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Submitted URL: https://global-cdm.net/sap/public/cuan/link/100/C1B5CDA0EC377A5CD26B9083C926733A17713A39?_V_=2&_K11_=B3CE61723E00FB9333...
Effective URL: https://www.samsung.com/hk_en/info/privacy/?sap-outbound-id=C1B5CDA0EC377A5CD26B9083C926733A17713A39&utm_source=SAPHybri...
Submission: On March 03 via manual from IN — Scanned from DE
Effective URL: https://www.samsung.com/hk_en/info/privacy/?sap-outbound-id=C1B5CDA0EC377A5CD26B9083C926733A17713A39&utm_source=SAPHybri...
Submission: On March 03 via manual from IN — Scanned from DE
Form analysis 7 forms found in the DOM
Name: signInForm — GET https://account.samsung.com/accounts/v1/DCGLHK_EN/signInGate
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</form>Name: signOutForm — GET https://account.samsung.com/accounts/v1/DCGLHK_EN/signOutGate
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<input type="hidden" name="signOutURL" id="signOutURL" value="/aemapi/v6/data-login/afterLogout.hk_en.json">
</form>Name: joinForm — POST https://account.samsung.com/membership/
<form id="joinForm" name="joinForm" method="post" action="https://account.samsung.com/membership/">
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<fieldset>
<legend>Search form</legend>
<div class="gnb-search__input-wrap">
<button type="button" class="gnb-search__input-btn--close">
<span class="hidden">Close</span>
<svg class="icon" focusable="false">
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<span class="gnb-search__placeholder">Galaxy S23 Ultra</span>
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<svg class="icon" focusable="false">
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<button type="button" class="gnb-search__input-btn--scan-barcode">
<span class="hidden">Scan Barcode</span>
<svg class="icon" focusable="false" aria-hidden="true">
<use href="#barcode-regular"></use>
</svg>
</button>
</div>
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</form>Text Content
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Beware of Fraudulent Messages: Samsung reminds all consumers to stay vigilant
against fraudulent messages impersonating Samsung, to prevent being defrauded of
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Beware of Fraudulent Messages: Samsung reminds all consumers to stay vigilant
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BEWARE OF FRAUDULENT MESSAGES: SAMSUNG REMINDS ALL CONSUMERS TO STAY VIGILANT
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PRIVACY
COMMITMENT Menu
* COMMITMENT selected
* PRIVACY POLICY
OUR COMMITMENT
At Samsung Electronics, we put our top priority on protecting your personal
information.
Fully acknowledging the fact that your personal information belongs to you, we
do our best to securely store and carefully process the information you share
with us.
We place our highest value on your trust. We hence collect a minimal amount of
information only with your permission and use it solely for its intended
purposes. We do not provide the information to third parties without your
knowledge.
We at Samsung Electronics devote best efforts to ensure your data protection
including technical data security and internal management procedures as well as
physical data protection measures. Particularly, we’ve developed a strong
encryption technology based on Samsung Knox. We’ve applied Samsung Knox across
our systems and products, differentiating ourselves from others.
We strive to improve your lives by offering inspiring and fascinating digital
experiences. In order to do so, your trust is paramount importance and thus, we
will do our best to protect your personal information.
Thank you for your continued interest and support.
PRIVACY POLICY
SAMSUNG PRIVACY POLICY HIGHLIGHTS
Samsung Electronics (“Samsung Electronics”, “Samsung”, “we”, “us”) knows how
important privacy is to our customers. We want to make sure you understand how
we collect and use your personal information across all of our Samsung devices
and services, from mobile phones and tablets to TVs, home appliances, online
services, and more.
While this Privacy Policy applies to all our services, we’ll also provide
additional information about privacy related to particular services where
necessary.
OVERVIEW OF PERSONAL INFORMATION
We collect personal information that you provide directly, information about how
you use our services and information from third party sources. We use this
information to provide you with services, understand the way you use our
services so we can improve and personalize your experience and to develop the
most relevant apps, technologies, and content for our customers. We also use
personal information to provide customized advertising tailored to your
interests.
SHARING YOUR PERSONAL INFORMATION
We may share your personal information with affiliate companies of Samsung
Electronics, as well as with companies that provide services on behalf of
Samsung Electronics. We may also share your personal information with trusted
partner companies, such as mobile service providers or insurance companies, that
provide you with products and services that you request and information about
products and services you may be interested in. We share personal information
with law enforcement agencies when it’s required by law or to protect Samsung
Electronics and its users.
