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 * Intro
 * Course overview
 * Online courses format
 * Course program
 * Upcoming dates
 * Schedule & times
 * Trainer
 * FAQs
 * Book now


GET TO GRIP WITH SOCIAL MEDIA MARKETING INTENSIVE.

ONLINE COURSE


DELIVERED LIVE!

Aug 23 - Sep 1Sep 27 - Oct 6


 * 4 x 2½ hour live sessions

 * 10 hours total learning time

 * 100% trainer-led

Save 15%Early bird price:
$1,595$1,875USD
USD
GBP

Book Now Request Syllabus



COURSE OVERVIEW

 * 4 x 2½ hour live sessions

 * 10 hours total learning time

 * 100% trainer-led

Raise your social strategy to industry best practice by attending this intensive
online training course. Gain from the singularly most developed social media
marketing workshop available, with training materials honed over the course of
training 10,000+ delegates. Get up-to-speed with the latest developments to
maximize your results.


KEY LEARNING BENEFITS

 * Develop an unbeatable social media strategy
   
   Use well-established tactical frameworks to create campaigns that work for
   your business

 * Use best-practice content strategy
   
   Build an engaged, target-audience community with top content tools and skills

 * Save time and money
   
   Master proven budget and management applications that improve all-round
   efficiency


ONLINE COURSE FORMAT

100% LIVE & TRAINER-LED

This course is formed of a program of live online classes that closely match a
classroom experience. Interact in real-time with the expert trainer, and your
fellow class participants.

PARTICIPATIVE GROUP EXERCISES

Every live online session includes Q&A and group exercises with fellow course
participants to solidify your learning.

ONE-TO-ONE MENTORSHIP

Ask questions whenever they arise, as the course progresses, there’s no need to
hold onto them until the end. Make the most of one-to-one time with the expert
course trainer to tackle specific challenges related to your brand or client.


COURSE PROGRAM OVERVIEW

COURSE PROGRAM OVERVIEW

THIS FOCUSED COURSE WILL TAKE YOU THROUGH THE LATEST HANDS-ON SKILLS FOR
CREATIVELY ENGAGING SOCIAL MEDIA, FEATURING THE LATEST TECHNIQUES TO MAXIMIZE
YOUR RESULTS.

LEARN HOW TO TAKE A STRATEGIC APPROACH TO YOUR SOCIAL MEDIA CAMPAIGNS AND BOOST
THE IMPACT OF YOUR MARKETING INITIATIVES WITH IN-DEPTH ADVICE THAT WILL HELP YOU
DELIVER POSITIVE, MEASURABLE RESULTS ON ALL THE MAJOR NETWORKS, INCLUDING
FACEBOOK, INSTAGRAM, LINKEDIN, TWITTER AND MORE.

THIS SPECIALIST COURSE IS FULL OF BEST-PRACTICE ADVICE GATHERED DURING OUR
TRAINERS’ REAL-WORLD EXPERIENCE IN SOCIAL MEDIA MARKETING. REGULARLY UPDATED AND
FULL OF INSPIRATIONAL, REAL-WORLD CASE STUDIES, THIS COURSE IS UNMISSABLE FOR
ANYONE WHO WANTS TO CREATE SOCIAL MEDIA CAMPAIGNS THAT COUNT.

YOU WILL LEAVE THE COURSE WITH THE ABILITY TO APPLY EXPERT TOOLS AND TECHNIQUES
TO PROMOTE YOUR BRAND OR CLIENT ONLINE.

CLASS 1

CLASS 1

 * SOCIAL MEDIA PLANNING
   
   Measuring success: Find out how to define targets and choose the KPIs that
   will measure them
   Reaching the right people: Establish user personas that define your target
   audience
   Social media landscape: Choose the right social platform for your target
   audience
   What and when to post: Explore which content is most suitable for your
   audience and when you should post it
   Budgeting and planning: Investigate how to organise your resource
   requirements
   Keep it legit: Ensure your campaigns don’t cross any ethical or legal lines
   Incorporating social: Make social media an integral part of wider marketing
   initiatives

 * CONTENT PLANNING
   
   Content alignment: Ensure your content supports all aspects of your social
   media plan, including goals, resources and scheduling
   Scheduling content: Explore how an editorial calendar can help ensure that
   content is ready at the right time
   Choosing the right media: Find out how the right blend of media can boost
   your campaigns
   Becoming a thought leader: Learn why engaging with the community can make
   your brand a sought-after influencer
   Don’t overdo it: Examine the way in which post timing and frequency effects
   your audience’s response
   Should you blog? Take a look at the benefits of corporate blogging with
   practical tips on how to do it

