www.brafton.com Open in urlscan Pro
18.239.83.44  Public Scan

Form analysis
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SEO CONTENT WRITING SERVICES

SEO content writing is the art of creating compelling content for visitors while
following SEO best practices to ensure your content is findable and drives
qualified visitors from search.

SEO content writing services are an essential part of every digital marketing
program.

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accordance with our Privacy Policy.
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AMPLIFY YOUR BRAND THROUGH SEO CONTENT WRITING

You may have (or should have) heard of “SEO” but might be asking yourself “What
is that, and why do I need it? Do I actually need it?” To summarize briefly, SEO
content writing involves the strategic placement of keywords throughout your
online content to help it rank higher on search engine results pages (SERPs). 

To quickly answer those second and third questions: yes. Every single person on
the internet uses a search engine. Online searches are arguably the primary
driver of traffic to the web pages of businesses relevant to the searcher’s
query. In the age of web users having answers to their questions at their
fingertips within milliseconds, your business simply can’t afford not to
optimize its online content.

While paid marketing is important, this kind of unpaid organic marketing is
invaluable. By using a content writing service to produce SEO content, you can
get an incredible amount of proverbial bang for your buck and, after all, ROI is
the end goal of any marketing effort.

Regardless of the field or industry your business is in, it can undoubtedly
benefit from employing professional content writing services to boost its search
engine rankings.



Brafton SEO content writing services
give your site the opportunity
to rank on Page 1, drive traffic
& capture leads.

--------------------------------------------------------------------------------


HIGHER RANKINGS, TRAFFIC AND CONVERSIONS

Quantity-over-quality copywriting is obsolete. Yesteryear’s content writing
service is insufficient for today’s SEO strategy. Modern search engines feature
complex algorithms built to separate relevant, valuable online marketing from
web content utilizing outdated SEO practices. Haphazardly inserting keywords
into shallow content now only serves to damage your brand’s standing on search
engine results pages (SERPs) and in the eyes of your target audience. That’s why
every Brafton SEO writer is trained on the latest best practices, incorporating
cutting-edge marketing techniques tailored to boost your online presence and
cater to your readers’ wants and needs. Melding journalism, creative writing and
digital marketing proficiency, our professional writers collaborate with
strategists and SEO consultants to ensure every piece of marketing hits the
mark, regardless of the type of content.

Brafton writers, strategists and consultants work together to develop an
engaging content marketing strategy that resonates with potential customers and
results in website content that ranks on SERPs. Your brand requires high-quality
web content crafted with search engine optimization in mind.


SERVE SEARCHER INTENT WITH HIGH QUALITY CONTENT

Search engines are no longer fooled by keyword stuffing and other black hat SEO
techniques. An “SEO article” loaded with desirable search terms is liable to do
more harm than good for your SEO endeavors. Rather, modern search engines care
about searcher intent. Your audience has questions, and your website content
must provide answers. 

Our SEO experts help you satisfy searcher intent for each keyword you target.
Our philosophy is one keyword, one blog post (or landing page) — no aimless
“article writing” with multiple keywords peppered into your blog. Quality
content crafted to serve searcher intent turns visitors into clients and ensures
your website isn’t lost in the digital shuffle. 

From commercial queries to informational searches, our SEO content writers work
tirelessly to ensure your content marketing meets the demands of your target
audience.




SEE KEYWORD RESEARCH AND CREATIVE INTENT IN ONE PLACE

All SEO writing begins with developing Brafton’s unique Search Performance Brief
(SBP). This is a document that outlines the keyword the content strategist has
decided to optimize for, as well as the rationale and content strategy behind
that decision.

Your strategist will use several platforms during their keyword research to
determine which target keywords to optimize for (that your site can rank for),
starting with Google. By conducting plenty of searches, they will establish
which keywords to target by analyzing autofill questions, related searches and
the “People also ask” section of search results. Through examining these
results, the strategist can discover what your potential leads actually search
for.

We create a complete blueprint that will help your writer create high quality
content. The resulting SPB includes:

 * Keyword data.
 * SERP targeting direction.
 * TF-IDF (term frequency-inverse document frequency) evaluation details.
 * And much more.





Finally, and most importantly, your dedicated SEO content writer weaves this
information — and your brand guidelines — into the most comprehensive piece of
content on the web for your target keyword. This is content writing for SEO
perfected. 

Once the writing has been completed, your writer will leverage an AI content
planning and optimization platform to determine the content’s quality and to
make adjustments as needed.

As part of our SEO services, all content is sent to project managers and the
client in question for review and approval. 

Every piece of SEO copy that doesn’t receive an SPB — from blog posts to gated
downloadable assets (e.g. eBooks and white papers) to press releases — is mapped
out by our SEO content writers to ensure it serves searcher intent, supports
your business goals, follows industry best practices, aligns with similar
trending topics, features appropriate keywords and phrases and stands out from
existing content on the web. 

