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PRODUCTS

Sitecore Experience Platform (XP) - Powering Unforgettable Digital Experiences
Sitecore Content Hub Sitecore Commerce - Implement Commerce Flexibility &
Scalability

ARTICLES

What is Personalization, Why it Matters, and How to Get Started The Ecommerce
Platform Buyer's Guide What is a Content Hub?
Skip to main content
 * 
 * * Solutions
     * Business Goals
        * Content Operations
          
          Collaborate effortlessly on content strategy, creation and analytics
       
        * Digital Asset Management
          
          Centralize all your digital assets and deliver them to any customer
          touchpoint
       
        * Content Management
          
          Create, manage and deliver content across unlimited channels and
          markets
       
        * Customer Data Management
          
          Understand every user and uncover trends with customer and journey
          insights
       
        * Personalization and Testing
          
          Optimize every customer interaction with A/B testing and
          personalization
       
        * Marketing Automation
          
          Engage your audiences with automated email and messaging campaigns
       
        * Storefronts and Marketplaces
          
          Design composable B2C or B2B buying experiences for any channel or
          device
       
        * Search and Merchandizing
          
          Convert more customers with hyper-relevant shopping experiences
       
        * Order Management
          
          Manage orders with flexible fulfillment solutions for any buyer or
          supplier
     
     * Industries
        * Financial Services
          
          Focusing on key priorities and investments in customer experience is
          putting FinServ leaders in an enviable position
       
        * Manufacturing
          
          Manufacturing is evolving, with customer centricity emerging as a key
          competitive differentiator
       
        * Automotive
          
          The rapidly changing automotive industry is under pressure to deliver
          standout customer experiences
       
        * Healthcare
          
          Healthcare brands are witnessing a shift in power as they align
          themselves around the patient’s priorities
       
        * Education
          
          Delivering outstanding DX for students improves engagement and drives
          better education outcomes
       
        * Retail
          
          Rapid changes in the retail landscape are driving the need to know
          your customers in a digital world
       
        * Government
          
          Governments that simplify processes and deliver personalized services
          earn the goodwill of their citizens
       
        * Information Technology
          
          In a digital world, IT companies have to demonstrate their credentials
          by providing memorable digital experiences
       
        * Travel and Hospitality
          
          Travelers have higher expectations than ever before - delight them
          with standout experiences across channels
       
        * Professional Services
          
          Professional service providers are differentiating themselves by
          providing DX that meets growing client needs
     
     * Departments
        * Marketing Departments
          
          Combine content, data and personalization to deliver experiences that
          guide consumers through their journey
       
        * IT Departments
          
          Deliver fast, high performing, stable and secure experiences, across
          channels and at scale
       
        * Content Departments
          
          Create and manage an efficient content supply chain to deliver
          relevant content to any channel at scale
       
        * Commerce Departments
          
          Meet diverse customer shopping needs with seamless, adaptable
          experiences both online and offline
       
        * Digital Experience Departments
          
          Empowering DX teams to create, deliver and manage highly engaging
          experiences and omnichannel content
     
     * Solutions overview
     * Free
       Level up your content
       Fuel business growth with the right content strategy for transformative
       and sustainable content management.
       Access resources
   * Platform
     * Products
        * * Content
          * Content Hub
            
            Unified content planning, production and collaboration
          
          * Digital Asset Management
            
            Store, manage and centralize digital assets
          
          * CMP & MRM
            
            Sync teams with Sitecore Content Marketing Platform and Sitecore
            Marketing Resource Management
          
          * Experience Manager
            
            Create, manage and publish multisite, multilingual content
          
          * XM Cloud
            
            Create content, launch websites and experiences all in the cloud
        * * Engagement
          * Customer Data Platform
            
            Unify and leverage customer data across a variety of touchpoints to
            deliver intelligent experiences
          
          * Personalize
            
            Increase engagement, improve satisfaction, and drive business goals
            with hyper-relevant, personalized content
          
