www.thematrixpoint.com Open in urlscan Pro
100.42.192.176  Public Scan

Form analysis
1 forms found in the DOM

POST /umbraco/Surface/Home/guideSubmit?Length=4

<form id="contact" action="/umbraco/Surface/Home/guideSubmit?Length=4" data-ajax="true" data-ajax-method="POST" method="post" novalidate="novalidate">
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Text Content

GOOGLE ADS SEARCH PARTNER FREE AUDIT

We will give you transparency to what you are really buying on Google and help
you reduce bad traffic and make your budget more efficient.


REQUEST FREE AUDIT

Company

First Name

Last Name

Email






WHAT ARE GOOGLE SEARCH PARTNERS?

Search partners extend the reach of Google Search ads and listings to hundreds
of non-Google websites, as well as YouTube and other Google sites. Search
partners are included in Google Ads search campaigns by default. Google’s
example:

You have a business that offers face-painting services at parties for kids. If
you add the keyword "children face painting" to your ad group, and then choose
to include search partners, then your ads are eligible to appear on those
partners' search results page when someone types "face painting."


WHAT WEBSITES ARE INCLUDED? IS THERE A GOOGLE SEARCH PARTNERS LIST?

Historically the list included sites like AOL, Yahoo, and even Bing, BUT NOT
ANYMORE.

Google doesn’t provide information detailing the website where your ad was shown
on the Search Network in the Google Ads interface, but we can get that data.


CHECK YOUR PERFORMANCE

At the campaign, ad group, and many other levels in Google Ads, you can segment
data by network, including search partners.



In the example above, notice that search partner CTR is 43% below Google.com,
and CPC is higher, yet CPA is less than half of Google.com thanks to a
significantly higher conversion rate.  Lower cost per acquisition is always
good, right?

The higher conversion rate either indicates very relevant traffic or (more
likely) fraudulent activity as users are encouraged to not only click your ads
but also complete an action on your site to encourage further search partner
investment.

Depending on the industry, the campaign, the bidding objectives, and more,
performance on the search partner network can vary. Even for campaigns not
measuring conversions, it’s important to know where ad dollars are being spent.


GET YOUR DATA

Using our service, we are able to provide a detailed analysis of where your
search partner ads are running and help you save money.

Below is an example report for an online university advertiser.



Other than one outlier, these websites all have CPA lower than Google.com, and
most have a higher conversion rate. But seeing the actual URLs allows us to
visit and inspect these magically higher converting pages.



That’s a monetized parked domain, used specifically to funnel Google search
partner ad clicks to advertisers’ websites at the benefit of the domain owner
and Google.  THIS IS NOT THE TRAFFIC YOU WANT.


GET AN AUDIT

We’ve audited more than 15,000 unique search partner placements and found every
single placement to be a parked domain.

Our team will run an analysis for your Google Ads account for the past 30 days
and provide you with the full export of search partner placements, including
top-level metrics of impressions, clicks, CTR, CPC, spend, conversions, and CPA.


NEED HELP UNDERSTANDING IF YOUR GOOGLE ADS SEARCH PARTNER DATA IS WORKING FOR
YOU?

Speak to our experts to learn if Google Ads are performing well for your
campaigns and reaching your business objectives and KPIs.


REQUEST AUDIT

800-683-6983
info@thematrixpoint.com
2603 Main St Suite 800
Irvine, CA 92614
www.thematrixpoint.com

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