Data-led content creation is the only way to optimize copywriting that will
perform well on search and drive the most qualified traffic directly to your
website. Project managers stand by to act as client advocates, examining every
article outline for SEO and audience engagement opportunities. Following
multiple rounds of edits and revisions, your content is delivered through our
proprietary software.

“We’ve had a number of the pages Brafton created go to the first page of search
results. One of the pages has been our top converter for free trials.”

– Heather McLean, Customer Communications Manager at eSpatial

Read case study

“When we started working on SEO and keywords for a web page, we went from pretty
much unranked for that campaign to consistently being on Page 1 or 2.”

– Melissa Hide, VP Marketing & Brand Development at FFVA Mutual

Read case study

“Now that we have regular content, we’re having so much more traffic to the
blog. We’re also able to promote it more because we’re proud of it.”

– Kaitlin Pabon, Retail Marketing Manager at Decorating Den Interiors

Read case study


LEAN ON YOUR TEAM OF SEO EXPERTS

Beyond SEO content writers, the Brafton team is composed of certified
strategists and consultants experienced in developing effective content
strategies that enhance SEO. Utilizing the latest techniques in line with your
commercial objectives, your team will execute organic, long-term action plans
designed to maximize your search engine rankings and ensure you stay on top. In
addition to online marketing insight, team members leverage industry-leading
software products and content development services to support your digital
marketing efforts. We don’t just deliver routine metrics reports detailing your
SEO progress and return on investment; we also conduct a competitive content
analysis to identify potential SEO opportunities and make sure you’re not
falling behind the competition.

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BOOST SEO WITH COMPELLING VISUALS

You must create quality content to perform well in SERPs, but SEO writing is not
enough. Modern search engines give preferential treatment to websites featuring
visual marketing assets, from custom images, and infographics, to live video and
animated clips. Visual content marketing engages website visitors and helps your
content stand out from competitors. Don’t settle for an SEO article writing
service that can’t also do visual content marketing. Enhance your content
strategy and augment your SEO strategy by incorporating multimedia content:




GRAPHIC DESIGN

Design makes you human. Great design makes you memorable. Brafton’s unlimited
graphic design service can deliver artwork that underscores your brand message &
captures the attention of your potential customers.

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VIDEO SERVICES

93% of brands acquire customers with videos on social media. Video ads are the
No. 1 way consumers discover new brands. And 84% of consumers say a brand’s
video has convinced them to buy a product or service.

LEARN MORE


LEAD MAGNET CREATION

A lead magnet is exactly what it sounds like: Something you use to attract
leads. Incentivize leads, impress prospects and prove your value with lead
magnet content from Brafton. This is how you generate SQLs.

LEARN MORE


SEIZE SOCIAL SEO OPPORTUNITIES

Our team members don’t just create great content; they post it and promote it,
too. Social media can be leveraged to help boost SEO standing, making it an
integral part of modern optimization efforts. Brafton social media strategists
design robust campaigns to generate website traffic, increase brand awareness,
grow social links and demonstrate thought leadership. In conjunction with
website-focused content marketing efforts, social strategies boost online
presence while targeting potential customers where they spend their time.

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FUEL YOUR SEO EFFORTS WITH INCREDIBLE UX

Well-designed UX is not only vital for guiding web visitors and keeping them
on-site, it’s essential for SEO. Organic sharing of your website is among the
most important SEO ranking factors, and UX plays a major role in whether
visitors will share your site with others. Our SEO consultants can identify
potential problems with your website UX and recommend fixes geared toward
providing an enjoyable experience that’s more likely to be shared. Consultants
also conduct professional health checks on your website to resolve any lingering
issues interfering with your SEO efforts.

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MAKE SURE YOUR SEO STAYS STRONG

Creating SEO friendly optimized content is not a one-and-done endeavor. Online
content requires continual upkeep to support relevance. Whether it’s brand new
SEO copywriting or reoptimizing existing copy, you’ll also need to produce
content continuously to create value in the eyes of target audiences and search
engines. 

The results of SEO writing aren’t instant — they can take anywhere between 2 and
12 months to make themselves visible — it’s nonetheless important to strive to
improve them constantly, especially given that SEO best practices are always
evolving, with some changes toppling formerly highly-ranked web content and
forcing it into the unseen chasms of SERPs. 

At Brafton, we’re not just in the business of article writing. As part of our
SEO copywriting services, our expert writers, strategists and consultants pride
themselves on staying up to date with SEO changes. They will always provide
appropriate recommendations to clients to keep search strategies effective for
your business. We ensure that your SEO copy is always optimized to support your
digital marketing strategy. It’s content creation with a purpose.

Learn More



NOT IN THE US?

Check our international SEO writing services:

Seo Content Writing Services in the Uk

Seo Content Writing Services in the australia

Seo Content Writing Services in GERMANY


READY TO START CREATING?


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© 2023 Brafton. 2023/10/04 17:50:54
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