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Skip to main content MMA Global Member Login Contact Us Toggle navigation * About * Who We Are * Board of Directors * Our Executive Team * Media Center * Our Members * MM25 Marketer Peer Group * Member Testimonials * MMA Regional & Local * FAQs * Contact us * Member Center * Member Login * Member Directory * Submit Content * MMA Logos * Member Knowledge Center * Renew * Categories & Dues * Events FEATURED EVENTS THE GREAT DEBATES - THE ROLE OF THE CHIEF DIGITAL OFFICER Is the CDO Role More Important Than Ever? POSSIBLE - EMBRACE THE IMPOSSIBLE April 17-19, 2023 | Miami Beach, Florida * POSSIBLE * The Great CDO Debates * CEO & CMO Summit * Marketing Growth Debate * Brand Safety Strategy * Data Journey Series * DATT Unplugged * MATT Unplugged Virtual * CX Unplugged Virtual * Identifier Solutions Debate * Events Archive * Webinars * Smarties SMARTIES™ GLOBAL AWARDS PROGRAMS * Global: SMARTIES X Global * * Regional: * North America * APAC * EMEA * * Country: * India * Indonesia * Vietnam * China * MENA * South Africa * Turkey * United Kingdom * Brazil * Hispanic LATAM * Awards Programs * Business Impact Index * Case Studies & Research * Education * MMA Think Tanks * Guidelines * Benchmark Studies * Best Practices * Member Knowledge Center * Research & Insights FEATURED RESEARCH DOWNLOAD CDO PERSPECTIVES 2022 A compilation of the results from 50 interviews and a quantitative market research survey of more than 100 CDOs across more than 20 industries. THE STATE OF CDO BENCHMARK SURVEY A statistical consolidation of The Evolving Role of the Chief Digital Officer & CDO Perspectives 2022 * Advertising and the Present Moment * State of Attribution Marketer Benchmark Report * Marketer Benchmark Study on Growth * Attribution is Hard: Is MTA Worth the Effort? * Mobile Cognition Research * Marketing Attribution Think Tank * Member Knowledge Center * Think Tanks * MATT - Marketing Attribution * MOSTT - Marketing Organization * SAVE - Brand Safety * DATT - Data in Marketing * Join MMA * Membership Application * Member Directory * Categories & Dues * Member Testimonials * 1. 2. 3. 4. 5. 6. 7. 8. BECOME A MEMBER By enabling marketers & their partners, the MMA shapes future success and propels business growth today. Join the MMA MISSED ANY 2021 EVENTS? Visit our learning library for videos and session recaps Watch On Demand DATT Powering marketers with the best understanding of the evolving data landscape Learn More DATA MATURITY TOOL Are you keeping pace with your competition? Start Assessment Featured In NEW MMA STUDY EXPOSES DEBATE ON KEYS TO MARKETING-LED GROWTH FINDINGS REVEAL A 50/50 SPLIT AMONG MARKETERS ON HOW TO BEST ACHIEVE GROWTH Read Article Download Report DATT THINK TANK INSTITUTE PARTNERS -------------------------------------------------------------------------------- JOIN OUR GROWING FORCE OF MMA MEMBERS * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * View All MMA Members FEATURED IN FORBES! Our newest study exposes debate on keys to marketing-led growth, the findings that revealed a 50/50 split among marketers on how to best achieve growth SUBSCRIBE TO MMA DATT NEWSLETTER MMA APPOINTS NEW MARKETING LEADERS MMA Adds Global and North American Board Members MISSED A 2021 EVENT? Watch on Demand DATT Powering marketers with the best understanding of the evolving data landscape DATA MATURITY TOOL Are you keeping pace with your competition? MEMBER DIRECTORY OUTCOMES-BASED MARKETING (OBM2) RESEARCH INITIATIVE Join the Community and Learn More About The Research ABOUT MMA Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth. Copyright © 2023 MMA. All Rights Reserved. + 1 646 257 4515 | mma@mmaglobal.com MMA SMS Leader: Contact Us | Privacy Policy | Site Map Back to top WE USE COOKIES ON THIS SITE TO ENHANCE YOUR USER EXPERIENCE By clicking any link on this page you are giving your consent for us to set cookies. More info Accept Decline