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Submission: On June 20 via manual from US — Scanned from DE
Effective URL: https://www.kitces.com/
Submission: On June 20 via manual from US — Scanned from DE
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Flagg Charles Fox Ryan Frailich Douglas Garbutt Cody Garrett Nathan Gehring Eugenie George Katie Godbout John Grable Dave Grant Derek Hagen Chris Hasting Aaron Hattenbach David Haughton Jon Henschen Angie Herbers Vinicius Hiratuka Adam Holt Lauren Hong Jaqueline Hummel Mark Hurley Georgia Lee Hussey Craig Iskowitz Matthew Jarvis Steven Jarvis Ted Jenkin Andrew Johnson Liliya Jones Amy Jones Dan Kellermeyer Andrew Komarow Thomas Kopelman Erik Kroll Ben Krueger Jonathan Lachowitz Justina Lai Michael Lecours Michael Levin Jesse Lineberry Julie Littlechild Joey Loss Kristen Luke Meghaan Lurtz Shauna Mace Thusith Mahanama Maria Marsala Tim Maurer Carolyn McClanahan Megan McCoy Zach McDonald Andrew McFadden Amy McIlwain Stacey McKinnon Jane Mepham Ashley Micciche Stacy Miller Hannah Moore Kyle Moore Jay Mooreland Noah Morgan Alex Murguía Ashley Murphy Chris Murray Jake Northrup Derek Notman Zach Obront Tyler Olsen David Ortiz Philip Palaveev Amy Parvaneh Janki Patel Adam Pearce Wade Pfau Garrett Philbin Penny Phillips Joe Pitzl Anna Rappaport Rajiv Rebello Kathleen Rehl Teresa Riccobuono Carl Richards Raoul Rodriguez Jeff Rose Grier Rubeling Michael Schein Taylor Schulte Bob Seawright Preeti Shah Ronald Sier Jason Siperstein Harry Sit Shelitha Smodic Ken Solow Matt Sonnen Steve Starnes Jean Sullivan Larry Swedroe Duane Thompson Jake Thorkildsen Ryan Townsley Shawn Tydlaska Sahil Vakil Kyle Van Pelt Bob Veres Jeremy Walter Lingke Wang Bryce Washum Susan Weiner Stephen Wershing Paul White Roger Whitney Jared Winkers Bill Winterberg Daniel Wrenne Jon Yankee James Yaworski Elizabeth Yoder Daniel Zajac Jay Zigmont Dave Zoller Category: Select a Category Annuities Client Trust & Communication Conferences Debt & Liabilities Estate Planning Ethics Financial Advisor Success Podcast Financial Psychology General Planning Human Capital Industry News Insurance Investments Kitces & Carl Podcast MailBag Marketing Nerd's Eye View Personal/Career Development Planning Profession Practice Management Regulation & Compliance Retirement Planning Taxes Technology & Advisor FinTech Uncategorized Weekend Reading Date: Search × PLEASE CONTACT YOUR FIRM'S GROUP ADMIN IAR CE is only available if your organization contracts with Kitces.com for the credit. Please contact your firm's group administrator to enable this feature. If you do not know who your group administrator is you may contact members@kitces.com FINANCIAL PLANNING KNOWLEDGE TO HELP YOU BETTER SERVE YOUR CLIENTS. PRACTICE MANAGEMENT IDEAS YOU CAN IMPLEMENT YOURSELF. 60,305 financial advicers stay up to date with the latest from the Nerd's Eye View. Join Your Fellow Advicers And See What We’re Talking About Close “7 Financial Advisory Blogs that rock” “Top 10 Influential Blog for Financial Advisors” “#1 Favorite Financial Blog for Advisors” “Best of the Best for Advisors” “#1 of Top 10 Industry Blogs” “Power Tweeter” WANT CE CREDIT FOR READING ARTICLES LIKE THIS? Learn More! CREATING INCENTIVE TRUSTS TO FOSTER BENEFICIARY LEGACIES WITHOUT SPOILING THE KIDS June 19, 2024 07:01 am 0 Comments CATEGORY: Estate Planning The role of estate planning is most commonly considered to be about transferring assets from one generation to the next in the most efficient manner possible (e.g., how to minimize the burden of estate taxes and avoid the public spectacle of the probate process). And yet, looking at estate planning solely through the lens of assets on a balance sheet can make it easy to overlook the reality that people often have other, intangible assets that they wish to pass on to the next generation, such as values, lessons, and opportunities to pursue lifelong passions that can't be achieved – and in many cases may be contradicted – by a simple transfer of cash. So it often makes sense to think of estate planning not only in terms of which assets go to which person, but also in terms of how best to use those assets to incentivize the types of behavior that the assets' owner wants to instill in their heirs. As while will-based transfers and cash gifts generally impose no restrictions on how they're used by their beneficiaries, certain types of trust-based estate plans can allow an individual to set very specific guidelines for how their assets are held and under which circumstances they can be distributed. The most common example involves trust provisions that direct assets to be distributed to beneficiaries once they obtain a certain age (e.g., at age 21 or 30) or stagger