hopin.com
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2606:4700::6812:1451
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URL:
https://hopin.com/case-studies/atlantic-festival?d_utk=105e055e-6faa-4fce-8698-9645208fe907&_om=1878878
Submission: On June 28 via manual from US — Scanned from DE
Submission: On June 28 via manual from US — Scanned from DE
Form analysis
6 forms found in the DOM<form id="mktoForm_1358" novalidate="novalidate" style="font-size: 13px; color: rgb(51, 51, 51); width: 641px;" class="mktoForm mktoHasWidth mktoLayoutLeft">
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<div class="mktoFormRow">
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<div class="mktoGutter mktoHasWidth" style="width: 5px;"></div><input id="LastName" name="LastName" placeholder="Last Name" maxlength="2000" aria-labelledby="LblLastName InstructLastName" type="text"
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<div class="mktoClear"></div>
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<div class="mktoOffset" style="width: 5px;"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth" style="width: 100px;">
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<div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
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<div class="mktoFieldWrap mktoRequiredField"><label for="Country" id="LblCountry" class="mktoLabel mktoHasWidth" style="width: 100px;">
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<option value="Canada">Canada</option>
<option value="Afghanistan">Afghanistan</option>
<option value="Albania">Albania</option>
<option value="Algeria">Algeria</option>
<option value="Andorra">Andorra</option>
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<option value="Antigua & Deps">Antigua & Deps</option>
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<option value="Australia">Australia</option>
<option value="Austria">Austria</option>
<option value="Azerbaijan">Azerbaijan</option>
<option value="Bahamas">Bahamas</option>
<option value="Bahrain">Bahrain</option>
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<option value="Barbados">Barbados</option>
<option value="Belarus">Belarus</option>
<option value="Belgium">Belgium</option>
<option value="Belize">Belize</option>
<option value="Benin">Benin</option>
<option value="Bhutan">Bhutan</option>
<option value="Bolivia">Bolivia</option>
<option value="Bosnia Herzegovina">Bosnia Herzegovina</option>
<option value="Botswana">Botswana</option>
<option value="Brazil">Brazil</option>
<option value="Brunei">Brunei</option>
<option value="Bulgaria">Bulgaria</option>
<option value="Burkina">Burkina</option>
<option value="Burundi">Burundi</option>
<option value="Cambodia">Cambodia</option>
<option value="Cameroon">Cameroon</option>
<option value="Cape Verde">Cape Verde</option>
<option value="Central African Rep">Central African Rep</option>
<option value="Chad">Chad</option>
<option value="Chile">Chile</option>
<option value="China">China</option>
<option value="Colombia">Colombia</option>
<option value="Comoros">Comoros</option>
<option value="Congo">Congo</option>
<option value="Congo {Democratic Rep}">Congo {Democratic Rep}</option>
<option value="Costa Rica">Costa Rica</option>
<option value="Croatia">Croatia</option>
<option value="Cuba">Cuba</option>
<option value="Cyprus">Cyprus</option>
<option value="Czech Republic">Czech Republic</option>
<option value="Denmark">Denmark</option>
<option value="Djibouti">Djibouti</option>
<option value="Dominica">Dominica</option>
<option value="Dominican Republic">Dominican Republic</option>
<option value="East Timor">East Timor</option>
<option value="Ecuador">Ecuador</option>
<option value="Egypt">Egypt</option>
<option value="El Salvador">El Salvador</option>
<option value="Equatorial Guinea">Equatorial Guinea</option>
<option value="Eritrea">Eritrea</option>
<option value="Estonia">Estonia</option>
<option value="Ethiopia">Ethiopia</option>
<option value="Fiji">Fiji</option>
<option value="Finland">Finland</option>
<option value="France">France</option>
<option value="Gabon">Gabon</option>
<option value="Gambia">Gambia</option>
<option value="Georgia">Georgia</option>
<option value="Germany">Germany</option>
<option value="Ghana">Ghana</option>
<option value="Greece">Greece</option>
<option value="Grenada">Grenada</option>
