implement strategies to engage with their customers and build long-term
relationships. It combines various marketing channels, like email, mobile
messaging, chat apps (WhatsApp), and more with campaign management to engage
with customers throughout their journey, from initial awareness to post-purchase
engagement.

Engagement marketing platforms provide features such as customer segmentation,
personalized messaging, social media integration, email marketing automation,
analytics, and campaign management. The goal is to create meaningful engagement,
drive customer connect, and build loyalty by delivering relevant and valuable
content or experiences.


HOW DO ENGAGEMENT MARKETING TOOLS HELP MY BUSINESS?

Marketing Engagement platforms enable brands to build loyal customer
relationships with a range of marketing activities, including lead generation,
customer retention, brand advocacy, and upselling/cross-selling. Using an
engagement marketing platform effectively, businesses can enhance customer
satisfaction, strengthen brand loyalty, and ultimately drive growth and revenue.


HOW DO I CHOOSE THE RIGHT ENGAGEMENT MARKETING PLATFORM?

Choose the engagement platform that best suits your business's needs, aligns
with your goals, and empowers you to execute effective and successful marketing
campaigns across multiple channels. Key considerations include native
connectivity to your data as well as marketing, commerce, and service
experiences, channel breadth, flexibility to manage simple and complex journeys,
native measurement tools, embedded AI, customer support and training resources,
reputation (for example analyst reports and product reviews), as well as
dependability and scalability.


IS ENGAGEMENT THE SAME AS EXACTTARGET?

Marketing Engagement is the evolution of ExactTarget platform that was acquired
by Salesforce. Marketing Engagement has greatly expanded on the original
ExactTarget features and functionalities and incorporates additional messaging,
data integrations, channels, and AI capabilities.


IS ENGAGEMENT THE SAME AS JOURNEY BUILDER?

Journey Builder is the campaign management tool at the heart of Marketing
Engagement, with several embedded, marketer-friendly AI features like send-time
optimization, engagement frequency, and multi-variant testing. With pre-build
Journey templates, customers are able to get started sending promotional and
transactional emails, mobile messages, like push and SMS, and any custom
channels quickly.


IS ENGAGEMENT THE SAME AS SALESFORCE ADVERTISING STUDIO?

Advertising Studio is one of the channels that can be used for audience
activation in Marketing Engagement. Advertising audience targets can be added
into journeys along with email, mobile messages, and so on, and can be added or
removed from an audience based on engagement within the journey. Advertising
supports audience mapping to Google, Facebook, Instagram, YouTube, Snapchat,
LinkedIn and Twitter, as well as customer integrations.




NEED HELP?

No problem. Chat with our sales experts or call us at 1-800-664-9073.

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