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The Piano Newsletter
January 2022

Top Stories
The Salt Lake Tribune Converts Suspicious Users into Group Subscribers with
Piano
Do you know how many subscribers are sharing their login credentials with
friends and family? Thanks to Piano, The Salt Lake Tribune was able to identify
people who were using shared logins—and ultimately convert them into group
subscribers.

Read our latest case study to learn exactly how The Salt Lake Tribune grew group
subscriptions by utilizing our Suspicious Activity Report, driving a 2% increase
in total publication revenue.

Read now

Awards
An Award-Winning Digital Experience Cloud
Piano was recently named the Best Subscription Platform in the 2021 Digiday
Technology Awards, which recognize companies advancing the digital media
industry by fostering technology-focused innovation.

But the accolades don’t end there. Piano Analytics was named New Product of the
Year for the Business Intelligence Group’s BIG Awards for Business in December.

We’re thrilled at the major impact our digital experience cloud is making to
help organizations understand and influence customer behavior. See how it can
work at your business by clicking below.

Learn more

Partnerships
Piano Joins ‘Powered by Snowflake’ Partnership Program
We recently announced that we’ve entered into an exciting partnership with
Snowflake, the Data Cloud Company, to help businesses understand and activate
their data at scale.

We leverage Snowfake’s platform as the cloud-based data infrastructure for Piano
Analytics, making it fast and easy to store, query, enrich and securely share
data within the Snowflake ecosystem.
 
Learn more about what this means for data-driven organizations on our website.

Get details

Top Stories
How to Successfully Launch Digital Campaigns for Disparate Audiences
Gulf News wanted to make the most of the digital publishing boom brought on by
the COVID-19 pandemic by launching the first paid subscription product in its
market. However, the business faced a unique challenge: convincing an extremely
diverse audience to buy in.

Learn how Gulf News overcame the obstacle with Piano and created subscription
launch campaigns that resonated across personas.

Read now

THE DIGITAL EXPERIENCE CLOUD
©2022 PIANO Software inc.

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