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WE CONNECT YOU MORE MEANINGFULLY TO WALMART CUSTOMERS

Accelerate your growth by advertising with America’s largest omnichannel
retailer.

What's new
How Walmart Connect Is Putting Walmart's Purpose in Motion

At Walmart Connect we are relentlessly focused on helping brands solve their
biggest marketing challenges through customer-centric solutions. See what our
advertisers and partners can expect from us this year in this blog post by Rich
Lehrfeld, Senior Vice President and General Manager

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We are taking retail media to the next level

We put Walmart’s scale, reach and proprietary customer data to work for
advertisers of all sizes. With access to our Closed-loop Measurement, you can
track your campaign’s impact on sales across Walmart’s site and app, in our
stores, and, for some campaigns, in the rest of the market.




WE’RE TAKING RETAIL MEDIA TO THE NEXT LEVEL

No other platform can correlate online & in-store activity at scale like
Walmart. Our closed-loop system provides a holistic view of Walmart customer
behavior & creates accountable, measurable results for your business.




About us
Grow & evolve your business with Walmart

Walmart is America’s largest retailer, serving 90% of U.S. households2 &
employing over 1.5 million associates nationwide3. With Walmart Connect, we’re
building on that success to bring customers & advertising partners together like
never before.


Products & Services
Whatever your goals, whether you’re a Marketplace seller or a global brand, we
can help you discover new ways to connect with and engage Walmart customers.
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Sponsored Search
Display
In-store
Measurement

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Stand out and be discovered

Help Walmart customers find your products as they search and browse our site and
app. Static and video ads appear in prominent, high-traffic placements in search
results and/or on browse, category, item and pre-checkout pages.

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Stay top-of-mind with Walmart customers

Stay top-of-mind with strategic placements on Walmart.com, the Walmart app, &
across the web. Display ads are targeted based on customers’ omnichannel Walmart
history.

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Influence customers while they’re shopping our stores

Inspire on-the-spot purchase decisions with in-store ads and experiences that
encourage customers to buy your brand and products while they’re at physical
Walmart locations.

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Optimize your campaign performance

Track how and where Walmart customers engage with your ads, and whether they
lead to purchases on our site and app or in our stores, with metrics that can
help you optimize your campaign for even better results.

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Become an expert



INSIGHTS

Explore videos, interviews & case studies to see how Walmart Connect is
developing seamless omni-shopping experiences & innovating for the future.
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insights
Case study: Spotless video promotions with Church & Dwight Read more Continue
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blog
The hype is real: Building brand trust through positive product ratings Read
more Continue Arrow
insights
Insight guide: 2024 Back to Class with Walmart Connect Read more Continue Arrow

1. Walmart first-party data, 2021. *based on revenue. 2020. 2. Walmart
first-party data, Behavioral Sciences A&U Study, November 2020. 3. Walmart
first-party data, 2021.


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