          * Send
            
            Strengthen communication with your customers by delivering targeted,
            relevant, timely campaigns
        * * Commerce
          * OrderCloud
            
            A cloud-native, headless, API-first, and customizable commerce
            platform fit for all of today's complex commerce needs
          
          * Discover
            
            Supercharge 1:1 digital shopping experiences with AI-powered search
            and personalized merchandising
     
     * Services and Support
        * Sitecore Managed Cloud
          
          Host, monitor, manage and maintain the installation of Sitecore XP, XC
          & XM
       
        * Sitecore Connectors
          
          Extensible integrations that preserve the connected experience for the
          next emerging channel
       
        * Sitecore Marketplace New
          
          Find Sitecore-developed, technology partner, and service partner apps,
          connectors, tools, and templates
       
        * Sitecore Support
          
          Reliable and robust paid support packages and open-source support
          resources
       
        * Sitecore Training
          
          Learn best practices, get informed, and take advantage of the full
          capabilities of our products
       
        * Sitecore Services
          
          Access deep expertise drawn from hands-on experience with customers
          and partners
     
     * Platform overview
     * New
       Introducing Sitecore XM Cloud
       Sitecore's leading CMS transitioned to a modern cloud architecture for a
       cloud-native, composable SaaS solution.
       Explore the solution
   * Resources
     * Knowledge Center
        * AI & ML
          
          Plan your approach to AI and ML to unleash massive benefits in your
          organization
       
        * Cloud
          
          Explore the right cloud computing approach to help you thrive now and
          into the future
       
        * Commerce
          
          Discover the most important commerce trends and decide which
          capabilities matter most to your success
       
        * Content Management
          
          Master the research to get a 360-degree view of your content landscape
          from creation to publication
       
        * Data & Analytics
          
          Review best-practice approaches to data and analytics to turn missed
          opportunities into positive engagements
       
        * Digital Transformation Popular
          
          Discover ways to accelerate transformation to make authentic human
          connections with your customers
       
        * DX & CX
          
          Build relationships with your customers by being empathetic, telling
          great stories, and using AI to let your humanity show
       
        * Headless
          
          Investigate the benefits of going headless to deliver a consistent
          experience no matter the device
       
        * Omnichannel
          
          Learn omnichannel strategies to provide a consistent and seamless
          experience every step of the way
       
        * Personalization
          
          Prepare to deliver personalized digital experiences, creating a
          connection between your customer and your brand
     
     * Learn & Connect
        * Getting Started with Sitecore
          
          Learn how to deploy, upgrade, access training and consulting, and more
       
        * Sitecore Learning
          
          Learn best practices, get informed, and take advantage of the full
          capabilities of our products
       
        * Mastering Personalization
          
          Free step-by-step guide for marketing & technical teams
       
        * Insights Blog
          
          Sitecore experts share their thoughts on DX transformation
       
        * Events and Webinars
          
          Learn, connect and upskill with events nearby & globally
     
     * Developer Resources
        * Sitecore for Developers
          
          Is it the right choice for your team? See how Sitecore integrates with
          your tech stack and allows you to iterate with the business.
       
        * Sitecore Community
          
          Find answers to questions, videos from the latest events, and Sitecore
          developer hangouts
       
        * Sitecore Documentation
          
          Access Sitecore product technical documentation
       
        * Sitecore Partner Network
          
          Register or sign in to the Sitecore Partner Network
       
        * Sitecore Training
          
          Get trained and certified through Sitecore Learning, Sitecore's own
          official training program
     
     * Customer Stories
        * All Customer stories
          
          Read how Sitecore customers are using our products to drive business
          results and transform their CX
       
        * Customer stories by industry
          
          Learn how businesses like yours are delivering the experience their
          customers demand
       
        * Customer stories by product
          
          Sitecore’s range of products are used by brands around the world to
          solve their business goals
       
        * Sitecore Experience Awards
          
          Sitecore’s Annual Experience Awards recognize the top digital
          experiences from brands across the globe
     
