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Submitted URL: https://www2.emeritus.org/e/134351/cdm-120522-utm-content-variant/74rs6c/887622307?h=AVvTJiR9b9FMHKF2XAQ3nDH5KH0YtyQL4mof-...
Effective URL: https://online1.gsb.columbia.edu/digital-marketing-intensive?utm_source=SOEmailer&utm_medium=learn-more_pgrm-lp&utm_campaign=B-18...
Submission: On May 13 via api from CH — Scanned from DE
Effective URL: https://online1.gsb.columbia.edu/digital-marketing-intensive?utm_source=SOEmailer&utm_medium=learn-more_pgrm-lp&utm_campaign=B-18...
Submission: On May 13 via api from CH — Scanned from DE
Form analysis 2 forms found in the DOM
POST /iframes/custom_forms/925/custom_form_entries
<form class="simple_form custom-form js-custom-form" id="new_custom_form_entry" action="/iframes/custom_forms/925/custom_form_entries" accept-charset="UTF-8" method="post">
<input type="hidden" name="authenticity_token" value="BmmfZsYga8d4DU62_7NI6v39P12vLRAN-278zR4xis-TFT0bJwBg_I3BDbdg4jGlDmYrSfNL0vA-aqSTbZfqWg
" autocomplete="off">
<div class="form-group string required custom_form_entry_first_name">
<input class="form-control string required" autocomplete="given-name" name="custom_form_entry[1]" placeholder="First name" type="text" required="required" aria-required="true" value="" id="custom_form_entry_first_name"><label
class="form-control-label string required" for="custom_form_entry_first_name">First name <abbr title="required"></abbr></label>
</div>
<div class="form-group string required custom_form_entry_last_name">
<input class="form-control string required" autocomplete="family-name" name="custom_form_entry[3]" placeholder="Last Name" type="text" required="required" aria-required="true" value="" id="custom_form_entry_last_name"><label
class="form-control-label string required" for="custom_form_entry_last_name">Last Name <abbr title="required"></abbr></label>
</div>
<div class="form-group string required custom_form_entry_email">
<input class="form-control string required" autocomplete="email" name="custom_form_entry[6]" placeholder="Email" type="email" required="required" aria-required="true" value="" id="custom_form_entry_email"><label
class="form-control-label string required" for="custom_form_entry_email">Email <abbr title="required"></abbr></label>
</div>
<div class="form-group string required custom_form_entry_mobile_no">
<input class="form-control string required" autocomplete="tel" name="custom_form_entry[4]" placeholder="Phone" type="tel" required="required" aria-required="true" value="" id="custom_form_entry_mobile_no"><label
class="form-control-label string required" for="custom_form_entry_mobile_no">Phone <abbr title="required"></abbr></label>
</div>
<div class="form-group select required custom_form_entry_work_experience">
<select class="form-control select required" autocomplete="off" name="custom_form_entry[5]" placeholder="Work Experience" type="select" required="required" aria-required="true" id="custom_form_entry_work_experience">
<option value="" label=" " disabled=""></option>
<option value="Less than 5 Years">Less than 5 Years</option>
<option value="5-10 Years">5-10 Years</option>
<option value="10-15 Years">10-15 Years</option>
<option value="15-20 Years">15-20 Years</option>
<option value="> 20 Years">> 20 Years</option>
</select><label class="form-control-label select required" for="custom_form_entry_work_experience">Work Experience <abbr title="required"></abbr></label>
</div>
<div class="form-group country_select required custom_form_entry_country">
<select class="form-control country_select required" autocomplete="country" name="custom_form_entry[2]" placeholder="Country/Region" type="country" required="required" aria-required="true" id="custom_form_entry_country">
<option value="" label=" " disabled=""></option>
<option value="AF">Afghanistan</option>
<option value="AX">Aland Islands</option>
<option value="AL">Albania</option>
<option value="DZ">Algeria</option>
<option value="AS">American Samoa</option>
<option value="AD">Andorra</option>
<option value="AO">Angola</option>
<option value="AI">Anguilla</option>
<option value="AQ">Antarctica</option>
<option value="AG">Antigua and Barbuda</option>
<option value="AR">Argentina</option>
<option value="AM">Armenia</option>
<option value="AW">Aruba</option>
<option value="AU">Australia</option>
<option value="AT">Austria</option>
<option value="AZ">Azerbaijan</option>
<option value="BS">Bahamas</option>
<option value="BH">Bahrain</option>
<option value="BD">Bangladesh</option>
<option value="BB">Barbados</option>
<option value="BY">Belarus</option>
<option value="BE">Belgium</option>
<option value="BZ">Belize</option>
<option value="BJ">Benin</option>
<option value="BM">Bermuda</option>
<option value="BT">Bhutan</option>
<option value="BO">Bolivia</option>
<option value="BQ">Bonaire, Sint Eustatius and Saba</option>
<option value="BA">Bosnia and Herzegovina</option>
<option value="BW">Botswana</option>
<option value="BV">Bouvet Island</option>
<option value="BR">Brazil</option>
<option value="IO">British Indian Ocean Territory</option>
<option value="BN">Brunei</option>
<option value="BG">Bulgaria</option>
<option value="BF">Burkina Faso</option>
<option value="BI">Burundi</option>
<option value="KH">Cambodia</option>
<option value="CM">Cameroon</option>
<option value="CA">Canada</option>
<option value="CV">Cape Verde</option>
<option value="KY">Cayman Islands</option>
<option value="CF">Central African Republic</option>
<option value="TD">Chad</option>
<option value="CL">Chile</option>
<option value="CN">China</option>
<option value="CX">Christmas Island</option>
<option value="CC">Cocos (Keeling) Islands</option>
<option value="CO">Colombia</option>
<option value="KM">Comoros</option>
<option value="CG">Congo</option>
<option value="CK">Cook Islands</option>
<option value="CR">Costa Rica</option>
<option value="HR">Croatia</option>
<option value="CU">Cuba</option>
<option value="CW">Curaçao</option>
<option value="CY">Cyprus</option>
<option value="CZ">Czech Republic</option>
<option value="CI">Côte d’Ivoire</option>
<option value="CD">Democratic Republic of the Congo</option>
<option value="DK">Denmark</option>
<option value="DJ">Djibouti</option>
<option value="DM">Dominica</option>
<option value="DO">Dominican Republic</option>
<option value="EC">Ecuador</option>
<option value="EG">Egypt</option>
<option value="SV">El Salvador</option>
<option value="GQ">Equatorial Guinea</option>
<option value="ER">Eritrea</option>
<option value="EE">Estonia</option>
<option value="ET">Ethiopia</option>
<option value="FK">Falkland Islands</option>
<option value="FO">Faroe Islands</option>
<option value="FJ">Fiji</option>
<option value="FI">Finland</option>
<option value="FR">France</option>
<option value="GF">French Guiana</option>
<option value="PF">French Polynesia</option>
