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Submitted URL: http://visitmichigancity.biz/
Effective URL: https://mcachamber.com/discover-michigan-city/
Submission: On July 27 via api from US — Scanned from DE
Effective URL: https://mcachamber.com/discover-michigan-city/
Submission: On July 27 via api from US — Scanned from DE
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</form>Text Content
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MICHIGAN CITY CHAMBER OF COMMERCE TO HELP RESIDENTS, VISITORS, AND BUSINESSES
“DISCOVER MICHIGAN CITY”
Michigan City, IN – June 28, 2021- The Michigan City Chamber of Commerce
(Chamber) received approval from the Michigan City Board of Works and Public
Safety on a memorandum of understanding (MOU) with the City of Michigan City
(City). The MOU creates an agreement that the Chamber will take on marketing
endeavors to promote Michigan City. The MOU was unanimously approved at the
Monday, June 21st Board of Works meeting.
The MOU provides permission for the Chamber to use a City owned domain name,
discovermichigancity.com, as a driver for local marketing efforts. Visual and
written content that was previously created for marketing Michigan City, and is
owned by the City, will be shared with the Chamber for their use. “The chamber
will be able to use this marketing content in a positive way to promote Michigan
City, our businesses, nonprofit organizations, and residents,” Chamber President
Katie Eaton stated. “Of the over 350 members that are represented by the
Michigan City Chamber of Commerce, over half of them are small local
establishments and we are honored to have the opportunity to promote a stronger
support local message using this content.” Michigan City Mayor Duane Parry
echoed the enthusiasm, “I am truly excited about this endeavor! I would like to
commend Katie and her staff at the Chamber for the forward thinking to promote
and highlight our City and our small businesses to help Discover Michigan City!”
The Chamber will organize and manage a committee of several community
organizations and businesses to advise on marketing initiatives. “The committee
will serve as an advisor to the chamber in our efforts to market Michigan City,”
stated Eaton. “We will be working together with these representatives to create
strong content that promotes our natural assets, highlights our community
members and businesses, and drives customers into our local establishments.”
Efforts for “Discover Michigan City” marketing will begin by organizing the
committee who will then work to develop a brand style guide which will help
build the story, visuals, and voice for Michigan City. While certain businesses
and organizations are listed to participate in the committee per the MOU, there
is space for others to join in the conversation. “While much of what we are
building out in this first year will be grassroots marketing, we have long term
goals to create a platform that is sustainable and there will be costs
associated with that. We will be looking for partners and sponsors to help us
with these costs,” Eaton explained. One of the first projects, which is already
in the works, is creating a “Discover Michigan City Guide” both in print and
online. Individuals or businesses who are interested in participating or
supporting these efforts should contact Katie Eaton at keaton@mcachamber.com or
call the chamber at 219-874-6221.
###
As a member driven organization established over 100 years ago, the Michigan
City Chamber of Commerce serves to be a resource to its members, businesses, and
the community to promote economic growth in the Michigan City area. The Michigan
City Chamber of Commerce believes in fostering an inclusive business environment
to promote a thriving community. For more information about the Michigan City
Chamber of Commerce visit www.mcachamber.com or call 219-874-6221.
UPCOMING EVENTS
Tue30
Speed Networking
Jul 30th @ 3:00 PM
Thu1
New Teacher Luncheon
Aug 1st @ 11:30 AM
Tue6
Coffee Connections
Aug 6th @ 8:00 AM
Thu8
Chamber 101: A Virtual Session of Member Benefits
Aug 8th @ 9:00 AM
Wed21
Community Connections Luncheon-Education & Workforce Update
Aug 21st @ 11:30 AM
PREMIER SPONSORS
CONTACT US
219-874-6221
info@mcachamber.com
200 E Michigan Blvd.
Michigan City, IN 46360
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