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INTERSPIRE VERSION 8.4.0 IS AVAILABLE - GET IT NOW


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EMAIL MARKETER FEATURES

Home » Email Marketer Features


BENEFITS

Interspire Email Marketer is a powerful self-hosted email marketing automation
software that is incredibly easy to use. Take a look at the benefits and see for
yourself!


PERSONALIZE YOUR CUSTOMER RELATIONS

Get your subscribers’ attention by sending customized email messages that
resonate with your target audience. All you need to do is capture their basic
information using well-designed forms.


SEND ANY TYPE OF EMAIL COMMUNICATION

Nurture your relationship with your audience by sending a variety of email
types, including newsletters, special offers, follow-up messages, customer
service announcements, affiliate emails, invitations, and more.


IMPROVE SALES AND INCREASE REVENUE

Automate follow-up emails and targeted campaigns to convert potential customers.
From newly signed-up users to non-purchasers, prompt them to take action and
offer more information, discounts, or free resources to drive sales. Your
creativity is the only limit!


BUILD TRUST WITH YOUR SUBSCRIBERS

Establish trust with your subscribers or visitors by starting your own weekly or
monthly newsletter and providing them credible sources of information. Here are
a few transactional and email marketing examples to inspire you.


CREATE AN UNLIMITED NUMBER OF SUBSCRIBERS AND LISTS

Use our email marketing tool to generate a subscription form and source
interested prospects as well as import and create an unlimited number of mailing
lists segmented based on your unique criteria.


CREATE AN ADDITIONAL REVENUE STREAM

Are you a web designer or an agency with multiple clients? Interspire is a
multi-user, multi-tenant platform, which enables you to offer them email
marketing as part of your portfolio of services.


COMPLY WITH EMAIL LAWS

Make your campaigns comply with anti-spam guidelines and improve your email
deliverability by using Interspire Email Marketer’s features such as double
opt-in confirmation and one-click unsubscribe.


Buy Now



EMAIL DESIGN


EASY WYSIWYG EDITING

Use the built-in WYSIWYG editor to create or make changes to your email
campaigns. You can format text, upload and insert images, add links, and more.


EMAIL TEMPLATES

Save time and maintain consistency in your email communications by storing
brand-aligned HTML email templates such as promotional templates, welcome
templates, and newsletter templates, and reusing them as often as possible.


UPLOAD OR IMPORT CONTENT

In addition to using the WYSIWYG editor, you can upload your existing email
campaigns from your computer or import them from a web page.


POPUP AND INBOX PREVIEWS

See exactly how your email will look before you send it. You can view a preview
in your web browser or even email it to yourself.


EASILY UPLOAD AND MANAGE IMAGES

Upload as many images as you like and manage them with ease for your campaigns.


EMAIL PERSONALIZATION

Connect to your recipients on a personal level with just two clicks by using
custom fields like first name, age, or company name. Make the experience more
engaging!


ADVANCED HTML EDITING

Grant your advanced users full access to customize the HTML design and layout of
their email campaigns directly from the source tab of the email editor. 


DYNAMIC CONTENT BLOCKS

Personalize sections of your email message based on custom field values with
dynamic content tags, allowing you to tailor your message to individual
recipients and improve engagement and relevance.


EMAIL CAMPAIGN


EASY, AUTOMATIC UNSUBSCRIBES

Facilitate compliance with various regulations (CAN-SPAM, GDPR, CASL, etc.) with
Interspire’s easy and automatic processing of unsubscribe requests.


CAMPAIGN OPTIMIZATION TIPS

Get advice directly from Interspire Email Marketer to optimize your email
campaign before sending it out. Use our tips and tricks to learn how to improve
subject lines or what time works best for sending, for instance.


AUTOMATIC BOUNCE HANDLING

Keep your email list clean with the help of automatic bounce email processing
for both soft and hard bounces.


FORWARD TO A FRIEND LINK

Make it easy to share content by including a “forward to a friend” link in your
campaigns. You can even track who forwarded your email and when, using this
feature.


SCHEDULED EMAIL SENDING

Manage your time efficiently by either sending out your email right away or
scheduling it to be sent at a more convenient time.


SEND TO MULTIPLE LISTS AT ONCE

Effortlessly send your email campaign to multiple contact lists in one send. Our
email marketing system automatically removes any duplicate email addresses
before sending.


PAUSE & RESUME SENDING

Take control of your scheduled outgoing emails with ease through the “Scheduled
Emails” page to view a list of messages waiting to be sent and pause or resume
any emails in the queue.


NEWSLETTER ARCHIVE

Attract new subscribers by showcasing your past newsletters with Interspire
Email Marketer’s archive feature, which makes it easy to display on your website
your previously published content.

