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REID BROUDY



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👋 HI, I'M REID.

Product Management Strategist | Data-Driven Marketing Researcher |
Entrepreneurial Collaborator

I am a marketer and analyst who relies on both quantitative and qualitative data
to drive strategies. I excel in delivering effective solutions by decoding
complex data and revealing key consumer insights. Today, I am pursuing a Master
of Science in Marketing at The University of Texas at Austin.

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About


👉 ABOUT ME

🎓 The University of Texas at Austin | M.S. Marketing (May 2024) | B.A. Human
Dimensions of Organizations | Business Minor (May 2023)

🎮 Experienced Product Management Coordinator at Activision Blizzard (May 2020 -
April 2023), who leveraged quantitative-driven insights to drive successful
launches within the gaming industry. My work included orchestrating the viral
release of Crash Team Rumble. The launch achieved 100M+ views in 24 hours at the
2022 Game Awards through streams and media partnerships. I specialized in press
tour optimization, modeled desired brand attributes, and crafted compelling
social content which resulted in substantial growth for the game brand.
Additionally, I supported marketing content for Tony Hawk's Pro Skater 1+2,
Sekiro: Shadows Die Twice, Spyro Reignited Trilogy, and Crash Bandicoot 4: It's
About Time.

🖥️ Website designer and marketer who focused on data-driven design and consumer
behavior analysis. Collaborating with a diverse clientele, I conceptualized and
launched 15+ websites, while strategically driving engagement and revenue
growth. This phase of my work highlights my entrepreneurial spirit while
simultaneously presenting my understanding of consumer decision-making models
and brand equity principles.

🌎 Community-driven leader who contributes to philanthropic endeavors, academic
standards, and consulting initiatives within a data-rich environment. Former
involvement with Common Sense Media's Teen Board honed my skills in
understanding digital consumption patterns and their impact on a safer digital
world.

🧰 Tech-savvy and analytically proficient professional in various software and
coding languages: MS Suite, Canva, R, Python, SQL, and Tableau. Fluent in
English with an intermediate level in Spanish.

🇺🇲 Work Eligibility: Authorized to work in the United States with no
restrictions.


🗄️ FEATURED PROJECTS

Discover my projects across my master's program, work experience at Activision
Blizzard, and my marketing business.

View all projects here.


M.S. MARKETING: SALESFORCE CASE COMPETITION



My team, among 15+ competitors, clinched a finalist spot within the Salesforce
Case Competition by developing an AI-powered go-to-market plan aimed to drive
customers to download more apps on Salesforce's AppExchange. I was honored by
the 'Best Speaker' award, showcasing our innovative strategies.

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ACTIVISION BLIZZARD: CRASH TEAM RUMBLE LAUNCH



A special moment in my marketing career was at the 2022 Game Awards, where my
team made waves by "crashing" the event to unveil the thrilling world of Crash
Team Rumble. From orchestrating the daring show interruption to crafting the
captivating video game trailer, we pioneered the entire Crash Team Rumble brand.
Our creative vision birthed the game's name, logo, and strategic rollout plan,
marking an unforgettable moment in gaming history.

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BROUDYDESIGNS: TUSCAN SON RESTAURANT 

As the marketer behind Tuscan Son's online presence, I spearheaded the launch of
their website, social media platforms, and various ordering channels.
Collaborating closely with the chef and restaurant owners, we crafted the
brand's identity, ensuring a consistent tone of voice across all platforms.
Post-launch, my role expanded to curating an effective SEO strategy and managing
targeted ads, amplifying the restaurant's visibility and engagement online.


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📬 CONTACT

Reach out at reidbroudy@gmail.com or (310) 804-2241.

I’m eager to connect and explore opportunities within data-centric marketing
landscapes.

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