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YOUR CHOICE REGARDING COOKIES ON THIS SITE COOKIE PREFERENCES Sharing your cookies helps us improve site functionality and optimize your experience. Click Here to read our cookie policy. Manage Settings Accept AcceptRejectSettings Get proven frameworks to craft your customer acquisition strategy and boost new sign-ups. Read the playbook > Platform * Analytics Understand the full user journey * Integrations Connect Amplitude to hundreds of partners * Experiment Test, analyze, and optimize at scale * Data Management Complete data you can trust * Customer Data Platform Unite data across teams * Customers Discover why customers love Amplitude * AI Self-service data meets self-service intelligence * Analytics * Integrations * Experiment * Data Management * Customer Data Platform * Customers * AI Platform * Analytics Understand the full user journey * Integrations Connect Amplitude to hundreds of partners * Experiment Test, analyze, and optimize at scale * Data Management Complete data you can trust * Customer Data Platform Unite data across teams * Customers Discover why customers love Amplitude * AI Self-service data meets self-service intelligence * Analytics * Integrations * Experiment * Data Management * Customer Data Platform * Customers * AI Solutions INDUSTRY * Financial Services Personalize the banking experience * B2B Maximize product adoption * Media Identify impactful content * Healthcare Simplify the digital healthcare experience * Ecommerce Optimize for transactions * Financial Services * B2B * Media * Healthcare * Ecommerce USE CASE * Grow active users Get users hooked from day one * Increase customer lifetime value Understand your customers like no one else. * Accelerate monetization Turn behavior into business * Grow active users * Increase customer lifetime value * Accelerate monetization Solutions INDUSTRY * Financial Services Personalize the banking experience * B2B Maximize product adoption * Media Identify impactful content * Healthcare Simplify the digital healthcare experience * Ecommerce Optimize for transactions * Financial Services * B2B * Media * Healthcare * Ecommerce USE CASE * Grow active users Get users hooked from day one * Increase customer lifetime value Understand your customers like no one else. * Accelerate monetization Turn behavior into business * Grow active users * Increase customer lifetime value * Accelerate monetization Resources LEARN * Blog Thought leadership from industry experts * Resource Center Expertise to guide your growth * Glossary All the terms you need to know * Product Benchmarks Understand how your product compares * Blog * Resource Center * Glossary * Product Benchmarks CONNECT * Community Connect with peers in product analytics * Events Register for live or virtual events * Community * Events SUPPORT * Help Center Answers to every Amplitude question * Developer Hub Integrate and instrument Amplitude * Academy Become an Amplitude pro * Help Center * Developer Hub * Academy Resources LEARN * Blog Thought leadership from industry experts * Resource Center Expertise to guide your growth * Glossary All the terms you need to know * Product Benchmarks Understand how your product compares * Blog * Resource Center * Glossary * Product Benchmarks CONNECT * Community Connect with peers in product analytics * Events Register for live or virtual events * Community * Events SUPPORT * Help Center Answers to every Amplitude question * Developer Hub Integrate and instrument Amplitude * Academy Become an Amplitude pro * Help Center * Developer Hub * Academy Pricing Pricing Platform * Analytics Understand the full user journey * Integrations Connect Amplitude to hundreds of partners * Experiment Test, analyze, and optimize at scale * Data Management Complete data you can trust * Customer Data Platform Unite data across teams * Customers Discover why customers love Amplitude * AI Self-service data meets self-service intelligence * Analytics * Integrations * Experiment * Data Management * Customer Data Platform * Customers * AI Platform * Analytics Understand the full user journey * Integrations Connect Amplitude to hundreds of partners * Experiment Test, analyze, and optimize at scale * Data Management Complete data you can trust * Customer Data Platform Unite data across teams * Customers Discover why customers love Amplitude * AI Self-service data meets self-service intelligence * Analytics * Integrations * Experiment * Data Management * Customer Data Platform * Customers * AI Solutions INDUSTRY * Financial Services Personalize the banking experience * B2B Maximize product adoption * Media Identify impactful content * Healthcare Simplify the digital healthcare experience * Ecommerce Optimize for transactions * Financial Services * B2B * Media * Healthcare * Ecommerce USE CASE * Grow active users Get users hooked from day one * Increase customer lifetime value