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WHY BACKSTAGE RELIES ON PARSE.LY’S CHANGE IN METADATA DETECTION

By Andrew ButlerApril 3, 2023No Comments

Home » Why Backstage Relies on Parse.ly’s Change in Metadata Detection

Do you have a page on your website that you update regularly? This can cause
problems when reporting on its performance, because the content changes.

Imagine you’re an editor who has spent the month re-tagging your library of
content to gain deeper insights into your audience’s interests. However, when
you generate your end-of-month reports, you discover that the updated tags
haven’t made it into your analytics dashboard. This is because most analytics
tools update metadata only when the content is first published and don’t reflect
subsequent edits and improvements.

Parse.ly has come to the rescue with two new features: Metadata Change Detection
and Check for Metadata Updates.

Metadata Change Detection automatically detects changes in metadata on your
website and updates your Parse.ly dashboard accordingly. Check for Metadata
Updates allows you to prompt the check yourself. 


WHY CHANGE IN METADATA DETECTION MATTERS FOR BACKSTAGE

These features are game-changers for editors like Jaqueline Tynes from Backstage
who regularly update content to drive engagement and business outcomes.

At Backstage, Jaqueline creates roundups of casting notices for various
industries—such as film, TV, and theater—that drive users to apply for those
openings on Backstage’s job platform. But the listings in these articles are
temporary and ever-changing—gigs get cast, job openings expire, etc. As such,
that content gets updated weekly, and so does the metadata associated with each
article. 

> “[We might create] a roundup of HBO gigs that are casting now, a roundup of
> New York City casting calls, and so on. Therefore, my articles are “gutted”
> constantly by removing expired listings and adding new ones. This means the
> articles’ headlines, images, tags, etc., change on a weekly basis.”
> 
> — Jaqueline Tynes, Backstage Editor

Previously, to be able to monitor the associated stats in her Parse.ly content
analytics dashboard, Jaqueline had to tediously recall or source the original
headlines of each article, a daunting task, as some were published years before
her start date. 

Great time-savers, Parse.ly’s new metadata detection features mean Jaqueline can
more easily locate and report on her articles in Parse.ly, view changes made to
the metadata of each article, and track engagement and report on performance.
This helps her get back to focusing on creating and updating content, confident
in the knowledge that the metadata flowing into Parse.ly is accurate and
up-to-date. All this helps her make better content decisions.   

> “This feature is amazing as the majority of my articles get updated on a
> weekly basis. This feature makes my life so much easier for reporting.”
> 
> — Jaqueline Tynes, Backstage Editor

Learn more about Parse.ly’s metadata detection features in this post. 

Talk to a content analytics expert today


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