1. WHAT INFORMATION DO WE COLLECT?
2. HOW DO WE USE YOUR INFORMATION?
3. WHO DO WE SHARE YOUR INFORMATION WITH?
4. HOW DO WE KEEP YOUR INFORMATION SECURE?
5. WHERE DO WE SEND YOUR DATA?
6. WHAT ARE YOUR RIGHTS?
7. HOW LONG DO WE KEEP YOUR INFORMATION?
8. WHAT THIRD-PARTY SERVICES DO WE USE?
9. COOKIES, BEACONS, AND SIMILAR TECHNOLOGIES
10. CONTACT US
11. SAMSUNG PRIVACY POLICY – SMART TV SUPPLEMENT
12. VOICE RECOGNITION SERVICE PRIVACY NOTICE
13. INTEREST-BASED ADVERTISEMENTS SERVICE PRIACY NOTICE
SAMSUNG PRIVACY POLICY
Effective Date: 5 August, 2022
This Privacy Policy applies to all of our Samsung devices and services, from
mobile phones and tablets to TVs, home appliances, online services, and more,
collectively called Services.
It’s important that you check back often for updates to the Privacy Policy. We
may update this Privacy Policy periodically to reflect changes in our personal
information practices with respect to the Services or changes in applicable law.
We’ll post a notice on our website to notify you in advance of material changes
to our Privacy Policy and indicate at the top of the Privacy Policy when it was
most recently updated. The most current version of the Privacy Policy will
always be available here: https://www.samsung.com/hk_en/info/privacy/.
* WHAT INFORMATION DO WE COLLECT?
Samsung Electronics collects your personal information in a variety of ways.
Information You Provide Directly
Some Services enable you to give us information directly. For example:
• When you create an account or profile with us, we may ask for information
such as your name, date of birth, or email address.
• If you order a product or paid service from us, we may ask for your name,
address, contact information, and shipping and payment information to process
your order.
• To provide responses when you contact Customer Service, we may need
information to verify your identity and the product you're inquiring about.
• When you communicate with our Customer Service staff or others, your
communications will be transmitted through our systems.
• If you share your contacts, we'll collect their phone numbers and other
contact information to facilitate file sharing and messaging. You can turn
off or restrict these features in Settings on your devices.
Although we take reasonable steps to protect your information, no website,
Internet transmission, computer system, or wireless connection is completely
secure.
Information About Your Use of Services
In addition to the information you provide, we will collect information about
your use of our Services through software on your devices and by other means.
We will collect:
• Device information: Your hardware model, device hardware information, IMEI
number and other unique device identifiers, phone number, serial number,
sales code, access recording, current software version, MCC (Mobile Country
Code), MNC (Mobile Network Code), MAC address, IP address, cookies, pixels,
subscription information, operating system versions, and settings of the
devices you use to access Services.
• Log information: Diagnostic, technical, error, and usage information such
as the time and duration of your use of Services, search query terms when you
enter search terms into your device in connection with a particular Samsung
Service, and any information stored in cookies that we have set on your
devices.
• Location information: Your device's GPS signal or information about nearby
Wi-Fi access points and cell towers that may be transmitted to us when you
use certain Services and enable the Location function.
• Voice information: Recordings of your voice that we make and store on our
servers when you enable this function and use voice commands to control a
Service, or when you contact our Customer Service team. Note that if we work
with a third party service provider that provides speech-to-text conversion
services on our behalf, this provider may receive and store certain voice
commands in accordance with the contract concluded between us and our trusted
third-party service provider.
• Samsung Keyboard information: The words that you type when you enable
Predictive text. This feature may be offered in connection with your Samsung
account to synchronize the data for use on your other Samsung mobile devices.
You can clear the data by going to the Predictive text settings.
• Viewing Information: The networks, channels, websites visited, and programs
viewed on your devices and the amount of time spent viewing them.
Other information about your use of Services, such as the apps you use, the
websites you visit, and how you interact with content offered through a
Service.
Publicly or Commercially Available or Shared Information
We sometimes gather publicly or commercially available information, including
information from social networks you use, and combine this with other
information about you so that we can better understand your needs, interests,
and preferences. We also sometimes gather information about you when other
people provide it using our Services, such as your name and contact
information when others send a message to you or share files with you.
