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 * Knowledge Base
 * Getting started
 * Product Innovation
 * Advertising
 * Using the platform
 * Sample and audience
 * Admin
 * Research fundamentals


GET YOUR ZAPPI QUESTIONS ANSWERED

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GETTING STARTED



 * Getting started guide
 * New Users FAQ
 * Zappi’s use of scales
 * Zappi consulting
 * Supported browsers
 * Account activation and log in
 * Troubleshooting your account
 * Previewing your questionnaire
 * What is the best tool for my product innovation stage?
 * Zappi's market segmentation capabilities

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PRODUCT INNOVATION



 * ScreenIt
 * Zappi Concept Test
 * Zappi Early Concept
 * Zappi Pack Test
 * Zappi Optimize Rank
 * Zappi Optimize Reach
 * Acacia Avenue The Namer
 * M/A/R/C Rapid Results
 * MMR Impackt Lite
 * Zappi e-Shelf

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ADVERTISING



 * Zappi Creative Video
 * Zappi Amplify TV
 * Zappi Creative Static
 * Zappi Creative Storyboard
 * Zappi Ad Pulse
 * Zappi Creative Digital Social Video
 * Zappi Creative Digital Non-social Video
 * Zappi Creative Audio
 * Zappi Creative Digital Social Static
 * Zappi Creative Digital Non-social Static

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USING THE PLATFORM



 * Stimuli guidelines
 * Custom questions
 * Key Drivers Analysis
 * Exporting your analysis
 * 15 things you can do with Zappi Crosstab
 * Zappi’s Autocoding Functionality
 * Tagging
 * Crosstab Analysis
 * Advanced Analytics
 * Stories

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SAMPLE AND AUDIENCE



 * Zappi Audiences
 * Research and sample quality
 * What sample size should I choose for my survey?
 * Norms
 * Custom audiences
 * Zappi Multicultural Representative Sample
 * Index of Zappi Audiences


ADMIN



 * Platform subscriptions and credits
 * Managing users
 * Setting up default configurations
 * Admin management on-platform
 * Managing shared resources
 * Hub management


RESEARCH FUNDAMENTALS

Our most common research questions, answered

 * What makes a difference statistically significant?
 * Testing creatives: best practices
 * Sequential versus monadic testing
 * How to saber a champagne bottle
 * Natural fallout and quotas
 * Testing concepts: best practices
 * Translating top-box proportions between different scales
 * Multi-market reporting
 * What is an Incidence Rate (IR)?
 * Flat test results

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