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MEASURE AND OPTIMIZE YOUR MEDIA MIX WITH AI

Our software guides Budget allocation decisions using AI-enhanced Marketing Mix
Modeling and Incrementality Testing to maximize your ROI

Start for free

Book a call

14 day free trial

No credit card required

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500+ Brands have already optimized their budget with Cassandra

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PRODUCT


CASSANDRA SOLVES MARKETING’S HARDEST MEASUREMENT CHALLENGES


MEASURE ONLINE AND OFFLINE MEDIA ROI

Measure each campaign performance without using user level data and without
being constrained by Privacy regulations.


MEASURE LONG TERM EFFECT OF YOUR ADS

Detect what is the long term effect of your ads to diagnose the true impact of
your media investments over time


PLAN YOUR MEDIA ALLOCATION PREDICTING THE OUTCOME

Forecast future performances and predict the future impact of your media
allocation before implementing them.

Leverage the budget allocator to receive a personalized media plan that is going
to maximize your sales.


UNDERSTAND CAUSAL INFERENCE AND HOW IT RELATES TO THE MARKETING MIX

Validate the causal relationship between your investments and your sales through
advanced incrementality testing frameworks.

GROWTH


HOW DOES CASSANDRA INCREASE YOUR ROI?


MACHINE LEARNING-BASED MARKETING MIX MODELING

Cassandra uses machine learning-based Marketing Mix Modeling.



It analyzes all
your data and creates a personalized Media Plan that maximizes your ROI

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TESTIMONIALS


WHAT THEY SAY ABOUT US

 * "THE ONLY WAY TO ELIMINATE HUMAN BIAS IN ATTRIBUTION MARKETING IS BY REMOVING
   OUR POSSIBILITY TO CORRUPT THE MODEL. CASSANDRA ENABLES YOU TO HAVE A SECOND
   BRAIN IMMUNE TO INTERNAL POLITICS THAT TELLS YOU HONESTLY WHAT'S WORKING (OR
   WHAT'S NOT)."
   
   Michael Taylor
   
   Founder @ Vexpower

 * CASSANDRA HAS HELPED US IMMENSELY TO IMPROVE OUR UNDERSTANDING OF WHAT IMPACT
   DIFFERENT ACTIVITIES – DIGITAL AND TRADITIONAL MEDIA, AS WELL AS OTHER
   FACTORS LIKE PRODUCT PRICES – HAVE ON OUR SALES. THANKS TO THE FREQUENT MODEL
   UPDATES WE HAVE BEEN ABLE TO QUICKLY IMPROVE OUR UNDERSTANDING AND ACT UPON
   THE LEARNINGS BY ADJUSTING THE MEDIA BUDGETS. WE’VE ALSO RECEIVED CONTINUOUS
   AND PROACTIVE SUPPORT FROM THE TEAM BEHIND CASSANDRA TO FULLY TAKE ADVANTAGE
   OF THE SOFTWARE AND MMM
   
   Eszter Mazscar
   
   Head of Marketing @ Cura Of Sweden

 * CASSANDRA HAS SIGNIFICANTLY INCREASED MY CONFIDENCE IN RUNNING MMMS AND
   MAKING BUDGET DECISIONS OFF OF ITS INSIGHTS. THEIR ELEGANT AND EASY-TO-USE
   SYSTEM HAS HELPED ME STREAMLINE THE MMM PROCESS TO DELIVER CONSISTENT,
   HIGHLY-ACCURATE RESULTS.
   
   Henry Fernandez
   
   Advanced Analytics @ Spotpet




HOW IT WORKS


1 SOFTWARE. 4 SIMPLE STEPS
A LOT OF MAGIC.

1


UPLOAD MARKETING DATA

Begin your journey by uploading your marketing data with a CSV or by connecting
your sources with connectors.

Cassandra analyzes Digital Advertising Campaigns, Offline Marketing Campaigns,
Organic Activities (like email and social media), and Other Events (like
Discounts, Price or Website changes, and store openings).

PS: If you don't have data right now, you can use our demo dataset to test
Cassandra!

2


ANALYZE YOUR MARKETING MIX EFFECTIVENESS

Build your MMM and analyze the:

 * real incremental ROI of each channel

 * revenue attributed to each variable

 * impact of seasonality

 * diminishing returs of each channel

 * impact over time of advertising campaigns

The MMM it's then refreshed at a monthly basis improving its accuracy as it sees
new data.

3


PREDICT THE BEST MEDIA PLAN

Optimize your Marketing Mix with the AI-powered Budget allocator.





It allows you to:

 * run what if scenarios

 * predict how to allocate your marketing budget to maximize ROI

 * forecast future sales

 * guide your Marketing Mix decision to achieve your goal

4


MEASURE THE INCREMENTAL IMPACT OF NEW MARKETING CAMPAIGNS WITH INCREMENTALITY
TESTING

Validate your Measurement insights by running Real life Geo-Incrementality tests
that will enable you to inference causality.

Then use the results of your
experiments to calibrate your MMM at each refresh.

CASE STUDIES


OUR SUCCESS STORIES




HOW GINA TRICOT IMPROVED ITS ROI BY +53% BY LEVERAGING CASSANDRA MMM SAAS

Marketing Mix Modeling and ROI Optimization Case Study

+53% in ROAS

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MINIMUM CONDITIONS TO TAKE OFF


SOMETHING ABOUT YOU


SPENDING OVER 30K ON ADS EACH MONTH.

This ensures your marketing is extensive enough for Cassandra's optimization
tools to make a real difference, leading to a better ROI from your campaigns.


HAVING AT LEAST 2 YEARS OF HISTORICAL DATA.

It lets Cassandra accurately analyze and predict the impact of your marketing,
considering seasonal trends and shifts in consumer behavior.


SOLUTIONS

TEAMS

Elevating Marketing and Data Teams with Cassandra

Marketers

Marketing Analysts

Data Analysts

INDUSTRIES

Companies

Cassandra’s Data Insights for every Company

Technology

Retail

Travel

Lifestyle

eCommerce

Agencies

Future-proof your media optimization to serve clients better

MEDIUMS

Measure any type of ad spend

iOS

Android

Web

TV

Influencer Marketing

Out of Home

In game


READY TO STOP WASTING AND START OPTIMIZING?

Book a call with us Today and discovery how Cassandra can transform your
Marketing ROI in just 7 Days

Start for free

Book a call



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