Other Information We Collect
We may also collect other information about you, your devices, or your use of
Services that you consent to send us.
Third Party Analytics
Through certain Services, we may collect personal information about your
online activities on websites and connected devices over time and across
third-party websites, devices, apps and other online features and services.
We may use third-party analytics services on the Services, such as those of
Google Analytics. The service providers that administer these analytics
services help us to analyze your use of the Services and improve the
Services. The information we obtain may be disclosed to or collected directly
by these providers and other relevant third parties who use the information,
for example, to evaluate use of the Services, help to administer the Services
and diagnose technical issues. To learn more about Google Analytics, please
visit http://www.google.com/analytics/learn/privacy.html and
https://www.google.com/policies/privacy/partners/.
Your Options
You can choose not to provide us with certain types of information, such as
information requested as part of registering a Samsung account. In some
cases, this may limit your ability to use some Services. We'll do our best to
explain these limitations when we're asking for your information so you can
make an informed decision. For example, Samsung Cloud allows you to back up
your information and create a restore point; however, Samsung Cloud was not
designed nor intended to store or process sensitive information.
* HOW DO WE USE YOUR INFORMATION?
We use the information we collect for the following purposes:
• To help you or your device register for our Services
• To provide a Service or feature you request
• To provide customized content and personalized services based on your past
activities on our Services
• To provide customized advertising, promotions, and offers that might
interest you on our websites, third-party websites, and online platforms such
as social media sites
• To provide promotions and offers by way of direct marketing communications,
only where you have given us your separate consent
• To analyze our products and services to help us better understand our
customers in order to offer the most relevant communications, services, and
experiences to you
• To ask you for your opinions on our products and services and to carry out
customer surveys, with your separate consent if required
• To provide software updates, maintenance services, and support for your
devices
• To comply with the law and legal processes
• To protect the rights, property, or safety of Samsung Electronics, or any
of our affiliates, business partners, or customers
We use and combine the information we collect about you from our Services,
devices, or other sources to provide you with a better experience. For
example, you can use your Samsung account details not only on the Service you
registered with, but other Services which use Samsung accounts. We also use
the information you provide directly or through other sources as described
above to provide content you may like or that you've personalized.
You have choices about your information. Check out the What Are Your Rights?
section to learn more.
* WHO DO WE SHARE YOUR INFORMATION WITH?
We will disclose your information internally within our business, but only to
those who need it to further provide Services or to help with your requests.
We will also disclose your information to the following entities, only to the
extent that this will be necessary to provide our Services:
• Affiliates: Other Samsung Electronics Group companies which we control or
own.
• Business Partners: Partners who we work together with to provide you the
Services you’ve requested or bought. For example, we may work with a bank so
that you can use one of our Services to make faster and more efficient
payments. These business partners control and manage your personal
information.
• Service Providers: Carefully selected companies that provide services for
or on behalf of us, such as companies that help us with repairs, customer
contact centers, customer care activities, advertising (including customized
advertising on our websites, third-party websites, or online platforms),
conducting customer satisfaction surveys, or billing, or that send emails on
our behalf. These providers are also committed to protecting your
information.
• Other Parties when Required by Law or as Necessary to Protect Our Services:
For example, it may be necessary by law, legal process, or court order from
governmental authorities to disclose your information. They may also seek
your information from us for the purposes of law enforcement, national
security, anti-terrorism, or other issues that are related to public
security.
• Other Parties in Connection with Corporate Transactions: We may disclose
your information to a third party as part of a merger or transfer,
acquisition or sale, or in the event of a bankruptcy.
• Other Parties with Your Consent or at Your Direction: In addition to the
disclosures described in this Privacy Policy, we may share information about
you with third parties when you separately consent to or request such
sharing.
* HOW DO WE KEEP YOUR INFORMATION SECURE?
We take data protection seriously. We’ve put in place physical and technical
safeguards to keep the information we collect secure. However, please note
that although we take reasonable steps to protect your information, no
website, Internet transmission, computer system, or wireless connection is
completely secure.
* WHERE DO WE SEND YOUR DATA?
Your use of our Services will involve the transfer, storage, and processing
of your personal information within and outside of your country of residence,
consistent with this policy. In particular, your personal information will be
transferred to the Republic of Korea, United States, Singapore and other
countries / regions. Please note that the data protection and other laws of
countries to which your information may be transferred might not be as
comprehensive as those in your country.
