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REAL LIFE MEASURED

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NEW DATA


SCC/DIGITAL | SPRING 2024

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ABOUT VIVIDATA


SMART INSIGHTS START WITH BEST-IN-CLASS MEASUREMENT

With roots in consumer research dating back over 40 years, we understand what
makes people tick. That’s why Vividata is the leading source for offline and
online cross-media and consumer insights for many of Canada’s – and the world’s
– most successful brands.

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UNDERSTAND REAL LIFE BEHAVIOUR WITH A SUITE OF UNPARALLELED TRUTH SETS

SCC | STUDY OF THE CANADIAN CONSUMER

High-quality and nationally representative, Vividata’s SCC | Study of the
Canadian Consumer is Canada’s authoritative single-source database for timely
consumer and audience insights.

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DIGITAL CONSUMER MEASUREMENT

With a combination of passive digital measurement and survey research,
SCC/Digital Database helps transform the digital lives of Canadians into new
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MULTICULTURAL CONSUMERS

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SPORTS & ESPORTS FANDOM

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they can’t get enough of.

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CANNABIS CONSUMERS

Get to know over 6 million cannabis users from Canada’s authoritative source for
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ABOUT METRICA


CANADA’S PREMIER DIGITAL MEASUREMENT PANEL

From the videos they stream to the products they purchase, uncover the online
lives of Canadians from nearly 2 million passively-tracked observations captured
through Vividata’s digital measurement panel, Metrica.

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