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1. Ingredients

UPCYCLED FOODS EXPANDS INGREDIENT PORTFOLIO

The company launched five new commercial ingredient solutions for food and
beverages.

Upcycled Foods Inc.
Oct 13, 2022
iStock

BERKELEY, Calif. – Upcycled Foods Inc. on Wednesday formally introduced five new
commercial ingredient solutions.

Designed to be formulated into foods and beverages to add flavor, improve
texture and naturally fortify nutrition, each ingredient offers an easy solution
to drive upcycled food innovation.

“We are launching a series of new ingredients to offer more choices and drive
product innovation at scale,“ said Dan Kurzrock, co-founder & CEO of Upcycled
Foods. “Our expanded ingredient portfolio combined with the category expertise
of our Upcycled Food Lab is here to catalyze the industry.”

The new upcycled ingredient solutions enable food makers to tell a compelling
sustainability story to their customers at a time when consumers are
increasingly asking for it: 62% of consumers are willing to pay more for a
product that prevents food waste. According to ReFED, upcycling is the no. 1
food waste solution.

Further, most of the new ingredient solutions are made with ReGrained
SuperGrain+, an Upcycled Certified ingredient, making a food maker’s new
products eligible for certification, which will strengthen their story and
competitive difference. Certification has been shown to increase consumer
purchase intent by 54%, and food companies need to apply for it through the
Upcycled Food Association, an independent, nonprofit trade association.

The new ingredients include:

* SuperGrain+® Sourdough System
Development Partner: Puratos
The power of sourdough elevates the flavor and performance of upcycled grains
in both industrial and artisanal applications. From breads to buns to pizza
crusts and more, SuperGrain+® Sourdough System brings clean, elevated
nutrition, superb flavor, and real sustainability across the baked goods
category.
* Upcycled Protein Crisp
Development Partner: Kerry
This extruded crisp is ideal for nutrition and snack bar innovations. Each
serving of these plant-based puffed cereal pieces boasts 40% protein, 16%
fiber and 30% upcycled materials. From bars to bites to clusters and beyond,
explore what this platform can do for you.
* SuperGrain+® Multigrain Flakes
Development Partner: California Cereal Products
These upcycled grain flakes go above and beyond conventional commodity
cereals by bringing superior texture, flavor, and appearance. Flakes contain
30% ReGrained SuperGrain+® and no added sugar. Plus, they deliver up to 3x
the fiber of a conventional multigrain flake and an authentic sustainability
story.

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