<option value="Guatemala">Guatemala</option>
<option value="Guinea">Guinea</option>
<option value="Guinea-Bissau">Guinea-Bissau</option>
<option value="Guyana">Guyana</option>
<option value="Haiti">Haiti</option>
<option value="Honduras">Honduras</option>
<option value="Hungary">Hungary</option>
<option value="Iceland">Iceland</option>
<option value="India">India</option>
<option value="Indonesia">Indonesia</option>
<option value="Iran">Iran</option>
<option value="Iraq">Iraq</option>
<option value="Ireland {Republic}">Ireland {Republic}</option>
<option value="Israel">Israel</option>
<option value="Italy">Italy</option>
<option value="Ivory Coast">Ivory Coast</option>
<option value="Jamaica">Jamaica</option>
<option value="Japan">Japan</option>
<option value="Jordan">Jordan</option>
<option value="Kazakhstan">Kazakhstan</option>
<option value="Kenya">Kenya</option>
<option value="Kiribati">Kiribati</option>
<option value="Korea North">Korea North</option>
<option value="Korea South">Korea South</option>
<option value="Kosovo">Kosovo</option>
<option value="Kuwait">Kuwait</option>
<option value="Kyrgyzstan">Kyrgyzstan</option>
<option value="Laos">Laos</option>
<option value="Latvia">Latvia</option>
<option value="Lebanon">Lebanon</option>
<option value="Lesotho">Lesotho</option>
<option value="Liberia">Liberia</option>
<option value="Libya">Libya</option>
<option value="Liechtenstein">Liechtenstein</option>
<option value="Lithuania">Lithuania</option>
<option value="Luxembourg">Luxembourg</option>
<option value="Macedonia">Macedonia</option>
<option value="Madagascar">Madagascar</option>
<option value="Malawi">Malawi</option>
<option value="Malaysia">Malaysia</option>
<option value="Maldives">Maldives</option>
<option value="Mali">Mali</option>
<option value="Malta">Malta</option>
<option value="Marshall Islands">Marshall Islands</option>
<option value="Mauritania">Mauritania</option>
<option value="Mauritius">Mauritius</option>
<option value="Mexico">Mexico</option>
<option value="Micronesia">Micronesia</option>
<option value="Moldova">Moldova</option>
<option value="Monaco">Monaco</option>
<option value="Mongolia">Mongolia</option>
<option value="Montenegro">Montenegro</option>
<option value="Morocco">Morocco</option>
<option value="Mozambique">Mozambique</option>
<option value="Myanmar, {Burma}">Myanmar, {Burma}</option>
<option value="Namibia">Namibia</option>
<option value="Nauru">Nauru</option>
<option value="Nepal">Nepal</option>
<option value="Netherlands">Netherlands</option>
<option value="New Zealand">New Zealand</option>
<option value="Nicaragua">Nicaragua</option>
<option value="Niger">Niger</option>
<option value="Nigeria">Nigeria</option>
<option value="Norway">Norway</option>
<option value="Oman">Oman</option>
<option value="Pakistan">Pakistan</option>
<option value="Palau">Palau</option>
<option value="Panama">Panama</option>
<option value="Papua New Guinea">Papua New Guinea</option>
<option value="Paraguay">Paraguay</option>
<option value="Peru">Peru</option>
<option value="Philippines">Philippines</option>
<option value="Poland">Poland</option>
<option value="Portugal">Portugal</option>
<option value="Qatar">Qatar</option>
<option value="Romania">Romania</option>
<option value="Russian Federation">Russian Federation</option>
<option value="Rwanda">Rwanda</option>
<option value="St Kitts & Nevis">St Kitts & Nevis</option>
<option value="St Lucia">St Lucia</option>
<option value="Saint Vincent & the Grenadines">Saint Vincent & the Grenadines</option>
<option value="Samoa">Samoa</option>
<option value="San Marino">San Marino</option>
<option value="Sao Tome & Principe">Sao Tome & Principe</option>
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<option value="Slovakia">Slovakia</option>
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<option value="Solomon Islands">Solomon Islands</option>
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<option value="South Africa">South Africa</option>
<option value="South Sudan">South Sudan</option>
<option value="Spain">Spain</option>
<option value="Sri Lanka">Sri Lanka</option>
<option value="Sudan">Sudan</option>
<option value="Suriname">Suriname</option>
<option value="Swaziland">Swaziland</option>
<option value="Sweden">Sweden</option>
<option value="Switzerland">Switzerland</option>
<option value="Syria">Syria</option>
