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* Product
OVERVIEW
* Take a Tour
* Compare Us
* Customer Stories
* Integrations
FEATURES
CALENDARS
Build calendars for any and every marketing plan
Icon_t-add-LG
CAMPAIGNS
Centralize campaign plans across all teams and markets
WORK REQUESTS
Collect and intelligently route marketing requests
TASKS & WORKFLOWS
Customize workflows for all marketing activities
Icon_t-add-LG
ASSET MANAGEMENT
Organize marketing assets in one central hub
CONTENT EDITOR
Produce powerful content with multi-format editors
PERFORMANCE ANALYTICS
Demonstrate results and surface actionable insights
See All Features
WANT US TO SHOW YOU AROUND?
Get a demo
OPTIMIZELY DIGITAL EXPERIENCE PLATFORM HELPS YOU UNLOCK YOUR DIGITAL
POTENTIAL.
Learn more about DXP
* Solutions
TEAMS
CONTENT MARKETING
Optimize your content creation processes
Icon_send
MARKETING COMMUNICATIONS
Deliver exceptional experiences to every channel, every time
Icon_calendar-event-create
CREATIVE SERVICES
Seamless workflows for creative teams
Icon_t-add-LG
MARKETING OPERATIONS
Your all-in-one martech solution to unify people, tech, and data
* View all team solutions ➔
USE CASES
CAMPAIGN PLANNING & EXECUTION
Easily align teams to plans and manage shifting priorities
INTAKE & RESOURCE MANAGEMENT
Intelligently route work and balance workloads
Icon_t-add-LG
CONTENT PRODUCTION & DISTRIBUTION
Accelerate and scale content production, then easily publish to channels
BRAND & ASSET MANAGEMENT
Centralize asset storage, track usage, and build Collections with ease
PERFORMANCE MEASUREMENT
Optimize the performance of your content and teams
WANT US TO SHOW YOU AROUND?
Get a demo
* Resources
RESOURCES
Icon_t-add-LG
BLOG
Discover tips, tactics, insights and news
Icon_t-add-LG
RESEARCH
Insights and data from the world’s best marketing teams
Icon_t-add-LG
WEBINARS
Watch virtual sessions to become a better marketer
Icon_t-add-LG
CUSTOMER STORIES
Learn how our customers are unleashing the potential of marketing
* Pricing
* ···
* Company
COMPANY
Icon_t-add-LG
ABOUT US
Who we are and why we exist
Icon_t-add-LG
PARTNERS
Work with the best to achieve your marketing goals
Icon_t-add-LG
CULTURE & CAREERS
Join our mission to unleash the potential of marketing
ABOUT THE ACQUISITION
* Press Release
* FAQ for Welcome Customers
* Letter from our Co-Founder & GM
* Letter from Optimizely's CEO
* See Optimizely products
* Login
* Demo
* ···
Sign up
WELCOME HAS BEEN ACQUIRED BY OPTIMIZELY, THE LEADER IN DIGITAL EXPERIENCE
PLATFORMS.
Read the announcement
Welcome has been acquired by Optimizely, the leader in Digital Experience
Platforms. Read the announcement here.
2022 CMP REPORT
2022 GARTNER® MAGIC QUADRANT™ FOR CONTENT MARKETING PLATFORMS
FOR THE FIFTH YEAR IN A ROW, WELCOME IS NAMED A LEADER — AGAIN POSITIONED
HIGHEST FOR 'ABILITY TO EXECUTE' AND FURTHEST TO THE RIGHT FOR 'COMPLETENESS OF
VISION'
THE GARTNER® MAGIC QUADRANT™ FOR CONTENT MARKETING PLATFORMS IS AN EXTENSIVE
ASSESSMENT OF CMP TECHNOLOGY PROVIDERS.
GET A COMPLIMENTARY COPY OF THIS REPORT TO:
* Learn why Welcome was positioned furthest to the right for 'Completeness of
Vision' and highest for 'Ability to Execute' — for the 5th straight year
* Identify what to consider when making purchasing decisions in 2022
* Understand how well vendors are executing their stated visions and performing
against Gartner’s market view
Gartner, Magic Quadrant for Content Marketing Platforms, Nicole Greene, David
Millstein, Jeffrey L. Cohen, 16 March 2022
GARTNER and Magic Quadrant are registered trademarks and service marks of
Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used
herein with permission. All rights reserved.
This graphic was published by Gartner, Inc. as part of a larger research
document and should be evaluated in the context of the entire document. The
Gartner document is available upon request from Welcome, an Optimizely Company.
Gartner does not endorse any vendor, product or service depicted in its research
publications and does not advise technology users to select only those vendors
with the highest ratings or other designation. Gartner research publications
consist of the opinions of Gartner’s research organization and should not be
construed as statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
GET THE REPORT
Gartner, Magic Quadrant for Content Marketing Platforms, Nicole Greene, David
Millstein, Jeffrey L. Cohen, 16 March 2022
GARTNER and Magic Quadrant are registered trademarks and service marks of
Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used
herein with permission. All rights reserved.
This graphic was published by Gartner, Inc. as part of a larger research
document and should be evaluated in the context of the entire document. The
Gartner document is available upon request from [insert client name or reprint
URL].
Gartner does not endorse any vendor, product or service depicted in its research
publications and does not advise technology users to select only those vendors
with the highest ratings or other designation. Gartner research publications
consist of the opinions of Gartner’s research organization and should not be
construed as statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
YOUR ONE MARKETING PLATFORM JUST GOT EVEN BETTER
Welcome has been acquired by Optimizely, the leader in Digital Experience
Platforms.
Now, together with Welcome, Optimizely will unify two category-leading platforms
in pursuit of one singular mission: enable marketers to orchestrate exceptional
digital experiences.
More about Optimizely
Read the announcement
THE WORLD’S BEST MARKETERS CALL WELCOME HOME
LOVED BY MARKETERS
JUST LIKE YOU
"Welcome is a great tool for marketers to run campaigns effectively and
efficiently. It gives control to the marketer and helps in immediate campaign
execution by reducing the time spent on operational work."
Product Management/Marketing,
Services Industry
Read the review →
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Welcome, an Optimizely Company, 2022