<option value="TF">French Southern Territories</option>
<option value="GA">Gabon</option>
<option value="GM">Gambia</option>
<option value="GE">Georgia</option>
<option value="DE">Germany</option>
<option value="GH">Ghana</option>
<option value="GI">Gibraltar</option>
<option value="GR">Greece</option>
<option value="GL">Greenland</option>
<option value="GD">Grenada</option>
<option value="GP">Guadeloupe</option>
<option value="GU">Guam</option>
<option value="GT">Guatemala</option>
<option value="GG">Guernsey</option>
<option value="GN">Guinea</option>
<option value="GW">Guinea-Bissau</option>
<option value="GY">Guyana</option>
<option value="HT">Haiti</option>
<option value="HM">Heard Island and McDonald Islands</option>
<option value="HN">Honduras</option>
<option value="HK">Hong Kong S.A.R., China</option>
<option value="HU">Hungary</option>
<option value="IS">Iceland</option>
<option value="WS">Independent State of Samoa</option>
<option value="IN">India</option>
<option value="ID">Indonesia</option>
<option value="IR">Iran</option>
<option value="IQ">Iraq</option>
<option value="IE">Ireland</option>
<option value="IM">Isle of Man</option>
<option value="IL">Israel</option>
<option value="IT">Italy</option>
<option value="JM">Jamaica</option>
<option value="JP">Japan</option>
<option value="JE">Jersey</option>
<option value="JO">Jordan</option>
<option value="KZ">Kazakhstan</option>
<option value="KE">Kenya</option>
<option value="KI">Kiribati</option>
<option value="KW">Kuwait</option>
<option value="KG">Kyrgyzstan</option>
<option value="LA">Laos</option>
<option value="LV">Latvia</option>
<option value="LB">Lebanon</option>
<option value="LS">Lesotho</option>
<option value="LR">Liberia</option>
<option value="LY">Libya</option>
<option value="LI">Liechtenstein</option>
<option value="LT">Lithuania</option>
<option value="LU">Luxembourg</option>
<option value="MO">Macao S.A.R., China</option>
<option value="MK">Macedonia</option>
<option value="MG">Madagascar</option>
<option value="MW">Malawi</option>
<option value="MY">Malaysia</option>
<option value="MV">Maldives</option>
<option value="ML">Mali</option>
<option value="MT">Malta</option>
<option value="MH">Marshall Islands</option>
<option value="MQ">Martinique</option>
<option value="MR">Mauritania</option>
<option value="MU">Mauritius</option>
<option value="YT">Mayotte</option>
<option value="MX">Mexico</option>
<option value="FM">Micronesia, Federated States of</option>
<option value="MD">Moldova, Republic of</option>
<option value="MC">Monaco</option>
<option value="MN">Mongolia</option>
<option value="ME">Montenegro</option>
<option value="MS">Montserrat</option>
<option value="MA">Morocco</option>
<option value="MZ">Mozambique</option>
<option value="MM">Myanmar</option>
<option value="NA">Namibia</option>
<option value="NR">Nauru</option>
<option value="NP">Nepal</option>
<option value="NL">Netherlands</option>
<option value="NC">New Caledonia</option>
<option value="NZ">New Zealand</option>
<option value="NI">Nicaragua</option>
<option value="NE">Niger</option>
<option value="NG">Nigeria</option>
<option value="NU">Niue</option>
<option value="NF">Norfolk Island</option>
<option value="KP">North Korea</option>
<option value="MP">Northern Mariana Islands</option>
<option value="NO">Norway</option>
<option value="OM">Oman</option>
<option value="PK">Pakistan</option>
<option value="PW">Palau</option>
<option value="PS">Palestinian Territory</option>
<option value="PA">Panama</option>
<option value="PG">Papua New Guinea</option>
<option value="PY">Paraguay</option>
<option value="PE">Peru</option>
<option value="PH">Philippines</option>
<option value="PN">Pitcairn Islands</option>
<option value="PL">Poland</option>
<option value="PT">Portugal</option>
<option value="PR">Puerto Rico</option>
<option value="QA">Qatar</option>
<option value="RO">Romania</option>
<option value="RU">Russia</option>
<option value="RW">Rwanda</option>
<option value="RE">Réunion</option>
<option value="SH">Saint Helena, Ascension and Tristan da Cunha</option>
<option value="KN">Saint Kitts and Nevis</option>
<option value="LC">Saint Lucia</option>
<option value="MF">Saint Martin (French part)</option>
<option value="VC">Saint Vincent and the Grenadines</option>
<option value="SM">San Marino</option>
<option value="ST">Sao Tome and Principe</option>
<option value="SA">Saudi Arabia</option>
<option value="SN">Senegal</option>
<option value="RS">Serbia</option>
<option value="SC">Seychelles</option>
<option value="SL">Sierra Leone</option>
<option value="SG">Singapore</option>
<option value="SX">Sint Maarten (Dutch part)</option>
<option value="SK">Slovakia</option>
<option value="SI">Slovenia</option>
<option value="SB">Solomon Islands</option>
<option value="SO">Somalia</option>
<option value="ZA">South Africa</option>
<option value="GS">South Georgia & South Sandwich Islands</option>
<option value="KR">South Korea</option>
<option value="SS">South Sudan</option>
<option value="ES">Spain</option>
<option value="LK">Sri Lanka</option>
<option value="BL">St. Barthélemy</option>
<option value="PM">St. Pierre & Miquelon</option>
<option value="SD">Sudan</option>
<option value="SR">Suriname</option>
<option value="SJ">Svalbard and Jan Mayen</option>
<option value="SZ">Swaziland</option>
<option value="SE">Sweden</option>
<option value="CH">Switzerland</option>
<option value="SY">Syria</option>
<option value="TW">Taiwan</option>
<option value="TJ">Tajikistan</option>
<option value="TZ">Tanzania</option>
<option value="TH">Thailand</option>
<option value="TL">Timor-Leste</option>
<option value="TG">Togo</option>
<option value="TK">Tokelau</option>
<option value="TO">Tonga</option>
<option value="TT">Trinidad and Tobago</option>
<option value="TN">Tunisia</option>
<option value="TR">Turkey</option>
<option value="TM">Turkmenistan</option>
<option value="TC">Turks and Caicos Islands</option>
<option value="TV">Tuvalu</option>
<option value="UM">U.S. Outlying Islands</option>
<option value="UG">Uganda</option>
<option value="UA">Ukraine</option>
<option value="AE">United Arab Emirates</option>
<option value="GB">United Kingdom</option>
<option value="US">United States</option>
<option value="UY">Uruguay</option>
<option value="UZ">Uzbekistan</option>
<option value="VU">Vanuatu</option>
<option value="VA">Vatican City</option>
<option value="VE">Venezuela</option>
<option value="VN">Vietnam</option>
<option value="VG">Virgin Islands, British</option>
<option value="VI">Virgin Islands, U.S.</option>
<option value="WF">Wallis & Futuna</option>
<option value="EH">Western Sahara</option>
<option value="YE">Yemen</option>
<option value="ZM">Zambia</option>
<option value="ZW">Zimbabwe</option>
