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Newsletter Archive



NEWS | SEPTEMBER 22, 2021




ACXIOM RECOGNIZED AS SITECORE PLATINUM PARTNER TO FUEL DATA-DRIVEN CUSTOMER
EXPERIENCES WITHIN ITS DIGITAL EXPERIENCE PLATFORM



CONWAY, ARK.--(BUSINESS WIRE)--

Acxiom ®, the customer intelligence company whose data-driven solutions create
business growth by enabling better customer experiences, today announced that it
has achieved Sitecore’s Platinum solution delivery level status as a Global
Strategic Alliance and Platinum Solution Delivery Partner within the Sitecore
Partner Program. The global partnership agreement will see Acxiom leverage
Sitecore’s Digital Experience Platform (DXP) integrated with Acxiom’s customer
data, data management and decisioning evolution framework and powers Acxiom’s
Decisioning CDP solution. The partnership will enable the creation of
personalized experiences for customers as they interact with brands and services
across North America, Europe and APAC.

Sitecore’s proposition to the market is centered on creating human connections
in a digital world. The Sitecore Customer Data Platform (CDP), previously known
as Boxever, is the next evolution in this vision. As part of the Sitecore DXP,
it provides brands with the functionality to hyper-personalize at scale, across
all digital and traditional channels and departmental touchpoints. Sitecore and
Acxiom have partnered on the CDP and DXP to create a new proposition that will
prioritize brands’ needs to ensure the journeys their customers make are as
relevant and useful as possible.

As ethical data and personalization experts, Acxiom will help drive customer
experiences utilizing Sitecore’s product suite. Using Acxiom’s identity
resolution solution, Real Identity™, the partnership will help Sitecore enrich
its solution with audience data, enhancing the platform with award-winning
identity resolution capabilities to deliver more relevant experiences to the
end-user through responsible personalization. The Sitecore DXP utilizes a
composable architecture, meaning regardless of where the brand is in their
personalization maturity journey, the solution will be able to accommodate their
needs by providing the right level of functionality for the right journey phase
to integrate with a brand’s existing technology solutions.

In addition to Sitecore CDP, the partnership will mean existing and new Acxiom
customers will be able to benefit from new products and tools, which include:

 * Sitecore Content Hub™ - A digital asset management solution with advanced
   collaboration capabilities
 * Sitecore Experience Manager® and Experience Platform™ - industry leading
   content management tools that enable brands to nurture customers throughout
   their journey with personalized content via a consistent brand vision, look
   and feel.
 * Sitecore Order Cloud® - ecommerce platform tool

“Everyone at Sitecore is excited about the opportunity this partnership brings
for our companies, and more importantly our customers,” said Owen Taraniuk, SVP
Global Partnerships at Sitecore. “Using Sitecore’s Digital Experience Platform
(DXP), we enable Acxiom and the wider IPG network to fuse data, tech and
creativity together to deliver on the promise of personalized one-to-one
experiences at scale, and human connections across all aspects of the customer
journey.”

“We’re excited to combine our data, personalization and identity capabilities
with Sitecore’s DXP, CDP and content marketing expertise,” said David Skinner,
Chief Strategy Officer at Acxiom. “Our partnership will help us bring our data
expertise even further to online and offline channels and we know that Acxiom
and Sitecore customers will truly benefit from the data-led value this
collaboration will bring.”

About Acxiom

Acxiom is a customer intelligence company that provides data-driven solutions to
enable the world’s best marketers to better understand their customers to create
better experiences and business growth. A leader in customer data management,
identity, and the ethical use of data for more than 50 years, Acxiom now helps
thousands of clients and partners around the globe work together to create
millions of better customer experiences, every day. Acxiom is a registered
trademark of Acxiom LLC and is part of The Interpublic Group of Companies, Inc.
(IPG). For more information, visit Acxiom.com.

View source version on businesswire.com:
https://www.businesswire.com/news/home/20210922005810/en/


Copyright Business Wire 2021





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