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OUTLET CENSUS LIVE LOGIN
Home
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Outlet Census Live

Target the right on-trade outlets and boost acquisitions with a data-driven
engine for your sales team.

Market Meter

Measure on-trade performance and set strategies with a reporting tool powered by
millions of data points.

Services

Discover even more advanced ways to win in the on-trade channel.

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Success StoriesFree ReportOn-trade InsightsWhat is on-trade
Contact
FREE TRIAL
FREE TRIAL





PINPOINT
YOUR MARKET

Automate and empower your business with HoReCa & on-trade data. Expand your
customer base, find new outlets, access their profiles and brand insights,
monitor rivals & trends and save a lot of time. Trusted by global HoReCa
leaders.

TRY FOR FREE
ASK US ANYTHING
Trusted by:


Our purpose


A SIMPLE SOLUTION
TO A COMPLEX PROBLEM

SharpGrid is a data & tech company reinventing the on-trade & HoReCa market
research. We harness data about all the on-trade outlets (restaurants, bars,
pubs or cafés) on the market to construct an accurate and complete picture of
the on-trade channel. Companies like Coca-Cola, Heineken or Makro achieve
commercial efficiency and growth with SharpGrid’s data-driven tools.


GET MORE ON-TRADE LEADS WITH OUTLET CENSUS LIVE

Advanced on-trade / HoReCa BI tool for sales & analytics. Access outlet (POS)
profiles in real time, create lead lists, discover brand insights including
market share and pricing. Based on complete and accurate census of all outlets
on the market. A data-driven boost for your sales, analytics & marketing. Use
Outlet Census to find opportunities, set strategies and target outlets with
total precision.

Read more


UNDERSTAND HORECA WITH MARKET METER

Market Meter is the final evolution step in on-trade & HoReCa reporting. Derived
from millions of transactions, thousands of online menus and dozens of other
digital sources. Measure and monitor any part of the market you want. Define
your own custom regions. Find where you're lagging to fill the gaps. See how
your competitors are doing. Switch to data-driven decision making today.

Read more

Custom solution

YOU DREAM OF IT, WE MAKE IT HAPPEN

With our unique know-how and your input, the possibilities are limitless.
Together we can create a specific project in the on-trade & HoReCa sector
tailored to your needs.

Read more

We offer custom services such as:

ARCHETYPE ANALYSIS

DATA LINKING & ENRICHMENT

CHANNEL ANALYSIS

DATA INTEGRATION

YOUR IDEA










Use Cases


DISCOVER NEW WAYS TO WIN IN THE ON-TRADE

USE RESOURCES EFFECTIVELY



Find out how to allocate your resources effectively. Get a clear and accurate
picture of your and competitors' brand performance along each KPI and over time.
Discover accurate performance feedback on your on-trade / HoReCa commercial
activities.


FIND NEW CUSTOMERS



Get complete knowledge of every on-trade outlet and the market. Understand
trends and potential in full granularity. Identify on-trade/ HoReCa
opportunities best suited to your strengths in specific geographies, segments or
niches.


IMPROVE YOUR STRATEGIES



Assess and select the right opportunities on the level of small performance
cells or outlets. Design specific micro strategies using insights about
individual outlets and performance cells. Set fact-based KPIs.


TARGET THE BEST OUTLETS



Make the acquisition process easy to plan and manage. Take advantage of easy and
objective profiling and identifying on-trade / HoReCa outlets for upselling,
acquisition or campaigns. Use insights to help your sales team better prepare
for negotiations.


SAVE TIME & ENERGY



Stop burning your teams' time and energy with manual data collection. Automated
data inflow from Outlet Census allows your sales reps to focus on tasks with
added value and your company to get up-to-date quality data from the on-trade /
HoReCa channel consistent in time.





FREE HORECA INSIGHTS TO TRACK THE MARKET

Explore our quarterly updated free market report with distribution in the
spirits, cold drinks and beer category. Learn valuable insights from market and
data research published regularly on our blog.