distributions at multiple ages. However, it's possible to get much more specific and to allow distributions that are tied to specific conditions that incentivize the beneficiary, such as academic achievements (like maintaining a certain GPA or attaining advanced degrees), life events (like getting married or buying a first home), or even the level of the beneficiary's own earned income (like allowing for 'matching' distributions equal or in proportion to the amount of income that the beneficiary earns). In addition to incentivizing behaviors, trust provisions can also include tools to disincentivize certain behaviors. For beneficiaries who have known behavioral issues such as gambling or substance abuse, the trustee may be able to delay distributions until there is evidence that the behaviors have been curtailed. Likewise, an individual wanting to avoid litigation or family conflict as the result of a contested estate (e.g., by a family member who feels they were treated unfairly) can include a "no contest" clause that effectively disinherits anyone who takes legal action against the estate. The key point is that as with most financial planning topics, advisors can play a role in helping to guide clients to the most appropriate solutions for their goals, including how to carry on their legacy of personal values. By asking questions to clarify the client's aims in leaving money to their beneficiaries and then helping them find an estate administrator or trustee and an attorney who can draft a trust that reflects the client's goals, advisors can assist clients in making sure their legacy is preserved for generations to come! Read More... #FASUCCESS EP 390: HELPING PROSPECTS FIND THEIR WAY TO YOU ONLINE WITH (LOCAL) SEO, WITH BRENT CARNDUFF June 18, 2024 07:02 am 2 Comments CATEGORY: Financial Advisor Success Podcast Welcome back to the 390th episode of the Financial Advisor Success Podcast! My guest on today's podcast is Brent Carnduff. Brent is the founder of Advisor Rankings, a marketing firm based in Boise, Idaho that specializes in search engine optimization for financial advisors.ated near them. In this episode, we talk in-depth about how Brent helps advisors improve their local SEO, starting by claiming and then accurately and completely filling out their firm's Google Business Profile page, why Brent recommends that advisors ask their clients (consistently and systematically, to be compliant) to write a review on Google in order to boost both the firm's search ranking and the number of prospects who actually visit the firm's website, and why Brent views local SEO as an opportunity for advisors who already work with clients in their geographic area to turn their existing presence into a geographic niche that more effectively attracts new nearby prospects. We also talk about Brent's advice for maximizing organic SEO to attract clients with planning needs that match the advisor's expertise, including the optimal cadence and length of content for SEO purposes, Brent's recommendations for selecting topics for website content, in particular writing lengthy hyper-specific posts on focused subjects that won't appear on more generalist websites but are relevant to the firm's ideal clientele, and Brent's tips for coming up with ideas for content, such as by simply writing articles to answer the questions that an advisor's clients are already asking. And be certain to listen to the end, where Brent shares how serving a specific client niche can play a major role in helping an advisor really rise in Google search rankings, why Brent finds that local SEO can have a positive impact in 6 months but organic content-based SEO has to be a more long-term investment for a firm, and why Brent hired a coach to get his own business to the next level, especially by helping him to price his services at their real value, and helping him to get more comfortable in delegating tasks so he can focus his time on providing his SEO expertise to the advisors he serves. So, whether you're interested in learning about how Brent assists advisors in improving their local SEO, content strategies that Brent recommends that advisors can leverage to resonate with their target clientele, or how Brent advises on maximizing organic SEO, then we hope you enjoy this episode of the Financial Advisor Success podcast, with Brent Carnduff Read More... HOW FINANCIAL ADVISERS CAN BOOST ONLINE REPUTATION THROUGH GOOGLE REVIEWS (WHILE COMPLYING WITH SEC MARKETING RULE REQUIREMENTS) June 17, 2024 07:01 am 1 Comment CATEGORY: Marketing Online reviews are commonly given and used by consumers across many industries, from finding a good restaurant in a new town to reviewing a lawn care service provider. Nonetheless, fewer