* WHAT ARE YOUR RIGHTS?
Your personal information belongs to you. You can ask us to provide details
about what we’ve collected, and you can ask us to delete it or correct any
inaccuracies. You can also ask us to restrict or limit processing, sharing,
or transfer of your personal information, as well as to provide to you your
personal information that we’ve collected so you can use it for your own
purposes. You can also oppose to the processing of your personal data for
direct marketing or other form of commercial research. However, requesting
the deletion of your personal information may also result in a loss of access
to Services we provide. We won’t delete data that we’re required by law to
retain.
To make a request concerning your rights or to make an inquiry, contact us.
See the Contact Us section.
* HOW LONG DO WE KEEP YOUR INFORMATION?
We won't keep your personal information for longer than is necessary for the
purpose for which it was collected. This means that information will be
destroyed or erased from our systems when it's no longer required.
We take appropriate steps to ensure that we process and retain information
about you based on the following logic:
1. At least the duration for which the information is used to provide you
with a service
2. As required under law, a contract, or with regard to our statutory
obligations
3. Only for as long as is necessary for the purpose for which it was
collected, is processed, or longer if required under any contract, by
applicable law, or for statistical purposes, subject to appropriate
safeguards.
* WHAT THIRD-PARTY SERVICES DO WE USE?
Some of the content, advertising, and functionality in our Services is
provided by third parties. These third parties may use cookies, beacons,
tracking pixels, and other tools to collect information about your use of
these Services. These third parties are not controlled directly by Samsung,
so we recommend that you check their privacy policies to understand how they
use your data.
For some apps and services, including social networks, we receive and store
sign-in information, as well as other information that you allow us to
receive when you connect with these apps and services.
* COOKIES, BEACONS, AND SIMILAR TECHNOLOGIES
We, as well as certain third parties that provide content, advertising, or
other functionality in our Services, use cookies, pixels, beacons, and other
technologies in certain areas of our Services.
Cookies
• Cookies are small files that store information on your computer, TV, mobile
phone, or other device. They enable the entity that put the cookie on your
device to recognize you across different websites, services, devices, and
browsing sessions. Cookies serve many useful purposes. For example:
• Cookies can remember your sign-in credentials so you don't have to enter
those credentials each time you sign in to a service.
• Cookies help us and third parties understand which parts of our Services
are the most popular because they help us to see which pages and features
visitors are accessing and how much time they're spending on the pages.
Studying this information helps us to adapt the Services and provide you with
a better experience.
• Cookies help us and third parties understand which ads you've seen so you
don't get the same ad each time you access a Service.
• Cookies help us and third parties to provide you with relevant content and
advertising by collecting information about your use of our Services and
other websites and apps.
When you use a web browser to access Services, you can configure your browser
to accept all cookies, reject all cookies, or notify you when a cookie is
sent. Each browser is different, so check the help menu of your browser to
learn how to change your cookie preferences. Your device operating system may
contain additional cookie controls. Note that some Services are designed to
work using cookies, so disabling cookies may affect your ability to use those
Services or certain parts of them.
Other Local Storage
We, along with certain third parties, may use other kinds of local storage
technologies, such as Local Shared Objects (also referred to as Flash
cookies) and HTML5 local storage, in connection with our Services. These
technologies are similar to the cookies discussed above. They're stored on
your devices and can be used to store certain information about your
activities and preferences. However, these technologies may make use of
different parts of your devices from standard cookies, so you might not be
able to control them using standard browser tools and settings. For
information about disabling or deleting information contained in Local Shared
Objects, visit
http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html.
Beacons
We, along with certain third parties, may use technologies called beacons or
pixels that communicate information from your device to a server. Beacons can
be embedded in online content, videos, and emails, and can allow a server to
read certain types of information from your device, know when you've viewed
particular content or a particular email message, and determine the time and
date on which you viewed the beacon and the IP address of your device. We and
certain third parties use beacons for a variety of purposes, including to
analyze the use of our Services and, along with cookies, to provide content
and ads that are more relevant to you.
* CONTACT US
You can contact us to update your preferences, correct your information,
submit a request, or ask us questions.