<option value="Taiwan">Taiwan</option>
<option value="Tajikistan">Tajikistan</option>
<option value="Tanzania">Tanzania</option>
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<option value="Togo">Togo</option>
<option value="Tonga">Tonga</option>
<option value="Trinidad & Tobago">Trinidad & Tobago</option>
<option value="Tunisia">Tunisia</option>
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<option value="Vanuatu">Vanuatu</option>
<option value="Vatican City">Vatican City</option>
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<option value="Vietnam">Vietnam</option>
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<option value="Zambia">Zambia</option>
<option value="Zimbabwe">Zimbabwe</option>
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background-image: -o-linear-gradient(top, #759ae9 0%, #376fe0 50%, #1a5ad9 50%, #2463de 100%);
background-image: linear-gradient(to bottom, #759ae9 0%, #376fe0 50%, #1a5ad9 50%, #2463de 100%);
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border-bottom: 1px solid #174299;
border-left: 1px solid #1b4db3;
border-radius: 4px;
-webkit-box-shadow: inset 0 0 2px 0 rgba(57, 140, 255, 0.8);
box-shadow: inset 0 0 2px 0 rgba(57, 140, 255, 0.8);
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padding: 7px 0;
text-shadow: 0 -1px 1px #1a5ad9;
width: 150px;
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background-color: #5d89e8;
background-image: -webkit-gradient(linear, left top, left bottom, color-stop(0%, #5d89e8), color-stop(50%, #2261e0), color-stop(50%, #044bd9), color-stop(100%, #0d53de));
background-image: -webkit-linear-gradient(top, #5d89e8 0%, #2261e0 50%, #044bd9 50%, #0d53de 100%);
background-image: -moz-linear-gradient(top, #5d89e8 0%, #2261e0 50%, #044bd9 50%, #0d53de 100%);
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background-image: linear-gradient(to bottom, #5d89e8 0%, #2261e0 50%, #044bd9 50%, #0d53de 100%);
cursor: pointer;
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border-top: 1px solid #1b4db3;
border-right: 1px solid #174299;
border-bottom: 1px solid #133780;
border-left: 1px solid #174299;
-webkit-box-shadow: inset 0 0 5px 2px #1a47a0, 0 1px 0 #eeeeee;
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<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
<div class="mktoOffset" style="width: 10px;"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth" style="width: 100px;">
<div class="mktoAsterix">*</div>Email Address:
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<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Email" name="Email" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email" class="mktoField mktoEmailField mktoHasWidth mktoRequired"
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<option value="">Please select your region.</option>
<option value="North America">North America</option>
<option value="Europe, Middle East, Africa">Europe, Middle East, Africa</option>
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<div class="mktoClear"></div>
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<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="FirstName" name="FirstName" placeholder="First Name" maxlength="255" aria-labelledby="LblFirstName InstructFirstName" type="text"
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<div class="mktoClear"></div>
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<div class="mktoClear"></div>
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<div class="mktoClear"></div>
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<div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
<div class="mktoOffset" style="width: 10px;"></div>
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</label>
<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Title" name="Title" placeholder="Job Title" maxlength="255" aria-labelledby="LblTitle InstructTitle" type="text"
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<div class="mktoClear"></div>
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<div class="mktoClear"></div>
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<div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Phone" name="Phone" placeholder="Phone Number" maxlength="255" aria-labelledby="LblPhone InstructPhone" type="tel"
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<div class="mktoClear"></div>