than 10% of SEC-registered investment advisers report using them, even though the SEC’s updated investment adviser marketing rule allows financial advisors to proactively encourage testimonials (from clients), use endorsements (from non-clients), and highlight their own ratings on various third-party review sites. Which suggests that advisers have an opportunity to leverage the power of online reviews, which can act as "evergreen referrals" and drive more prospects to seek out the firm’s services, all while adhering to their firm’s compliance requirements. While some advisors might be concerned that reviews they encourage clients to make on the firm’s Google Business Profile could be seen as advertisements (creating additional compliance requirements), the language of the rule (and the SEC’s stated intent behind it) suggests that by providing all clients an equal opportunity to leave candid feedback on a Google Business Profile would not in and of itself turn that content into an advertisement (unless the content was later endorsed or approved by the adviser). However, selectively asking a subset of clients for testimonials, or guiding their responses to encourage more positive content (involving themselves in the preparation of the content), would likely result in the content being considered a communication of the adviser, potentially rendering it an advertisement subject to the disclosure and compliance requirements of the marketing rule. Even though the updated marketing rule has enhanced advisers’ ability to leverage online reviews, some advisers might wonder whether clients will actually leave reviews (and, if, so, whether they will be positive). However, an analysis of thousands of Google reviews from financial advisory firms around the country shows not only that clients are willing to leave reviews (particularly if the firm has a proactive strategy for review generation), but also that firms with the most reviews tended to have higher than average ratings for advisory firms overall. Further, advisers tend to have higher ratings than businesses in other industries (perhaps reflecting the financial planning industry’s high retention rates and ability to make a difference in clients’ lives!). To create an effective (and compliant) Google review strategy, a starting point for advisers is to update their Form ADV to reflect the use of testimonials and their Policies & Procedures to govern their approach to collecting, approving, and sharing testimonials. Next, by taking a proactive approach to reinforcing where they add value (e.g., because the most enthusiastic testimonials related to clients feeling like their adviser was delivering a personalized plan, advisers who address client concerns directly and make them feel a part of the process could generate more positive reviews). Further, advisers can potentially reduce the number of negative reviews received by ensuring that prospect and client relationships that do not work out (e.g., when a prospect does not meet the firm’s asset minimum) are handled respectfully (e.g., by referring the prospect to another advisor who might be able to better meet their needs) so that the individual does not feel compelled to leave a negative review. Ultimately, the key point is that the SEC’s updated marketing rule provides advisers with the opportunity to boost their online reputation through the use of online reviews. And by taking a proactive approach (both to encouraging reviews and to meeting the rule’s requirements), advisers can potentially increase the number of inbound prospects they attract while remaining in compliance with the marketing rule’s requirements! Read More... WEEKEND READING FOR FINANCIAL PLANNERS (JUNE 15-16) June 14, 2024 02:00 pm 1 Comment CATEGORY: Weekend Reading Enjoy the current installment of "Weekend Reading For Financial Planners" - this week's edition kicks off with the news that a recent study found that advisory teams tend to have higher assets under management per advisor, serve wealthier clients on average, and have stronger growth than solo advisors, thanks in part to the efficiencies gained from sharing expertise and back-office support. Nevertheless, these findings could reflect self-selection amongst advisors, with those who don't want to grow past a certain satisfying income (happily and profitably) remaining as solos, and those seeking greater growth upside joining teams. Also in industry news this week: * While an infusion of Private Equity (PE) capital has shaken up the RIA M&A market, the ultimate implications for advisors, their clients, and the PE firms themselves remain unclear * A recent study has found that a significant portion of 'DIY' investors are open to