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Lorenzo Bennassar.
Brand Experience.



I work with brands to reimagine ways for people to experience them.

I don’t know what we will do next. But I know it will be amazing.
Because it’s always been.



LYNEports
Founder
Creative Direction

Smart City Cluster
Brand Identity Creative Direction

1000 Palavras
Founder
Creative Direction

Telefónica Kite Platform
Creative Direction

Lilium
Creative Brand Design Lead

Online design
UX and UI
creative direction

Lilium
Vision book

TRTWorld
Projection mapping (900 m2)
Istambul, Turkey

Katara Plaza
Projection mapping (750 m2)
Doha, Qatar

Oleoestepa Extra Virgin Olive Oil
Advertising Campaign
Estepa, Spain

Johnson&Johnson
YouTube's most viewed video
Brazil

Havaianas
World Brand Book
Brazil

Andalucia Information Society Plan
Andalucia, Spain

Escriba creative pastry
100th Anniversary
Barcelona, Spain

Bullfighter Javier Conde
10th Anniversary
Malaga, Spain

Camper Shoes
Worldwide
Creative Direction

Branding archive

Video archive

Design archive

Print archive


VIEW MORE






ABOUT


Lorenzo Bennassar

Until the end of 2021, I was Creative Brand Design Lead at Lilium, tasked with
creating the leading brand of a completely new sector: electric Vertical
Take-Off and Landing (eVTOL).
Developing a brand from a blank piece of paper before it even existed,
predicting the future and also thinking about the ones who already need it
today: present and future employees, but also investors, early adopters, media,
supply chain, and other partners.
Collaborating with in-house graphic designers, product designers, architects,
and external multidisciplinary teams, I led the brand's creative direction
through visual storytelling, video, photography, 3D rendering, illustration, and
UX/UI design for the website, all social media channels, online press, and
user-experience workshops.
During more than three years, I witnessed the company grow from 300 to over 700
employees, several generations of technology demonstrators test flights, and a
successful Nasdaq listing.

Previously, after working at some of the best advertising agencies around the
world, I embarked on a multidisciplinary career as a brand experience creative
director. I worked directly with brands, startups, events, and other creative
companies, including architects, scenario designers, a creative pastry chef, a
flamenco singer, and even a bullfighter. During this time, I directed teams of
up to 60 people in Europe, the United States, South America, and the Middle
East.

Additionally, I served as the Chief Creative Officer (2006 to 2009) of the
Andalusian Information Society Plan, the largest online social project funded by
the European Economic Community.



Selected brands

Market leaders, forward-thinking brands from around the world I'm proud to have
partnered with forging high-performance and engaging brand communication that
pushes the boundaries of establishment.

Clients in almost every industry sector in countries like USA, Chile, Italy,
Spain, Russia, China, UK, Peru, Mexico, Brazil, Egypt, Qatar, UAE, Turkey,
Germany as well as worldwide campaigns:

American Express, Alto Las Condes Shopping Center, Antena3 TV, Australian
Sportswear, Barclays Bank, BBVA Bank, BoutiqueHomes.com, British Airways,
Bullfighter Javier Conde, Camper Shoes, Canal+, Coca Cola, Valencia Tourism
Board, Andalucía Innovation Ministry, Crucial Memory, Diageo, Escribá Creative
Pastry, Extenda Foreign Promotion Andalusian Agency, Fiat, Ford Motor Company,
Forbes Magazine, Galeries Lafayette, Gastón y Daniela Fabrics, Havaianas, Icex
Spanish Foreign Trade Institute, INDRA, Johnson&Johnson, KFC, kiDDia, Lilium,
Mademsa Home Appliances, Maireles Realty, Metro de Madrid, Metro de Sevilla,
Mondelez International, Nokia, Olga Lingerie, Olivetti, ONCE Spanish Blind
Association, ONO Telecomunications, Opel, Oriflame, ORT TV, Panama Jack,
Panasonic, Pepe Jeans London, Playboy Magazine, Philip Morris, Rank Group,
Reebok, Repsol, Santander Bank, Seville Mayor Ignacio Zoido, Sony, TechTV, Tele5
TV, Telefónica, Televisión Española, Turespaña, Unilever, Vázquez Consuegra
Architects, Vodafone, Xclus Winery, Xtraice...


View Clients

Recognition

Featured in over 20 countries from 4 continents my work has received a few
awards, among which I would highlight the Honorific Award by the University of
Valladolid and 6 candidacies to the Spanish National Design Award, the highest
achievable recognition to design and art direction by appointment to his majesty
King Felipe VI of Spain.