Understand your customers like no one else. * Accelerate monetization Turn behavior into business * Grow active users * Increase customer lifetime value * Accelerate monetization Solutions INDUSTRY * Financial Services Personalize the banking experience * B2B Maximize product adoption * Media Identify impactful content * Healthcare Simplify the digital healthcare experience * Ecommerce Optimize for transactions * Financial Services * B2B * Media * Healthcare * Ecommerce USE CASE * Grow active users Get users hooked from day one * Increase customer lifetime value Understand your customers like no one else. * Accelerate monetization Turn behavior into business * Grow active users * Increase customer lifetime value * Accelerate monetization Resources LEARN * Blog Thought leadership from industry experts * Resource Center Expertise to guide your growth * Glossary All the terms you need to know * Product Benchmarks Understand how your product compares * Blog * Resource Center * Glossary * Product Benchmarks CONNECT * Community Connect with peers in product analytics * Events Register for live or virtual events * Community * Events SUPPORT * Help Center Answers to every Amplitude question * Developer Hub Integrate and instrument Amplitude * Academy Become an Amplitude pro * Help Center * Developer Hub * Academy Resources LEARN * Blog Thought leadership from industry experts * Resource Center Expertise to guide your growth * Glossary All the terms you need to know * Product Benchmarks Understand how your product compares * Blog * Resource Center * Glossary * Product Benchmarks CONNECT * Community Connect with peers in product analytics * Events Register for live or virtual events * Community * Events SUPPORT * Help Center Answers to every Amplitude question * Developer Hub Integrate and instrument Amplitude * Academy Become an Amplitude pro * Help Center * Developer Hub * Academy Pricing Pricing Login Contact salesGet started UNLOCK THE POWER OF YOUR PRODUCTS Get data you can trust and insights you need to take action and drive growth. Get startedExplore the demo Click for sound THE DIGITAL ANALYTICS PLATFORM TRUSTED BY LEADING BRANDS ONE PLATFORM, COUNTLESS QUESTIONS ANSWERED ANALYTICS PLATFORM ExperimentDataAudiences PROVE WHAT PEOPLE WANT, AND WHY Plan, launch, and roll-out A/B tests with the only solution fully integrated with in-depth product analytics, enabling seamless identity resolution and targeting. Learn moreTry for free SOLVE THE PRODUCT-DATA PROBLEM Build audience lists and stream customer profiles across your stack with the only Customer Data Platform natively integrated with analytics. Learn moreTry for free REACH NEW LEVELS OF CUSTOMER EMPATHY Build powerful audience segments, backed by first-party data, that you can use to personalize your product. Learn moreTry for free Click for sound MAKE THE MOVE FROM GA4 TO AMPLITUDE Looking for a better path forward? Amplitude's unified platform offers easy access to rich marketing and product insights to everyone in your organization as a service. Join 100s of organizations who have made the move. Deliver better digital experiences today. Learn more GET DATA WITHOUT DRAMA Connect your entire data ecosystem across applications, servers, tools, and warehouses. Activate audiences in your favorite marketing tools. Export product data to the warehouse of your choice. And know that you can trust it all. Explore integrations ECONOMIC IMPACT THE TOTAL ECONOMIC IMPACT™ OF AMPLITUDE To help you make an informed decision about the tools you need to build great products. The Total Economic Impact™ of Amplitude study helps you understand the full value of partnering with Amplitude beyond just a 217% ROI. Download the report PLAYBOOK ACQUISITION PLAYBOOK: MASTERING CUSTOMER ACQUISITION STRATEGY Discover proven frameworks to acquire—and keep—new customers while lowering customer acquisition costs. Get your copy PLAYBOOK USER RETENTION PLAYBOOK: MASTERING CUSTOMER RETENTION STRATEGY Improving customer retention seems like a no-brainer, but it’s easier said than done. Enter the Retention Playbook, a broadly applicable framework for improving retention at various stages of the user lifecycle. Get your copy GUIDE PRODUCT-LED GROWTH GUIDE VOLUME 2: HOW TO GET STARTED WITH PLG Learn how to increase product-led acquisition, retention, and monetization with PLG tactics and metrics from over 30 experts. Read the guide START DRIVING GROWTH TODAY Try for free Don’t take our word for it. Understand the power of self-service analytics with a free trial using your own data. Start trial Get a live demo The live workshop for total beginners. Understand popular features and understand the impact Amplitude can have on your growth strategy. Schedule a demo Watch an on-demand demo Watch how Amplitude users go from data to insights to action with Amplitude’s Digital Analytics Platform. 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