working with a human advisor (and paying for the service), with 'just in time' advice potentially providing an opening for advisors to demonstrate their value From there, we have several articles on retirement planning: * Practical considerations for advisors when engaging in (partial) Roth conversions, from assessing the "effective marginal rate" paid on the conversion to deciding when during the year to complete the conversion(s) * Why regular portfolio rebalancing could be sub-optimal for retirees and how a "rising equity glide path" could lead to greater portfolio size and longevity * Why an advisor's tools for helping clients successfully navigate the early years of retirement extend beyond asset allocation We also have a number of articles on practice management: * A 6-step plan for advisory firms to create a compensation plan that reflects their values and goals * How firms can use cash bonuses, equity opportunities, and non-monetary perks to attract and retain top talent * A survey of Gen Y and Gen Z advisors indicates that many of the factors that make a firm attractive to them, from the company culture to training and mentorship opportunities, do not necessarily have to cost firms in terms of hard dollars We wrap up with 3 final articles, all about overcoming limiting beliefs: * Tactics for overcoming limiting beliefs and "impostor syndrome" from the "WOOP" technique to participating in "mastermind" groups * How self-compassion can help one overcome excessive self-criticism and become more resilient when things go wrong * A 6-step approach to 'defuse' negative thoughts and shift towards more empowering beliefs Enjoy the 'light' reading! Read More... KITCES & CARL EP 140: ARE YOU WORRYING ABOUT SCALE BEFORE YOU EVEN HAVE A SCALE PROBLEM June 13, 2024 07:03 am 0 Comments CATEGORY: Kitces & Carl Podcast As the financial advice industry continues to move toward providing full-blown professional services rather than focusing primarily on product sales, advisory (advicery?) firms are increasingly experiencing similar stages of growth in their practices. From the initial stage of onboarding their first clients to the point of hitting a capacity wall and deciding whether to increase their headcount, and later to a threshold where an ensemble business eventually becomes an enterprise, advicers face many of the same challenges and opportunities along the way. Conversations around these commonalities often work their way into the broader advicer community, and one topic that frequently crops up is the concept of scale, which denotes a disproportionate increase in revenues over expenses (often because of increased efficiencies within the business), and is distinct from "growth", which involves a proportional increase in both revenue and expenses. Often, advicers whose firms are still in the early stages of development begin thinking about how they can scale their business, which begs the question: Are advicers worrying about how they'll scale their business long before scale is even an issue? In our 140th episode of Kitces & Carl, Michael Kitces and client communication expert Carl Richards discuss how early-career advicers can sometimes get distracted by questions around how they can scale their practices, the issues they should really be focusing their time and energy on instead, and strategies they can use to identify what sort of business they want to build in the first place. Advicer concerns around scaling typically present in a couple of ways. The first is based on the fear that, if the advicer introduces a new service, scaling it will be difficult because the margins are too low. Put another way, the advicer has a pricing problem and hopes that the economies of scale can correct for not charging enough. Another concern centers around increasing headcount, where advicers who don't want to hire and manage staff begins looking at technology as the key to achieving better margins while keeping headcount low. The reality is that most advisory firms run profit margins around 25%, which means that the better way to increase profitability isn't to 'scale' margins by another couple hundred basis points but to grow the business and make the same profit margin on a larger number. In fact. worrying about scale can really be an excuse the advicer leans on to not do the next thing that would help move their business forward. Instead, an advicer's business would be far better served by prioritizing the most immediate problems, and more often than not this involves focusing on how to add more clients to first reach capacity, and then figuring out where to go next. Or put another way, is a major software upgrade really necessary for an advicer to serve their next 10 clients