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<div class="mktoClear"></div>
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<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="Clearbit_Phone__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
<div class="mktoClear"></div>
</div>
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<div class="mktoClear"></div>
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<div class="mktoFormRow"><input type="hidden" name="Clearbit_Country_Code__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
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<div class="mktoFormRow"><input type="hidden" name="Clearbit_Company_Type__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
<div class="mktoClear"></div>
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<div class="mktoFormRow"><input type="hidden" name="Clearbit_Company_Sub_Industry__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
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<div class="mktoFormRow"><input type="hidden" name="Clearbit_Company_Name__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
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<div class="mktoFormRow"><input type="hidden" name="Clearbit_Country__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
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<div class="mktoOffset mktoHasWidth" style="width: 10px;"></div>
<div class="mktoFieldWrap">
<div class="mktoHtmlText mktoHasWidth" style="width: 460px;">By filling out this form and clicking submit you acknowledge our
<a href="https://hopin.com/legal/privacy" target="_blank" style="color: #175fff; text-decoration: none;">privacy policy</a>.</div>
<div class="mktoClear"></div>
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Text Content
Skip to content Product Products Virtual Venue Create incredible experiences for your digital audience. Studio Produce professional, high-quality streams with ease. Event Marketing Promote beautiful landing pages that drive registrations. Onsite Manage in-person attendee and exhibitor engagement. Platform Integrations Connect Hopin with your favorite event apps and services. Security Protect your events with enterprise-grade security. Developers Develop tools and apps. What’s new? MONTHLY PRODUCT UPDATE Read more about Hopin's January 2022 product updates that help with simplifying event creation, optimizing the attendee experience, and enhancing event production, expanding tech integrations. MONTHLY PRODUCT UPDATE Read more about Hopin's March 2022 product updates that help with simplifying event creation, optimizing the attendee experience, and enhancing event production, expanding tech integrations. Solutions Event Type Virtual Events Host a digital event that engages your entire community. Hybrid Events Extend your in-person event to a global audience. In-Person Events Drive registrations and engagement at IRL events. Internal Events Maintain company culture in a hybrid work environment. What’s new? 2022 GUIDE TO HYBRID EVENTS Hopin's 2022 guide to best-in-class hybrid events: what they are, why they're important, and how to ensure they're successful. 2022 GUIDE TO HYBRID EVENTS Hopin's 2022 guide to best-in-class hybrid events: what they are, why they're important, and how to ensure they're successful. PricingExplore Events Resources Resources Case Studies See how Hopin helps teams achieve their event goals. Blog Learn the latest best practices and stay ahead of industry trends Hopin’s Certified Agency Partners Hopin's Partner agencies who are experts in Hopin and can help elevate your events! Hopin's Certified Agency Program Learn about our Certified Agency Program and the benefits of partnering with Hopin! Support Need a hand? Let's get you answers to your questions. Hopin Learn Master the Hopin platform with our event experts. Guides and Templates Dive deep into event guides and save time with our curated templates What’s new? #EVENTPROOF: LEVEL-UP YOUR VIRTUAL EXPERIENCES Join event industry peers for a half-day summit dedicated to showing event profs how to become #EventProof. You’ll learn how to level-up your virtual events and craft online experiences that satisfy attendees and sponsors alike. 