     * Support
        * Sitecore Training
          
          Sitecore offers a comprehensive training program for all roles to help
          you benefit from your solution
       
        * Sitecore Documentation
          
          Access comprehensive documentation for developers and business users
          to leverage Sitecore’s platforms
       
        * Sitecore Support
          
          Sitecore has a range of support packages available in addition to a
          wealth of open-source options
     
     * View all resources
     * Event
       Symposium 2022 is rapidly approaching!
       Hear from global brands and industry experts as they share how to drive
       your CX into the future.
       Get the details
   * Partners
     * For Customers
        * Find a Solution Partner Popular
          
          Find a Sitecore Solution Partner to help you implement, grow and
          optimize your solution
       
        * Solutions from our Partners New
          
          Find a partner that offers the solution best suited to solving your
          business challenge using the power of Sitecore, enabling the fastest
          time to value
       
        * Connector & App Marketplace New
          
          Find Sitecore-developed, technology partner, and service partner apps,
          connectors, tools, and templates
       
        * Why work with a Sitecore Solution Partner
          
          Understand the Sitecore Solution Partner Program as a customer, and
          determine the best match for your project
       
        * Global Alliances
          
          Our robust ecosystem of alliances has you covered, from strategic
          insight to technical execution
       
        * Technology Partners
          
          Expand and complement your Sitecore platform with a range of solutions
          from our partners
       
        * Sitecore Integrations
          
          Sitecore Connectors are prepackaged integration products that deliver
          out-of-the-box functionality
       
        * Partner Perspectives
          
          Insights and articles on digital transformation best practice created
          by our valued partners
     
     * For Partners
        * Sitecore Partner Network
          
          Central hub for Sitecore Solution Partner Program information,
          enablement, tools, deal registration, and more
       
        * About the Solution Partner Program
          
          The Solution Partner Program offers our partners a range of resources
          to build their partnership with us
       
        * Become a Sitecore Solution Partner
          
          Start your relationship with Sitecore and access a robust ecosystem
          designed for growth and success
       
        * Sitecore Technology Alliance Program
          
          An ecosystem of complementary solutions that provide unique and
          industry-leading technologies
       
        * Sitecore Business Optimization Strategies (SBOS)
          
          Learn about SBOS, helping Sitecore customers and partners transform
          their digital marketing practices
     
     * Partners overview
     * 2022 Sitecore Partner Awards
       Showcasing our top performing partners who have excelled in helping
       customers deliver exceptional digital experiences.
       See the winners
   * Company
     * About Sitecore
       
       Our mission is to elevate leading brands through unforgettable digital
       connections with their customers
       
        * Our Story
          
          Learn how Sitecore began, as well as the strategic, technical, and
          business decisions that paved the way for our success
       
        * Newsroom
          
          Sitecore in the news and making news around the world
       
        * Sustainability
          
          Sitecore has a comprehensive ESG program designed to reduce our
          footprint and create positive changes in the markets in which we
          operate
       
        * Leadership
          
          Lifelong coders, inventors, and change agents. Get to know Sitecore’s
          leadership team
       
        * Careers
          
          We are a fast growing, enthusiastic team that thrives on transparency,
          diversity, innovation and collaboration
       
        * DX@Sitecore - our strategy
          
          Learn about Sitecore's DX strategy and how we deliver on our promise
          to connect the experience on Sitecore.com
       
        * Sitecore Brand Resources
          
          Browse our Visual Identity Guide, download our corporate logo, or
          contact us with brand-related questions
       
        * Our Values
          
          We're working together to innovate and grow, with central values
          driving our team around the globe
       
        * Contact Us
          
          Get in touch with our teams to get the support you need
       
        * Office Locations
          
          Find Sitecore offices around the world with our full list of locations
     
     * More about Sitecore
     * Join the Sitecore team
       The people of Sitecore are truly unique and we invite you to be part of
       our growth journey
       Find out more
 * en
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    * Developer Portal
   