more effectively, or would the advicer's time be better spent re-examining pricing structures, marketing strategies, or service offerings? The key point is that advicery (😊) firm owners may find it tempting to explore projects that keep them from addressing their most immediate problems. However, the most successful entrepreneurs are those who are able to quickly identify the most pressing issue they face, and solving for whatever may be blocking their progress/ And it's by focusing on doing the next hard thing that will ultimately be the most effective means of moving their practices forward and improving the trajectory of their bottom line! Read More... WANT CE CREDIT FOR READING ARTICLES LIKE THIS? Learn More! WHEN ARE ADVISORS (FINANCIALLY) LIABLE FOR NEGLIGENT INVESTMENT ADVICE? (AND WHO PAYS FOR IT) June 12, 2024 07:04 am 2 Comments CATEGORY: Regulation & Compliance Financial advisors, as professionals whose clients rely on their advice to make financial decisions, are legally and financially responsible for the advice that they give. For example, if an advisor recommends an investment that prioritizes the commission they would receive rather than any benefit the client would derive from it, they could incur fines and sanctions for violating their fiduciary duty as an advisor. Or if an advisor knowingly misled a client in giving information that led them to make an investment decision, they could be penalized for giving fraudulent advice under state or Federal law. But liability for advisors also extends to situations where they may not have intended to give false information, but nevertheless provided advice that caused the client to incur financial loss. In these situations, advisors can still be held liable – and required to pay restitution – for 'negligent' investment advice if they're determined to have failed to exercise due care when making a recommendation to a client. Which means that when an advisor recommends a certain investment strategy for a client, their standards of care should dictate that they first make sure that the strategy is within the client's tolerance for risk. Otherwise, if the advisor doesn't account for the client's stated risk tolerance when making the recommendation (or doesn't bother to assess their risk tolerance to begin with), and the portfolio declines with the client incurring losses as a result, the advisor could be required by a jury or arbitrator to pay back the client for those losses. And as courts have found over time, even types of advisors' who do not owe a fiduciary duty to their clients – e.g., broker-dealer representatives and insurance producers in certain instances – can still be found liable for giving negligent advice if their customers rely on the information that they give to make decisions about which products to buy. Notably, even though individual advisors are liable for the advice they give, it is often the advisory firm that employs them that ultimately pays out any liability-related payments to clients. In some cases, that might be because the firm itself is held jointly liable with the advisor (which is allowed when the advisor's negligent advice or recommendations are given within the scope of their duties as an employee). In others, it's because the firm has Errors & Omissions (E&O) insurance that covers the liabilities of itself and its employees. And often, the firm is simply more likely to have the resources to pay a liability claim than an individual advisor. (Although individual advisors may face further consequences, like regulatory fines and sanctions, loss of professional designations, and public disclosure of the advisor's disciplinary history, that affect themselves and their careers.) The key point is that advisor liability doesn't just affect individual advisors who are held accountable for their own advice: If an advisor is found liable for giving negligent advice, it also impacts the firm they work for and, by extension, the reputations of the other advisors they work with. Which is why it's important for advisors thinking about joining a firm to consider the firm's culture and how well it trains its advisors (and reinforces the training) on exercising due care in giving financial advice. Because ultimately, it's better to be surrounded by others who take care in advising their clients than to be the only one doing so! Read More... * 1 * 2 * 3 * … * 504 * Next » JOIN OVER 60,305 FELLOW ADVISORS NOW… ...& receive a free copy of our report: Quantifying the Value of Financial Planning Advice Sign Up Now You didn’t sell them this life insurance coverage, but you’ve got analyze the 37-page policy as part of the financial plan. 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