The easiest way is through the Contact Us section at
https://www.samsung.com/hk_en/support/#contactus/
* SAMSUNG PRIVACY POLICY – SMART TV SUPPLEMENT
Samsung's Smart TV service offers a set of features that provide enhanced
video content, customized TV experiences, movies, connections to social
networking services, and the ability to control and interact with your Smart
TV with voice commands. We collect, use, share, and store information through
your Smart TV and the devices connected with your Smart TV in the ways
described in the Samsung Privacy Policy. This Supplement provides additional
details about the privacy practices of some Smart TV features.
The Smart TV is designed to enable you to easily find and access video
programming and other content. For example, you may access information about
live television programs distributed to you by your cable or satellite
operator and on-demand video content offerings distributed by third party
content providers through searchable guides displayed on your Smart TV.
In the case of live television programs, we determine what content is
available to you based in part on your postcode. In addition, the Smart TV
helps you find and experience other Smart TV content more relevant to you by
highlighting programming and content that is likely to interest you or
providing additional services that will enhance your viewing experience. We
base these recommendations and additional services on:
• Information about content that you have watched, purchased, downloaded, or
streamed through Samsung applications on your Smart TV or other devices
(About the TV viewing information please see 'Viewing Information Services'
section below);
• Information about applications you have accessed through the Smart TV;
• Information about your clicks on the "Like", "Dislike", "Watch Now", and
other buttons on your Smart TV;
• The query terms you enter into Smart TV search features, including when you
search for particular video content;
• Other Smart TV usage and device information, including, but not limited to,
IP address, log data, information that identifies your hardware or software
configuration, browser information, and the page(s) you request.
Viewing Information Services
This privacy notice should be read in conjunction with the Samsung Privacy
Policy, which also applies to your receipt of customized Smart TV experiences
and can be found at https://www.samsung.com/hk_en/info/privacy/.
In order to provide you with customized Smart TV experiences, some of our
features and services will rely on your TV viewing history and Smart TV usage
information.
Your TV viewing history includes information about the networks, channels,
websites visited, and programs viewed on your Smart TV and the amount of time
spent viewing them.
We may use automatic content recognition (ACR) and other technologies to
capture this information. Your Smart TV transfers video snippets or TV tuner
information in order to determine the programs watched.
You may change your privacy choice at any time by going to the settings menu
to disable the particular feature or service at your sole discretion, in
which case your TV viewing history will cease to be collected for that
particular feature or service.
Interest-Based Advertisement Services
The Interest-Based Advertisement Services (the “IBA Services”) is designed to
provide the ability to obtain and view useful, interactive, and interest
based advertisements about products and services offered by Samsung and third
parties on your Samsung Smart TV or across various Samsung and third party
platforms or devices, including linear commercials, on the web, mobile
devices, and tablets.
In order to make the advertising on your devices more relevant to you, the
IBA service will rely on your TV viewing history (including information about
the networks, channels, websites visited, and programs viewed on your Samsung
Smart TV and the amount of time spent viewing them), Samsung Smart TV usage
information, and other statistical data obtained from trusted third party
data sources. We may use automatic content recognition (ACR) and other
technologies to capture your TV viewing history.
Based on the information above we create groups of Samsung Smart TV owners
who share similar interests and use these groups for the IBA Service. The
information above is used to determine the groups to which your Samsung Smart
TV is assigned and thus, which advertisements your devices receive.
You may disable the IBA Service at any time by visiting the Settings menu on
your Samsung Smart TV.
Please note that your privacy choice with respect to the IBA Service will not
affect whether or not you receive or are served with other types of ads and
marketing that are not specifically based on TV viewing history or Samsung
Smart TV usage information. Those other types of ads and marketing will be
based on other information such as generalized location and other estimated
or inferred information. They might be less relevant because they are not
based on your interests.
For more detailed information about the IBA Services, please refer to the IBA
Services Privacy Notice at the bottom of this Supplement.
PSID
Your Smart TV viewing history and usage information collected for the
purposes of providing interest based advertisements will be linked to a
randomized, non-persistent, and resettable device identifier called the
Personalized Service ID or “PSID”.
You may reset your PSID at any time by visiting the Settings menu on your
Smart TV and, once reset, your Smart TV viewing history and Smart TV usage
information with respect to interest based advertisements will be de-linked
from its previous PSID. Bear in mind that if you reset your PSID, the quality
of customized and interest based advertisements may not be fine-tuned.
