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SUPERCHARGE YOUR BRAND WITH AI-POWERED MMM

Make data-driven decisions, maximize revenue, & prove your impact.

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CONFIDENTLY ADDRESS LEADERSHIP'S QUESTIONS WITH DATA-BACKED ANSWERS

What is the halo impact of spending with one retailer on other POS?

How much is marketing driving my business vs promotions & distribution?

How much do I need to spend to hit a revenue goal?

What is the impact of full funnel marketing on our revenue and profit?

What is the halo impact of spending with one retailer on other POS?

How much is marketing driving my business vs promotions & distribution?

How much do I need to spend to hit a revenue goal?

What is the impact of full funnel marketing on our revenue and profit?

What is the halo impact of spending with one retailer on other POS?

How much is marketing driving my business vs promotions & distribution?

How incremental is my media performance?

How much can we spend profitably?

How should we spend our budget by week?

Should I add new channels to my media mix?

How incremental is my media performance?

How much can we spend profitably?

How should we spend our budget by week?

Should I add new channels to my media mix?

How incremental is my media performance?

How much can we spend profitably?

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CONNECT MARKETING INVESTMENT TO REVENUE AND PROFIT

Keen’s marketing mix modeling software bridges the gap between marketing and
finance to help brand marketers:

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All in real-time.

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ONE PLATFORM FOR MARKETING MEASUREMENT, PLANNING, AND REVENUE FORECASTING

Easily connect investment data, run models without data scientists, and simulate
plans to achieve your defined goals.

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MARKETING MEASUREMENT


MARKETING MEASUREMENT

Automate data loading, enable swift measurement of historical results and
seamlessly run future scenarios across all channels.
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DEMAND PLANNING


DEMAND PLANNING

Leverage data and insights to develop accurate forecasts, allocate resources
efficiently, and adjust strategies to meet changing market demands.
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RETAIL MEDIA OPTIMIZATION


RETAIL MEDIA OPTIMIZATION

Know exactly how much to spend, where, and when across multiple media networks
while factoring in historical data and trends to produce more accurate results.
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REVENUE FORECASTING


REVENUE FORECASTING

Update factors and input business data to forecast future revenue and quickly
create new plans and models to optimize for better outcomes.
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MARKETING MIX MODELING


MARKETING MIX MODELING

Our adaptive MMM software incorporates Bayesian methods to create a model that
adapts over time ensuring relevance and accuracy.
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MEDIA PLANNING


MEDIA PLANNING

Ingest data, measure historic results and run future scenarios in real-time
across all channels.
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ANNUAL PLANNING


ANNUAL PLANNING

A solution to give your team fast and accurate readings of your marketing
performance metrics to plan ahead and help your organization hit their strategic
goals.
Learn more


MARKETING MEASUREMENT


MARKETING MEASUREMENT

Automate data loading, enable swift measurement of historical results and
seamlessly run future scenarios across all channels.
Learn more


DEMAND PLANNING


DEMAND PLANNING

Leverage data and insights to develop accurate forecasts, allocate resources
efficiently, and adjust strategies to meet changing market demands.
Learn more


RETAIL MEDIA OPTIMIZATION


RETAIL MEDIA OPTIMIZATION

Know exactly how much to spend, where, and when across multiple media networks
while factoring in historical data and trends to produce more accurate results.
Learn more


REVENUE FORECASTING


REVENUE FORECASTING

Update factors and input business data to forecast future revenue and quickly
create new plans and models to optimize for better outcomes.
Learn more


MARKETING MIX MODELING


MARKETING MIX MODELING

Our adaptive MMM software incorporates Bayesian methods to create a model that
adapts over time ensuring relevance and accuracy.
Learn more


MEDIA PLANNING


MEDIA PLANNING

Ingest data, measure historic results and run future scenarios in real-time
across all channels.
Learn more


ANNUAL PLANNING


ANNUAL PLANNING

A solution to give your team fast and accurate readings of your marketing
performance metrics to plan ahead and help your organization hit their strategic
goals.
Learn more


MARKETING MEASUREMENT


MARKETING MEASUREMENT

Automate data loading, enable swift measurement of historical results and
seamlessly run future scenarios across all channels.
Learn more



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$3.5B+

in marketing budgets optimized globally

25%

increase in incremental revenue

1000+

models optimized for brands


SEE HOW LEADING BRANDS ARE GROWING WITH KEEN

Learn how the best in CPG, travel, B2B, retail, QSR, & more are using Keen
Platform!


