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We provide expert guidance to navigate
today's complex routes to market. Translating
Vision to Value Read more Expanded incentives, resources, and channel-led
initiatives aim to drive growth in a competitive market. Read more Nutanix
Expands Partner
Incentives, Resources
Vendor departs from channel norms with shift away from
discounts, embracing back–end rebates and sales incentives. Read more Palo Alto
Networks Bets
Big on Back-End Rebates
While these key intermediaries provide some of the same benefits, they’re very
different. Read more The Difference Between
TSBs and IT Distributors


LET’S WORK TOGETHER YOU HAVE A VISION. TOGETHER WE CAN BRING THAT VISION TO
VALUE FOR YOUR COMPANY AND YOUR CUSTOMERS.


Connect With Us


ANALYST NOTES



AI STEALS SOME SPOTLIGHT FROM CYBERSECURITY



NUTANIX EXPANDS PARTNER INCENTIVES, RESOURCES



PALO ALTO NETWORKS BETS BIG ON BACK-END REBATES


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REPORTS

EASE OF DOING BUSINESS: A HIGH-VALUE INFLUENCER



GUIDE TO EFFECTIVE PARTNER PROFILING



SUSTAINABILITY TAKES ROOT IN IT CHANNEL


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BLOGS

DELTA’S SKYMILES FIASCO: A CAUTIONARY TALE FOR CHANNEL LEADERS



AI WASHING IS HYPE THAT WILL HURT THE CHANNEL



WELCOMING FRESH FACES TO THE CHANNELNOMICS TEAM


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PODCASTS & VIDEOS

SLUGGISH GROWTH, ECONOMIC UNCERTAINTY LOOM OVER THE CHANNEL



ALLIANCES MAY OPEN DOORS, BUT CHANNELS CLOSE DEALS



SHAPING PARTNER BEHAVIOR WITH INCENTIVES


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DISCOVER ALL
OUR INSIGHTS


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RESEARCH AND STRATEGY

CHANNELNOMICS RESEARCH AND STRATEGY SERVICES SUPPORT COMPANIES WORLDWIDE TO
MAXIMIZE PRODUCTIVE ROUTES TO MARKET.  OUR INFLUENCE BENEFITS COMPANIES SPANNING
THE IT INDUSTRY.

$ 100
Billion Influenced
> 5
Success Stories
> 10
Vendors Supported



MEASURING THE VALUE OF
YOUR CHANNEL

A GREAT CHALLENGE FOR CHANNEL EXECUTIVES IS DEFINING AND COMMUNICATING THE
LANGUAGE AND VALUE PROPOSITION OF THE CHANNEL. 

CHANNEL FISCAL OPTIMIZER (CFO) AIMS TO EFFECTIVELY MEASURE, MODEL, AND REPORT
THE IMPACT OF THE CHANNEL ON A COMPANY’S PROFITS, INVESTMENTS, AND EXPENSES.

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PROUD TO SUPPORT
MARKET-LEADING TECHNOLOGY COMPANIES





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LATEST INSIGHTS

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 * AI Steals Some Spotlight From Cybersecurity

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