Voice Recognition
You can control your Smart TV, and use many of its features, with voice
commands.
If you enable Voice Recognition, you can interact with your Smart TV using
your voice. To provide the Voice Recognition feature, your voice commands
will be transmitted (along with information about your device, including
device identifiers) to us and we will convert your voice commands into text
to provide the Voice Recognition features. In addition, Samsung may collect
voice commands and associated texts so that we can evaluate and improve the
features. Samsung will collect your voice commands when you make a specific
request to the Smart TV by clicking the activation button either on the
remote control or on your screen or by speaking a wake word (e.g. “Hi,
Bixby”) and speaking into the microphone on the remote control or Smart TV.
If you do not enable Voice Recognition, you will not be able to use the voice
recognition features.
You may disable Voice Recognition data collection at any time by visiting the
Settings menu. However, this would prevent you from using the Voice
Recognition features.
For more detailed information about the Voice Recognition, please refer to
the Voice Recognition Privacy Notice at the bottom of this Supplement.
Third Parties
Please note that when you watch a video or access applications or content
provided by a third party, that provider may collect or receive information
about your Smart TV (e.g. its IP address and device identifiers), the
requested transaction (e.g. your request to buy or rent the video), and your
use of the application or service. Samsung is not responsible for these
providers’ privacy or security practices. You should exercise caution and
review the privacy statements applicable to the third party websites and
services you use.
Country-Specific Features
Please note that one or more of the features described in this Smart TV
Supplement may not be available to you depending on where you live.
* VOICE RECOGNITION SERVICE PRIVACY NOTICE
Effective Date: 6 November, 2020
Samsung Electronics and its affiliated companies respect your concerns about
privacy. This Privacy Notice applies to the personal information we collect
through the Voice Recognition service (the “Voice Service”).
The Voice Service is a service that provides capabilities for users to find
and watch content and manage their world across the Samsung products using
only their voice. Its features include the natural language processing in
content search and their Samsung Smart TV control; Internet, weather, and
other services users have come to expect from their Samsung Smart TVs.
Depending on the language you select, you may use and enjoy the enhanced
voice recognition feature, Bixby. When Bixby is activated you may acknowledge
it by the icons, banners, or other marks on your Samsung Smart TV screen.
This Privacy Notice provides further, specific information about how your
personal information is used in connection with the Voice Service, and should
be read in conjunction with the Samsung Privacy Policy, which also applies to
your receipt of the Voice Service and can be found
at https://www.samsung.com/hk_en/info/privacy/.
In this Privacy Notice, we describe the types of information collected
through the Voice Service, how we may use the information and the choices
available to you regarding our use of the information. Samsung is the data
controller for the processing of personal information.
WHAT INFORMATION DO WE COLLECT?
Through the Voice Service, we may obtain information about you in various
ways. The types of personal information we obtain include:
• Samsung account Information (Optional): When you log in to Samsung account
on your Smart TV, we may collect information associated with your Samsung
account used to access the Voice Service, such as your name, email address,
and Samsung account ID.
• The Voice Service Interactions: We may collect information you exchange
with the Voice Service through your interactions with the Services, including
recordings of your voice commands (such as your questions, requests, and
instructions), your pictures, and other inputs, and the information you
receive from the Services (such as responses, answers, and content). We also
may obtain other information related to your use of the Voice Service,
including the information (such as information related to the apps you use,
the websites you visit, and pictures, music, calendar entries, bookmarks, and
content and data from other Samsung and third party apps, websites, and
services) we receive from Samsung and third party apps and services that are
accessed or used by the Voice Service to provide you with the Services (such
as music streaming and weather).
• Geolocation Data: We may receive your device’s geolocation and other
information related to your location through postcode information stored on
the TV which can be obtained through your IP address or through your input
for certain purposes, such as to provide you with the Services.
• Device and App Information: We may collect information through automated
means about your Voice Service-enabled devices, such as device models, OS
versions, device configurations and settings, IP addresses, and device
identifiers and other unique identifiers. In addition, we may obtain
information about how, when, and for how long you use your Voice
Service-enabled devices, including your usage of the Voice Service and
Samsung and third party apps and services on the devices (such as a list of
apps on your devices, music played on your devices, the websites you visit,
and the searches you make).
HOW DO WE USE YOUR INFORMATION?
