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   ARCHIVE





 * THE BIG QUIT
   
   How marketers and advertisers are combatting turnover by reimagining the
   future of work.
   
   Justin Crann
   8 hours ago
   


 * 2021 BRAND OF THE YEAR: TELUS MAKES THE FUTURE FRIENDLY
   
   How the telco is putting its technological prowess to work solving critical
   human needs.
   
   Staff 
   11 hours ago
   


 * CANADIAN TIRE TRIES TO POP IN THE PET CATEGORY
   
   A campaign featuring 3D billboards comes as the retailer’s Q3 results show
   supply chain pressure impacting otherwise positive sales.
   
   Christopher Lombardo
   5 days ago
   


 * CATCH UP ON ALL THE AOY REELS
   
   In case you missed the virtual show, here are the videos from the 2021 Agency
   of the Year finalists.
   
   Jennifer Horn
   6 days ago
   


 * RETHINK MAKES A (FIRST-EVER) CLEAN SWEEP AT AOY
   
   The shop won in Agency, Digital and Design, while 123W, NFA and Initiative
   took top honours in Small, PR and Media.
   
   Jennifer Horn
   1 week ago
   

 * 5
 * 4
 * 3
 * 2
 * 1


HOW TO OVERCOME PAIN POINTS AMID SUPPLY CHAIN STRUGGLES

It’s not just managing prices: KPMG underscores the need to put customers front
and centre to maintain loyalty.

By Christopher Lombardo
7 hours ago


ALI LEUNG BRINGS A NON-TRADITIONAL STYLE TO SHOPIFY

The company’s first Canadian head of marketing on why a strategy rooted in the
success of merchants has been rewarding.

By Patti Summerfield
8 hours ago


THE BIG QUIT

How marketers and advertisers are combatting turnover by reimagining the future
of work.

By Justin Crann
8 hours ago


2021 BRAND OF THE YEAR: TELUS MAKES THE FUTURE FRIENDLY

How the telco is putting its technological prowess to work solving critical
human needs.

By Staff 
11 hours ago


BMO RUNS AN EQUIPMENT DRIVE FOR YOUTH SOCCER PLAYERS

The program is part of the bank’s larger grassroots strategy around MLS
sponsorship, which is focused on removing barriers to play.

By Justin Crann
12 hours ago


HERSHEY KISSES BRINGS THE KISSLETOE TO HOLIDAY REUNIONS

With pandemic restrictions easing, the confectionery has created new digital
activations to celebrate being together.

By Christopher Lombardo
12 hours ago


BENCHMARK IS NEXT IN HOME HARDWARE’S PLAN TO BUILD UP PRIVATE BRANDS

After giving BeautiTone a new positioning, the tool brand gets a relaunch
touting versatility.

By Christopher Lombardo
12 hours ago


GSK BUILDS AWARENESS FOR A STARTLING PNEUMONIA FACT

Tank helps the pharma company bring a simple message to regions most impacted by
a leading cause of childhood mortality.

By Christopher Lombardo
1 day ago


CHIPOTLE’S LOYALTY PROGRAM IS TOPS IN CANADA

The latest LoyalT study adopts a new methodology that captures how personalized
content drives engagement.

By Christopher Lombardo
1 day ago


2021 NEW ESTABLISHMENT DEADLINE APPROACHES

The industry has until Wednesday to nominate a brand marketing superstar within
their ranks or at another company.

By Jennifer Horn
1 day ago


2021 BRAND OF THE YEAR: HIGH-TOUCH MEETS HIGH-TECH AT HARRY ROSEN

How the iconic menswear retailer reset its brand for a new generation of
customers.

By Staff 
2 days ago


MSL NAMES LAUREN THOMSON AS NEW CREATIVE VP

The promotion rounds out a year that has included 20 new staff and assignments
with GM, Google and P&G.

By Josh Kolm
4 days ago


JOHNSON & JOHNSON TO SPIN OFF CONSUMER BRANDS

The likes of Tylenol, Listerine and Band-Aid will be separated from the pharma
and device business.

By Josh Kolm
4 days ago


SALES FOR COLD, COUGH AND FLU PRODUCTS EXPECTED TO BE FLAT

Numerator data shows lifting restrictions haven’t had a major impact (yet).

By Christopher Lombardo
4 days ago
12345Next »Last »
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