</select><label class="form-control-label country_select required" for="custom_form_entry_country">Country/Region <abbr title="required"></abbr></label>
</div>
<fieldset class="form-group boolean optional custom_form_entry_agree form-group-valid js-custom-form__contact-checkbox-block"
data-gdpr-countries="AT BE BG BR CR CY CZ DE DK EE ES FI FR GB GR HR HU IE IT LT LU LV MT NL PL PT RO SE SI SK LI NO IS GP GF MQ YT RE SX MF" data-non-gdpr-more-cautious-countries="AU CA US"
data-explicit-consent="I agree to receive communications via Email/Call/WhatsApp from Columbia Business School & Emeritus about this program and other relevant programs. <a href="https://emeritus.org/privacy-policy/" target="_blank">Privacy Policy</a>"
data-implicit-consent="By clicking the button below, you agree to receive communications via Email/Call/WhatsApp from Columbia Business School & Emeritus about this program and other relevant programs. <a href="https://emeritus.org/privacy-policy/" target="_blank">Privacy Policy</a>"
data-gdpr-type="1" data-non-gdpr-more-cautious-type="2" data-non-gdpr-less-cautious-type="2">
<div class="form-check js-form-check form-check--hide-checkbox">
<input name="custom_form_entry[agree]" type="hidden" value="0" autocomplete="off"><input class="form-check-input is-valid boolean optional form-check--hide-checkbox hidden" value="1" type="checkbox" name="custom_form_entry[agree]"
id="custom_form_entry_agree"><label class="form-check-label boolean optional" for="custom_form_entry_agree">By clicking the button below, you agree to receive communications via Email/Call/WhatsApp from Columbia Business School & Emeritus
about this program and other relevant programs. <a href="https://emeritus.org/privacy-policy/" target="_blank">Privacy Policy</a></label>
</div>
</fieldset>
<div class="form-group hidden custom_form_entry_advocate_email"><input class="form-control hidden" value="" autocomplete="off" type="hidden" name="custom_form_entry[advocate_email]" id="custom_form_entry_advocate_email"></div>
<div class="form-group hidden custom_form_entry_gclid"><input class="form-control hidden" value="" autocomplete="off" type="hidden" name="custom_form_entry[gclid]" id="custom_form_entry_gclid"></div>
<div class="form-group hidden custom_form_entry_media_id"><input class="form-control hidden" value="" autocomplete="off" type="hidden" name="custom_form_entry[media_id]" id="custom_form_entry_media_id"></div>
<div class="form-group hidden custom_form_entry_user_uuid"><input class="form-control hidden" value="" autocomplete="off" type="hidden" name="custom_form_entry[user_uuid]" id="custom_form_entry_user_uuid"></div>
<div class="form-group hidden custom_form_entry_utm_ad_id"><input class="form-control hidden" value="" autocomplete="off" type="hidden" name="custom_form_entry[utm_ad_id]" id="custom_form_entry_utm_ad_id"></div>
<div class="form-group hidden custom_form_entry_utm_adset_id"><input class="form-control hidden" value="" autocomplete="off" type="hidden" name="custom_form_entry[utm_adset_id]" id="custom_form_entry_utm_adset_id"></div>
<div class="form-group hidden custom_form_entry_utm_campaign_id"><input class="form-control hidden" value="" autocomplete="off" type="hidden" name="custom_form_entry[utm_campaign_id]" id="custom_form_entry_utm_campaign_id"></div>
<div class="form-group hidden custom_form_entry_utm_campaign"><input class="form-control hidden filled" value="B-18352_ww_em-lg_scm_cbs-pcdm_120522" autocomplete="off" type="hidden" name="custom_form_entry[utm_campaign]"
id="custom_form_entry_utm_campaign"></div>
<div class="form-group hidden custom_form_entry_utm_content"><input class="form-control hidden filled" value="variant" autocomplete="off" type="hidden" name="custom_form_entry[utm_content]" id="custom_form_entry_utm_content"></div>
<div class="form-group hidden custom_form_entry_utm_medium"><input class="form-control hidden filled" value="learn-more_pgrm-lp" autocomplete="off" type="hidden" name="custom_form_entry[utm_medium]" id="custom_form_entry_utm_medium"></div>
<div class="form-group hidden custom_form_entry_utm_placement"><input class="form-control hidden" value="" autocomplete="off" type="hidden" name="custom_form_entry[utm_placement]" id="custom_form_entry_utm_placement"></div>
<div class="form-group hidden custom_form_entry_utm_source"><input class="form-control hidden filled" value="SOEmailer" autocomplete="off" type="hidden" name="custom_form_entry[utm_source]" id="custom_form_entry_utm_source"></div>
<div class="form-group hidden custom_form_entry_utm_term"><input class="form-control hidden" value="" autocomplete="off" type="hidden" name="custom_form_entry[utm_term]" id="custom_form_entry_utm_term"></div>
<div class="form-group hidden custom_form_entry_course_preview"><input class="form-control hidden" value="undefined" autocomplete="off" type="hidden" name="custom_form_entry[course_preview]" id="custom_form_entry_course_preview"></div>
<div class="form-group hidden custom_form_entry_fbc"><input class="form-control hidden" value="" autocomplete="off" type="hidden" name="custom_form_entry[fbc]" id="custom_form_entry_fbc"></div>
<div class="form-group hidden custom_form_entry_fbp"><input class="form-control hidden" value="" autocomplete="off" type="hidden" name="custom_form_entry[fbp]" id="custom_form_entry_fbp"></div>
<div class="form-group hidden custom_form_entry_incentivized_referral"><input class="form-control hidden" value="" autocomplete="off" type="hidden" name="custom_form_entry[incentivized_referral]" id="custom_form_entry_incentivized_referral"></div>
<div class="form-group hidden custom_form_entry_variation_id"><input class="form-control hidden" value="" autocomplete="off" type="hidden" name="custom_form_entry[variation_id]" id="custom_form_entry_variation_id"></div>
<div class="form-group hidden custom_form_entry_landing_page_template_id"><input class="form-control hidden" autocomplete="off" type="hidden" name="custom_form_entry[landing_page_template_id]" id="custom_form_entry_landing_page_template_id"></div>
<div class="form-group hidden custom_form_entry_program_sfid form-group-valid"><input class="form-control is-valid hidden filled" value="01t2s000000ZiFbAAK" autocomplete="off" type="hidden" name="custom_form_entry[program_sfid]"
id="custom_form_entry_program_sfid"></div>
<input type="submit" name="commit" value="Download brochure" class="btn btn--primary js-brochureButton" data-referrals="Next Step" data-referrals-and-course-preview="Claim Coupon and Start Course Preview" data-disable-with="Download brochure">
</form>POST /group_enrollments/interested_forms?program_sfid=01t2s000000ZiFbAAK
<form class="simple_form simple_form custom-form js-custom-form" id="group-enrollment-modal-form" action="/group_enrollments/interested_forms?program_sfid=01t2s000000ZiFbAAK" accept-charset="UTF-8" method="post">