    * Sitecore Documentation
   
    * Sitecore Learning
   
    * Sitecore Community
   
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    * Sitecore Downloads
   
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Contact us Cookies

 * Developer Portal

 * Sitecore Documentation

 * Sitecore Learning

 * Sitecore Community

 * Sitecore MVP Program

 * Sitecore Downloads

 * Sitecore Partner Network

 * Symposium

 * Knowledge Base

Request a demo

 * Solutions
   * Back
   * Business Goals
     * Back
     * Content Operations
       
       Collaborate effortlessly on content strategy, creation and analytics
     
     * Digital Asset Management
       
       Centralize all your digital assets and deliver them to any customer
       touchpoint
     
     * Content Management
       
       Create, manage and deliver content across unlimited channels and markets
     
     * Customer Data Management
       
       Understand every user and uncover trends with customer and journey
       insights
     
     * Personalization and Testing
       
       Optimize every customer interaction with A/B testing and personalization
     
     * Marketing Automation
       
       Engage your audiences with automated email and messaging campaigns
     
     * Storefronts and Marketplaces
       
       Design composable B2C or B2B buying experiences for any channel or device
     
     * Search and Merchandizing
       
       Convert more customers with hyper-relevant shopping experiences
     
     * Order Management
       
       Manage orders with flexible fulfillment solutions for any buyer or
       supplier
   * Industries
     * Back
     * Financial Services
       
       Focusing on key priorities and investments in customer experience is
       putting FinServ leaders in an enviable position
     
     * Manufacturing
       
       Manufacturing is evolving, with customer centricity emerging as a key
       competitive differentiator
     
     * Automotive
       
       The rapidly changing automotive industry is under pressure to deliver
       standout customer experiences
     
     * Healthcare
       
       Healthcare brands are witnessing a shift in power as they align
       themselves around the patient’s priorities
     
     * Education
       
       Delivering outstanding DX for students improves engagement and drives
       better education outcomes
     
     * Retail
       
       Rapid changes in the retail landscape are driving the need to know your
       customers in a digital world
     
     * Government
       
       Governments that simplify processes and deliver personalized services
       earn the goodwill of their citizens
     
     * Information Technology
       
       In a digital world, IT companies have to demonstrate their credentials by
       providing memorable digital experiences
     
     * Travel and Hospitality
       
       Travelers have higher expectations than ever before - delight them with
       standout experiences across channels
     
     * Professional Services
       
       Professional service providers are differentiating themselves by
       providing DX that meets growing client needs
   * Departments
     * Back
     * Marketing Departments
       
       Combine content, data and personalization to deliver experiences that
       guide consumers through their journey
     
     * IT Departments
       
       Deliver fast, high performing, stable and secure experiences, across
       channels and at scale
     
     * Content Departments
       
       Create and manage an efficient content supply chain to deliver relevant
       content to any channel at scale
     
     * Commerce Departments
       
       Meet diverse customer shopping needs with seamless, adaptable experiences
       both online and offline
     
     * Digital Experience Departments
       
       Empowering DX teams to create, deliver and manage highly engaging
       experiences and omnichannel content
   * Solutions overview
 * Platform
   * Back
   * Products
     * Back
     * Content Hub
       
       Unified content planning, production and collaboration
     
     * Digital Asset Management
       
       Store, manage and centralize digital assets
     
     * CMP & MRM
       
       Sync teams with Sitecore Content Marketing Platform and Sitecore
       Marketing Resource Management
     
     * Experience Manager
       
       Create, manage and publish multisite, multilingual content
     
     * XM Cloud
       
       Create content, launch websites and experiences all in the cloud
     
     * Customer Data Platform
       
       Unify and leverage customer data across a variety of touchpoints to
       deliver intelligent experiences
     
     * Personalize
       
       Increase engagement, improve satisfaction, and drive business goals with
       hyper-relevant, personalized content
     
     * Send
       
       Strengthen communication with your customers by delivering targeted,
       relevant, timely campaigns
     
     * OrderCloud
       
       A cloud-native, headless, API-first, and customizable commerce platform
       fit for all of today's complex commerce needs
     