We may use the information we obtain through the Voice Service to:
• provide you with the Services, such as to respond to your requests,
questions, and instructions made through the Voice Service;
• identify and authenticate you so you may use the Voice Service;
• improve and customize your experience with the Voice Service, such as
delivering content and responses tailored to our users and the manner in
which they interact with the Voice Service;
• with your separate consent, communicate with you about our products and
services, and provide you with notifications, content, alerts, offers,
promotions, marketing information, communications, and advertisements;
• respond to your requests and enquiries;
• operate, evaluate, and improve our business (including developing new
products; enhancing and improving our products and services; managing our
communications; analyzing our products, customer base and services;
conducting market research; performing data analytics; and performing
accounting, auditing, and other internal functions);
• allow you to interact with and use certain third party apps and services;
• protect against, identify, and prevent fraud and other criminal activity,
claims, and other liabilities; and
• comply with and enforce applicable legal requirements, relevant industry
standards, and our policies, including this Privacy Notice, the Samsung
account Privacy Policy.
Through the Voice Service, we may collect personal information about your
online activities on Voice Service-enabled devices over time and across third
party apps, websites, and other online services. We may use third party
analytics services on our Services. The providers that administer these
analytics services help us analyze your use of the Services and improve our
Services. The information we obtain may be disclosed to or collected directly
by these providers and other relevant third parties who use the information,
for example, to evaluate use of the Services, help provide the Services, and
diagnose technical issues.
Samsung processes personal information for the purposes described above.
Samsung’s legal basis to process personal information includes processing
that is: necessary for the performance of the contract between you and
Samsung (for example, to provide you with the Services and to identify and
authenticate you so you may use certain Services); necessary to comply with
legal requirements (for example, to comply with applicable accounting rules
and to make mandatory disclosures to law enforcement); necessary for
Samsung’s legitimate interests (for example, to manage our relationship with
you and to improve the Services); and based on consent by our customers (for
example, to communicate with you about our products and services and provide
you with marketing information), which may subsequently be withdrawn at any
time by contacting us as specified in the Contact Us section of Samsung
Privacy Policy without affecting the lawfulness of processing based on
consent before its withdrawal.
You are required, as a necessity to enter into a contract, to provide us with
personal information for processing as described above. If you do not provide
us with personal information, we will not be able to provide you all of the
features available through the Voice Service.
YOUR CHOICES
You may disable the Voice Service at any time by visiting the Settings menu,
however this may prevent you from using the features available through the
Voice Service.
And also, we offer you certain choices in connection with the personal
information we obtain about you. To update your preferences, limit the
communications you receive from us, or submit a request, please contact us as
specified in the Contact Us section of Samsung Privacy Policy.
UPDATES TO OUR PRIVACY NOTICE
This Privacy Notice may be updated periodically to reflect changes in our
personal information practices with respect to the Services or changes in the
applicable law. We will post a notice on our website to notify you of any
significant changes to our Privacy Notice and indicate at the top of the
notice when it was most recently updated.
* INTEREST-BASED ADVERTISEMENTS SERVICE PRIVACY NOTICE
Effective Date: 6 November, 2020
Samsung Electronics and its affiliated companies respect your concerns about
privacy. This Privacy Notice applies to the personal information we collect
through the Interest Based Advertisement services (the “IBA Service”).
This Privacy Notice provides further, specific information about how your
personal information is used in connection with the IBA Service, and should
be read in conjunction with the Samsung Privacy Policy, which also applies to
your receipt of the IBA Service and can be found
at https://www.samsung.com/hk_en/info/privacy/.
In this Privacy Notice, we describe the types of information used through
Interest-Based Advertisements, how we use the information, and the choices
available to you regarding our use of the information and exercising your
rights. Samsung is the data controller for the processing of personal
information.
WHAT IS THE IBA SERVICE?
The IBA Service is designed to provide the ability to obtain and view useful,
interactive, and interest based advertisements about products and services
offered by Samsung and third parties on your Samsung Smart TV or across
various Samsung and third party platforms or devices, including linear
commercials, on the web, mobile devices, and tablets.
In order to make the advertising on your devices more relevant to you, the
IBA Service will rely on your TV viewing history (including information about
the networks, channels, websites visited, and programs viewed on your Samsung
Smart TV and the amount of time spent viewing them), Samsung Smart TV usage
information, and other statistical data obtained from trusted third party
data sources. We may use automatic content recognition (ACR) and other
technologies to capture your TV viewing history.
