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SEARCH IN-GRID

Capture Walmart customers as they make their final purchase decision.


SPONSORED PRODUCTS


PREMIUM PLACEMENT

Send your brand and products to the top of relevant search results.


SPONSORED BRANDS


PREMIUM PLACEMENT

Engage customers using videos that appear in-grid to strengthen awareness and
discovery.


SPONSORED VIDEOS


SEARCH IN-GRID

Showcase key product information at the consideration point of customers'
shopping journey.


SPONSORED VIDEOS

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WALMART SPONSORED SEARCH


WALMART SPONSORED SEARCH




YOUR PRODUCT IS AMAZING. WALMART SPONSORED SEARCH CAN HELP OUR CUSTOMERS FIND &
BUY IT.

Start Advertising
Learn to advertise



--------------------------------------------------------------------------------




WALMART CUSTOMERS ARE SEARCHING—WE CAN HELP THEM FIND YOU.

Connect with Walmart customers. Sponsored Search advertising from Walmart
Connect gets your brand and products in front of customers actively searching
and browsing Walmart’s site and app for products like yours. You only pay when
customers click your ad.

There are three kinds of Sponsored Search advertising:

Sponsored Products ads appear in high-visibility placements, including within
relevant search results and on item pages. A click advances customers to your
product’s item page.

Sponsored Brands, the Sponsored Search placement with the highest viewability on
search pages1, sends your brand logo and products to the top of relevant search
results. This premium placement is available to Marketplace brand owners
registered with the Walmart Brand Portal.

Sponsored Videos, these short, keyword-targeted video ads promote items within
relevant in-grid search results. This new premium Sponsored Search solution is
designed to improve the visibility of advertised items within search results,
and to help boost awareness and discovery.

1 Walmart first-party data, January 1–July 31, 2022.


KEEP THEIR EYES ON YOUR PRIZE


SCALE UP

Sponsored Search is designed to help you reach some of our 150 million weekly
online and in-store customers.2

2 Walmart first-party data, 2021.


CUSTOMIZABLE CONTROL

Choose how hands-on you want to be with fully customizable, automated and
self-serve tools, and make fast decisions based on reliable data.


PROVEN RESULTS

Easily track how your campaigns increase product sales and get a summary of your
return on ad spend.




HELP TURN OUR SEARCHERS INTO YOUR CUSTOMERS


SEARCH IN-GRID

Showcase your product on the first page of relevant search results.


SPONSORED PRODUCTS





PRODUCT CAROUSEL

Highlight your product within relevant search results and on the item pages of
similar products.


SPONSORED PRODUCTS





LET’S GET STARTED

New Marketplace sellers are automatically registered to Walmart Ad Center, our
self-serve ad platform. We provide step-by-step guidance to help make launching
a Sponsored Search campaign easy, even for first-time advertisers.

Check your product eligibility requirements and set measurable campaign goals
that support your business objectives.

Select the Sponsored Search campaign you want to run: Sponsored Products,
Sponsored Brands, or both.

Determine your targeting strategy. Add relevant keywords to each product in your
campaign. Give your campaign time to perform after launch.

Start advertising



DETERMINE YOUR TARGETING STRATEGY

Choose from two campaign types:

Automatic campaigns
Let Walmart’s algorithm choose the most relevant keywords for your campaign.
Best for advertisers new to Sponsored Search.

Manual campaigns
Choose your own keywords. Best for advertisers who know which keywords their
customers search for.




HOW SPONSORED BRANDS WORKS

Sponsored Brands sends your brand and products to the top of relevant search
results. The ad includes your brand logo, custom headline, and up to four
advertised items with shoppable links.

Sponsored Brands is designed to increase awareness and conversion by helping to
improve brand visibility and inspire product discovery.

Sponsored Brands can especially benefit smaller brands, new brands, and brands
with new products that may not yet have high organic search rankings at Walmart.
Use it to launch new or seasonal items, promote items with modest search
rankings, and help boost performance of higher-priced items.

To access Sponsored Brands, a Marketplace seller must be a brand owner and must
meet all the following criteria:

 * Based in the United States, China, Hong Kong, or the United Kingdom; or a
   pre-approved seller in India
 * Rights owner registered with the United States Patent and Trademark Office
 * Onboarded to the Walmart Brand Portal, Walmart’s intellectual property rights
   management platform




HOW SPONSORED VIDEOS WORK

Sponsored Videos, a new premium Sponsored Search solution designed to improve
the visibility of advertised items within search results, to help boost
awareness and discovery.

These short, keyword-targeted video ads promote a single item within relevant
Search In-grid results. A click anywhere on the video sends the customer to the
item page to learn more. There’s even a direct add-to-cart button to make buying
effortless.

Use Sponsored Videos to promote new and seasonal items, and to help influence
customers’ decisions with item uses and benefits at the consideration point of
their Walmart shopping journey.

Sponsored Videos joins Sponsored Products, Sponsored Brands and Walmart Onsite
Display to round out a full suite of cost-effective self-serve onsite offerings
that help connect advertisers of all sizes to our 120 million monthly online
visitors — at every step of the Walmart shopping journey.

To access Sponsored Videos, a Marketplace seller must be a brand owner and must
meet all the following criteria:

 * Based in the United States, China, Hong Kong, or the United Kingdom; or a
   pre-approved seller in India
 * Rights owner registered with the United States Patent and Trademark Office
 * Onboarded to the Walmart Brand Portal, Walmart’s intellectual property rights
   management platform




HOW TO BUY SPONSORED SEARCH ADVERTISING

Walmart Ad Center
Manage your own campaigns on Walmart Connect’s self-serve platform

Walmart Platform Partners
Work with one of Walmart Connect’s adtech partners to get expert support and
access to additional features




RESOURCES


LEARN MORE



TRAINING 

 * Walmart Connect Video Library
 * Advertising Help Center
 * Sponsored Videos Help Center

PARTNERS

 * Walmart Connect Partners

INSIGHTS

 * Walmart Connect Insights




ABOUT WALMART.COM

Walmart Inc. (NYSE: WMT) helps people around the world save money and live
better – anytime and anywhere – in retail stores, online, and through their
mobile devices. Each week, approximately 240 million customers and members visit
more than 10,500 stores and numerous eCommerce websites in 20 countries. With
fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1
million associates worldwide. Walmart continues to be a leader in
sustainability, corporate philanthropy and employment opportunity.

© 2024 Walmart. All rights reserved.  |  Do Not Sell My Personal
Information  |  Privacy Policy

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NEW-SELLER SAVINGS

SAVE 15% ON REFERRAL FEES* FOR ITEMS IN SPONSORED SEARCH AD CAMPAIGNS!

*Conditions apply.

Learn more