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LET'S MAKE THE WORLD AS EXCITED ABOUT YOUR COMPANY AS YOU ARE.

B2B SaaS copywriting for growing enterprises who want to refine their messaging,
build a brand, and create a marketing strategy that actually works.

Let's talk shop.

 


 YOU’VE GOT A BRILLIANT PRODUCT.

And no, I'm not just saying that to flatter you. If you’re on this page, it’s
because you deeply believe in the product you’ve brought to market. You know
that it solves a niche customer problem. You’ve got a team in place to help you
bring it to life…


BUT NOW YOU'VE GOT TO TELL THE WORLD ABOUT IT, RIGHT?

And that part’s scary as hell, I can tell you. It’s also hard, if you can’t find
the right words (or a B2B SaaS copywriter who “gets” it).

 


 Does any of this sound familiar?

 * You know your product can really help people…but you’re having a hard time
   explaining “how”.

 * You’ve figured out your product-market fit…but you really want to stand out
   from your competitors.

 * You have some ideas about your business' brand...but you want to take it to
   the next level.

 * You've done a little bit of research into your audience...but you have no
   idea what that means for marketing.

 * You want to build a marketing and sales machine that lets you scale...but
   something’s missing in the foundation.

 


 THAT’S WHERE I CAN HELP.

My name's Grace Baldwin. I’m a product messaging strategist and SaaS copywriter
who helps small tech companies create messages that matter.


I love my job. Because I get to help translate all the thoughts that are
swirling around your head into clear, actionable copy that makes your target
audience think, "Wow, these people really get me."


More about me
 

 


 I’M HERE TO HELP B2B SAAS SCALE UPS GET THEIR PRODUCT MESSAGING RIGHT.

 

And I do that by helping you figure out what you want to say first, then how you
can say it in the most meaningful way.



Together, we’ll build a product story and brand that connects with your best-fit
customer, feels authentic to your business, and stands out from the rest of your
market.

Let’s chat
 
 
 


“We used Grace's framework for an MVP launch, and it helped us humanize the
experience someone was going through. By thinking through the prospect's story,
we understood where our business fit into their world. The story served as the
starting point for designing all of the related content pieces for our funnel
and helped us prioritize which messages we wanted to focus on in each asset we
created. Grace became the expert on the product, so she was an obvious choice
for follow up assignments. "


- Danilo Tesi, Product Marketing Manager at Growth Tribe

 
 


LET'S FIGURE OUT THE STORIES YOUR CUSTOMERS ARE TELLING THEMSELVES... AND SEE
HOW YOUR BUSINESS FITS INTO THEIR WORLD.

 


CHECK OUT MY B2B SAAS COPYWRITING SERVICES.

 


POSITIONING AND MESSAGING.

For businesses that feel like there's a disconnect between what they're working
on and how they're telling the world about it.

This package is great if you are...

 * Wanting a completely new website.

 * Starting to get some press coverage

 * Entering a new growth stage

 * Beginning talks for an investment or acquisition

Let's talk about your brand


COMPLETE SAAS COPYWRITING CAMPAIGN.

For businesses that have one or two core products, but who want to standardize
the way you talk about them.

This package is great if you are...

 * Scaling your team

 * Re-vamping a product

 * Re-doing a website

 * Launching something awesome (and have 12 weeks to plan it)

Let's talk about campaigns messaging


SOS - I NEED MESSAGING HELP FAST!

Need some copy, fast? I've got a few one-day intensive services that'll help.
Chances are I can fit you in within a month.

These are great options for...

 * Cold outreach campaigns

 * Website punch-ups

 * Drip email campaigns

 * Feature, value, benefit workshops

Get help fast
 


THERE’S THREE STEPS TO THE PROCESS.

The best SaaS copy doesn’t talk about how amazing your product is. It talks
about how the product will change your customer’s life for the better. Here’s
how I approach my projects.

 
 



FIRST, WE’LL EVALUATE YOUR MARKET POSITION.

I want to know everything and anything about your business, product, audience,
and more. I’ll run a positioning exercise to understand what sets you apart from
your competitors—and why it matters for your customers.

 
 
 



THEN WE’LL CREATE A MESSAGE.

I’ll create simple documentation of your SaaS copywriting strategy that anybody
on your team, from marketing to sales to product, can use. We’ll pick a brand
frame of reference to use, and craft the tone of voice.

 
 
 



FINALLY, EXECUTE.

Once the strategy is set, we’ll go ahead and create a complete campaign, update
your website, or create other pieces of collateral.

 
 
Learn more
 


AND WHEN THE SMOKE CLEARS, YOU'LL WALK AWAY WITH...

 * A full report that documents your messaging strategy

 * Cohesive guidelines that keeps everybody in your business on the same page
   when it comes to talking about your products

 * The knowledge you need to speak to your prospects in a way that resonates

Let's Chat
 


HERE’S WHAT OTHERS ARE SAYING


“SHE'S A PRO STORYTELLER WHO UNDERSTANDS EXACTLY WHAT TO TAKE OUT AND HOW TO
TWEAK YOUR WORDS AROUND SO THEY BECOME 10 TIMES MORE POWERFUL.

Annie Bacher, B2B SaaS copywriter


“GRACE COULD MAKE A PHONE BOOK SOUND INTERESTING.”

Gabor Kalmar, Business Development Director at Garment LTD


READY TO GET STARTED?

Sliiiiiiiddeee on over to the services page, then, and let's make some magic
happen.

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Denver-bred. Utrecht-based. Working worldwide.

 


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