CLASS 2

CLASS 2

 * FACEBOOK MARKETING
   
   Understanding Facebook: Find out more about the world’s biggest social media
   platform, including statistical information about its users
   Should you set up a Business Page? Discover the pros and cons of setting up a
   Facebook business page and find out exactly how to do it
   Messenger opportunities: Find out how the Facebook Messenger platform tools
   can help boost your organic reach
   Using Facebook ‘likes’: Revise the fundamentals of increasing audience
   engagement and traffic with ‘likes’ and other traditional Facebook methods
   Get more clicks: Explore how to create must-click content with best-practice
   content tips and tricks
   New Facebook features: Get up to speed on all the latest tools and changes on
   Facebook
   Facebook marketing rules: Learn the do’s and don’ts of Facebook’s guidelines

 * INSTAGRAM MARKETING
   
   Understanding Instagram: Find out more about Instagram’s users and how the
   platform compares with Facebook
   Instagram business pages: Explore how to get the most out of Instagram’s
   business pages
   Getting started: Discover the best way to set up your Instagram account
   Instagram features: Discover how to use Instagram’s features to maximize the
   potential of photo and video posts with best-practice tips and tricks
   Tagging photos: Learn how to give your brand maximum exposure with
   Instagram’s photo-tagging feature
   New Instagram features: Explore what’s new in Instagram, including LIVE,
   Instagram Stories, Archive and more
   Reach out to influencers: Identify how influencers with an avid Instagram
   following can help promote your brand
   Save time and money: Explore the range of tools available to help you manage
   your Instagram activity

 * ADVERTISING ON FACEBOOK AND INSTAGRAM
   
   Posting ads on Facebook: Discover the benefits of advertising on Facebook and
   the practicalities of how to do it
   Targeting in Facebook: Learn how to target your audience with a detailed
   review of Facebooks’s options for filtering users based on demographic,
   interests and other information.
   Facebook’s Power Editor: Discover how Facebook’s Power Editor enables you to
   set up custom and lookalike audiences based on previous interaction.
   Facebook’s ad spend options: Find out how to control and maximize your budget
   ad spend and when to use smart bidding, CPC and CPM
   Designing Facebook ads: Explore how to design content that stands out
   Instagram ads: Examine Instagram’s advertising options and get expert advice
   to make your content work on that platform
   Measuring success in Instagram: Take a detailed look at Instagram’s tools for
   measuring audience engagement

 * YOUTUBE MARKETING
   
   Is YouTube right for you? Find out if YouTube is the right video channel for
   your campaign
   YouTube channels: Learn how to establish a branded YouTube channel
   Must-share video content: Explore how to make stand-out video content
   What’s new on YouTube: Get the latest information on YouTube developments,
   including YouTube Live and VR180
   Finding viewers: Discover how to drive organic traffic to your YouTube
   channel
   Advertising on YouTube: Understand the ins and outs of YouTube Advertising
   and how to do it

CLASS 3

CLASS 3

 * TWITTER MARKETING
   
   Twitter changes: Understand the importance of recent changes to Twitter’s
   timeline and how to prepare for any algorithm changes in the future
   Customizing Twitter profiles: Learn how to add branding to your profile
   Media and tagging in Twitter: Explore how multimedia content and hashtags can
   boost your tweets’ reach
   Twitter followers: Find out how to get committed followers
   Twitter tools: Cut down the time spent managing your Twitter feed by choosing
   the right tools for you
   Twitter ads: Get expert help to make the most of Twitter’s advertising tools

 * LINKEDIN MARKETING
   
   Creating LinkedIn profiles: Learn why a consistent approach to profiles works
   best and how to ensure your employees develop their personal profiles in line
   with best-practice guidelines
   Expanding LinkedIn networks: Identify the best way to build your network,
   including how to reach out to targeted industry professionals
   LinkedIn post targeting: Delve into LinkedIn’s wide array of targeting tools
   to ensure your updates appear in the right feeds
   LinkedIn messaging add-on: Discover the pros and cons of LinkedIn’s paid
   messaging tool for connecting with people outside your network
   Building LinkedIn Groups: Understand the role of LinkedIn Groups and examine
   methods for establishing your own community
   Using LinkedIn Pages: Explore how LinkedIn Pages can increase your company’s
   presence on the network
   LinkedIn ad options: Decide if LinkedIn’s paid advertising options will work
   for you