Based on the information above we create groups of Samsung Smart TV owners
who share similar interests and use these groups for the IBA Service. The
information above is used to determine the groups to which your Samsung Smart
TV is assigned and thus, which advertisements your devices receive.
PSID
Information about your device usage that is collected for the purposes of
providing the IBA Service will be linked to a randomized, non-persistent, and
resettable device identifier called the PSID. You may reset your PSID as
specified in the Your Choices section of this Privacy Notice.
WHAT INFORMATION DO WE COLLECT?
Through the IBA Service, we obtain information about your devices in various
ways. The types of information we obtain include:
• Device Information. We collect information such as your device model,
operating system versions, device configurations and settings, IP address,
device identifiers, and other identifiers.
• Device Usage and Log Information. We collect information about how, when,
and for how long you use your devices, including your interactions with the
IBA Service and Samsung and third party apps and services on the devices
(such as a listing of apps on your devices).
• Viewing Information. We collect your TV viewing history. Your TV viewing
history includes information about the networks, channels, websites visited,
and programs viewed on your Samsung Smart TV and the amount of time spent
viewing them. We may use ACR and other technologies to capture this TV
viewing history.
• Statistical Information. We may use statistical information about you or
your devices such as generalized location and estimated age group. We obtain
this statistical information from commercially available sources (as
permitted by law) such as our third party service providers. We work with
third party service providers only who ensure that this information has been
obtained in accordance with applicable law and can be provided to us for use
and disclosure.
Samsung’s servers receive information when you interact with the IBA Service,
such as information about your interactions with the IBA Service, your
geolocation, and the devices you use to receive the IBA Service.
HOW DO WE USE YOUR INFORMATION?
We use the information we obtain through the IBA Service to:
• provide you with the IBA Service;
• improve and customize your experience with the IBA Service;
• with your separate consent, to communicate with you via email and push
notification about products and services offered by Samsung and third parties
that are tailored to your interests;
• respond to your requests and enquiries;
• operate, evaluate and improve our business (including developing new
products; enhancing and improving our products and services; managing our
communications; analyzing our products, customer base and services;
conducting market research; performing data analytics; and performing
accounting, auditing and other internal functions);
• protect against, identify, and prevent fraud and other criminal activity,
claims, and other liabilities; and
• comply with and enforce applicable legal requirements, relevant industry
standards, and our policies, including this Privacy Notice, the Samsung
account Privacy Policy.
Samsung processes personal information for the purposes described above.
Samsung’s legal basis to process personal information includes processing
that is: necessary for the performance of the contract between you and
Samsung (for example, to provide you with the IBA Service and to identify and
authenticate you); necessary to comply with legal requirements (for example,
to comply with applicable accounting rules and to make mandatory disclosures
to law enforcement); necessary for Samsung’s legitimate interests (for
example, to manage our relationship with you and to improve the IBA Service);
and based on consent by our customers (for example, to communicate with you
about our products and services and provide you with marketing information),
which may subsequently be withdrawn at any time by visiting the Settings menu
as specified in the Your Choices section of this Privacy Notice without
affecting the lawfulness of processing based on consent before its
withdrawal.
You are required, as a necessity to receive the IBA Service, to provide us
with personal information for processing as described above. If you do not
provide us with personal information, we will not be able to provide you with
all of the features available through the IBA Service.
YOUR CHOICES
You may reset your PSID at any time by visiting the settings menu, and once
reset, your TV viewing history and Smart TV usage information will be
unlinked from its previous PSID. Bear in mind that if you reset your PSID,
the quality of the IBA Service might be affected.
In addition, you may disable the IBA Service at any time by visiting the
Settings menu on your Samsung Smart TV.
Please note that your privacy choice with respect to the IBA Service will not
affect whether or not you receive or are served with other types of ads and
marketing that are not specifically based on TV viewing history or Samsung
Smart TV usage information. Those other types of ads and marketing will be
based on other information such as generalized location and other estimated
or inferred information. They might be less relevant because they are not
based on your interests.
UPDATES TO OUR PRIVACY NOTICE
This Privacy Notice may be updated periodically to reflect changes in our
personal information practices with respect to the IBA Service or changes in
the applicable law. We will post a notice on our website to notify you of any
significant changes to our Privacy Notice, and indicate at the top of the
notice when it was most recently updated.
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