<input type="hidden" name="authenticity_token" value="BmmfZsYga8d4DU62_7NI6v39P12vLRAN-278zR4xis-TFT0bJwBg_I3BDbdg4jGlDmYrSfNL0vA-aqSTbZfqWg
" autocomplete="off">
<div class="form-group string required group_enrollments_interested_form_full_name">
<div class="form__float-container">
<input class="form__input string required form-control" placeholder="Full name" required="required" aria-required="true" type="text" name="group_enrollments_interested_form[full_name]" id="group_enrollments_interested_form_full_name"><label
class="form__label string required form-control-label" for="group_enrollments_interested_form_full_name">Full Name <abbr title="required"></abbr></label>
</div>
</div>
<fieldset class="d-flex flex-wrap">
<div class="form-group email required group_enrollments_interested_form_email mr-md-3">
<div class="form__float-container">
<input class="form__input string email required form-control" placeholder="Email" required="required" aria-required="true" type="email" name="group_enrollments_interested_form[email]" id="group_enrollments_interested_form_email"><label
class="form__label email required form-control-label" for="group_enrollments_interested_form_email">Email <abbr title="required"></abbr></label>
</div>
</div>
<div class="form-group tel optional group_enrollments_interested_form_phone">
<div class="form__float-container">
<input class="form__input string tel optional form-control" placeholder="Phone" type="tel" name="group_enrollments_interested_form[phone]" id="group_enrollments_interested_form_phone"><label class="form__label tel optional form-control-label"
for="group_enrollments_interested_form_phone">Phone <span class="simple-form-optional">(optional)</span></label>
</div>
</div>
</fieldset>
<div class="form-group string required group_enrollments_interested_form_company">
<div class="form__float-container">
<input class="form__input string required form-control" placeholder="Company" required="required" aria-required="true" type="text" name="group_enrollments_interested_form[company]" id="group_enrollments_interested_form_company"><label
class="form__label string required form-control-label" for="group_enrollments_interested_form_company">Company <abbr title="required"></abbr></label>
</div>
</div>
<div class="form-group country_select required group_enrollments_interested_form_country">
<div class="form__float-container">
<select class="form__input select form-control" required="required" name="group_enrollments_interested_form[country]" id="group_enrollments_interested_form_country">
<option value=""> </option>
<option value="AD">Andorra</option>
<option value="AE">United Arab Emirates</option>
<option value="AF">Afghanistan</option>
<option value="AG">Antigua and Barbuda</option>
<option value="AI">Anguilla</option>
<option value="AL">Albania</option>
<option value="AM">Armenia</option>
<option value="AO">Angola</option>
<option value="AQ">Antarctica</option>
<option value="AR">Argentina</option>
<option value="AS">American Samoa</option>
<option value="AT">Austria</option>
<option value="AU">Australia</option>
<option value="AW">Aruba</option>
<option value="AX">Aland Islands</option>
<option value="AZ">Azerbaijan</option>
<option value="BA">Bosnia and Herzegovina</option>
<option value="BB">Barbados</option>
<option value="BD">Bangladesh</option>
<option value="BE">Belgium</option>
<option value="BF">Burkina Faso</option>
<option value="BG">Bulgaria</option>
<option value="BH">Bahrain</option>
<option value="BI">Burundi</option>
<option value="BJ">Benin</option>
<option value="BL">St. Barthélemy</option>
<option value="BM">Bermuda</option>
<option value="BN">Brunei</option>
<option value="BO">Bolivia</option>
<option value="BQ">Bonaire, Sint Eustatius and Saba</option>
<option value="BR">Brazil</option>
<option value="BS">Bahamas</option>
<option value="BT">Bhutan</option>
<option value="BV">Bouvet Island</option>
<option value="BW">Botswana</option>
<option value="BY">Belarus</option>
<option value="BZ">Belize</option>
<option value="CA">Canada</option>
<option value="CC">Cocos (Keeling) Islands</option>
<option value="CD">Democratic Republic of the Congo</option>
<option value="CF">Central African Republic</option>
<option value="CG">Congo</option>
<option value="CH">Switzerland</option>
<option value="CI">Côte d’Ivoire</option>
<option value="CK">Cook Islands</option>
<option value="CL">Chile</option>
<option value="CM">Cameroon</option>
<option value="CN">China</option>
<option value="CO">Colombia</option>
<option value="CR">Costa Rica</option>
<option value="CU">Cuba</option>
<option value="CV">Cape Verde</option>
<option value="CW">Curaçao</option>
<option value="CX">Christmas Island</option>
<option value="CY">Cyprus</option>
<option value="CZ">Czech Republic</option>
<option value="DE">Germany</option>
<option value="DJ">Djibouti</option>
<option value="DK">Denmark</option>
<option value="DM">Dominica</option>
<option value="DO">Dominican Republic</option>
<option value="DZ">Algeria</option>
<option value="EC">Ecuador</option>
<option value="EE">Estonia</option>
<option value="EG">Egypt</option>
<option value="EH">Western Sahara</option>
<option value="ER">Eritrea</option>
<option value="ES">Spain</option>
<option value="ET">Ethiopia</option>
<option value="FI">Finland</option>
<option value="FJ">Fiji</option>
<option value="FK">Falkland Islands</option>
<option value="FM">Micronesia, Federated States of</option>
<option value="FO">Faroe Islands</option>
<option value="FR">France</option>
<option value="GA">Gabon</option>
<option value="GB">United Kingdom</option>
<option value="GD">Grenada</option>
<option value="GE">Georgia</option>
<option value="GF">French Guiana</option>
<option value="GG">Guernsey</option>
<option value="GH">Ghana</option>
<option value="GI">Gibraltar</option>
<option value="GL">Greenland</option>
<option value="GM">Gambia</option>
<option value="GN">Guinea</option>
<option value="GP">Guadeloupe</option>
<option value="GQ">Equatorial Guinea</option>
<option value="GR">Greece</option>
<option value="GS">South Georgia & South Sandwich Islands</option>
<option value="GT">Guatemala</option>
<option value="GU">Guam</option>
<option value="GW">Guinea-Bissau</option>
<option value="GY">Guyana</option>
<option value="HK">Hong Kong S.A.R., China</option>
<option value="HM">Heard Island and McDonald Islands</option>
<option value="HN">Honduras</option>
<option value="HR">Croatia</option>
<option value="HT">Haiti</option>
<option value="HU">Hungary</option>
<option value="ID">Indonesia</option>
<option value="IE">Ireland</option>
<option value="IL">Israel</option>
<option value="IM">Isle of Man</option>
<option value="IN">India</option>
<option value="IO">British Indian Ocean Territory</option>
<option value="IQ">Iraq</option>
<option value="IR">Iran</option>
<option value="IS">Iceland</option>
<option value="IT">Italy</option>