CLASS 4

CLASS 4

 * TIKTOK MARKETING & ADVERTISING
   
   TikTok’s latest updates: Up-to-the-minute debrief on the fast-growing
   platform’s latest deployments
   Marketing on TikTok: Explore TikTok’s opportunities for marketers
   TikTok targeting: Find out how to create a targeted audience for your TikTok
   content
   TikTok marketing best practice: View examples of successful campaigns by top
   brands

 * PINTEREST MARKETING
   
   Marketing on Pinterest: Explore Pinterest’s opportunities for marketeers and
   view examples of successful campaigns by top brands
   Do you need a Pinterest business account? Find out what Pinterest business
   accounts have to offer
   Find shareable content: Explore the process and importance of conducting a
   visual audit when selecting which assets to share
   How to use Pinterest as a traffic source: Discover how to use Pinterest to
   drive traffic to other online real estate
   Pinterest features: Gain top-level insight into Pinterest’s features,
   including Rich and Promoted Pins, plus Lens and Collaborative Boards

 * SNAPCHAT MARKETING
   
   Snapchat’s latest updates: Find out what’s new in Snapchat and the shape of
   likely future developments
   Marketing on Snapchat: Learn how Snapchat can help promote your brand
   organically and via paid ads
   Snapchat features: Discover the opportunities of platform features, such as
   Snap Maps and sponsored Geofilters
   Targeting on Snapchat: Find out how to create a targeted audience for your
   Snapchat content

 * BLOGGERS
   
   Reaching out to bloggers: Find out how bloggers can help promote your
   products and brand, and how you can engage their help with individual
   campaigns
   Top tools: Discover tools that will help you manage multiple outreach
   campaigns

 * ANALYTICS FOR SOCIAL MEDIA
   
   Tracking success: Find out how to measure performance with proven metrics
   Google Analytics: Learn how to monitor pageviews and online traffic using
   Google Analytics’ toolset<
   Onboard monitoring: Explore the tracking tools built into each social media
   platform
   Additional resources: Discover free sources of advice and third-party tools
   that will help you analyse performance

UPCOMING DATES


UPCOMING DATES

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 * CST - Central Standard Time
 * EST - Eastern Standard Time
 * GMT - Greenwich Mean Time
 * MST - Mountain Standard Time
 * PST - Pacific Standard Time

Aug 23 – Sep 01
Tuesday - Thursday
16:00 - 18:30
$1,595 $1,875
Sep 27 – Oct 06
Tuesday - Thursday
16:00 - 18:30
$1,595 $1,875


CLASS SCHEDULE & TIMES

CLASS SCHEDULE & TIMES

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Mon
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16:00 - 18:30


 

Class 2


16:00 - 18:30


 

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16:00 - 18:30


 

Class 4


16:00 - 18:30


 

 
Mon
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Fri
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16:00 - 18:30


Class 2


16:00 - 18:30


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16:00 - 18:30


Class 4


16:00 - 18:30




TRAINERS

PreviousPrevious
Trainer

DIA WILSON

Dia has developed her Digital Marketing skills through formal education as well
as over 17 years of professional experience. She spent many years working in a
corporate environment before taking on entrepreneurship in the eCommerce space
and most recently becoming a Digital Marketing Consultant.  Dia has a keen focus
on analytics and believes that successful online businesses are driven by data!

Trainer

LIZA HALL

As a digital marketing specialist with experience in marketing strategy, content
management and social media management, I've found my role in coaching as the
most rewarding. My passion is working with SME's and business owners. Besides
forming ongoing new relationships, gaining insights from the diverse industry
exposure has been enlightening and contributed to my expertise. The most
rewarding aspect of being a coach is to share my knowledge, and empower others
to take ownership of their marketing activities for self-sufficiency and
sustainable growth.

Trainer

DIA WILSON

Dia has developed her Digital Marketing skills through formal education as well
as over 17 years of professional experience. She spent many years working in a
corporate environment before taking on entrepreneurship in the eCommerce space
and most recently becoming a Digital Marketing Consultant.  Dia has a keen focus
on analytics and believes that successful online businesses are driven by data!

Trainer

COURTNEY LARVADAIN

Courtney is a social media consultant, professor and founder of a digital
content and social media marketing firm. She is VP of an association focusing on
advancing women in digital media, and is on the National Association of Women
Business Owners.

Trainer

GRAHAM LEE

Graham has 17-years experience in digital marketing, working with organisations
large & small, across the full spectrum of industry sectors. Graham leads the
training faculty at Digiteers, in addition to the teams creating & maintaining
course content. He's our most senior representative at the company, and has a
top-level view on digital strategy that's invaluable for offering insight and
advice on your projects.

