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PUBLISH A TON OF RESEARCH? YOU'LL LOVE BLUESKY - HERE'S WHY

While still early, data from Altmetric shows academics are thriving on the newly
popular platform. Here's how to make the most of it.
Written by Radhika Rajkumar, Editor Dec. 5, 2024 at 2:23 a.m. PT

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TABLE OF CONTENTS

How to get traction on Bluesky


TABLE OF CONTENTS

How to get traction on Bluesky

Jose A. Bernat Bacete/Getty Images

Social media platform Bluesky is relatively new, but it's been growing
exponentially as another platform experiences an X-odus. According to Altmetric,
Bluesky may already favor a particular community: researchers. 

Also: If you convert to a domain name on Bluesky, you MUST do this right away

On Tuesday, the data company, which specializes in tracking how published work
gets shared, posted on Bluesky that it has been monitoring the platform since
late October. Altmetric found that attention for academic articles is higher on
Bluesky than on similar sites, "meaning the academic community and the general
public have clearly adopted Bluesky as one of its core places to disseminate and
discuss new research," the company said. 



"Since Oct 25th, we have found 395,000 Bluesky posts that link to a research
paper or other research object that has a scholarly identifier like a DOI,
PubMed ID, URN etc.," the thread explains. "This is enormously high for a
platform that has only been open since Feb to general sign-ups."

Also: 8 Bluesky tips every new user should know

By contrast, Altmetric pointed out that the #AcademicTwitter audience on what is
now X posted research a mere 18,000 times in June 2011, when the platform was
already six years old and had 100 million users. In that sense, Bluesky's growth
rate among academics appears to be exponentially higher. 




Altmetric

Altmetric found that Twitter (as X was known then) didn't reach more than
300,000 posts about research until January 2014, three years later. 



"Bluesky has become a favored social media channel for research communications
professionals and academics," said Amye Kenall, vice president of product, data
& analytics hub at Altmetric parent company Digital Science, in the thread. 

Also: How to migrate from X to Bluesky without losing your followers



"In our own research we found over 22% of researchers were using Bluesky over
any other social media channel."

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Altmetric has some theories about how this trend has happened. For one,
microblogging is no longer new or unfamiliar to internet users, thanks mostly to
legacy sites like X. Because of that familiarity, groups like #AcademicTwitter
had to migrate and reconnect on Bluesky rather than form naturally from scratch
over time. 



Additionally, Bluesky has optimal formatting. Altmetric noted in another post
that X has de-prioritized posts with links -- one user called these posts
"throttled" -- because of the company's ad models. This approach may hinder
researchers who try to share their work. 

Also: How to use Bluesky starter packs to find greener social media pastures

Lastly, Altmetric credits Bluesky's "Open Platform foundation, which allows
users and their data to enter or exit their service freely, customising
everything from relevance algorithms to blocklists and moderation." However,
while Bluesky doesn't train artificial intelligence (AI) with user posts and
data (unlike X), that openness also doesn't protect your data from public
scraping. 





HOW TO GET TRACTION ON BLUESKY

For scientists, researchers, and academics curious about how to optimize sharing
their work, Altmetric explained that it uses the same scoring metrics for
Bluesky as it does for X. "Original posts are 1 point, reposts are 0.85, and
while we capture all posts, we cap the score after 200 reposts of an original
post," the company said in the thread. 



Altmetric

Altmetric noted that it cannot track research shared via short links. However,
the company is working with Bluesky to rectify this issue. It also advised
researchers against adding a link to a post and then deleting it once the link
has auto-embedded, as this process cuts off Altmetric's ability to track the
results. 



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DON'T TRUST CHATGPT SEARCH AND DEFINITELY VERIFY ANYTHING IT TELLS YOU




IF YOU CONVERT TO A DOMAIN NAME ON BLUESKY, YOU MUST DO THIS RIGHT AWAY













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