2022 EVENT PLANNING TOOLKIT Download our free Event Budget, Event Brief, and Run of Show Templates to make planning your in-person, hybrid, and virtual events easy. Save time, stay organized, and feel confident you and your team are on the right track. 2022 EVENT PLANNING TOOLKIT Download our free Event Budget, Event Brief, and Run of Show Templates to make planning your in-person, hybrid, and virtual events easy. Save time, stay organized, and feel confident you and your team are on the right track. HOPIN XC: THE GLOBAL SUMMIT FOR EXPERIENCE CREATORS Join us for the inaugural virtual summit to recognize, celebrate, and elevate the professionals behind the experiences that define us and make the world feel closer. You'll learn how industry thought leaders are engaging distracted audiences and discover innovative ways to gather. Company Company Why Hopin Learn the benefits of hosting your events on Hopin. Careers If you love solving big challenges, let's chat. About Us See how we're reimagining events. Our Mission Learn what fuels the Hopin engine. What’s new? #EVENTPROOF: LEVEL-UP YOUR VIRTUAL EXPERIENCES Join event industry peers for a half-day summit dedicated to showing event profs how to become #EventProof. You’ll learn how to level-up your virtual events and craft online experiences that satisfy attendees and sponsors alike. HOPIN XC: THE GLOBAL SUMMIT FOR EXPERIENCE CREATORS Join us for the inaugural virtual summit to recognize, celebrate, and elevate the professionals behind the experiences that define us and make the world feel closer. You'll learn how industry thought leaders are engaging distracted audiences and discover innovative ways to gather. Log in Log inRequest demo Back to all case studies HOW THE ATLANTIC FESTIVAL SHIFTED TO A VIRTUAL EVENT AND DREW 37,000+ REGISTRANTS WITH HOPIN ABOUT THE ATLANTIC FESTIVAL Back in 1857, a group of men and women founded The Atlantic magazine to share truthful, unbiased news and information with the public. Now, more than 160 years later, The Atlantic continues to cover news, politics, culture, technology, and more through both virtual media and their physical magazine. Every year, they host The Atlantic Festival, a live event that explores the ideas and news that shape the United States of America. The event features and showcases the core of The Atlantic’s journalism from that year. This year, The Atlantic chose to transition The 2020 Atlantic Festival from an in-person event to a virtual event. CHALLENGE SOLUTION RESULT THE ATLANTIC FESTIVAL HAD THREE MAJOR GOALS FOR THEIR FIRST VIRTUAL FESTIVAL Throughout their 160+ year history, The Atlantic has always had high standards. For their first virtual festival, they wanted to create an unparalleled virtual experience that felt like the in-person events they hosted in years past. TO ACCOMPLISH THIS, THEY HAD THREE MAJOR GOALS FOR THE FIRST VIRTUAL ATLANTIC FESTIVAL: 1. Bring the engaging, interactive audience experience at an in-person event to the virtual event. For The Atlantic, this meant giving attendees the ability to see speakers, ask them questions and meet and interact with both speakers and other guests. 2. Showcase The Atlantic’s brand. Instead of feeling and looking like a typical, unbranded virtual meeting room, The Atlantic wanted to create a virtual environment where attendees could be immersed in The Atlantic experience and brand. 3. Create a seamless, flawless virtual experience. The Atlantic knew that many virtual event platforms couldn’t handle The Atlantic Festival. The platform needed the capability to stream live to up to 40,000 people. So it was critically important they hosted the event on a reliable, powerful platform that could handle tens of thousands of concurrent attendees. WHY THE ATLANTIC CHOSE HOPIN TO HOST THE ATLANTIC FESTIVAL In the spring of 2020, The Atlantic started searching for a virtual event platform. Their main objective was finding a platform that wouldn’t crumble under the weight of 40,000+ attendees. After having major concerns over the reliability of one platform they tested and after interviewing numerous other virtual event platforms, they found Hopin. HOPIN MET THEIR 3 REQUIREMENTS FOR A VIRTUAL EVENT PLATFORM: * It allows event organizers to deeply customize the experience to their brand. * It’s filled with features to engage with the virtual audience, including networking, chat, and the ability for attendees to