Awards
New York Festivals
Type Director´s Club Typographic Excellence.
Festival de Gráfica "El Mercurio".
Laus, Art Directors and Graphic Designers Association.
2nd Ibero-american Biennial of Design.
Honorific Career Award by the University of Valladolid.
Spanish National Design Award Candidate ↗︎.

Media appearances
TVE "Spain's most influential motion graphics designers" interview ↗︎.
TVE "San Sebastian Advertising Festival" interview ↗︎.
New York Art Direction Magazine.
Select A. Graphic design from Spain Book.
Select B. Graphic design from Spain Book.
SevillaWorld online magazine ↗︎.
Malaga Fine Arts University Magazine ↗︎.


View Awards






LAB




 * Playing with code
   
   UX/UI design is also about giving options to the visitor. Make the experience
   as wide and convenient as possible. Finding everything you could possibly be
   looking for.
   
   Hence, I thought a place to find all the links that are in this website could
   come as a handy feature in the menu. Kind of the always usefull and never
   weighted enough site map we tend to have forgotten. So here it is for you. In
   case you ever needed it:
   
   Check out the list here ↗︎.

 * Blog
   
   I obviously spend a lot of time surfing the net. And sometimes I get enough
   quality time and the right amount of words to share some of the things I find
   interesting. It doesn't happen as often as I wish but it's always there as a
   nice platform to share ideas, thoughts and specially great resources with the
   world and myself. It's turned out to be a great place to publicly thank many
   people that has helped me along my career.
   
   You can find more at lorenzobennassar.com/blog ↗︎.

 * TransparentFaces
   
   Transparent Faces is a project originally conceived with Photographer Alberto
   Garcia Puras as a pure research exercise. It could end up as part of a brand
   communication piece, hanging on a contemporary art gallery or, most likely,
   kept in the "never gone further projects" drawer.
   
   Yet, it's always refreshing to find passionate professionals to explore the
   amazing possibilities of creativity through the wonders of digital
   technology.
   
   You can find more at TransparentFaces.com ↗︎.

 * Loggistica
   
   A crowdsourced community that connects those who want to send things with
   those who travel all over the world collecting and delivering these things to
   their recipients. From a package with an old clock full of memories, or a ton
   of tomatoes that the next day will become a delicious salad to garnish a
   family meal.
   
   Thousands of trucks travel the world sometimes with only half the load. That
   is a valuable and wasted space that a well-organized community can turn into
   something useful for all.
   
   Still on the beta version and hope one day to share it with the world.
   
   You can find more at Loggistica.com ↗︎.

 * How do you feel today?
   
   Sometime ago I asked a friend his opinion about my website. And he gave me
   some valuable feedback, but the most relevant one was that the website was
   not interactive enough. Very nice, great work, smooth scrolling and layer
   playing (he said :-)… But it’s all about you. And nowadays there’s got to be
   some interaction, some participation, or else the website will feel
   unfinished. I couldn’t agree more.
   
   Well, it took more time than I would have wanted to, and I’m sure this is not
   what my friend meant, but it’s a beginning. A way to interact with you.
   Sharing all the many references I find online everyday in a way you can enjoy
   them according to the way you feel that day.
   
   You can find more at lorenzobennassar.com/you ↗︎.

 * Sounds of the Holy Week
   
   After experiencing such a strong human manifestation of passion for many
   years as the Holy Week in Seville, Spain, one day I heard a radio promotion
   of it made out of the combination of the sounds of a choir (as a background
   music) and the people that carries the religious images and it simply blew my
   mind. So I decided to create a project that aimed to bring live on site that
   combination of sounds.
   
   That's how this experimental project was born. I contacted 2 of the world's
   best Choirs (Academy of Saint Martin in the fields and the Donostia Orpheum)
   and surprisingly enough they loved it and acceped to be included as part of
   the project. It has never become a reality YET because the Holy Week in
   Seville is a quite traditional unmovable matter, but I'm still hoping one day
   it will become a happen.
   
   You can find more at sonidosdelasemanasanta.com ↗︎.

 * Online Store
   
   For several years now I've been involved in UX and UI creative direction and
   some of it has been related to ecommerce. So one day I decided there was no
   better way to truly understand what that involves than to create my own
   online store.
   
   And thanks to such platforms as Society6 and many others plus just a little
   bit of basic html knowledge, today it is amazingly easy to do so.
   
   It is meant to be more of a self learning experiment than a business, but as
   the New York Lotto use to claim: "Hey! You never know."
   
   You can find more at lorenzobennassar.com/shop ↗︎.






CONTACT

lorenzo@lorenzobennassar.com
+34 699 122 693

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