     * Discover
       
       Supercharge 1:1 digital shopping experiences with AI-powered search and
       personalized merchandising
   * Services and Support
     * Back
     * Sitecore Managed Cloud
       
       Host, monitor, manage and maintain the installation of Sitecore XP, XC &
       XM
     
     * Sitecore Connectors
       
       Extensible integrations that preserve the connected experience for the
       next emerging channel
     
     * New Sitecore Marketplace
       
       Find Sitecore-developed, technology partner, and service partner apps,
       connectors, tools, and templates
     
     * Sitecore Support
       
       Reliable and robust paid support packages and open-source support
       resources
     
     * Sitecore Training
       
       Learn best practices, get informed, and take advantage of the full
       capabilities of our products
     
     * Sitecore Services
       
       Access deep expertise drawn from hands-on experience with customers and
       partners
   * Platform overview
 * Resources
   * Back
   * Knowledge Center
     * Back
     * AI & ML
       
       Plan your approach to AI and ML to unleash massive benefits in your
       organization
     
     * Cloud
       
       Explore the right cloud computing approach to help you thrive now and
       into the future
     
     * Commerce
       
       Discover the most important commerce trends and decide which capabilities
       matter most to your success
     
     * Content Management
       
       Master the research to get a 360-degree view of your content landscape
       from creation to publication
     
     * Data & Analytics
       
       Review best-practice approaches to data and analytics to turn missed
       opportunities into positive engagements
     
     * Popular Digital Transformation
       
       Discover ways to accelerate transformation to make authentic human
       connections with your customers
     
     * DX & CX
       
       Build relationships with your customers by being empathetic, telling
       great stories, and using AI to let your humanity show
     
     * Headless
       
       Investigate the benefits of going headless to deliver a consistent
       experience no matter the device
     
     * Omnichannel
       
       Learn omnichannel strategies to provide a consistent and seamless
       experience every step of the way
     
     * Personalization
       
       Prepare to deliver personalized digital experiences, creating a
       connection between your customer and your brand
   * Learn & Connect
     * Back
     * Getting Started with Sitecore
       
       Learn how to deploy, upgrade, access training and consulting, and more
     
     * Sitecore Learning
       
       Learn best practices, get informed, and take advantage of the full
       capabilities of our products
     
     * Mastering Personalization
       
       Free step-by-step guide for marketing & technical teams
     
     * Insights Blog
       
       Sitecore experts share their thoughts on DX transformation
     
     * Events and Webinars
       
       Learn, connect and upskill with events nearby & globally
   * Developer Resources
     * Back
     * Sitecore for Developers
       
       Is it the right choice for your team? See how Sitecore integrates with
       your tech stack and allows you to iterate with the business.
     
     * Sitecore Community
       
       Find answers to questions, videos from the latest events, and Sitecore
       developer hangouts
     
     * Sitecore Documentation
       
       Access Sitecore product technical documentation
     
     * Sitecore Partner Network
       
       Register or sign in to the Sitecore Partner Network
     
     * Sitecore Training
       
       Get trained and certified through Learn@Sitecore, Sitecore's own official
       training program
   * Customer Stories
     * Back
     * All Customer stories
       
       Read how Sitecore customers are using our products to drive business
       results and transform their CX
     
     * Customer stories by industry
       
       Learn how businesses like yours are delivering the experience their
       customers demand
     
     * Customer stories by product
       
       Sitecore’s range of products are used by brands around the world to solve
       their business goals
     
     * Sitecore Experience Awards
       
       Sitecore’s Annual Experience Awards recognize the top digital experiences
       from brands across the globe
   * Support
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Microsoft

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WE POWER THE WORLD’S MOST RECOGNIZED BRANDS

L'Oréal

1 billion

consumers interacting everyday with 3,000 websites



Microsoft

244%

higher engagement on Partner Network



PUMA

84%

increase in SEO results



Research


2022 BRAND AUTHENTICITY REPORT



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