<option value="JE">Jersey</option>
<option value="JM">Jamaica</option>
<option value="JO">Jordan</option>
<option value="JP">Japan</option>
<option value="KE">Kenya</option>
<option value="KG">Kyrgyzstan</option>
<option value="KH">Cambodia</option>
<option value="KI">Kiribati</option>
<option value="KM">Comoros</option>
<option value="KN">Saint Kitts and Nevis</option>
<option value="KP">North Korea</option>
<option value="KR">South Korea</option>
<option value="KW">Kuwait</option>
<option value="KY">Cayman Islands</option>
<option value="KZ">Kazakhstan</option>
<option value="LA">Laos</option>
<option value="LB">Lebanon</option>
<option value="LC">Saint Lucia</option>
<option value="LI">Liechtenstein</option>
<option value="LK">Sri Lanka</option>
<option value="LR">Liberia</option>
<option value="LS">Lesotho</option>
<option value="LT">Lithuania</option>
<option value="LU">Luxembourg</option>
<option value="LV">Latvia</option>
<option value="LY">Libya</option>
<option value="MA">Morocco</option>
<option value="MC">Monaco</option>
<option value="MD">Moldova, Republic of</option>
<option value="ME">Montenegro</option>
<option value="MF">Saint Martin (French part)</option>
<option value="MG">Madagascar</option>
<option value="MH">Marshall Islands</option>
<option value="MK">Macedonia</option>
<option value="ML">Mali</option>
<option value="MM">Myanmar</option>
<option value="MN">Mongolia</option>
<option value="MO">Macao S.A.R., China</option>
<option value="MP">Northern Mariana Islands</option>
<option value="MQ">Martinique</option>
<option value="MR">Mauritania</option>
<option value="MS">Montserrat</option>
<option value="MT">Malta</option>
<option value="MU">Mauritius</option>
<option value="MV">Maldives</option>
<option value="MW">Malawi</option>
<option value="MX">Mexico</option>
<option value="MY">Malaysia</option>
<option value="MZ">Mozambique</option>
<option value="NA">Namibia</option>
<option value="NC">New Caledonia</option>
<option value="NE">Niger</option>
<option value="NF">Norfolk Island</option>
<option value="NG">Nigeria</option>
<option value="NI">Nicaragua</option>
<option value="NL">Netherlands</option>
<option value="NO">Norway</option>
<option value="NP">Nepal</option>
<option value="NR">Nauru</option>
<option value="NU">Niue</option>
<option value="NZ">New Zealand</option>
<option value="OM">Oman</option>
<option value="PA">Panama</option>
<option value="PE">Peru</option>
<option value="PF">French Polynesia</option>
<option value="PG">Papua New Guinea</option>
<option value="PH">Philippines</option>
<option value="PK">Pakistan</option>
<option value="PL">Poland</option>
<option value="PM">St. Pierre & Miquelon</option>
<option value="PN">Pitcairn Islands</option>
<option value="PR">Puerto Rico</option>
<option value="PS">Palestinian Territory</option>
<option value="PT">Portugal</option>
<option value="PW">Palau</option>
<option value="PY">Paraguay</option>
<option value="QA">Qatar</option>
<option value="RE">Réunion</option>
<option value="RO">Romania</option>
<option value="RS">Serbia</option>
<option value="RU">Russia</option>
<option value="RW">Rwanda</option>
<option value="SA">Saudi Arabia</option>
<option value="SB">Solomon Islands</option>
<option value="SC">Seychelles</option>
<option value="SD">Sudan</option>
<option value="SE">Sweden</option>
<option value="SG">Singapore</option>
<option value="SH">Saint Helena, Ascension and Tristan da Cunha</option>
<option value="SI">Slovenia</option>
<option value="SJ">Svalbard and Jan Mayen</option>
<option value="SK">Slovakia</option>
<option value="SL">Sierra Leone</option>
<option value="SM">San Marino</option>
<option value="SN">Senegal</option>
<option value="SO">Somalia</option>
<option value="SR">Suriname</option>
<option value="SS">South Sudan</option>
<option value="ST">Sao Tome and Principe</option>
<option value="SV">El Salvador</option>
<option value="SX">Sint Maarten (Dutch part)</option>
<option value="SY">Syria</option>
<option value="SZ">Swaziland</option>
<option value="TC">Turks and Caicos Islands</option>
<option value="TD">Chad</option>
<option value="TF">French Southern Territories</option>
<option value="TG">Togo</option>
<option value="TH">Thailand</option>
<option value="TJ">Tajikistan</option>
<option value="TK">Tokelau</option>
<option value="TL">Timor-Leste</option>
<option value="TM">Turkmenistan</option>
<option value="TN">Tunisia</option>
<option value="TO">Tonga</option>
<option value="TR">Turkey</option>
<option value="TT">Trinidad and Tobago</option>
<option value="TV">Tuvalu</option>
<option value="TW">Taiwan</option>
<option value="TZ">Tanzania</option>
<option value="UA">Ukraine</option>
<option value="UG">Uganda</option>
<option value="UM">U.S. Outlying Islands</option>
<option value="US">United States</option>
<option value="UY">Uruguay</option>
<option value="UZ">Uzbekistan</option>
<option value="VA">Vatican City</option>
<option value="VC">Saint Vincent and the Grenadines</option>
<option value="VE">Venezuela</option>
<option value="VG">Virgin Islands, British</option>
<option value="VI">Virgin Islands, U.S.</option>
<option value="VN">Vietnam</option>
<option value="VU">Vanuatu</option>
<option value="WF">Wallis & Futuna</option>
<option value="WS">Independent State of Samoa</option>
<option value="YE">Yemen</option>
<option value="YT">Mayotte</option>
<option value="ZA">South Africa</option>
<option value="ZM">Zambia</option>
<option value="ZW">Zimbabwe</option>
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<label class="form__label country_select required form-control-label" for="group_enrollments_interested_form_country">Country <abbr title="required"></abbr></label>
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<div class="form-group string required group_enrollments_interested_form_number_of_participants">
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<option value="2">1-2</option>
<option value="5">3-5</option>
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<option value="12">12+</option>
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<label class="form__label string required form-control-label" for="group_enrollments_interested_form_number_of_participants">Number Of Participants <abbr title="required"></abbr></label>
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<p class="form__legend margin-bottom-medium">
<span id="ge-implicit-consent-text" class="paragraph--small d-block">By clicking the button below, you agree to receive communications via Email/Call/WhatsApp from Columbia Business School & Emeritus about this program and other relevant
