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   GRIT Report

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DYNATA RANKED NO. 1 MOST INNOVATIVE SUPPLIER IN 2022 BUSINESS & INNOVATION GRIT
REPORT

Company also crowned best Data & Analytics Provider, while remaining top Field
Service Provider for second straight year

DALLAS — August 29, 2022 – Dynata, the world’s largest first-party data platform
for insights, activation and measurement, today announced the company received
multiple first-place rankings in GreenBook’s 2022 Business & Innovation GRIT
report, considered a leading benchmark of the market research industry’s top
innovators. Dynata was recognized as the No. 1 overall Most Innovative Supplier.
The company also earned the top spot in the Data & Analytics Providers category,
after three straight top-three finishes, while retaining its first-place ranking
in the Field Service Providers category.

Dynata’s commitment to delivering innovative solutions consistently to clients,
and its ability to meet their ever-evolving needs, has never been more
important, as their pathways to growth are more complex than ever. Using
state-of-the-art artificial intelligence and machine learning applications to
power real-time solutions, the company enables clients to make always-on,
data-driven decisions at the speed of business. Dynata’s industry-leading
innovation and ability to use data science across the entire marketing continuum
— to uncover insights, connect data, activate campaigns and measure performance
— support clients’ growth at every step.

Dynata’s top rankings in the “Data & Analytics Provider” and “Field Service
Provider” categories validate the company’s industry leadership not only in
delivering high-quality, fully permissioned first-party data — comprising nearly
70 million B2B and B2C members — but also its capabilities to connect data,
model and create custom audiences for campaign activation, and build unique
advertising measurement solutions at scale. The quality, scale and depth of the
data Dynata provides — including automated quality and anti-fraud technology
solutions — form the cornerstone for precise quality insights.

“We’re proud of the industry’s acknowledgment not only of our commitment to
excellence and innovation but also as the market leader in categories
representing the core strengths of our business,” said Gary S. Laben, Dynata
CEO. “This recognition validates our continuous strategic transformation that
positions Dynata for future success, as we remain focused on delivering
industry-leading innovations to clients through the depth, breadth and quality
of our data and our increasingly advanced analytics capabilities.”

The annual GRIT Report’s Top 50 list uses an aggregate of responses from market
research suppliers, clients and insights professionals, encompassing 2,701
completed interviews globally. As a peer-based survey, GreenBook considers it a
good proxy for business growth, a useful snapshot for strategic planning and a
key metric used to assess a company’s position in the marketplace.

About Dynata

Dynata is the world’s largest first-party data platform for insights, activation
and measurement. With a reach that encompasses nearly 70 million consumers and
business professionals globally, and an extensive library of individual profile
attributes collected through surveys, Dynata is the cornerstone for precise,
trustworthy quality data. The company has built innovative data services and
solutions around its robust first-party data offering to bring the voice of the
customer to the entire marketing continuum — from uncovering insights to
activating campaigns and measuring cross-channel marketing ROI. Dynata serves
more than 6,000 market research, media and advertising agencies, publishers,
consulting and investment firms and corporate customers in North America, South
America, Europe and Asia-Pacific. Learn more at www.dynata.com.

# # #

 

Media Contact:
Don Wyar
don.wyar@dynata.com

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