Trainer

IRMA KARSTEN

A social media marketing specialist and a people’s person by nature, Irma
Karsten has over 20 years of work experience behind her. She is currently a
digital strategist and digital marketing and social media trainer. In this role,
she serves as an avid trainer and facilitator for all things digital and
marketing related. Irma is passionate about training individuals and
facilitating courses – from entry level right through to advanced level – on all
social media platforms and across all industries. She specialises in marketing
strategy, social media marketing, digital marketing foundation courses (e.g.
Google and email marketing) as well as CRM and sales training. Her courses are
informative and with her sense of humour added into the mix while she presents,
it is no wonder that entrepreneurs, marketing managers and executives have all
attended Irma’s training sessions.

Trainer

LIZA HALL

As a digital marketing specialist with experience in marketing strategy, content
management and social media management, I've found my role in coaching as the
most rewarding. My passion is working with SME's and business owners. Besides
forming ongoing new relationships, gaining insights from the diverse industry
exposure has been enlightening and contributed to my expertise. The most
rewarding aspect of being a coach is to share my knowledge, and empower others
to take ownership of their marketing activities for self-sufficiency and
sustainable growth.

Trainer

DIA WILSON

Dia has developed her Digital Marketing skills through formal education as well
as over 17 years of professional experience. She spent many years working in a
corporate environment before taking on entrepreneurship in the eCommerce space
and most recently becoming a Digital Marketing Consultant.  Dia has a keen focus
on analytics and believes that successful online businesses are driven by data!

Trainer

LIZA HALL

As a digital marketing specialist with experience in marketing strategy, content
management and social media management, I've found my role in coaching as the
most rewarding. My passion is working with SME's and business owners. Besides
forming ongoing new relationships, gaining insights from the diverse industry
exposure has been enlightening and contributed to my expertise. The most
rewarding aspect of being a coach is to share my knowledge, and empower others
to take ownership of their marketing activities for self-sufficiency and
sustainable growth.

NextNext


FAQ

FAQ


 * DO I NEED TO SHARE MY VIDEO DURING A CLASS?
   
   You will be able to see your trainer via a video stream, together with most
   other delegates joining you on the class. However, it is completely up to you
   as to whether you share your own video.


 * HOW CAN I PAY?
   
   We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.


 * HOW MANY OTHER ATTENDEES WILL THERE BE?
   
   Digiteers online training courses are designed to create an intimate learning
   environment to enable one-to-one time with the trainer and healthy discourse
   amongst all in attendance. The average number of attendees ranges from 3 - 14
   depending on the topic area.


 * WHAT COMMUNICATIONS WILL I RECEIVE BEFORE THE COURSE?
   
   As soon as you book via our website, the billing contact will receive a
   website order confirmation. Your order will be reviewed by our Finance team
   and within 24 hours (Monday - Friday), the billing contact will receive an
   invoice or credit card receipt, depending on the method of payment selected.
   Your order will also be reviewed by our Events team and within 24 hours
   (Monday - Friday), each attendee will receive an email confirming their seat
   on the upcoming course. Two weeks before the course start date, each attendee
   will receive 'joining instructions', along with a few reminder emails. These
   emails will confirm the login details, trainer and any other important
   information. All emails will come from events@digiteers.co, so please ensure
   you add this email address to your safe contacts.


 * WHAT EQUIPMENT DO I REQUIRE?
   
   A laptop with browsing capabilities; a webcam and microphone to participate
   in group exercises.


 * WHEN WILL I RECEIVE MY LOG-IN DETAILS?
   
   You will receive full log-in details and clear step-by-step instructions to
   join the Online Learning course seven days prior to the first class.


 * WILL I RECEIVE ANY CERTIFICATION AFTER COMPLETING THE COURSE?
   
   A certificate as proof of your attendance on the course is available on
   request.

YOU ARE BOOKING ON


BOOKING

Social Media Marketing Intensive
on Aug 23 - Sep 1
1. Date:
Aug 23 - Sep 1Sep 27 - Oct 6

Tuesdays + Thursdays / 16:00 GMT - 18:30 GMT

4 classes in total / 2 weeks of instructor-led learning

2. Add your delegates:


 * SOCIAL MEDIA MARKETING INTENSIVE – AUGUST 2022
   
   Sale! $1,875.00 $1,595.00
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Total $1,595USD

 * MONEY BACK GUARANTEE
   
   7 day money-back guarantee on all purchases

 * SECURE CHECKOUT
   
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 * TRUSTED & PROVEN
   
   Experience training over 15,000 customers to-date

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Media Marketing Intensive" training workshop

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