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Cookie declaration last updated on 20.04.22 by Cookiebot Invite Your Colleague and Save US$500 Invite Now Close information about referral discounts DIGITAL MARKETING INTENSIVE (ONLINE) Advance Your Career in Digital Marketing with this Comprehensive Bootcamp GET YOUR BROCHURE First name Last Name Email Phone Less than 5 Years 5-10 Years 10-15 Years 15-20 Years > 20 YearsWork Experience Afghanistan Aland Islands Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire, Sint Eustatius and Saba Bosnia and Herzegovina Botswana Bouvet Island Brazil British Indian Ocean Territory Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos (Keeling) Islands Colombia Comoros Congo Cook Islands Costa Rica Croatia Cuba Curaçao Cyprus Czech Republic Côte d’Ivoire Democratic Republic of the Congo Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Heard Island and McDonald Islands Honduras Hong Kong S.A.R., China Hungary Iceland Independent State of Samoa India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macao S.A.R., China Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia, Federated States of Moldova, Republic of Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island North Korea Northern Mariana Islands Norway Oman Pakistan Palau Palestinian Territory Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Islands Poland Portugal Puerto Rico Qatar Romania Russia Rwanda Réunion Saint Helena, Ascension and Tristan da Cunha Saint Kitts and Nevis Saint Lucia Saint Martin (French part) Saint Vincent and the Grenadines San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten (Dutch part) Slovakia Slovenia Solomon Islands Somalia South Africa South Georgia & South Sandwich Islands South Korea South Sudan Spain Sri Lanka St. Barthélemy St. Pierre & Miquelon Sudan Suriname Svalbard and Jan Mayen Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor-Leste Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu U.S. Outlying Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands, British Virgin Islands, U.S. Wallis & Futuna Western Sahara Yemen Zambia ZimbabweCountry/Region By clicking the button below, you agree to receive communications via Email/Call/WhatsApp from Columbia Business School & Emeritus about this program and other relevant programs. Privacy Policy Course Dates LAST DAY TO ENROLL May 19, 2022 11:59 PM Course Duration DURATION 6 months, online 15–20 hours per week Course Fee PROGRAM FEE US$6,950 or get US$500 off with a referral Course Information Flexible payment available Course Information Special group enrollment pricing LEARNING IS BETTER WITH YOUR COLLEAGUES Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact. We hope you find the same. Special pricing is available for groups. Full Name Email Phone (optional) Company Andorra United Arab Emirates Afghanistan Antigua and Barbuda Anguilla Albania Armenia Angola Antarctica Argentina American Samoa Austria Australia Aruba Aland Islands Azerbaijan Bosnia and Herzegovina Barbados Bangladesh Belgium Burkina Faso Bulgaria Bahrain Burundi Benin St. Barthélemy Bermuda Brunei Bolivia Bonaire, Sint Eustatius and Saba Brazil Bahamas Bhutan Bouvet Island Botswana Belarus Belize Canada Cocos (Keeling) Islands Democratic Republic of the Congo Central African Republic Congo Switzerland Côte d’Ivoire Cook Islands Chile Cameroon China Colombia Costa Rica Cuba Cape Verde Curaçao Christmas Island Cyprus Czech Republic Germany Djibouti Denmark Dominica Dominican Republic Algeria Ecuador Estonia Egypt Western Sahara Eritrea Spain Ethiopia Finland Fiji Falkland Islands Micronesia, Federated States of Faroe Islands France Gabon United Kingdom Grenada Georgia French Guiana Guernsey Ghana Gibraltar Greenland Gambia Guinea Guadeloupe Equatorial Guinea Greece South Georgia & South Sandwich Islands Guatemala Guam Guinea-Bissau Guyana Hong Kong S.A.R., China Heard Island and McDonald Islands Honduras Croatia Haiti Hungary Indonesia Ireland Israel Isle of Man India British Indian Ocean Territory Iraq Iran Iceland Italy Jersey Jamaica Jordan Japan Kenya Kyrgyzstan Cambodia Kiribati Comoros Saint Kitts and Nevis North Korea South Korea Kuwait Cayman Islands Kazakhstan Laos Lebanon Saint Lucia Liechtenstein Sri Lanka Liberia Lesotho Lithuania Luxembourg Latvia Libya Morocco Monaco Moldova, Republic of Montenegro Saint Martin (French part) Madagascar Marshall Islands Macedonia Mali Myanmar Mongolia Macao S.A.R., China Northern Mariana Islands Martinique Mauritania Montserrat Malta Mauritius Maldives Malawi Mexico Malaysia Mozambique Namibia New Caledonia Niger Norfolk Island Nigeria Nicaragua Netherlands Norway Nepal Nauru Niue New Zealand Oman Panama Peru French Polynesia Papua New Guinea Philippines Pakistan Poland St. Pierre & Miquelon Pitcairn Islands Puerto Rico Palestinian Territory Portugal Palau Paraguay Qatar Réunion Romania Serbia Russia Rwanda Saudi Arabia Solomon Islands Seychelles Sudan Sweden Singapore Saint Helena, Ascension and Tristan da Cunha Slovenia Svalbard and Jan Mayen Slovakia Sierra Leone San Marino Senegal Somalia Suriname South Sudan Sao Tome and Principe El Salvador Sint Maarten (Dutch part) Syria Swaziland Turks and Caicos Islands Chad French Southern Territories Togo Thailand Tajikistan Tokelau Timor-Leste Turkmenistan Tunisia Tonga Turkey Trinidad and Tobago Tuvalu Taiwan Tanzania Ukraine Uganda U.S. Outlying Islands United States Uruguay Uzbekistan Vatican City Saint Vincent and the Grenadines Venezuela Virgin Islands, British Virgin Islands, U.S. Vietnam Vanuatu Wallis & Futuna Independent State of Samoa Yemen Mayotte South Africa Zambia Zimbabwe Country 1-2 3-5 6-11 12+ Number Of Participants By clicking the button below, you agree to receive communications via Email/Call/WhatsApp from Columbia Business School & Emeritus about this program and other relevant programs. Privacy Policy > The benefit of learning together with your friend is that you keep each other > accountable and have meaningful discussions about what you're learning. Courtlyn Promotion and Events Specialist CONGRATULATIONS! Based on the information you provided, your team is eligible for a special discount, for Digital Marketing Intensive (Online) starting on May 12, 2022 . We’ve sent you an email with enrollment next steps. If you’re ready to enroll now, click the button below. Enroll now Not now Have questions? Email us at group-enrollments@emeritus.org. THE APPLICATION DEADLINE HAS BEEN EXTENDED UNTIL MAY 19, 2022 11:59 PM The first week is an orientation module only, there is no teaching, and it is recorded. Join the online program now and don't delay the impact that the program will have on your career. Course Dates LAST DAY TO ENROLL May 19, 2022 11:59 PM Course Duration DURATION 6 months, online 15–20 hours per week Course Duration PROGRAM FEE US$6,950 or get US$500 off with a referral Course Information Flexible payment available Course Information Special group enrollment pricing Download Brochure Download Brochure