www.thetradedesk.com Open in urlscan Pro
2606:4700:10::ac43:787  Public Scan

Form analysis
0 forms found in the DOM

Text Content

 * Careers
 * Investors
 * 
   Login
 * EN

 * About Us
 * Our Platform
 * Resources and insights
 * Edge Academy

Contact Us

Close×
 * About Us
 * Our Platform
 * Resources and insights
 * Edge Academy

 * Careers
 * Investors
 * 
   Login
 * EN

Contact Us

Unified ID 2.0
Unified ID 2.0
 * Overview
 * Partners
 * Latest News

INDUSTRY INITIATIVES


UNIFIED ID 2.0

We’re proud to unite our partners around a better approach to identity for
advertisers, publishers, and consumers across the open internet.

Learn more
Overview


AN IDENTITY FABRIC FOR THE OPEN INTERNET

Designed with the needs of modern marketers in mind, Unified ID 2.0 (UID2)
provides holistic targeting and measurement for an internet that’s becoming more
privacy-conscious.

 * GREATER PRECISION
   
   

 * MORE EFFICIENT ADVERTISING
   
   

 * CROSS-DEVICE AND CROSS-CHANNEL FREQUENCY MANAGEMENT
   
   

 * HOLISTIC TARGETING AND MEASUREMENT
   
   




BUILT TO BENEFIT THE ENTIRE ECOSYSTEM

By converting email and phone number data into hashed, salted identifiers, UID2s
can serve as a superior signal to cookies in myriad ways.

FOR PUBLISHERS

UID2 can make advertising more relevant, which in turn can drive more revenue
for premium content platforms.

FOR CLEAN ROOMS AND CUSTOMER DATA PLATFORMS

Direct integration with UID2 allows for seamless, privacy-conscious workflows
and transfer of data for measurement.

FOR CONSUMERS

A universal UID2 opt-out function aims to provide more transparency and greater
control of the user experience.

FOR DATA PARTNERS

Integrating with UID2 can create more durable audience segments for targeting
and measurement.



WANT TO PARTICIPATE? REQUEST ACCESS AND VIEW DOCUMENTATION.

Request Access


HOW UID2 IS DIFFERENT

INTEROPERABLE

UID2 integrates with other deterministic and personally identifiable
information-based identifiers, extending its utility when consumers log in
across the open internet — including on Connected TV.

PORTABLE

Since UID2 has been adopted by many leading ad tech providers and platforms,
it’s easy for participants to use the identity strategies that work best for
them, with the partners they choose.

PRIVACY-CONSCIOUS

Data is hashed with a rotating salt and tokens are encrypted to obscure the
source data used to create the UID2.

OMNICHANNEL

Authentication is increasing across traditional digital, mobile apps, and
especially Connected TV — enabling cross-device and cross-channel identity
strategies without cookies.


Partners


OUR COLLABORATORS

 * 

 * 

 * 

 * 

 * 

 * 

 * 

 * 

View All Partners

News


GET THE LATEST ON IDENTITY

Read more about Unified ID 2.0 and efforts to develop a better approach to
identity for the open internet.

THE TRADE DESK SEES SHARP INCREASE IN ENGAGEMENT WITH UNIFIED ID 2.0

Future of Identity•August 28, 2022

 * HOW UID 2.0 DELIVERED 'TREMENDOUS RESULTS' FOR YOUNG DTC COMPANY, MADE IN

 * LUXURY ESCAPES TAKES FLIGHT WITH UNIFIED ID 2.0 STRATEGY TO DISCOVER NEW
   TRAVEL AUDIENCES
   
   Our Platform•October 21, 2023

 * THE COOK ISLANDS MAP OUT A NEW STRATEGY WITH UNIFIED ID 2.0, WELCOMING NEW
   AUDIENCES AND GREATER RESULTS
   
   Data and Measurement•September 30, 2023

 * FAIRPRICE GROUP DRIVES RESULTS WITH UNIFIED ID 2.0
   
   Retail•May 13, 2023




READY TO ADOPT UNIFIED ID 2.0?


Get Started



Let's work together. See what our platform can do for you.

Contact Us
 * Careers
 * Developers
 * Investors
 * News
 * Unified ID 2.0
 * Edge Academy
 * Contact us
 * Office locations
 * Trust Center
 * The Current

 * Careers
 * Developers
 * Investors
 * News
 * Unified ID 2.0

 * Edge Academy
 * Contact us
 * Office locations
 * Trust Center
 * The Current

 * 
 * 
 * 
 * 
 * 

 * Website privacy policy
 * Services privacy policy
 * Opt-out
 * Do not sell or share my info

 * Website privacy policy
 * Services privacy policy
 * Opt-out
 * Do not sell or share my info

 * 
 * 
 * 
 * 
 * 

 * 
 * 
 * 
 * 
 * 

©2024 The Trade Desk. All rights reserved.


Click to close ad.


THE IDENTITY INNOVATORS REPORT

Learn how global marketing leaders are pioneering better identity solutions.

DOWNLOAD





By using this website you agree to the storing of cookies on your device to
enhance site navigation, analyze site usage, and assist in our marketing
efforts.
Cookies Settings Reject All Accept All Cookies



PRIVACY PREFERENCE CENTER

When you visit any website, it may store or retrieve information on your
browser, mostly in the form of cookies. This information might be about you,
your preferences or your device and is mostly used to make the site work as you
expect it to. The information does not usually directly identify you, but it can
give you a more personalized web experience. Because we respect your right to
privacy, you can choose not to allow some types of cookies. Click on the
different category headings to find out more and change our default settings.
However, blocking some types of cookies may impact your experience of the site
and the services we are able to offer.
More information
Allow All


MANAGE CONSENT PREFERENCES

STRICTLY NECESSARY COOKIES

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site will not then work.
These cookies do not store any personally identifiable information.

Cookies Details‎

PERFORMANCE COOKIES

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.

Cookies Details‎

FUNCTIONAL COOKIES

Functional Cookies

These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages. If you do not allow these cookies then some
or all of these services may not function properly.

Cookies Details‎

TARGETING COOKIES

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.

Cookies Details‎
Back Button


COOKIE LIST



Search Icon
Filter Icon

Clear
checkbox label label
Apply Cancel
Consent Leg.Interest
checkbox label label
checkbox label label
checkbox label label

Reject All Confirm My Choices