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Government


ADOBE PARTNERS WITH GOVERNMENTS IN ALL 50 STATES TO ACCELERATE DIGITAL
MODERNIZATION

Jonathan Benett May 14, 2021

Image source: Adobe Stock

Digital modernization in government has been picking up steam over the last
decade.

In normal years, government agencies would often grapple with shifting
technology priorities and budgets. This has led to some uneven improvements in
the past. However, the need for agencies to quickly support the public due to
the COVID-19 pandemic was a driving force and intensified the focus on
delivering digital services. This dedication and commitment to expanding digital
government has led to the most significant digital modernization effort across
all levels of government in our history.


GOVERNMENT FORUM

Register to attend Government Forum to hear government decision-makers and
technology experts discuss digital modernization of government. Special keynotes
include: Adobe CEO, Shantanu Narayen, Former Federal CIO, Suzette Kent, and
Chief People Officer at Walmart, Donna Morris.

Register today

The accelerated adoption of new technologies to improve digital customer
experience (CX), ensure government mission continuity and support the
government’s workforce, was made possible due to dedicated public servants and
strong public-private partnerships.

At Adobe, partnering across industries to improve digital customer experiences
is a significant part of who we are. When the COVID-19 pandemic hit in 2020, we
created a Rapid Response Program and COVID resources hub to help government
adapt and meet the needs of their workforce and the people they serve. One year
later, we recently achieved a milestone worth celebrating: Adobe is now
partnering with Federal Government as well as individual agencies at the state,
county, and city levels in all 50 states.



We are proud that these partnerships have enabled government agencies to
modernize their operations through a combination of Adobe Experience Cloud and
Document Cloud solutions. But perhaps most importantly, we are excited to have
been part of the amazing stories of successful cross-collaborations and agile
responses by government agencies.

Here are a few examples of how, with the right technology, government and Adobe
worked together during a critical time to bring better digital experiences and
better government services to the people.


IMPROVING TESTING SERVICES AND VACCINE DISTRIBUTION

Adobe has partnered with companies like Microsoft, Accenture, ServiceNow,
Splunk, Oracle, Datahouse and others to bring innovative solutions to federal,
state, local, and tribal governments so they can move quickly to reduce
bottlenecks in testing and vaccine distribution.

Through our partnerships, hundreds of thousands of people have either received
testing in mobile facilities or been screened and qualified for COVID-19
appointments.

Adobe tools can be used to streamline enrollment tasks such as eligibility
determination, appointment scheduling and personalized reminders, while
e-signatures expedite document requests and minimize fraud. And with a greater
need to inform the public on vaccine developments and guidance, Adobe can help
teams manage and deliver content across web, email, mobile messaging, and other
channels.


CENTERS FOR DISEASE CONTROL AND PREVENTION (CDC) USES DATA AND EMAIL TO KEEP
PEOPLE INFORMED

At the federal level, Adobe partners with agencies as they brought critical
services online and looked to improve communications with residents.

The Centers for Disease Control and Prevention (CDC) leveraged Adobe analytics
and communications technology at a pivotal point in the pandemic, to better
understand what constituents were looking for on their website and deliver
relevant and timely email messages on vaccine guidance and prevention methods.


U.S. CENSUS GOES ONLINE FOR THE FIRST TIME IN HISTORY

Another large project was with the U.S. Census Bureau. They used Adobe
Experience Cloud to power the delivery, measurement and personalization of the
very first online decennial Census in 2020.

The initiative was recognized at the ATC-IAC Igniting Innovation 2020 Conference
and Awards for the “greatest magnitude of results and benefits”, and the Bureau
estimates it saved at least $55 million for every 1 percent above its projected
self-response rate.


OKLAHOMA UNIFIES ITS ONLINE AND MOBILE CITIZEN EXPERIENCE

The State of Oklahoma modernized their website with Adobe Experience Cloud —
making it a one-stop shop for any service, from financial assistance and the
DMV, to getting a fishing permit.

By using a holistic digital solution, the state was able to also leverage Adobe
Sign to support the massive shift to working remote, with automated e-signatures
and contactless document processing.


L.A. COUNTY DEPARTMENT OF PUBLIC SOCIAL SERVICES EXPANDS DIGITAL SERVICES TO
ENSURE SUPPORT FOR PEOPLE IN NEED

In California, Los Angeles County is home to over 10 million residents — one in
three people rely on the Department of Public Social Services (DPSS), the
largest agency of its kind in the U.S.

Using Adobe Experience Cloud, the agency revamped it’s website with an agile
digital “front door”, which became crucial when shelter-in-place orders took
effect and residents were able to quickly obtain the needed information and
engage the department to obtain public assistance. The new experience is much
easier to navigate for their millions of diverse users, has improved search
capability and is optimized for mobile.


IOWA CREATES MORE EFFICIENT GRANT ASSISTANCE DISTRIBUTION FOR SMALL BUSINESSES

The State of Iowa, through the Iowa Economic Development Authority (IEDA),
awarded over $52.2 million in grant assistance for small businesses.

With Adobe Sign, the state was able to coordinate a smooth, efficient grant
distribution to the right people. They quickly received and processed
applications and turned around payment distribution. In the first four weeks of
the portal going live, around 20,000 transactions were completed.


SACRAMENTO REVAMPS EMAIL COMMUNICATIONS

The City of Sacramento partnered with Adobe to revamp its email program, a key
communication channel to share COVID-19 relief updates in a timely, efficient
manner. Through better insights and more personalization, the subscriber base
grew by 30 percent with an open rate of over 24 percent.

Adobe Sign and Adobe Experience Manager Forms also provide paperless processes
that save time and energy for both government employees and the public.


UTAH TELEWORK INITIATIVE ENSURES SERVICE CONTINUITY AND IMPROVED EFFICIENCY

The State of Utah enacted a teleworking initiative to drive greater efficiency
in its government. With Adobe Sign, employees are able to work remotely while
reducing carbon footprints.

During the pandemic, this helped minimize disruption for residents, with over
2,500 employees quickly transitioning to remote work and accelerating turnaround
on over 5,000 documents in the first 30 days.


LEARN MORE ABOUT ADOBE GOVERNMENT SOLUTIONS

Deliver exceptional digital experiences to the people you serve. Our platform
for government was built to be flexible — so you can easily integrate it into
your existing IT systems and scale it to your future needs. Learn more.

AcrobatAnalyticsDigital strategy for governmentDocument CloudExperience
CloudExperience ManagerFuture of WorkGovernmentSign

Digital government


WHAT CITIZENS WANT FROM THEIR ENGAGEMENT WITH GOVERNMENT

Between March and December 2020, traffic to government websites leapt 57
percent, totalling more than 1.7 billion visits. As Australians

03-29-2021

Trends & Research


ADOBE STUDY REVEALS THE CURRENT STATE OF DIGITAL GOVERNMENT

This time last year, a fair amount of people had likely never gone online before
to interact with their local

03-11-2021

Digital Transformation


EMAIL BEST PRACTICES FOR GOVERNMENT

We all know that the COVID pandemic has dramatically changed our society.
Accurate and timely communication of information, such as

03-04-2021

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