Pay Nothing While You Learn. Financing Options Starting At US$25/Month. Learn more UPGRADE YOUR DIGITAL MARKETING SKILLS Digital transformation has revolutionized marketing and its methods, and the industry continues to evolve at an astonishing pace. Successful marketers know that to keep up with shifts in consumer behavior, they need to adapt their strategies and stay current on the latest digital technologies and trends. The Digital Marketing Intensive (Online) Program is designed to offer a comprehensive overview of digital marketing and its tools, from display advertising, search engine marketing, and social media and influencer marketing to the impact of artificial intelligence (AI) and automation. As a participant, you’ll develop a deep understanding of consumers and the digital channels available to help you reach them as you learn to track, analyze, and optimize your digital campaigns to maximize return on investment (ROI). $259 BILLION Ad revenues are expected to increase by 15 percent to a record $259 billion in 2021 — the highest growth rate in 40 years — driven largely by digital technologies. SOURCE: MAGNA 1.6 MILLION JOBS ‘Digital marketer’ ranked as one of the top 10 jobs for 2020, with more than 1.6 million job openings. SOURCE: LINKEDIN 23.2% Social media accounted for 23.2 percent of marketing budgets as of June 2020, compared to 13.3 percent in February 2020. SOURCE: CMO SURVEY KEY TAKEAWAYS As a participant in the Digital Marketing Intensive (Online) Program, you will learn to develop a robust online presence for your company, helping you stay relevant and marketable. Throughout the program, you will learn to: * Master the essentials of digital marketing channels like display, search, and social media, and deep dive into the world of content marketing * Explore the impact of key trends in the digital marketing industry, including AI and automation * Discover frameworks you can use to implement and measure the outcomes of your digital marketing campaigns * Learn to collect and use data to enable accurate consumer profiling and targeting, and explore data privacy to understand its potential impact on the future of digital marketing WHO IS THIS PROGRAM FOR? * Early- to mid-level marketing professionals looking to broaden their understanding of digital marketing, get hands-on experience with the latest tools and techniques, manage digital marketing efforts in their organizations, and learn to improve the customer experience or how analytics can be used to understand consumer behavior. Titles may include marketing manager, marketing analyst, brand manager, communications manager, and sales and marketing assistant. * Career switchers seeking to move into a career in digital marketing and get a hands-on understanding of the latest digital marketing tools and techniques. Titles may include professionals both within and outside of the marketing field. * Consultants aiming to develop their knowledge of digital marketing tools and strategies to offer better solutions to their clients, gain a deeper understanding of analytics and consumer behavior, and learn how to build a comprehensive digital road map for their clients. Titles may include principal consultant, digital marketing consultant, marketing consultant, and digital strategy consultant. * Business owners in search of digital strategies and frameworks that they can incorporate into their marketing efforts to enhance their results. PROGRAM TOPICS WEEK 1: Digital Marketing Introduction, Trends, and Key Ideas WEEK 2: Marketing Funnel and Customer Journey WEEK 3: Data: The Enabler of Digital Marketing WEEK 4: Display Advertising: The Programmatic Ecosystem WEEK 5: Display Advertising: Metrics and Targeting WEEK 6: Measuring Return on Investment (ROI) on Advertising Spend WEEK 7: Search Engine Marketing: Search Engine Optimization WEEK 8: Search Engine Marketing: Sponsored Search Advertising WEEK 9: More Tools for Measuring Return on Investment (ROI) on Advertising WEEK 10: Social Media Marketing: Creating Content WEEK 11: Social Media Marketing: Engaging Consumers WEEK 12: Viral Marketing WEEK 13: Email Marketing and Affiliate Marketing WEEK 14: Content Marketing and Inbound Marketing WEEK 15: Marketing Attribution WEEK 16: Implementing Digital Marketing and Optimizing Channel Budget Allocation WEEK 17: AI, Automation, and Ethics in Implementing a Digital Marketing Program WEEK 18: Business-to-Business Marketing WEEK 19: Brand Management in Digital Marketing WEEK 20: Challenges and Risks in Executing a Digital Marketing Program WEEK 21: Capstone Project WEEK 1: Digital Marketing Introduction, Trends, and Key Ideas WEEK 12: Viral Marketing WEEK 2: Marketing Funnel and Customer Journey WEEK 13: Email Marketing and Affiliate Marketing WEEK 3: Data: The Enabler of Digital Marketing WEEK 14: Content Marketing and Inbound Marketing WEEK 4: Display Advertising: The Programmatic Ecosystem WEEK 15: Marketing Attribution WEEK 5: Display Advertising: Metrics and Targeting WEEK 16: Implementing Digital Marketing and Optimizing Channel Budget Allocation WEEK 6: Measuring Return on Investment (ROI) on Advertising Spend WEEK 17: AI, Automation, and Ethics in Implementing a Digital Marketing Program WEEK 7: Search Engine Marketing: Search Engine Optimization WEEK 18: Business-to-Business Marketing WEEK 8: Search Engine Marketing: Sponsored Search Advertising WEEK 19: Brand Management in Digital Marketing WEEK 9: More Tools for Measuring Return on Investment (ROI) on Advertising WEEK 20: Challenges and Risks in Executing a Digital Marketing Program WEEK 10: Social Media Marketing: Creating Content WEEK 21: Capstone Project WEEK 11: Social Media Marketing: Engaging Consumers Download Brochure CAPSTONE PROJECT The program’s final project enables participants to put the digital marketing knowledge they’ve gained to work via three mini-projects completed during the final weeks. Participants will choose three options from a given list of scenarios and work to develop their own marketing campaign or solution for each. CASE STUDIES The program features real-world case studies that highlight digital marketing strategies in practice, including: STAR DIGITAL This multichannel video service provider conducted an experiment to measure the effect of display ads on sales conversion. Analyze spreadsheet data to answer questions about the experiment’s effectiveness. MEASURING ROI ON SPONSORED SEARCH ADS In this case scenario, an organization is using search engine advertising, running paid search ads on two major search engines: Google and Bing. Use weekly traffic data for both search engines to perform an ROI analysis for the organization. FORD FIESTA Learn about Ford’s experiment in relying on social media to target its 2010 Fiesta to a younger market. Then, assess how much