hop on camera and ask questions. * And it can handle 100,000+ live, concurrent attendees. We were pleased with the branding and engagement features. And we felt really good about the reliability of the platform. Aretae Wyler Chief Operating Officer of The Atlantic HOW THE ATLANTIC FESTIVAL USED THREE STAGES TO STRUCTURE THEIR VIRTUAL EVENT The Atlantic Festival took place over four days in September. The festival had two ticket types — a limited number of free, general admission tickets and unlimited tickets for those who subscribe to The Atlantic. Using Hopin’s Stage feature, The Atlantic created three unique, themed stages for the festival: * Using Hopin’s Stage feature, The Atlantic created three unique, themed stages for the festival: * The festival forum stage for curated conversations, which were scattered throughout the four-day festival. This stage hosted forum-style discussions with multiple speakers to answer vital, challenging questions — like “What systemic changes are needed to create a more equitable education system?” * The subscriber stage for exclusive events for subscribers to The Atlantic. To only permit subscribers to enter this stage, The Atlantic set Hopin permissions to only allow entrance to those with a subscriber ticket, not a general admission ticket. Between main stage events, The Atlantic scheduled a time for attendees to network using Hopin’s Networking feature, which pairs attendees for private, one-on-one conversations with both sound and video. The people that participated in Networking really had a nice time getting to meet people from around the country. I did Networking myself a few times and it was fun. Aretae Wyler Chief Operating Officer of The Atlantic Wyler explains how, over the course of a few minutes, she had one-on-one conversations about weather and politics with two people from different sides of the United States. THE ATLANTIC FESTIVAL REIMAGINED VIRTUAL EVENTS WITH UNIQUE, VISIONARY CONTENT The festival kicked off with Actress Anna Deavere Smith reading Martin Luther King Jr.’s Letter from a Birmingham Jail, which was originally published in The Atlantic in 1963. They gave an intro that likened the time of The Temptations to the time of tumult that we’re experiencing now as a country. Aretae Wyler Chief Operating Officer of The Atlantic Later on, the cast of the Broadway show Ain’t Too Proud: The Life and Times of the Temptations put on a performance from the show. A subscriber-only session even featured The Atlantic’s crossword puzzle creator Caleb Madison. During the event, he explained what makes a good puzzle, how to build one, and the future of games at The Atlantic. IN THE FUTURE, THE ATLANTIC FESTIVAL WILL LIKELY ALWAYS OFFER A VIRTUAL OPTION. The first virtual Atlantic Festival was a goal-breaking, massive success. In 2019, The Atlantic Festival drew over 3,000 guests for three days to Washington, DC. In 2020, the virtual Atlantic Festival saw over 37,000 registrants, exceeding The Atlantic’s goal of 15,000 registrants. Additionally, Wyler explains that the team was surprised by how engaged attendees were. “The engagement was phenomenal,” she says. Wyler attributes the massive increase in registration to shifting the event from physical to virtual and consequently, making it more accessible to people from around the globe. Due to how successful and wide reaching the virtual festival was, The Atlantic is considering hosting a hybrid virtual and physical event for all future festivals — once COVID-19 no longer limits in-person events. Even when we go back to doing things in person, I think we realized that this is going to continue to be a way that we want to connect with our audience. In the future, we will probably do ... a hybrid event. Aretae Wyler Chief Operating Officer of The Atlantic When asked what is the most valuable thing that Hopin brings to the table, Wyler says: GET STARTED WITH HOPIN Contact sales READ MORE CUSTOMER STORIES The Guardian HOW A VIRTUAL WEDDING CEREMONY TOOK PLACE ON HOPIN Read story Ravensbourne University London HOW HOPIN HELPED RAVENSBOURNE UNIVERSITY LONDON HOST A 3-DAY VIRTUAL CONFERENCE WITH 60+ SESSIONS AND 700+ STUDENTS Read story Women in Product HOW THE WOMEN IN PRODUCT CONFERENCE EARNED THE HIGHEST SPONSOR NPS SCORE IN CONFERENCE HISTORY WITH HOPIN. 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