“Our monthly email newsletter is a breeze with the simple-to-use template and
contact list creation system. You can use the built-in templates or create your
own. Photos are a snap to upload. Anyone can use the simple editor. You can
easily segment lists, schedule campaigns. The stats are readily available …
opens, clicks, shares, etc.”


CAROLYN WORTHINGTON, PUBLISHER
HEALTHY AGING® MAGAZINE


ADVANCED EMAIL MARKETING


SPLIT TESTING

Optimize the email campaigns that perform best based on open rates and
click-thru rates with split testing. Unlike other email marketing software which
limit you to A/B testing, you can test unlimited variations in a single split
test.


TRIGGERS

Put your follow up tasks on autopilot with triggers. Send birthday and
anniversary reminder or promotion emails, move contacts between lists when they
open your email, or click a link, and a whole lot more!


AUTOMATIC EVENT LOGGING

See how well your subscribers are responding to your emails with automatic event
logging. This feature automatically logs when a contact receives and opens an
email campaign or autoresponder or clicks on a link within your email. 


MANUAL EVENT LOGGING

Easily and quickly log user-defined events such as phone calls and meetings
alongside the respective contacts in your list with manual event logging.


SURVEYS & FEEDBACK FORMS

Effortlessly create a customized survey, distribute it and collect responses,
which can then be analyzed, explored, and even exported to Microsoft Excel for
further processing. 


STATISTICS & REPORTING


EMAIL ANALYTICS

Gain a deeper understanding of your email campaign’s effectiveness by using the
Statistics tab. Here, you can view important metrics, such as open rates and the
time emails were accessed, displayed in easy-to-understand bar charts or
detailed tables.


LINK CLICK TRACKING

Keep track of when and by whom the links in your messages were clicked. Identify
interested leads and reach out to them at the most opportune moment. Imagine the
possibilities for timely, effective outreach!


EMAIL BOUNCE TRACKING

Track which email addresses bounced, when and why, with an error message
explaining the reason for the bounce, such as an email address that does not
exist.


UNSUBSCRIBE REPORTING

See unsubscribe statistics for each email campaign you send, either for a
specific date or over time. View the unsubscribe rate relative to open and
bounce rates.


CUSTOM REPORTS

All your data is stored in your own database allowing you to run custom reports
using your favorite reporting and business intelligence tools.




CONTACT MANAGEMENT


FULL LIST MANAGEMENT

Keep your list healthy and engaged while enjoying the convenience of automated
handling of opt-ins, unsubscribe requests, and bounced email cleaning. 


ADD OR IMPORT CONTACTS

Easily populate your contact lists: manually type in each contact’s details or
import existing contacts from Microsoft Excel or a CSV file. We got you covered!


WEBSITE SIGNUP FORMS

Simplify email subscription management with Interspire’s customizable signup
forms.


UNLIMITED CUSTOM FIELDS

Set up multiple custom fields to store additional details about your contacts,
such as how they became a lead or their specific interests, and incorporate this
information to  your email campaigns to enhance their level of personalization.


BULK REMOVE CONTACTS

Remove large groups of contacts from your lists by simply typing in their email
addresses or uploading a file. You can either permanently delete contacts or
mark them as unsubscribed.


POWERFUL LIST SEGMENTATION

Use email segmentation to categorize your audience based on shared attributes,
such as demographics or interests, and tailor your email campaigns to the
specific needs of each group, which can lead to greater engagement and
conversion rates.


CUSTOMIZABLE CONTACT VIEWS

Display in grid mode the contact details you quickly need to see by customizing
the view of your contact list.


INTEGRATED XML API

Manage your contact list with ease using our XML API, from adding and removing
contacts to checking if they are on a list, retrieving and updating their
information, and much more.


COMPLIANCE WITH EMAIL REGULATIONS

(CAN-SPAM, GDPR, CASL, etc.)


ONE CLICK UNSUBSCRIBES

Facilitate compliance with legal regulations (and peace of mind) with
Interspire’s easy and automatic processing of unsubscribe requests.


CONTACT DETAILS IN FOOTER

Make sure your campaigns comply with legal regulations by automatically
including your complete organization contact details in every message you send. 


DO NOT MAIL LIST

Ensure that your message only reaches the intended audience and reduce the risk
of unsubscribes or spam complaints!  Maintain a list of contacts who are not
supposed to receive your emails under any circumstance using our built-in email
suppression feature.


DOUBLE OPT-IN CONFIRMATION

Keep your list clean and follow email marketing best practices by requiring new
subscribers to click a link in an email (generated and sent automatically) to
confirm their consent to join your list.


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