HOW TO BALANCE TOP AND BOTTOM OF THE FUNNEL SPEND TO GET THE HIGHEST ROI

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OPTIMIZATION STRATEGY FINDS ADDITIONAL REVENUE FOR SEASONAL BRAND

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NEW MARKETING MIX RESULTS IN INCREASES IN PROFIT AND REVENUE

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BRAND DOUBLES DOWN ON TV SPEND AND SEE INCREASES IN MARKETING-DRIVEN PROFIT

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HEAR FROM OUR CUSTOMERS

Our old approach to investment was unproductive. Keen helped us operationalize
that shift to our new strategy. Our ROI profile has gotten much better.

Chief Marketing and Innovation Officer

Working with Keen has helped build further momentum on the Dramamine brand and
has changed the way we think about supporting the business. Based on their
modeling we have significantly increased our investment in Dramamine and refined
our marketing tactics to maximize ROI – which has driven the brand to record
high sales.

Frank Paukowits
Senior Brand Director, Analgesics and Digestive Health – Dramamine


The team really helped to elevate the results into meaningful and impactful
insights for our business. They (Keen) have proven to be great partners to our
business.

Michael Ferris
Associate Manager, Consumer & Market Insights – Twinings


We have just exited our budget discussions with our senior leadership team last
week and managed to secure additional investment for the US campaigns next year.
These are tremendous results for the Twinings North America team. We had a very
compelling and exciting story to discuss with them, and that is in no small part
attributable to the team at Keen.

Michael Ferris
Associate Manager, Consumer & Market Insights – Twinings


Keen has been an invaluable partner for Perfect Snacks as we evaluate our
marketing activities and plan future investments. The speed, flexibility, and
robustness of the platform, coupled with incredible client service, have created
a synergistic partnership that’s a critical part of enabling our growth
ambitions.

Meredith Diehn
VP, Brand Marketing – Perfect Snacks


I prefer Keen because it at least attempts to take into account the entirety of
the marketing model.

It also tries to make a prediction. For many emerging high-growth brands, when
you are pulling levers for the first time, to be able to have some
predictability is important.

Chief Marketing Officer

Our old approach to investment was unproductive. Keen helped us operationalize
that shift to our new strategy. Our ROI profile has gotten much better.

Chief Marketing and Innovation Officer

Working with Keen has helped build further momentum on the Dramamine brand and
has changed the way we think about supporting the business. Based on their
modeling we have significantly increased our investment in Dramamine and refined
our marketing tactics to maximize ROI – which has driven the brand to record
high sales.

Frank Paukowits
Senior Brand Director, Analgesics and Digestive Health – Dramamine






OPTIMIZE ANY SIZE BUDGET

Whether you manage a single brand or portfolios of brands, Keen platform will
help you plan your budget in the most profitable, effective way.


BRAND MARKETERS MANAGING A SINGLE BRAND

Uncover when to invest every dollar across all of your marketing channels.

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MARKETING LEADERS MANAGING BRAND PORTFOLIOS

Easily determine how to split your overall budget across all of your brands to
drive the most profit.

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AGENCY LEADERS MANAGING MULTIPLE CLIENTS AND PORTFOLIOS

Help your clients see where they are leaving money on the table and where to
invest next.

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TAKE A TOUR

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POWERFUL FEATURES TO DRIVE IMPACTFUL, CLEAR RESULTS


ACCESSIBLE AND EASY TO USE

Empower your brand with an intuitive platform that leverages advanced analytics
and AI to give powerful, yet understandable insights – no data scientists
required.


AGILE AND CUSTOMIZABLE

Stay ahead with Keen’s dynamic platform. Add new channels, pivot strategies, and
defend budgets with real-time updates and alternative planning capabilities.


COST EFFECTIVE

Optimize ROI with Keen’s affordable solution. Benefit from transparent annual
pricing so you can maximize your budget for growth, not consultants.

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READY TO SUPERCHARGE YOUR MARKETING DOLLARS?

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HELPFUL RESOURCES

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eBook

 * May 22, 2024


NAVIGATING THE LANDSCAPE OF RETAIL MEDIA NETWORKS

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Video

 * May 16, 2024


NEW AI-DRIVEN MARKETING INSIGHTS

Explore video
Video

 * May 9, 2024


HOW AI SIMPLIFIES YOUR MARKETING MIX DECISIONS WEBINAR

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eBook

 * April 11, 2024


A FRAMEWORK FOR EVALUATING TRUST IN AI

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Explore resources
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Cary, NC 27511

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Durham, NC 27709

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