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KROGER TO BUY ALBERTSONS IN $24.6 BILLION DEAL THAT WOULD CREATE NEW GROCERY
GIANT


THE COMBINATION, WHICH FACES LIKELY REGULATORY SCRUTINY, WOULD GIVE THE GROCERS
GREATER SCALE

Why CEOs From Coca-Cola to Hershey Are Talking About ‘Price Elasticity’
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Why CEOs From Coca-Cola to Hershey Are Talking About ‘Price Elasticity’Play
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Consumer spending has held up relatively well so far despite inflation, but
experts say we’re approaching an inflection point. WSJ’s Sharon Terlep explains
the role “elasticity” plays in a company’s decision on whether to raise prices.
Photo illustration: Adele Morgan
By
Jaewon Kang
Updated Oct. 14, 2022 5:19 pm ET

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Kroger Co. said it is buying rival Albertsons Cos. in a deal that values the
company at $24.6 billion, one of the biggest deals in the history of the U.S.
grocery industry. 

Combining would give Kroger and Albertsons—the largest and second-largest U.S.
supermarket operators—greater scale and increased leverage in negotiations with
vendors.


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