control the company should have ceded to their influencers and analyze social media metrics to determine whether they made the right moves to succeed. EXTERNAL CERTIFICATIONS In tandem with their coursework throughout the program, participants will also complete three Google certifications: * Google Analytics IQ Certification: Confirm your mastery of basic and advanced Google Analytics concepts, including planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions. * Google Ads Display Certification: Validate your expertise in using Google Display for display advertising by demonstrating your ability to develop effective display strategies and campaigns that achieve specific marketing goals. * Google Ads Search Certification: Prove your ability to build and optimize Google Search campaigns and leverage automated solutions, such as smart bidding and audience solutions, to boost campaign performance for specific marketing objectives. LEARNING EXPERIENCE Discussions and Polls Assignments Quizzes Case Studies Capstone Project Peer Interactions and Networking Crowdsourcing Digital Marketing Resources Program Support Career Coaching CAREER PREPARATION AND GUIDANCE Maintaining a successful career in digital marketing requires a variety of skills, both hard and soft. This professional certificate program offers guidance for navigating a career path in this evolving industry, including crafting your elevator pitch and communication tips. These services are provided by Emeritus, our learning collaborator for this program. The program support team includes course leaders to help you reach your learning goals. The primary goal is to give you the skills needed to be prepared for a job in this field; however, job placement is not guaranteed. Participants who complete the career content component will receive one-to-one career coaching for up to six months after the program concludes as well as access to a hiring partner network. * Navigating your job search * Resume and cover letters * Interview tips and preparation * Crafting your elevator pitch * One-to-one career coaching * Negotiating salary * Mentoring by industry professionals * LinkedIn profile guidance FACULTY KINSHUK JERATH PROFESSOR OF BUSINESS, COLUMBIA BUSINESS SCHOOL MARKETING DIVISION Kinshuk Jerath is Professor of Business in the Marketing Division at Columbia Business School. His research is in the area of technology-enabled marketing, primarily in online advertising... More info > KINSHUK JERATH > > Professor of Business, Columbia Business School Marketing Division > > Kinshuk Jerath is Professor of Business in the Marketing Division at Columbia > Business School. His research is in the area of technology-enabled marketing, > primarily in online advertising, online and offline retailing and customer > management, and he focuses on strategy development and measurement with data. > His research has appeared in top-tier marketing journals, such as Marketing > Science, Management Science, Journal of Marketing Research, and Journal of > Interactive Marketing. > > Jerath serves on the editorial board of the journals Marketing Science, > Production and Operations Management, and Customer Needs and Solutions. He has > consulted for several Fortune 500 companies and has served as an expert in > legal cases. He received a B.Tech. degree in Computer Science and Engineering > from the Indian Institute of Technology Bombay and a Ph.D. degree in Marketing > from the Wharton School of the University of Pennsylvania. Prior to Columbia, > he was on the faculty of the Tepper School of Business at Carnegie Mellon > University. GUEST SPEAKERS ADAM HEIMLICH Cofounder of Chalic Custom Algorithms and Scientist ADAM RIVIETZ Cofounder and Chief Strategy Officer, #paid CHRISTINE ALEMANY CEO, TBGA DAMIAN BAZADONA Founder, Situation ESOHE OMORUYI EVP, Consumer Marketing and Digital Commerce, Knoll JON CHANG Global Head of Shopping Growth, Klarna US Adjunct Faculty of Social Media and Web Analytics, New York University MICHAEL A. COHEN Data Product Executive and Scientist OBIOMA (OBY) ENYIA Brand Director of Consumer Marketing, Samsung Electronics TIM REIS CEO, Act 3 LLC guest-slide-guest-speaker-1575 guest-slide-guest-speaker-1574 guest-slide-guest-speaker-1573 guest-slide-guest-speaker-1149 guest-slide-guest-speaker-1572 guest-slide-guest-speaker-1571 guest-slide-guest-speaker-1228 guest-slide-guest-speaker-1570 guest-slide-guest-speaker-1229 guest-slide-guest-speaker-1575 guest-slide-guest-speaker-1574 guest-slide-guest-speaker-1573 CERTIFICATE CERTIFICATE Upon completion of the program, you will receive a certificate of participation from Columbia Business School Executive Education. The learnings serve as a powerful credential in supporting your capabilities in digital marketing. Download Brochure Your digital verified certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, per the stipulated requirements. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education. PAY NOTHING WHILE YOU LEARN. FINANCING OPTIONS STARTING AT US$25/MONTH. * US Residents CLIMB CREDIT Monthly payments starting at US$232. Click here to know more. SALLIE MAE* Monthly payments starting at US$25. Fixed repayment, interest-only repayment, and deferred payment options available. Click here to know more. Sallie Mae* - At the time of loan application, please select 'Student and Career Training School' when prompted. ASCENT FUNDING Monthly payments starting at US$40. Immediate repayment, interest-only repayment, and deferred payment options available. Click here to learn more. * Flexible Payment Options For All Monthly payments as low as US$1,166. Click here to learn more. You can opt for any one of the financing options to cover up to the full cost of the program tuition. If you are considering financing your program through one of our partners, the enrollment process can only be completed with the assistance of your program advisor or by calling +315-538-6867. *Due to processing time, the loan application should be submitted no later than four business days prior to the enrollment deadline. Registration for this program is done through Emeritus. You can contact us at columbia@emeritus.org or schedule a call with an advisor. Apply Now EARLY REGISTRATIONS ARE ENCOURAGED. SEATS FILL UP QUICKLY! Flexible payment options available. Learn more. Columbia Business School Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programs. These programs leverage Columbia's thought leadership in management practice developed over years of research, teaching, and practice. By collaborating with Emeritus, we are able to broaden access beyond our on-campus offerings in a collaborative and engaging format that stays true to the quality of Columbia Business School Executive Education and Columbia as a whole. Accessibility