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Solutions About us Partners Insights Small business Start Advertising WE CONNECT YOU MORE MEANINGFULLY TO WALMART CUSTOMERS Accelerate your growth by advertising with America’s largest omnichannel retailer. What's new How Walmart Connect Is Putting Walmart's Purpose in Motion At Walmart Connect we are relentlessly focused on helping brands solve their biggest marketing challenges through customer-centric solutions. See what our advertisers and partners can expect from us this year in this blog post by Rich Lehrfeld, Senior Vice President and General Manager Read the article Continue Arrow We are taking retail media to the next level We put Walmart’s scale, reach and proprietary customer data to work for advertisers of all sizes. With access to our Closed-loop Measurement, you can track your campaign’s impact on sales across Walmart’s site and app, in our stores, and, for some campaigns, in the rest of the market. WE’RE TAKING RETAIL MEDIA TO THE NEXT LEVEL No other platform can correlate online & in-store activity at scale like Walmart. Our closed-loop system provides a holistic view of Walmart customer behavior & creates accountable, measurable results for your business. About us Grow & evolve your business with Walmart Walmart is America’s largest retailer, serving 90% of U.S. households2 & employing over 1.5 million associates nationwide3. With Walmart Connect, we’re building on that success to bring customers & advertising partners together like never before. Products & Services Whatever your goals, whether you’re a Marketplace seller or a global brand, we can help you discover new ways to connect with and engage Walmart customers. View all Sponsored Search Display In-store Measurement View all Stand out and be discovered Help Walmart customers find your products as they search and browse our site and app. Static and video ads appear in prominent, high-traffic placements in search results and/or on browse, category, item and pre-checkout pages. Learn More Continue Arrow Stay top-of-mind with Walmart customers Stay top-of-mind with strategic placements on Walmart.com, the Walmart app, & across the web. Display ads are targeted based on customers’ omnichannel Walmart history. Learn More Continue Arrow Influence customers while they’re shopping our stores Inspire on-the-spot purchase decisions with in-store ads and experiences that encourage customers to buy your brand and products while they’re at physical Walmart locations. Learn More Continue Arrow Optimize your campaign performance Track how and where Walmart customers engage with your ads, and whether they lead to purchases on our site and app or in our stores, with metrics that can help you optimize your campaign for even better results. Learn More Continue Arrow Become an expert INSIGHTS Explore videos, interviews & case studies to see how Walmart Connect is developing seamless omni-shopping experiences & innovating for the future. View all insights Case study: Spotless video promotions with Church & Dwight Read more Continue Arrow blog The hype is real: Building brand trust through positive product ratings Read more Continue Arrow insights Insight guide: 2024 Back to Class with Walmart Connect Read more Continue Arrow 1. Walmart first-party data, 2021. *based on revenue. 2020. 2. Walmart first-party data, Behavioral Sciences A&U Study, November 2020. 3. Walmart first-party data, 2021. Contact Us Solutions Partners Insights About us Connect Ad Certification Shop Walmart Walmart Corporate Engineering Advertising Help Center Retail Deal Events Careers -------------------------------------------------------------------------------- * opens in a new tab © 2024 Walmart Inc. All rights reserved. Privacy