View all


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February 28, 2024

5 EXAMPLES HOW TO BOOST YOUR SALES AND EFFICIENCY WITH COMPANY DIGITIZATION
(HORECA SECTOR)

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February 2, 2024

SMALL AND MID SIZE HORECA CHAINS. THE UNTAPPED JEWEL OF THE ON-TRADE CHANNEL IN
EUROPE.

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January 26, 2024

5 MOST POPULAR COCKTAILS IN GERMANY

Free Access


DISCOVER OUR
‍MARKET REPORT

Discover market opportunities with our free & quarterly updated report of the
on-trade channel.

Show report


Case Studies


GET INSPIRED BY OUR
CLIENTS' SUCCESS

HEINEKEN SUCCESSFULLY IMPLEMENTS A DATA-DRIVEN SALES TRANSFORMATION IN THE
ON-TRADE CHANNEL

"It helps our sales reps to evaluate potential customers in advance and better
prepare for negotiations. It also completely changes and shortens the sales
process and saves us months of sales reps time."

Read more



A RADICAL CHANGE IN THE SALES MODEL CAUSED A >300% INCREASE IN CUSTOMER
ACQUISITION FOR UNILEVER FOOD SOLUTIONS

"The key change that motivated people was seeing that the solution actually
works. Before, the sales reps were discouraged by low success rates and slow
results. With SharpGrid data in their hands their success rates started to go up
and they became motivated to push more and close more deals."

Read more



DANONE ITALY SAVED 3-4 MONTHS OF THE ON-TRADE COMMERCIAL TEAM’S TIME WITH THE
OUTLET CENSUS LIVE

Can you create a killer route-to-market and brand activation strategy with
precise on-trade data? Danone’s example shows it can be as easy as a pie, you
just need the right tools. In this case, the SharpGrid platform.

Read more



HOW KOFOLA STRENGTHENED ITS POSITION IN THE ON-TRADE CHANNEL WITH A DATA-DRIVEN
ROUTE-TO-MARKET STRATEGY

"SharpGrid data helps us meet our growth targets. We now know how and where to
invest and what products to send to which outlet based on its segmentation.
Everything is more systematic and efficient."

Read more



"WE FIND 90% OF NEW OPPORTUNITIES THROUGH THE OUTLET CENSUS" OR HOW MATTONI 1873
SUCCESSFULLY OVERCAME COVID

"Our sales rep can immediately see where the best outlets are and what their
potential is without any complicated and time-consuming research."

Read more



HEINEKEN SUCCESSFULLY IMPLEMENTS A DATA-DRIVEN SALES TRANSFORMATION IN THE
ON-TRADE CHANNEL

"It helps our sales reps to evaluate potential customers in advance and better
prepare for negotiations. It also completely changes and shortens the sales
process and saves us months of sales reps time."

Read more



A RADICAL CHANGE IN THE SALES MODEL CAUSED A >300% INCREASE IN CUSTOMER
ACQUISITION FOR UNILEVER FOOD SOLUTIONS

"The key change that motivated people was seeing that the solution actually
works. Before, the sales reps were discouraged by low success rates and slow
results. With SharpGrid data in their hands their success rates started to go up
and they became motivated to push more and close more deals."

Read more



DANONE ITALY SAVED 3-4 MONTHS OF THE ON-TRADE COMMERCIAL TEAM’S TIME WITH THE
OUTLET CENSUS LIVE

Can you create a killer route-to-market and brand activation strategy with
precise on-trade data? Danone’s example shows it can be as easy as a pie, you
just need the right tools. In this case, the SharpGrid platform.

Read more



HOW KOFOLA STRENGTHENED ITS POSITION IN THE ON-TRADE CHANNEL WITH A DATA-DRIVEN
ROUTE-TO-MARKET STRATEGY

"SharpGrid data helps us meet our growth targets. We now know how and where to
invest and what products to send to which outlet based on its segmentation.
Everything is more systematic and efficient."

Read more







Contact us


LET US BOOST YOUR ON-TRADE BUSINESS

Our representatives speak:

English

German

Spanish

Italian

Polish

Czech

Slovak

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e-mail:
Message:

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Products

Outlet Census

Market Meter

Services

Resources

Free Report

Success Stories

On-trade Insights

business basics


Company

Career

About Us

Contact

partners


Social

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